Back to 1988
Chapter 131
Chapter 131
Mr. Zong is naturally very familiar with this method. The problem is that toads don't bite people, but people are disgusting, and they have been disgusted enough today.
During this whole day, Lu Feng not only made the business world boil, but also spread to the entertainment circle. Under the fan economy effect, some girls who like the Four Heavenly Kings became the first batch of buyers of Jiamei food.
The external telephones of Jiamei Food's major factories rang non-stop. I don't know how much the goods have sold. There are a lot of calls and all kinds of interviews.
Lu Feng answered a lot of calls throughout the day, all of which were about the sale of various blessings and new products. At five o'clock in the evening, the office phone rang.
"Which one?"
"Is it Boss Lu?" It was Boss Zong's voice on the other end of the phone.
Lu Feng raised his brows, he was a little surprised that President Zong called at this time, but he was able to hold his breath until now, and he probably didn't miss the meeting. Lu Feng knew that Wahaha should be very angry today.
"It's me, who are you?"
"I, Zong Qinghou."
"Mr. Zong, it's really double happiness today, why did you call me?" Lu Feng said with a smile.
"Mr. Lu, I'm older than you. It's okay to be your uncle. You still have a long way to go in life. Don't jump around in some gray areas. Just do business well. I'm older than you, so I don't want to be as knowledgeable as you. "
"What you said is a bit serious. Everyone is a businessman, and each depends on his means!"
"Then you're serious about advertising."
"I don't have any money!" Lu Feng said simply: "I have money, so what do I do? Let's get straight to the point, you can't get rid of me, now that Wahaha is famous all over the country, I'm not attached to you, who am I attached to? "
Mr. Zong on the other end of the phone was a little taken aback by Lu Feng's magnanimity, he was stunned for a while and sneered, "You are honest and shameless."
"I'm a real villain. It's not that easy for you to get rid of me."
"Really? Then kill you. I need your factory in the north very much. Since you forced me to take action, don't blame me for being rude to your back. To be honest, in my eyes, Jiamei Foods is too weak Well, even if you use some means to get some factories, they are still very weak. In the list of emerging food private enterprises, although you are ranked second, the gap between the second and the first is sometimes as big as the difference between heaven and earth. .”
"Then come and touch."
"Okay, wait." The phone hung up.
Lu Feng pressed the hang-up button only to find that Gao Zhiwei and a group of senior executives came in at some point, apparently hearing everything on the phone.
"Boss Lu, are we sure we want to mess with him? Besides, the endorsement of the four heavenly kings is still hanging in the balance." The manager of the marketing department worried.
"If you file a lawsuit, you will file a lawsuit, and the four of them will be called the Four Heavenly Kings? At that time, they will say that the picture is misplaced." Lu Feng asked, "Has the sales data come out?"
"No, this kind of data is difficult to track, but according to the data given by the six factories, the total distribution volume in the past two days is [-] million bottles, and the total sales of other snacks are over [-] million, and it is still expanding. In the market, the marketing department estimates that the small snack market is around [-] million, and the small canned food market is between [-] million and [-] million."
"Tomorrow, I will continue to buy the newspaper page in Hangzhou, and write that Jiamei Foods has sold more than ten million bottles, which can circle the world if connected."
"Has the publicity passed?"
"You do what you are asked to do, and at the same time, tell all the factories to accept interviews with newspapers and TV stations, and let them remember a sentence, not to be astonishing and endless, but to speak wildly." Lu Feng looked at the manager of the marketing department and said: "There is also the matter of the Four Heavenly Kings. Don't say that you are dead, just go back and forth. If you are like the Four Heavenly Kings today, you will be like the Four Heavenly Kings tomorrow. After playing for a few months, let's pay him a sum of money. Do you understand?"
"Know!"
"Create foreign products, create four heavenly kings to eat our products, and imply to ordinary people that our products are special products. Find a few people, put on white coats, take a group of photos in the laboratory, and make some chemical symbols. You must learn Using mysticism, ordinary people can't understand it, and he will think it is high-end."
"Ok!"
Lu Feng's set of marketing methods is definitely ahead of the times now. The current TV commercials are all filming a factory, and find someone to hold the product and directly say, what to buy, it is very simple.
If the current marketing is a simple girl, then Lu Feng is an old hooligan.
"This canned food doesn't seem to be selling well." Gao Zhiwei muttered in a low voice. According to the sales volume of small snacks in the factory, the sales volume of canned food is so big today.
Gao Zhiwei has worked in two companies, one Wahaha and one Jiamei Foods. The products of these two companies are in a state of crazy sales, and there are only these two companies in the whole country. [-] million bottles, it is estimated that the whole people are well-off.
"Don't worry, let the ad fly for a while, everything will be done tomorrow, let's get off work early." Lu Feng stood up and packed his things.
Lu Feng estimates the sales volume of small cans at around [-] million bottles, because this year's Wahaha nutrient solution is also the same amount. Sixteen factories produce these, as well as small snacks and subsequent developed products.
The land area of the sixteen factories has been fully developed, which is enough to support a food group with a level of tens of billions. Lu Feng's design for Jiamei Foods is based on the requirements of [-] years later.
It was past seven in the evening, and the lights in Wahaha's meeting room were still on. The senior management already knew that the past two days had been uneven, and it seemed that it was not about the market, but about competitors.
"The meeting is adjourned. The marketing department will get things done and notify the agent over there to do it." Mr. Zong stood up with a grim expression, and went straight out of the office.
Everyone was muttering about it. Originally, the production had kept up this year, but Cheng Yaojin appeared halfway through. I'm afraid that some people have been busy recently, especially the marketing, public relations, and publicity departments.
Early the next morning, on the way to the factory, Lu Feng bought a newspaper. He didn't see the effect of the bomb he dropped, but was blown up by the opponent first.
City Daily, the headlines on the front page are all printed with huge words, Wahaha is coming, are you ready?
Lu Feng flipped through several newspapers, all of them were like this, the boss smiled and smoked a cigarette and said: "It's like this today, don't read it, you can read the second page, it's all bought by the rich boss. There is a line of small words below the advertisement, which is quite interesting.”
Lu Feng looked at it, and there was a line of small characters at the bottom, which read: I'm here, are the local small food companies ready?
"I've never heard of this Wahaha, it's an interesting name."
"A company in the south, have you bought that nutrient solution for your grandson?"
"Is it delicious?"
"It's delicious, but the canned food of Jiamei Foods is very delicious recently. It melts in the mouth, and it's perfect for children."
"What do those small characters mean?"
"What can there be, for Jiamei Foods, Mr. Jin Yong said Jianghu, what is Jianghu? Where there are people, there are Jianghu. There are not only people in the business world, but also interests. , the illustrated one."
"I look!"
Seven or eight big men formed a group and turned into curious babies one after another.
Lu Feng looked at the appearance of this group of people, muttered something immoral, threw the money at the booth and got into the car with a newspaper.
At the same time, a similar scene was staged on the streets of Hangzhou thousands of miles away, except that a group of people gathered together and murmured, what exactly does this Jiamei Food do, why did it publish newspapers for two days in a row, as for its products , I really didn't see it.
When Lu Feng arrived at the factory, he put the newspaper on the table, pondered for a while, and after everyone went to work, they all called to the office.
"It's already started. What we need to do next is to firmly grasp the local market, and then find a way to expel Wahaha." Lu Feng smashed the newspaper on the table and said in a deep voice: "It can't be because it's a baby. If I don’t clean it up, if I can’t enter its market for a day, it will have to get out of my market.”
"In the morning, I received a call from Du Qifeng. Some of their agents in Xiaoshan had problems. The products were detained, saying that they failed the random inspection."
"Understood!" Lu Feng expected this kind of result, and the other party said that if he wanted to be serious, he would do it to death.
"Report to the local industrial and commercial bureau, and investigate as needed. Even if there is no evidence, the product will have to be detained for a period of time." Lu Feng looked at the crowd and said: "For small cans, we must vigorously promote them locally, and the market share must increase. "
"I will run the market myself, Mr. Lu can rest assured." The manager of the marketing department assured.
In Wahaha's office, newspapers are already on the table, and there is also an entertainment newspaper. The contracted company of the four kings has discovered the endorsement of Jiamei Foods. It is said that they are planning to sue. This matter is raging in the entertainment circle. Because at this time, the four heavenly kings just revealed that they were going to leave the contracted company.
Some small newspapers privately said that this was the work of the four heavenly kings who explored the way for themselves and took over the job privately. Anyway, the four characters of Jiamei food were very popular.
Zong Zong looked at the newspaper, he knew what Lu Feng wanted to do, he wanted to use the lawsuit with celebrities to drag back and forth, and keep exposing to gain popularity.
The first hand has driven Jiamei Foods out of the local area, and the next is the second hand. He made an appointment with the local newspaper in the morning, and if Lu Feng could catch the popularity of the Four Heavenly Kings, he could.
He wants to help the four heavenly kings to file a lawsuit, and at the same time scold unscrupulous companies like Jiamei Foods.
In the morning, the marketing department went to the Industrial and Commercial Bureau to report it, but was prevaricated. Although Jiamei Foods is very big in the local area, it is not as big as Wahaha in the local area, and its influence is limited.
When eating in the cafeteria at noon, Gao Zhiwei said that he should go for a walk, but Lu Feng stopped him, he should go by himself, he wanted to make Wahaha feel the pain!
(End of this chapter)
Mr. Zong is naturally very familiar with this method. The problem is that toads don't bite people, but people are disgusting, and they have been disgusted enough today.
During this whole day, Lu Feng not only made the business world boil, but also spread to the entertainment circle. Under the fan economy effect, some girls who like the Four Heavenly Kings became the first batch of buyers of Jiamei food.
The external telephones of Jiamei Food's major factories rang non-stop. I don't know how much the goods have sold. There are a lot of calls and all kinds of interviews.
Lu Feng answered a lot of calls throughout the day, all of which were about the sale of various blessings and new products. At five o'clock in the evening, the office phone rang.
"Which one?"
"Is it Boss Lu?" It was Boss Zong's voice on the other end of the phone.
Lu Feng raised his brows, he was a little surprised that President Zong called at this time, but he was able to hold his breath until now, and he probably didn't miss the meeting. Lu Feng knew that Wahaha should be very angry today.
"It's me, who are you?"
"I, Zong Qinghou."
"Mr. Zong, it's really double happiness today, why did you call me?" Lu Feng said with a smile.
"Mr. Lu, I'm older than you. It's okay to be your uncle. You still have a long way to go in life. Don't jump around in some gray areas. Just do business well. I'm older than you, so I don't want to be as knowledgeable as you. "
"What you said is a bit serious. Everyone is a businessman, and each depends on his means!"
"Then you're serious about advertising."
"I don't have any money!" Lu Feng said simply: "I have money, so what do I do? Let's get straight to the point, you can't get rid of me, now that Wahaha is famous all over the country, I'm not attached to you, who am I attached to? "
Mr. Zong on the other end of the phone was a little taken aback by Lu Feng's magnanimity, he was stunned for a while and sneered, "You are honest and shameless."
"I'm a real villain. It's not that easy for you to get rid of me."
"Really? Then kill you. I need your factory in the north very much. Since you forced me to take action, don't blame me for being rude to your back. To be honest, in my eyes, Jiamei Foods is too weak Well, even if you use some means to get some factories, they are still very weak. In the list of emerging food private enterprises, although you are ranked second, the gap between the second and the first is sometimes as big as the difference between heaven and earth. .”
"Then come and touch."
"Okay, wait." The phone hung up.
Lu Feng pressed the hang-up button only to find that Gao Zhiwei and a group of senior executives came in at some point, apparently hearing everything on the phone.
"Boss Lu, are we sure we want to mess with him? Besides, the endorsement of the four heavenly kings is still hanging in the balance." The manager of the marketing department worried.
"If you file a lawsuit, you will file a lawsuit, and the four of them will be called the Four Heavenly Kings? At that time, they will say that the picture is misplaced." Lu Feng asked, "Has the sales data come out?"
"No, this kind of data is difficult to track, but according to the data given by the six factories, the total distribution volume in the past two days is [-] million bottles, and the total sales of other snacks are over [-] million, and it is still expanding. In the market, the marketing department estimates that the small snack market is around [-] million, and the small canned food market is between [-] million and [-] million."
"Tomorrow, I will continue to buy the newspaper page in Hangzhou, and write that Jiamei Foods has sold more than ten million bottles, which can circle the world if connected."
"Has the publicity passed?"
"You do what you are asked to do, and at the same time, tell all the factories to accept interviews with newspapers and TV stations, and let them remember a sentence, not to be astonishing and endless, but to speak wildly." Lu Feng looked at the manager of the marketing department and said: "There is also the matter of the Four Heavenly Kings. Don't say that you are dead, just go back and forth. If you are like the Four Heavenly Kings today, you will be like the Four Heavenly Kings tomorrow. After playing for a few months, let's pay him a sum of money. Do you understand?"
"Know!"
"Create foreign products, create four heavenly kings to eat our products, and imply to ordinary people that our products are special products. Find a few people, put on white coats, take a group of photos in the laboratory, and make some chemical symbols. You must learn Using mysticism, ordinary people can't understand it, and he will think it is high-end."
"Ok!"
Lu Feng's set of marketing methods is definitely ahead of the times now. The current TV commercials are all filming a factory, and find someone to hold the product and directly say, what to buy, it is very simple.
If the current marketing is a simple girl, then Lu Feng is an old hooligan.
"This canned food doesn't seem to be selling well." Gao Zhiwei muttered in a low voice. According to the sales volume of small snacks in the factory, the sales volume of canned food is so big today.
Gao Zhiwei has worked in two companies, one Wahaha and one Jiamei Foods. The products of these two companies are in a state of crazy sales, and there are only these two companies in the whole country. [-] million bottles, it is estimated that the whole people are well-off.
"Don't worry, let the ad fly for a while, everything will be done tomorrow, let's get off work early." Lu Feng stood up and packed his things.
Lu Feng estimates the sales volume of small cans at around [-] million bottles, because this year's Wahaha nutrient solution is also the same amount. Sixteen factories produce these, as well as small snacks and subsequent developed products.
The land area of the sixteen factories has been fully developed, which is enough to support a food group with a level of tens of billions. Lu Feng's design for Jiamei Foods is based on the requirements of [-] years later.
It was past seven in the evening, and the lights in Wahaha's meeting room were still on. The senior management already knew that the past two days had been uneven, and it seemed that it was not about the market, but about competitors.
"The meeting is adjourned. The marketing department will get things done and notify the agent over there to do it." Mr. Zong stood up with a grim expression, and went straight out of the office.
Everyone was muttering about it. Originally, the production had kept up this year, but Cheng Yaojin appeared halfway through. I'm afraid that some people have been busy recently, especially the marketing, public relations, and publicity departments.
Early the next morning, on the way to the factory, Lu Feng bought a newspaper. He didn't see the effect of the bomb he dropped, but was blown up by the opponent first.
City Daily, the headlines on the front page are all printed with huge words, Wahaha is coming, are you ready?
Lu Feng flipped through several newspapers, all of them were like this, the boss smiled and smoked a cigarette and said: "It's like this today, don't read it, you can read the second page, it's all bought by the rich boss. There is a line of small words below the advertisement, which is quite interesting.”
Lu Feng looked at it, and there was a line of small characters at the bottom, which read: I'm here, are the local small food companies ready?
"I've never heard of this Wahaha, it's an interesting name."
"A company in the south, have you bought that nutrient solution for your grandson?"
"Is it delicious?"
"It's delicious, but the canned food of Jiamei Foods is very delicious recently. It melts in the mouth, and it's perfect for children."
"What do those small characters mean?"
"What can there be, for Jiamei Foods, Mr. Jin Yong said Jianghu, what is Jianghu? Where there are people, there are Jianghu. There are not only people in the business world, but also interests. , the illustrated one."
"I look!"
Seven or eight big men formed a group and turned into curious babies one after another.
Lu Feng looked at the appearance of this group of people, muttered something immoral, threw the money at the booth and got into the car with a newspaper.
At the same time, a similar scene was staged on the streets of Hangzhou thousands of miles away, except that a group of people gathered together and murmured, what exactly does this Jiamei Food do, why did it publish newspapers for two days in a row, as for its products , I really didn't see it.
When Lu Feng arrived at the factory, he put the newspaper on the table, pondered for a while, and after everyone went to work, they all called to the office.
"It's already started. What we need to do next is to firmly grasp the local market, and then find a way to expel Wahaha." Lu Feng smashed the newspaper on the table and said in a deep voice: "It can't be because it's a baby. If I don’t clean it up, if I can’t enter its market for a day, it will have to get out of my market.”
"In the morning, I received a call from Du Qifeng. Some of their agents in Xiaoshan had problems. The products were detained, saying that they failed the random inspection."
"Understood!" Lu Feng expected this kind of result, and the other party said that if he wanted to be serious, he would do it to death.
"Report to the local industrial and commercial bureau, and investigate as needed. Even if there is no evidence, the product will have to be detained for a period of time." Lu Feng looked at the crowd and said: "For small cans, we must vigorously promote them locally, and the market share must increase. "
"I will run the market myself, Mr. Lu can rest assured." The manager of the marketing department assured.
In Wahaha's office, newspapers are already on the table, and there is also an entertainment newspaper. The contracted company of the four kings has discovered the endorsement of Jiamei Foods. It is said that they are planning to sue. This matter is raging in the entertainment circle. Because at this time, the four heavenly kings just revealed that they were going to leave the contracted company.
Some small newspapers privately said that this was the work of the four heavenly kings who explored the way for themselves and took over the job privately. Anyway, the four characters of Jiamei food were very popular.
Zong Zong looked at the newspaper, he knew what Lu Feng wanted to do, he wanted to use the lawsuit with celebrities to drag back and forth, and keep exposing to gain popularity.
The first hand has driven Jiamei Foods out of the local area, and the next is the second hand. He made an appointment with the local newspaper in the morning, and if Lu Feng could catch the popularity of the Four Heavenly Kings, he could.
He wants to help the four heavenly kings to file a lawsuit, and at the same time scold unscrupulous companies like Jiamei Foods.
In the morning, the marketing department went to the Industrial and Commercial Bureau to report it, but was prevaricated. Although Jiamei Foods is very big in the local area, it is not as big as Wahaha in the local area, and its influence is limited.
When eating in the cafeteria at noon, Gao Zhiwei said that he should go for a walk, but Lu Feng stopped him, he should go by himself, he wanted to make Wahaha feel the pain!
(End of this chapter)
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