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Chapter 139 Market Explosion
one more bottle?
The manager of the marketing department was a little surprised, but still nodded, wondering in his heart, it seems that Mr. Lu has already made up his mind, he sometimes feels that he is completely dispensable, anyway, the marketing plan set by Mr. Lu will not be changed at all. They execute on it.

Lu Feng went back to the office and took out the plan of 'one more bottle'. Looking at this plan, he felt a little emotional. Lu Feng made it available more than ten years earlier. Back then, several major beverage giants fought price wars, and another bottle was enough to drink until he vomited. .

Every time a bottle is opened, there is a scratch-off feeling, like gambling, giving people an indescribable surprise. This marketing method is definitely the pinnacle of beverage history.

Zhang Fengxia sorted out Wahaha's marketing materials, walked in with a lot of folders, put them on the table and said, "Do you want to read these?"

"what?"

"Some commercial marketing details of Wahaha collected."

"Don't read it, it's useless."

"I think, your chances of winning are really low. They have prepared at least [-] million in cash, even if they throw money at you, they can kill you. Now you just want to be stable. No one will let you go bankrupt in three to five years. Conservative sometimes It is the best attack." Zhang Fengxia pressed her hands on the table and said, "My teacher Pete told me that, he said that [-]% of the businessmen in this world kill themselves."

"That's why I taught students like you." Lu Feng stood up and said, "In my world, there is only offense, always charging, go to the meeting room."

Zhang Fengxia looked at the back of him leaving, feeling indescribably in her heart, there are only two fates for Lu Feng, one is to become a legendary figure, the other is to pass through this era like a shooting star.

In the conference room, the deputy director was no longer visible. Gao Zhiwei introduced the situation, including the production situation of the factory in Zhengzhou. Manager Li talked about the transfer of funds. The marketing department reported on the current situation in several provinces. Generally speaking, the provinces between the north and the south were selected. It can be understood that this is a commercial competition centered around Huaihai.

"All the recent products will be distributed to major factories the day after tomorrow, and they will be produced as soon as possible, and the goods will be arranged as soon as possible. This one-bottle event is aimed at the provinces where Wahaha is doing the event, to increase the winning rate. My request is that the winning rate of two out of three bottles , I calculated the profit, and it still looks like more than ten percent. At the same time, the advertisements have to keep up."

"In the early stage, make large banner advertisements and wall fonts, paint the advertisements on the walls of the village for me, lower the price of small cans, implement a buy three get one free activity in the terminal sales, and directly hit the banquet tables in the countryside superior."

"[-] million, I want you to spend [-] million within a month. Didn't he choose AH, Hunan, and Shandong? He will mainly attack these three places." Lu Feng looked at the marketing manager and said: "With this [-] million yuan and such a big discount, if the market share of the three provinces is suppressed by the other party, all the marketing managers of the seven factories will leave me. If the share in the cities cannot increase, they will go to the rural market. beat."

"Recently our products have been copied a lot. Camry Coke is going to be launched recently, so pay attention!" Lu Feng looked at Gao Zhiwei and said, "Spend so much money to hire so many lawyers, don't be idle."

"Recently, I have been submitting complaints, but I am still arguing about where I belong. The other party said that I want to be in Hangzhou, and we said that I want to be here. Few companies have sued us, and I talked to the legal staff yesterday, and there are more than a hundred cases in total." Gao Zhiwei's face was full of helplessness, which shows how far the situation has gone, and it is estimated that there is only one company like Jiamei Foods in the whole country.

"If there are too many lice, don't be afraid to bite. The most important thing now is the market. In the local market, there will be another bottle of activity to lower the winning rate a little." Lu Feng took a deep breath, calculated silently in his heart, and said: "Keep it within a hundred About forty-fifths, pay attention to the cost."

Now the two companies have completely killed each other. According to some newspapers, both sides are fighting to the death. This time, both sides have used all available methods. Once they lose, one side will quickly acquire the market and form an absolute advantage. , At least it can suppress the development of the other party for three to five years.

And Camry Foods is a so-called lawsuit-ridden company, like a small tree in a storm, dangerous but not falling down. Many newspapers even openly questioned what kind of people are standing behind Camry Foods.

Wahaha’s marketing has been carried out for three days, and the response in the market is very good. The sales volume increased by [-]% within three days. The announcement of this data made everyone feel astonished. Some people estimated that Wahaha had spent tens of millions of dollars. , Not only can it smash Jiamei Food, but it will also make Wahaha's market value reach [-]-[-] million.

Last year, Wahaha's sales exceeded [-] million, and the market valuation was [-] million. If it is as predicted, it will achieve a five-fold increase in value this year, which is too fast.

It is absolute that there is no one before, and we don't know if there will be anyone in the future.

Some people who are interested in business are waiting for Jiamei Foods to make a move, even some professors who study business are waiting, but they are not optimistic about Jiamei Foods at all, and even sneer at them.

Even Gao Zhiwei and Zhang Fengxia, who knew Lu Feng's whole process, were somewhat skeptical. This routine was too simple, just to deliver drinks.

When the first batch of products were sent to the market and appeared in various canteens, supply and marketing cooperatives, and street supermarkets, a young man walked into the supermarket after nine o'clock in the morning, wanting to buy a few bottles of drinks.

"Buy this, there is a prize for this."

"prize?"

"New products, events, chances of winning a lottery, if you open the bottle cap and write another bottle, I will give you a free bottle."

"For nothing?"

A few minutes later, the young man walked out of the supermarket with six bottles of drinks without caps, his mouth almost crooked.

This scene was happening in three provinces at the same time, but the probability of winning the lottery in the northern market was lower. This kind of marketing method tinged with gambling made everyone want to try it.

After ten o'clock in the morning, the market feedback was just two words, it exploded!

The beverages under Jiamei Foods are sold like crazy, and some canteens with few stocks have been sold out, and people spread word of mouth, and you may get several bottles for the price of one bottle.

Seven telephones were set up in the office of the marketing department, and they rang non-stop all morning. The manager of the marketing department rushed out of the office, excited like a child, and wanted to push open the door of Gao Zhiwei's office.

"Mr. Gao, the major factories have responded, sales have exploded, and the market has exploded!"

"Really? How much did you sell?"

"I sold the usual three-day volume in one morning, and it is still growing. They have already started to increase production, and the feedback from agents at all levels has exploded, and the sales volume of our factory has also exploded this morning."

A look of excitement appeared on Gao Zhiwei's face. He was worried last night that there would be no response to the money being thrown, but he did not expect the effect to be so obvious.

"This is the sales table, this is the comparison."

"The market share has surpassed Wahaha." Gao Zhiwei laughed as he looked at the form, and rushed out of the office, heading towards Lu Feng's office.

All the offices along the way were surprised what had happened. Mr. Gao was stimulated by something, was he crazy?

"Mr. Lu! Mr. Lu, we overtook, overtook, and surpassed the market share!" Gao Zhiwei shouted loudly.

"what?"

"Has our market share overtaken Wahaha?"

Everyone started to cheer, and the excited voices in the corridor came and went.

"What's wrong?" Zhang Fengxia opened the door with a puzzled face.

"Where's Mr. Lu?" Gao Zhiwei rushed into the office, almost patting the desk with his hands, and shouted, "Our market share has surpassed!"

"What? Overtake?" Zhang Fengxia was shocked.

"Which province?"

"Just those three provinces!"

The first reaction in Zhang Fengxia's mind was that it was impossible, absolutely impossible. According to market research, the smallest gap between these three provinces was about [-]%. Don't underestimate this three, which may represent millions of thousands million products.

Tied overnight?
"How much more?" Lu Feng asked with a smile when he looked at him like this.

"[-] percent, [-] percent, [-] percent."

"Don't get too excited, it's normal to overtake. If the opponent doesn't learn our marketing methods, the gap will widen." Lu Feng took a sip from his teacup calmly.

Zhang Fengxia stood blankly at the door, she could feel that everything seemed to be under his control, he was not surprised at all, nor was there a trace of panic before, his ordinary eyes were particularly deep, making it hard to see to the end.

A person who is not emotional is scary.

As the news spread, people who paid attention to this matter across the country were shocked, tying it up overnight, which was a blow to the professors and scholars.

But Wahaha's meeting room was deadly silent, and many people had high blood pressure.

"Welcome to the noon news, the latest news. The market share of all products of Jiamei Food has surpassed that of Wahaha, and it has become the largest food company in the country. All the beverages under the brand have participated in the "One More Bottle" campaign, and there is currently a buy three get one free campaign for small cans."

The news swept across the entire industry like a tornado. Such a marketing campaign would definitely be recorded in the history of beverages. It was so large and fast that people had no time to react.

Now there is a choice before Wahaha, whether it can come up with the same marketing plan as this kind of event, if not, the follow-up will be meaningless, and there is another choice, just copy Lu Feng's plan!
(End of this chapter)