Back to 1988

Chapter 265
After the ribbon-cutting ceremony, Lu Feng took a group of leaders to walk around the factory area and introduced some machinery and assembly lines.

And the first batch of parts has officially started processing. Today is the first day, and only one assembly line has been opened. Ten minutes later, the first Weipuda TV officially rolled off the assembly line, and applause rang out from the scene.

It was almost noon, and Lu Feng made a gesture of invitation and said, "There is a little wine in the cafeteria, leaders, please move!"

How could it be possible to say that it is boju, the smoke is all Huazi, and the wine is all Taiwan!

The noon news of the local TV station pushed the news out, and then it began to spread rapidly. First, the local business community was blown up. Some other brand agents saw Zhang Fengxia's introduction on TV. This TV will bring a new round to the industry. Subversion, and is confident that it will capture the local market within a month.

Local people know more about electronics factories, and there were various rumors a few years ago. Some local dealers were in a panic. They also knew how much money they made from selling a TV set, and how much shipping fee was included in it. In private, many people said that Jiafeng Electronics Factory would have an impact on the local market.

Because of the short distance, there is no transportation cost!

Originally, Jiafeng Electronics had attracted much attention. Today's ribbon cutting and the announcement of Zhu Lidong's joining are like a bomb thrown into the sea.

All of a sudden, there were constant phone calls and pagers ringing all over the country. They were basically talking about Lu Feng poaching corners. They didn't know how much benefit Lu Feng had promised in order to get Zhu Lidong out of Lenovo and do something with him. newly established business.

In Lenovo's office, President Liu sat there with a gloomy expression. There were seven or eight people sitting or standing in front of the desk. The people present were only silent, and the atmosphere in the room was extremely oppressive.

"Very good, very good, the young man has a lot of ideas." Mr. Liu patted the table with his hands and said, "There is nothing he dares to do. That's right. I really like his unconvinced spirit."

The people present looked at each other, feeling that Mr. Liu's words did not sound like a compliment!
After speaking, Mr. Liu picked up the phone on the table, thought for a while and dialed a number.

At the same time, Jiao Enfan also felt the pressure. He recalled the pictures shown on the TV. This TV called Weipuda was very big and looked like a tiger. If the price was set low, it would really have an advantage in the local area. .

Jiao Enfan knows that the market is polarized. There is very little overlap between people who buy products worth [-] to [-] yuan and those who buy products worth [-] to [-] yuan. But he also understands that the total market size remains unchanged at a certain moment.

TVs are not consumables. Once purchased, they will not be consumed again in the next few years. When a company settles in, there will be a market that squeezes others, even if it sells one.

This kind of market is a kind of zero-sum game, either one or the other, and the brands with weak competitiveness after passing the market competition will be marginalized, then withdraw from the market, and then go bankrupt.

The enterprises occupying the market center enter into a virtuous cycle, with large sales, strong brand power, and considerable profits. After obtaining the profits, they will invest in the next round of technology research and development, so there will be a new market center with leading technology. As long as there is no disruptive technological revolution, the company will be in a semi-monopoly position.

In the current domestic TV sets, what everyone is fighting for is the position in the future. To squeeze other companies out, what Lu Feng wants to fight for is to form a market position in the local market first.

Other brands have heard Lu Feng say that sales will account for more than [-]% of the local market within a month. This is definitely a challenge for other brands.

Jiao Enfan first contacted Konka's general manager, and after chatting for less than ten minutes, it was decided to attack Jiafeng Electronics in the SZ market.

A few hours later, the brands with the largest market share in the local market reached an agreement. A total of eight companies, including Konka, Panda, Changhong, TCL, and Enfan, reached an alliance through the Electronics Industry Association and issued a statement to the outside world. Experts said that starting tomorrow, business adjustments will be made to the Jiangsu market.

I didn't elaborate on the specific things, but many people have already smelled the smell of gunpowder!

In the evening, Zhu Lidong had officially entered the job and signed the shareholding agreement. There were seven or eight printed statements on the desk, and everyone looked very unhappy.

"It's only been a few hours. Since the ribbon cutting at noon, these people have just arrived after sending the leaders away."

"The pace is too consistent, the content is almost the same."

"It's too bullying, and it's a partnership bullying, so we didn't do anything!"

The managers of several other departments muttered, they really couldn't figure it out, how could they be so hated in a new factory?

"These companies that issued the statement occupy more than [-]% of the local market. It can be said that we have been besieged before we go public." Zhu Lidong said solemnly: "Mr. Lu, this battle is not good. , it’s all messed up.”

Lu Feng nodded and said, "I know!"

Zhu Lidong wanted to say something, but someone knocked on the door, and a man came in and said, "President Zhu, I have a call for you, and it's very important."

"Okay!" Zhu Lidong stood up and said apologetically, "It may be from home. My dad is in the hospital. I'll answer the phone."

"It's okay, it's okay, you can take care of uncle for a few more days in the hospital, you came here in such a hurry!" Lu Feng said politely.

After Zhu Lidong left, the office fell into silence. Zhang Fengxia put the folder in her hand on the table and said, "It's up to Mr. Zhu to do it next!"

Lu Feng could tell that Zhang Fengxia was not convinced, and he could understand that she had the final say in the past, but now there are two people, and in the future there will be three or four people.

"No!" Lu Feng shook his head, this round is too critical, once he is chased and intercepted, it will be a complete disadvantage, he can't afford to lose, Zhu Lidong is capable, but what if he misses this time?
"I have to do it myself and run it myself. One month is too long. Since I want to play, I should play a big one." Lu Feng leaned on the chair and muttered: "Ten days, more than [-]% of the sales volume proportion."

"What?" Zhang Fengxia didn't dare to answer, "What did you say?"

"I said, within ten days, in the local market, the sales of Vipuda TVs will account for more than [-]%."

As soon as these words came out, not to mention Zhang Fengxia, even other managers felt that Lu Feng was exaggerating, not to mention anything else, Weipuda is a new brand, the market recognition is not high, even if it is cheap, it is difficult to promote the product , unless it is a tipping of money!
"Mr. Lu, I think we should listen to Mr. Zhu's opinion."

The other managers also nodded repeatedly. Although they don't understand the market, they personally feel that such an astonishing speed is impossible.

Although Zhang Fengxia knew that Lu Feng was capable, the time and achievements he mentioned were definitely not something that could be achieved by manpower. She said, "You want to spend money on the market first? Repel them all?"

"The money? There are eight families, not one family. After the wheel war, how much money do I have to burn?" Lu Feng stood up and said, "If you want to sell well, you don't want to sell it cheaply, but to sell it expensively, understand? ?”

Is it expensive?
As soon as these words came out, everyone present was confused!

Lu Feng didn't want to say anything more. Just as he was about to let them go out first, Zhu Lidong came back and said with a little worry: "I just received a call from a friend, saying that there is something about Lenovo, and he wants to call us locally. It is a sniper battle, and the price will be lowered slowly starting tomorrow, among which Jiakang’s short-term activity diving is the biggest.”

Lu Feng nodded. He had expected this situation, but he didn't expect it to come so soon. He took a deep breath and asked, "If you have any thoughts, you can tell me."

"The local market is a small competition. I think this competition must be won. Once you lose, it will be difficult to open up the situation. Therefore, I think the most direct way is to release prices for new products and follow up on services, such as People in the village have ordered a TV and can send it back to the village for free.”

"These companies have been cultivating locally for several years. We can't compare them. During this period of time, the eyes of the entire industry are destined to focus on this place. We don't need to win. The market of the eight companies is jointly suppressed. As long as we resist, we will win. "Zhu Lidong thought for a while and said: "We have to show our attitude first, and we can also use this time to expand in other markets."

The people present nodded secretly. This is the conservative way of fighting against the joint suppression of the eight companies. If you can survive it, you have won, and it is still very honorable to win.

As for the situation Lu Feng just mentioned, it was almost like a dream.

Lu Feng also agreed with Zhu Lidong's idea, but now is an extraordinary period, he nodded and said: "Yes, but reducing the price as soon as it is launched will lead to a decrease in brand power. I don't think it is feasible, let's change my plan!"

"Your plan?" Zhu Lidong looked at Lu Feng with a little bewilderment, didn't he leave all the market to him?
Lu Feng nodded and said: "First of all, increase the price from the original market price of [-] yuan to [-] yuan, and at the same time strengthen brand promotion, and promote billboards, TV Advertising!"

"[-] to [-]?" Zhu Lidong exclaimed. He felt that Lu Feng was committing suicide. This price was not competitive in the terminal, not to mention that the eight companies were planning to cut prices.

"No, absolutely not!" Zhu Lidong shook his head and said, "This price is like flying a plane into a mountain. I don't agree."

"I have an idea, and I can guarantee the market, so that's it." Lu Feng made a final decision.

"What's the deal? I'm in charge of the market, why do you decide?" Zhu Lidong called out.

"I've made a deal, it's a deal, I'm the boss, you understand!"

"But you told me that you left everything to me, and you told me that you are your own brother. How can you change your face?" Zhu Lidong said angrily, "You can change your face faster than taking off your pants!"

"He took off his pants much faster than this." Zhang Fengxia joked.

In an instant, all the eyes of the audience were on Zhang Fengxia, staring at her with wide eyes.

"I'm just kidding, I really haven't seen it before." Zhang Fengxia couldn't continue, she felt that the topic was a little off, and it would be useless to pull it off!

(End of this chapter)