Back to 1988
Chapter 268 Prom
Chapter 268 Prom
This pricing strategy and sensitivity to the market surprised everyone. Just imagine how wonderful Lu Feng's speech was at the electronic conference.
Unexpectedly, it turned out to be an embroidered pillow, which looks fancy but not useful!
Discussing this matter on the phone, everyone can only laugh and talk about it, and several competitors who were originally nervous are also relieved at this moment.
"Mr. Jiao, you still think highly of him. I've already seen that he has no talent. He just relies on bragging. Apart from being eloquent, this person is really useless."
Jiao Enfan smiled very relaxedly, and said to the phone: "I still collected a lot of information about him. The establishment of Jiamei Foods is also a miracle. Why don't you worry? It seems that I think too much now. In fact, the success of most people It’s all about luck.”
"You can sleep with peace of mind. There are too many people like this. They appear out of nowhere and then disappear in the next second. Does Fan Libing, who made caramel three or four years ago, know?"
"I seem to have heard something!"
"He rose overnight and got carried away. He went to invest in the coastal areas and lost everything. Last winter, he owed a whole lot of debt and committed suicide. So Lu Feng is just the next Fan Libing."
"People's hearts are not enough, if he doesn't come to invest in some electronics, maybe he will be rich for a lifetime." Jiao Enfan slightly sighed: "Okay, I'll rest, and observe for two more days."
"What are you still observing? This price, this product, has already sentenced Lu Feng to death!"
"It's not me. Mr. An from TCL called me and told me that he is a cautious person."
It was already past twelve o'clock in the evening, and the phone calls continued. Jiao Enfan was particularly relieved of Jiafeng Electronics Factory, but other veterans didn't think so. They thought that as long as the factory was not bankrupt, there was a chance to turn around.
Lu Feng didn't sleep either. He sat in the office and looked at the form. There are about one million people in the city. Twenty-seven sales outlets were established in one day yesterday. Full.
"Without Internet communication, this kind of loophole marketing is really difficult!" Lu Feng muttered while covering his forehead with his hands.
In fact, what he wants to do is just a kind of loophole marketing in later generations, passing on the preferential conditions to users in the form of loophole losses, so that users will think that they have taken advantage of it, and they will tell each other and buy like crazy.
In the Internet age, there are professional groups who are plucking wool, and they only need to be mobilized to drive ordinary people. However, under the current situation, we need to be the first to eat crabs.
The point is that this price is really high, so high that most people turn around and leave immediately after seeing it.
"Need a fool!"
It was almost one o'clock in the evening when Lu Feng lay down on the bed and fell asleep.
In the early morning of the next day, the local newspapers were completely blown up. Some newspapers, such as Morning Post, Minsheng Daily, and Life Morning Post, focused on reporting on Weipuda.
The ill-fated electronics factory is in trial production, Weipuda sold zero on the first day!
Why is it so difficult? Can Weipuda face up to the market, face up to itself, and find the right position, otherwise the electronics factory will repeat the same mistakes of the past!
The price is high, the size is small, and it is difficult to cover up the taste of domestic production with foreign skins. The TV market is developing abnormally and competing!
Most of the voices were criticisms, and one of the third-rate newspapers had a very eye-catching headline, which read: Weiputa's current situation is that his boss can't recognize himself, and he thinks he has a superman-like ability.
There were all kinds of cynicism in the content, and he almost started scolding directly. Lu Feng sat at the desk, took a sip of soy milk, threw the newspaper on the table and said, "I don't know anything else, this article must have cost money."
Zhang Fengxia and Zhu Lidong who were sitting there were a little speechless, this is not important now, the important thing is to sell the goods.
"I shouldn't talk about the market, but I still think your method this time is not right. People should not be too confident. Everyone has their shortcomings." Zhang Fengxia said tactfully.
"That's what you mean!" Lu Feng put a newspaper in front of her, and pointed to the four big characters 'Jianglangcai' on it with his finger.
"No, don't think too much about it. Color TV is a big item. Whoever buys a TV doesn't always look at a lot of them. They will also ask those who buy color TVs about the quality. Its market operation rules are different from food."
Zhu Lidong nodded secretly and agreed very much. The root cause of the current embarrassment is the pricing.
Lu Feng knows what they mean better than anyone else, but if he wants to hit the local market in a short period of time, he must use this method. Once the market price is set at [-], the sales will definitely be very good.
The problem is that the growth will be very slow, and it will require a lot of advertising. This method is like climbing a mountain, one step at a time, and Lu Feng is now using the elevator.
"Follow what I said first. The people in the marketing department will still go to the front line for me. You have to take the initiative and pull customers in to have a look, understand?" Lu Feng ordered.
Zhu Lidong was a little helpless, but he could only nod his head in agreement. Once the [-] million start-up capital was burned out, there would really be nothing left.
Zhang Fengxia sat there thinking, Zhu Lidong is a newcomer, and she has been by his side for so long, she is more like his secretary, and it is impossible to listen to him, thinking about calling Gao Zhiwei and asking him to talk to Lu Feng chat.
The phone on the table rang, and Lu Feng answered it, "Who is it?"
"Mr. Lu, good morning!" Jiao Enfan's laughter came from the other end of the phone: "Wake up so early? Did you not sleep all night? Not sleeping is not a solution. A person's ability will not change just because he doesn't sleep. "
"So it's Mr. Jiao, are you still alive? I heard a few days ago that someone with the same name as yours was hit and killed by a car when going out. I thought it was you, Mr. Jiao. Remember to look at the car more when you go out recently. I'm really worried about you, the domestic traffic is so chaotic now." Lu Feng said while holding the phone.
On the other end of the phone, Jiao Enfan's face turned green. He had never seen such a vicious curse. He gritted his teeth and said, "Why are you arrogant? Don't show me your poor tutoring and rusticity in a small city. Let me tell you, Jiafeng Your defeat is set, what are you fighting against me with?"
"If you say that the defeat is settled, then the defeat is settled? Who are you? Your grandfather has the final say on this matter?" Lu Feng said angrily: "To be honest, I have never looked at you seriously, just like you It's the honor of your life to be my opponent!"
"You! Go to Nima, Falk squid."
Lu Feng hung up the phone directly, and said, "There are a lot of people who are waiting to see our jokes, and everything should be done properly, especially in the townships. Coupons must be properly arranged, and don't talk too much to the agent. , understand?"
After ordering some things, Lu Feng didn't want to say more. Zhu Lidong is still very capable in terms of market layout. After Zhu Lidong left, Lu Feng asked about the situation in the factory and learned that the money had been sent to Liucheng, so Zhang Fengxia was busy. own it.
When Zhang Fengxia walked to the door, she suddenly thought of something, she turned back and said, "Recently, there have been many dinner invitations in the local area, and I declined them all for you, but the local chamber of commerce is holding a New Year's Eve party, please go."
prom?
Lu Feng is now afraid of hearing these two words. He really can't stand the old disco atmosphere, so he waved his hands and said, "I won't participate!"
"But the people in the business office want you to participate. Some of our local suppliers will go, and based on the local area, we not only need to deal with the market, but also have to deal with suppliers!" Zhang Fengxia walked back and said with a smile: "I think, The local chamber of commerce should have a future with a young talent like you as its president."
"Stop flattering!" Lu Feng leaned back on the chair and pondered for a while, "I think you're right, it's a pity that someone like me can't be the president."
"Hahaha!" Zhang Fengxia was amused by him, and said, "You are so shameless, why don't you go tonight?"
Lu Feng nodded in agreement.
It's already March, and the south is starting to feel warm like spring, and the atmosphere of the new year is almost gone. However, the local New Year's Eve party has just been held. For the local chamber of commerce, the biggest event this year is the arrival of Lu Feng.
This foreigner is like a dragon crossing the river, bringing a lot of impact and topicality to the local business community.
For a whole day, Weipuda TV has completed the basic coverage in the local area, and there are sales points in all major towns, and at the same time, the advertisements in the towns have been overwhelming.
A large factory with more than [-] people, facing such a small market in this city, can be said to be overkill. However, in the evening, according to the statistics of various parties, the sales volume of this day is still zero.
The atmosphere in the conference room was about to freeze. It was understandable that one unit was not sold on the first day because the market was not open, but it was unreasonable that one unit was not sold in two days.
"Mr. Lu, we think it's better to lower the price, at least it's about the same as the [-]-inch price of those brands." The marketing manager said.
"It's not a matter of price!" Lu Feng felt that it was too difficult to open an external breakthrough to break zero, so he subsidized it and asked internal staff to buy it, and said, "Please inform me that you will be subsidized by one thousand for buying our TV." block, only tomorrow and the day after tomorrow.”
The manager of the marketing department took a deep breath and stopped talking. He felt that he would not be able to work for long. According to Lu Feng's nonsense, it would not take long for him to go bankrupt.
"Our output has already increased, and now there are more than [-] TVs piled up in the warehouse, why don't we stop production first."
"No, continue to produce, and at the same time adjust the other two assembly lines, put into production as soon as possible, our market prospects are very good, don't run out of stock, and at the same time, we must do a good job in expanding the external market." Lu Feng looked at Zhu Lidong and said: "This You have to hurry up."
Zhu Lidong bit the bullet and nodded, regardless of whether the local market can be opened, let's expand to other identities.
"The transportation plan has been finalized in the past few days, and several provinces have been identified and will be placed on your desk tomorrow."
(End of this chapter)
This pricing strategy and sensitivity to the market surprised everyone. Just imagine how wonderful Lu Feng's speech was at the electronic conference.
Unexpectedly, it turned out to be an embroidered pillow, which looks fancy but not useful!
Discussing this matter on the phone, everyone can only laugh and talk about it, and several competitors who were originally nervous are also relieved at this moment.
"Mr. Jiao, you still think highly of him. I've already seen that he has no talent. He just relies on bragging. Apart from being eloquent, this person is really useless."
Jiao Enfan smiled very relaxedly, and said to the phone: "I still collected a lot of information about him. The establishment of Jiamei Foods is also a miracle. Why don't you worry? It seems that I think too much now. In fact, the success of most people It’s all about luck.”
"You can sleep with peace of mind. There are too many people like this. They appear out of nowhere and then disappear in the next second. Does Fan Libing, who made caramel three or four years ago, know?"
"I seem to have heard something!"
"He rose overnight and got carried away. He went to invest in the coastal areas and lost everything. Last winter, he owed a whole lot of debt and committed suicide. So Lu Feng is just the next Fan Libing."
"People's hearts are not enough, if he doesn't come to invest in some electronics, maybe he will be rich for a lifetime." Jiao Enfan slightly sighed: "Okay, I'll rest, and observe for two more days."
"What are you still observing? This price, this product, has already sentenced Lu Feng to death!"
"It's not me. Mr. An from TCL called me and told me that he is a cautious person."
It was already past twelve o'clock in the evening, and the phone calls continued. Jiao Enfan was particularly relieved of Jiafeng Electronics Factory, but other veterans didn't think so. They thought that as long as the factory was not bankrupt, there was a chance to turn around.
Lu Feng didn't sleep either. He sat in the office and looked at the form. There are about one million people in the city. Twenty-seven sales outlets were established in one day yesterday. Full.
"Without Internet communication, this kind of loophole marketing is really difficult!" Lu Feng muttered while covering his forehead with his hands.
In fact, what he wants to do is just a kind of loophole marketing in later generations, passing on the preferential conditions to users in the form of loophole losses, so that users will think that they have taken advantage of it, and they will tell each other and buy like crazy.
In the Internet age, there are professional groups who are plucking wool, and they only need to be mobilized to drive ordinary people. However, under the current situation, we need to be the first to eat crabs.
The point is that this price is really high, so high that most people turn around and leave immediately after seeing it.
"Need a fool!"
It was almost one o'clock in the evening when Lu Feng lay down on the bed and fell asleep.
In the early morning of the next day, the local newspapers were completely blown up. Some newspapers, such as Morning Post, Minsheng Daily, and Life Morning Post, focused on reporting on Weipuda.
The ill-fated electronics factory is in trial production, Weipuda sold zero on the first day!
Why is it so difficult? Can Weipuda face up to the market, face up to itself, and find the right position, otherwise the electronics factory will repeat the same mistakes of the past!
The price is high, the size is small, and it is difficult to cover up the taste of domestic production with foreign skins. The TV market is developing abnormally and competing!
Most of the voices were criticisms, and one of the third-rate newspapers had a very eye-catching headline, which read: Weiputa's current situation is that his boss can't recognize himself, and he thinks he has a superman-like ability.
There were all kinds of cynicism in the content, and he almost started scolding directly. Lu Feng sat at the desk, took a sip of soy milk, threw the newspaper on the table and said, "I don't know anything else, this article must have cost money."
Zhang Fengxia and Zhu Lidong who were sitting there were a little speechless, this is not important now, the important thing is to sell the goods.
"I shouldn't talk about the market, but I still think your method this time is not right. People should not be too confident. Everyone has their shortcomings." Zhang Fengxia said tactfully.
"That's what you mean!" Lu Feng put a newspaper in front of her, and pointed to the four big characters 'Jianglangcai' on it with his finger.
"No, don't think too much about it. Color TV is a big item. Whoever buys a TV doesn't always look at a lot of them. They will also ask those who buy color TVs about the quality. Its market operation rules are different from food."
Zhu Lidong nodded secretly and agreed very much. The root cause of the current embarrassment is the pricing.
Lu Feng knows what they mean better than anyone else, but if he wants to hit the local market in a short period of time, he must use this method. Once the market price is set at [-], the sales will definitely be very good.
The problem is that the growth will be very slow, and it will require a lot of advertising. This method is like climbing a mountain, one step at a time, and Lu Feng is now using the elevator.
"Follow what I said first. The people in the marketing department will still go to the front line for me. You have to take the initiative and pull customers in to have a look, understand?" Lu Feng ordered.
Zhu Lidong was a little helpless, but he could only nod his head in agreement. Once the [-] million start-up capital was burned out, there would really be nothing left.
Zhang Fengxia sat there thinking, Zhu Lidong is a newcomer, and she has been by his side for so long, she is more like his secretary, and it is impossible to listen to him, thinking about calling Gao Zhiwei and asking him to talk to Lu Feng chat.
The phone on the table rang, and Lu Feng answered it, "Who is it?"
"Mr. Lu, good morning!" Jiao Enfan's laughter came from the other end of the phone: "Wake up so early? Did you not sleep all night? Not sleeping is not a solution. A person's ability will not change just because he doesn't sleep. "
"So it's Mr. Jiao, are you still alive? I heard a few days ago that someone with the same name as yours was hit and killed by a car when going out. I thought it was you, Mr. Jiao. Remember to look at the car more when you go out recently. I'm really worried about you, the domestic traffic is so chaotic now." Lu Feng said while holding the phone.
On the other end of the phone, Jiao Enfan's face turned green. He had never seen such a vicious curse. He gritted his teeth and said, "Why are you arrogant? Don't show me your poor tutoring and rusticity in a small city. Let me tell you, Jiafeng Your defeat is set, what are you fighting against me with?"
"If you say that the defeat is settled, then the defeat is settled? Who are you? Your grandfather has the final say on this matter?" Lu Feng said angrily: "To be honest, I have never looked at you seriously, just like you It's the honor of your life to be my opponent!"
"You! Go to Nima, Falk squid."
Lu Feng hung up the phone directly, and said, "There are a lot of people who are waiting to see our jokes, and everything should be done properly, especially in the townships. Coupons must be properly arranged, and don't talk too much to the agent. , understand?"
After ordering some things, Lu Feng didn't want to say more. Zhu Lidong is still very capable in terms of market layout. After Zhu Lidong left, Lu Feng asked about the situation in the factory and learned that the money had been sent to Liucheng, so Zhang Fengxia was busy. own it.
When Zhang Fengxia walked to the door, she suddenly thought of something, she turned back and said, "Recently, there have been many dinner invitations in the local area, and I declined them all for you, but the local chamber of commerce is holding a New Year's Eve party, please go."
prom?
Lu Feng is now afraid of hearing these two words. He really can't stand the old disco atmosphere, so he waved his hands and said, "I won't participate!"
"But the people in the business office want you to participate. Some of our local suppliers will go, and based on the local area, we not only need to deal with the market, but also have to deal with suppliers!" Zhang Fengxia walked back and said with a smile: "I think, The local chamber of commerce should have a future with a young talent like you as its president."
"Stop flattering!" Lu Feng leaned back on the chair and pondered for a while, "I think you're right, it's a pity that someone like me can't be the president."
"Hahaha!" Zhang Fengxia was amused by him, and said, "You are so shameless, why don't you go tonight?"
Lu Feng nodded in agreement.
It's already March, and the south is starting to feel warm like spring, and the atmosphere of the new year is almost gone. However, the local New Year's Eve party has just been held. For the local chamber of commerce, the biggest event this year is the arrival of Lu Feng.
This foreigner is like a dragon crossing the river, bringing a lot of impact and topicality to the local business community.
For a whole day, Weipuda TV has completed the basic coverage in the local area, and there are sales points in all major towns, and at the same time, the advertisements in the towns have been overwhelming.
A large factory with more than [-] people, facing such a small market in this city, can be said to be overkill. However, in the evening, according to the statistics of various parties, the sales volume of this day is still zero.
The atmosphere in the conference room was about to freeze. It was understandable that one unit was not sold on the first day because the market was not open, but it was unreasonable that one unit was not sold in two days.
"Mr. Lu, we think it's better to lower the price, at least it's about the same as the [-]-inch price of those brands." The marketing manager said.
"It's not a matter of price!" Lu Feng felt that it was too difficult to open an external breakthrough to break zero, so he subsidized it and asked internal staff to buy it, and said, "Please inform me that you will be subsidized by one thousand for buying our TV." block, only tomorrow and the day after tomorrow.”
The manager of the marketing department took a deep breath and stopped talking. He felt that he would not be able to work for long. According to Lu Feng's nonsense, it would not take long for him to go bankrupt.
"Our output has already increased, and now there are more than [-] TVs piled up in the warehouse, why don't we stop production first."
"No, continue to produce, and at the same time adjust the other two assembly lines, put into production as soon as possible, our market prospects are very good, don't run out of stock, and at the same time, we must do a good job in expanding the external market." Lu Feng looked at Zhu Lidong and said: "This You have to hurry up."
Zhu Lidong bit the bullet and nodded, regardless of whether the local market can be opened, let's expand to other identities.
"The transportation plan has been finalized in the past few days, and several provinces have been identified and will be placed on your desk tomorrow."
(End of this chapter)
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