Back to 1988
Chapter 306
Chapter 306
Lu Feng didn't expect that someone is already making market data tables and enterprise data, and they have already started from the national level, so he couldn't help asking: "Who asked you to make this reference?"
"President Zhu ordered, he said that this data is very instructive for the market!"
"Okay, keep talking!"
"Last year's GDP growth rate was 80%, and the per capita income was [-] yuan. Among them, the per capita income of the first-tier cities was [-] yuan. The gap is very wide, and there is TV ownership. , from [-] units per [-] households in the late [-]s to [-] units per [-] households at the end of last year."
"In two years, it has more than tripled. According to the latest data from the Bureau of Statistics, the GDP growth rate in the first quarter of this year has exceeded the half year of last year. Banks have become active again, and they have begun to increase investment and lending. After last year So the severe GDP compression is due to the contraction of funds.”
"This report says that the investment promotion projects in various places are chaotic, and there are many people who nourish the rats, arrange loans, and collect wool. The sudden contraction is because there is a guy who runs around the country and provinces and collects wool everywhere."
"Cough cough!" Lu Feng coughed.
Zhang Fengxia glanced at him with a half-smile, and said, "Let's skip this paragraph and get to the point!"
"A large number of bank loans in the past few years have led to severe inflation. In the past two years, wages have doubled, but prices have also risen sharply. According to the above, a large number of loans will be thrown out to enterprises in the next few years to stimulate employment and the economy. Many economists said that the money will be fed back to the home appliance industry.”
"Especially color TVs, refrigerators, air conditioners, and electric fans. In big cities, the growth rate of refrigerators and air conditioners is higher, while color TVs have higher growth rates in small cities, towns, and rural areas."
"According to the forecast given this year, the overall TV market is likely to reach an astonishing [-] million units, and we are expected to occupy one-fifteenth of the market this year, and now the main body of the market is Changhong. At present, Changhong’s market share in the whole country is [-]%, that is to say, out of three TV sets sold, one is Changhong.”
"From these reports, we can see that the general environment is getting better, and color TVs will usher in a blowout this year. Our popularity in the market is mainly due to low prices. Now the price competition in the terminal market is particularly fierce, and the entire market is In an ever-expanding world, wages are rising, and TV prices are falling.”
"This year's forecasted GDP data will not be less than [-]%. According to this growth data, people will have more and more money in their pockets, and TV opportunities will become better and better. Mr. Lu, this is a rough plan we have made. Report!"
Lu Feng sat there and gave him a look. He listened to the data just now and recalled many things in his mind. If he remembers correctly, the GDP growth rate in 91 was 90%, and throughout the [-]s, When there is no less than [-]%, the TV market is not [-] million units, but [-] million units.
He remembers a statistic very clearly. In 92, the domestic color TV market alone exceeded [-] million units. Major manufacturers started a price-cutting war. Changhong was the only one, and the industry leader remained until the beginning of the [-]s.
"One-fifteenth?" Lu Feng glanced at everyone present and said: "I did say the goal of selling one million units a year. For an electronics company that is not a state-owned enterprise, it is really good to have such a result. The problem is If you are self-motivated, how about setting a goal of [-] million this year?"
There was sparse applause at the scene, and Lu Feng could tell that the people in the marketing department were not very happy.
"If the target of [-] million units is achieved, the year-end bonus will remain the same, but if the target of [-] million units is achieved, the year-end bonus will be doubled!" Lu Feng said.
As soon as these words came out, several vice presidents of the marketing department hurriedly clapped their hands, their faces were full of excitement. It wasn't that the task could not be completed, but that the money was not enough.
After the morning meeting at [-] o'clock in the morning, Lu Feng went directly to the cafeteria to eat. Zhang Fengxia sat next to Lu Feng with a bowl of noodles, and said, "It can be seen that you are very confident in the industry!"
"It's not confidence in the industry, but confidence in the country. The domestic environment will get better and better. The economy will boom, industry will upgrade, and domestic consumption will also upgrade." Lu Feng said while drinking porridge.
"It's good to have a broad market, but there is also great competition. There are not only state-owned enterprises, but also foreign companies. We can't make profits here, and we will be dragged down!" Zhang Fengxia said nervously.
"Borrow if you can, and raise money if you can't. God won't die of starvation, this is not something you should consider." Lu Feng said sullenly while eating.
"If you can't get money, just cheat?"
Lu Feng rolled her eyes and ignored her!
The door was knocked, Zhang Fengxia said: "Come in."
A waiter walked in, looked at Zhang Fengxia with some fear, and said timidly, "Someone is looking for it."
"Who?"
Secretary Cui stepped in and saw Zhang Fengxia smiled and said, "Mr. Zhang is beautiful again. Mr. Lu is eating?"
Lu Feng glanced at him, stunned, and said, "Secretary Cui? A rare guest, why are you here?"
"I'm here to pick you up for breakfast in the office. It seems that I'm a step late. You seem to be full." Secretary Cui said with a smile.
"Sit down and eat together." Lu Feng said politely.
Secretary Cui was not too polite, and sat down, took a pair of chopsticks, and ordered to the waiter: "Give me a bowl of sliced noodles, a tea egg, and a side dish. If you have meat and cold dishes, bring me a portion."
Lu Feng was full, wiped his mouth, looked at the large and small plates in front of him, and said, "It's just different from our group of businessmen, eating noodles is so pompous!"
"Boss Lu is joking, how can I compare to you, my cousin said, you don't give people money, but a bunch of TV sets?"
"Yes, I'm looking at your face. I thought about giving more money, but then I thought, it's definitely not okay to give more. If he takes it, it's equivalent to bribing you. The problem is that I really I want to give more." Lu Feng chuckled and said, "How smart I am, I gave him goods worth [-] million, you don't have to thank me, it's not easy for you to be busy."
Secretary Cui originally wanted to find fault with him and ask him, but now he was so choked up that he couldn't speak. Originally, it was his cousin who suffered a disadvantage and made him speak as if he was taking advantage.
He didn't say a word for a long time, and ate his noodles in suspense.
Lu Feng sat there watching him finish his meal, and asked, "President Huang looking for me?"
"Didn't I tell you everything, I'm looking for you for breakfast, let's go!" After speaking, Secretary Cui stood up and walked directly to the door.
Zhang Fengxia didn't understand what happened, looked at Lu Feng and asked, "What's the matter? Did you offend him?"
"So what can you do if you offend him? It's nothing, I'm busy with you!"
Secretary Cui came by car, and when he got in the car, he actually went straight to the breakfast stand.
What Huang Youwei thought was to have breakfast and chat with Lu Feng, but the tofu brain in front of him was almost cold, and he didn't see anyone, so he looked a little unhappy.
The car stopped, and Lu Feng got out of the car. Seeing Huang Youwei sitting on a small bench by the side of the road, he hurried over and said, "Why are you eating here?"
"Why did you come here?"
Secretary Cui said first, "I'm going. Mr. Lu happened to be eating breakfast. He said he would come back after eating, which was delayed."
Huang Youwei frowned, and said, "Mr. Lu is rich and powerful. Leave me, an unimportant person, on the side of the road. What kind of luxurious breakfast does Mr. Lu have for breakfast?"
"Small steamed buns!"
"Your steamed buns cost thirty to fifty yuan a piece, right?" Huang Youwei said, digging some leek flowers for himself and rubbing them on the tofu.
"Secretary Cui has a problem with me!"
"Isn't it possible? When someone's relative introduced you to a relationship, how long have you delayed the money? He even paid for it. If he doesn't punish you, who is he going to punish?" Huang Youwei said angrily: "No traitor, no business, you are a bit treacherous. pass."
"It's really easy for him to make more than one million yuan. He introduced you to me. Let alone how much he played in the acquisition of the electronics factory project. If I don't know you, I will give you the money."
"Don't talk about that, you're in trouble, you know?" Huang Youwei picked up a deep-fried dough stick and took a bite.
"What? I'm in constant trouble every day."
"Sichuan, I have news that Changhong is going to kill you. You can't open up the market there. Your president is caught there. According to a friend of mine, a new company has been established there. , patents, and brand names, and you are being suppressed in the market, and the latest market competition will come within a month at most."
Lu Feng looked at him, how could this old boy know more than himself?
"You're more of a businessman than I am."
"I was originally a businessman. Before this, I have been staying in major state-owned enterprises. Business is my old line of business. Pay more attention. I think you can't resist this wave. You don't have enough cash. You can delay it over there." break you."
"How to drag it down?"
"I heard that means that a middleman will take the lead to bring Weipuda and Changhong together, share sales channels, and set up a new company. If you want to sell it, you can put more than [-] million in it."
Lu Feng nodded slightly and said: "The shared sales channel is just a bait, I just want to get my more than [-] million cash flow into it, and then a wave of terminal market price cuts, I have to follow the price cuts, or else it will be useless." gone."
"That's right, a child can be taught, and chatting with you is very transparent!" Huang Youwei picked up a chopstick of pickled vegetables and put them in his mouth, crunching them, and said, "This is not a conspiracy, this is a conspiracy."
"Zhu Lidong didn't dare to drill, and he was unwilling to leave the market over there, so he kept circling around." Lu Feng immediately figured out where he was stuck.
"The person under your command understands the market, but not the overall situation. My suggestion is to keep it as it is now. If you can stabilize the three provinces this year, you will win." Huang Youwei stared at Lu Feng and said.
Lu Feng smiled wryly, and said, "You know the answer, and you're still teasing me!"
(End of this chapter)
Lu Feng didn't expect that someone is already making market data tables and enterprise data, and they have already started from the national level, so he couldn't help asking: "Who asked you to make this reference?"
"President Zhu ordered, he said that this data is very instructive for the market!"
"Okay, keep talking!"
"Last year's GDP growth rate was 80%, and the per capita income was [-] yuan. Among them, the per capita income of the first-tier cities was [-] yuan. The gap is very wide, and there is TV ownership. , from [-] units per [-] households in the late [-]s to [-] units per [-] households at the end of last year."
"In two years, it has more than tripled. According to the latest data from the Bureau of Statistics, the GDP growth rate in the first quarter of this year has exceeded the half year of last year. Banks have become active again, and they have begun to increase investment and lending. After last year So the severe GDP compression is due to the contraction of funds.”
"This report says that the investment promotion projects in various places are chaotic, and there are many people who nourish the rats, arrange loans, and collect wool. The sudden contraction is because there is a guy who runs around the country and provinces and collects wool everywhere."
"Cough cough!" Lu Feng coughed.
Zhang Fengxia glanced at him with a half-smile, and said, "Let's skip this paragraph and get to the point!"
"A large number of bank loans in the past few years have led to severe inflation. In the past two years, wages have doubled, but prices have also risen sharply. According to the above, a large number of loans will be thrown out to enterprises in the next few years to stimulate employment and the economy. Many economists said that the money will be fed back to the home appliance industry.”
"Especially color TVs, refrigerators, air conditioners, and electric fans. In big cities, the growth rate of refrigerators and air conditioners is higher, while color TVs have higher growth rates in small cities, towns, and rural areas."
"According to the forecast given this year, the overall TV market is likely to reach an astonishing [-] million units, and we are expected to occupy one-fifteenth of the market this year, and now the main body of the market is Changhong. At present, Changhong’s market share in the whole country is [-]%, that is to say, out of three TV sets sold, one is Changhong.”
"From these reports, we can see that the general environment is getting better, and color TVs will usher in a blowout this year. Our popularity in the market is mainly due to low prices. Now the price competition in the terminal market is particularly fierce, and the entire market is In an ever-expanding world, wages are rising, and TV prices are falling.”
"This year's forecasted GDP data will not be less than [-]%. According to this growth data, people will have more and more money in their pockets, and TV opportunities will become better and better. Mr. Lu, this is a rough plan we have made. Report!"
Lu Feng sat there and gave him a look. He listened to the data just now and recalled many things in his mind. If he remembers correctly, the GDP growth rate in 91 was 90%, and throughout the [-]s, When there is no less than [-]%, the TV market is not [-] million units, but [-] million units.
He remembers a statistic very clearly. In 92, the domestic color TV market alone exceeded [-] million units. Major manufacturers started a price-cutting war. Changhong was the only one, and the industry leader remained until the beginning of the [-]s.
"One-fifteenth?" Lu Feng glanced at everyone present and said: "I did say the goal of selling one million units a year. For an electronics company that is not a state-owned enterprise, it is really good to have such a result. The problem is If you are self-motivated, how about setting a goal of [-] million this year?"
There was sparse applause at the scene, and Lu Feng could tell that the people in the marketing department were not very happy.
"If the target of [-] million units is achieved, the year-end bonus will remain the same, but if the target of [-] million units is achieved, the year-end bonus will be doubled!" Lu Feng said.
As soon as these words came out, several vice presidents of the marketing department hurriedly clapped their hands, their faces were full of excitement. It wasn't that the task could not be completed, but that the money was not enough.
After the morning meeting at [-] o'clock in the morning, Lu Feng went directly to the cafeteria to eat. Zhang Fengxia sat next to Lu Feng with a bowl of noodles, and said, "It can be seen that you are very confident in the industry!"
"It's not confidence in the industry, but confidence in the country. The domestic environment will get better and better. The economy will boom, industry will upgrade, and domestic consumption will also upgrade." Lu Feng said while drinking porridge.
"It's good to have a broad market, but there is also great competition. There are not only state-owned enterprises, but also foreign companies. We can't make profits here, and we will be dragged down!" Zhang Fengxia said nervously.
"Borrow if you can, and raise money if you can't. God won't die of starvation, this is not something you should consider." Lu Feng said sullenly while eating.
"If you can't get money, just cheat?"
Lu Feng rolled her eyes and ignored her!
The door was knocked, Zhang Fengxia said: "Come in."
A waiter walked in, looked at Zhang Fengxia with some fear, and said timidly, "Someone is looking for it."
"Who?"
Secretary Cui stepped in and saw Zhang Fengxia smiled and said, "Mr. Zhang is beautiful again. Mr. Lu is eating?"
Lu Feng glanced at him, stunned, and said, "Secretary Cui? A rare guest, why are you here?"
"I'm here to pick you up for breakfast in the office. It seems that I'm a step late. You seem to be full." Secretary Cui said with a smile.
"Sit down and eat together." Lu Feng said politely.
Secretary Cui was not too polite, and sat down, took a pair of chopsticks, and ordered to the waiter: "Give me a bowl of sliced noodles, a tea egg, and a side dish. If you have meat and cold dishes, bring me a portion."
Lu Feng was full, wiped his mouth, looked at the large and small plates in front of him, and said, "It's just different from our group of businessmen, eating noodles is so pompous!"
"Boss Lu is joking, how can I compare to you, my cousin said, you don't give people money, but a bunch of TV sets?"
"Yes, I'm looking at your face. I thought about giving more money, but then I thought, it's definitely not okay to give more. If he takes it, it's equivalent to bribing you. The problem is that I really I want to give more." Lu Feng chuckled and said, "How smart I am, I gave him goods worth [-] million, you don't have to thank me, it's not easy for you to be busy."
Secretary Cui originally wanted to find fault with him and ask him, but now he was so choked up that he couldn't speak. Originally, it was his cousin who suffered a disadvantage and made him speak as if he was taking advantage.
He didn't say a word for a long time, and ate his noodles in suspense.
Lu Feng sat there watching him finish his meal, and asked, "President Huang looking for me?"
"Didn't I tell you everything, I'm looking for you for breakfast, let's go!" After speaking, Secretary Cui stood up and walked directly to the door.
Zhang Fengxia didn't understand what happened, looked at Lu Feng and asked, "What's the matter? Did you offend him?"
"So what can you do if you offend him? It's nothing, I'm busy with you!"
Secretary Cui came by car, and when he got in the car, he actually went straight to the breakfast stand.
What Huang Youwei thought was to have breakfast and chat with Lu Feng, but the tofu brain in front of him was almost cold, and he didn't see anyone, so he looked a little unhappy.
The car stopped, and Lu Feng got out of the car. Seeing Huang Youwei sitting on a small bench by the side of the road, he hurried over and said, "Why are you eating here?"
"Why did you come here?"
Secretary Cui said first, "I'm going. Mr. Lu happened to be eating breakfast. He said he would come back after eating, which was delayed."
Huang Youwei frowned, and said, "Mr. Lu is rich and powerful. Leave me, an unimportant person, on the side of the road. What kind of luxurious breakfast does Mr. Lu have for breakfast?"
"Small steamed buns!"
"Your steamed buns cost thirty to fifty yuan a piece, right?" Huang Youwei said, digging some leek flowers for himself and rubbing them on the tofu.
"Secretary Cui has a problem with me!"
"Isn't it possible? When someone's relative introduced you to a relationship, how long have you delayed the money? He even paid for it. If he doesn't punish you, who is he going to punish?" Huang Youwei said angrily: "No traitor, no business, you are a bit treacherous. pass."
"It's really easy for him to make more than one million yuan. He introduced you to me. Let alone how much he played in the acquisition of the electronics factory project. If I don't know you, I will give you the money."
"Don't talk about that, you're in trouble, you know?" Huang Youwei picked up a deep-fried dough stick and took a bite.
"What? I'm in constant trouble every day."
"Sichuan, I have news that Changhong is going to kill you. You can't open up the market there. Your president is caught there. According to a friend of mine, a new company has been established there. , patents, and brand names, and you are being suppressed in the market, and the latest market competition will come within a month at most."
Lu Feng looked at him, how could this old boy know more than himself?
"You're more of a businessman than I am."
"I was originally a businessman. Before this, I have been staying in major state-owned enterprises. Business is my old line of business. Pay more attention. I think you can't resist this wave. You don't have enough cash. You can delay it over there." break you."
"How to drag it down?"
"I heard that means that a middleman will take the lead to bring Weipuda and Changhong together, share sales channels, and set up a new company. If you want to sell it, you can put more than [-] million in it."
Lu Feng nodded slightly and said: "The shared sales channel is just a bait, I just want to get my more than [-] million cash flow into it, and then a wave of terminal market price cuts, I have to follow the price cuts, or else it will be useless." gone."
"That's right, a child can be taught, and chatting with you is very transparent!" Huang Youwei picked up a chopstick of pickled vegetables and put them in his mouth, crunching them, and said, "This is not a conspiracy, this is a conspiracy."
"Zhu Lidong didn't dare to drill, and he was unwilling to leave the market over there, so he kept circling around." Lu Feng immediately figured out where he was stuck.
"The person under your command understands the market, but not the overall situation. My suggestion is to keep it as it is now. If you can stabilize the three provinces this year, you will win." Huang Youwei stared at Lu Feng and said.
Lu Feng smiled wryly, and said, "You know the answer, and you're still teasing me!"
(End of this chapter)
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