Back to 1988

Chapter 423 Once a Year

A piece of news this morning ignited public opinion in the small appliance industry. Desheng Electric and Degen released a piece of news at the same time. Facing the current chaos in the small appliance industry, the quality levels are uneven, and consumers are harmed. Hope Establish industry standards.

And these two companies are the ace companies of small household appliances such as radios and tape machines!
Changhong and Panda also announced the same initiative today, but the industry standards published in newspapers are different. They hope to use their own technical standards as the threshold. The reason is that the industry is in continuous development and the threshold is raised too high. It is easy to block a large number of enterprises.

It will take time for the industry to rectify the chaos, and it will also take time for enterprises to accumulate technology.

Interestingly, the two companies Desheng and Degen use their own technology as the initiative standard. The goal is to block other companies, or to classify electrical appliances in the industry. As long as they are certified by the state, once they are classified, they will not be able to shake them in the market in a short time. position above.

But Changhong and Panda are trying to get stuck with Jiafeng Electronics, which is about to enter the market.

For a while, the flames of the small home appliance industry became stronger, and everyone realized that this field would be the next battlefield for major manufacturers, especially when Jiafeng Electronics, a shit-stirring stick, came in, it might be a mess look.

Gossip has been flying around, the business department of Jiafeng Electronics is busy, Liucheng's desk is also covered with newspapers, and the phone has not stopped all morning.

When Lu Feng arrived at the downstairs of the company, he saw no one to greet him, so he went upstairs alone. When the receptionist saw Lu Feng coming, he hurriedly called Liu Cheng.

"No need, I'll go by myself!"

After Lu Feng finished speaking, he headed towards Liucheng's office, pushed open the office door, and saw five or six executives sitting across the desk, and Liucheng was talking on the phone with someone.

"So you mean, Desheng and Degen regard us as potential rivals? Our products haven't come out yet, besides, they are the domestic leaders, so why are they afraid of us? There is a big gap in technology!"

"Okay, thank you, I'll treat you to dinner when I'm free."

After a few words of politeness, Liu Cheng hung up the phone, raised his head and saw that Lu Feng was coming, he hurriedly stood up and said, "Boss Lu, when did you come?"

"It's been a few minutes, what's the matter?" Lu Feng asked as everyone looked as if something had happened.

"Look at the newspaper!" Liu Cheng handed Lu Feng the newspapers on the table, some of which were faxed.

After reading the newspaper, Lu Feng's face was not very good-looking, it really happened that the house was broken and it was raining all night!
"The country will not agree to this kind of initiative, but it can be seen that everyone is eager to try it. Desheng and Dejin are the industry leaders, right?" Lu Feng put the newspaper on the table and asked: "I remember the market The ministry gave me a survey report, the two companies accounted for [-]% of the overall domestic radio market, and the market share of tape players, stereos, and walkie-talkies was also high.”

"Besides, there is a boss behind these two companies, surnamed Chen. I heard from some gossip that they have listed us as potential competitors. That's why this article was published in the newspaper." Liu Cheng was very worried.

The people present were a little panicked. If it is a foreign brand, such as Sony and Sharp, they are not afraid. The technology gap is huge, and the consumer groups in the terminal market are clearly divided.

With the restraint of tariffs, it is obviously impossible for the opponent to fight a price war.

However, these two companies rushed forward like tigers, which is really acceptable to Jiafeng Electronics. Most importantly, everyone can see that Changhong and Panda seem to be playing assists.

This is equivalent to, before a child is born, world-class fighters are already staring at him, and at the same time, there are several national-level fighters watching him.

This paper proposal is likely to directly abort Jiafeng Electronics' small home appliance plan.

Lu Feng saw that everyone was not in high spirits, so he smiled and said, "Why are you panicking? I just need to do more things now, and I have good news for you."

good news?
A smile appeared on Liu Cheng's face, and he asked, "What's the good news?"

"The team that went to Xiangjiang to seek financing failed." Lu Feng said calmly.

This is good news?
Everyone present felt their eyes darkened and almost fell to the ground. Liu Cheng supported the table with his hands and took a deep breath, then recovered.

"Look, in comparison, this is not a big deal, is it?" Lu Feng smiled and pointed at the newspaper.

It's really not a big deal, not to mention the small home appliance project, even Weipuda may be yellow, Liu Cheng can't figure it out, but Lu Feng can still laugh at this time.

"Boss Lu, are you kidding me?" Liu Cheng asked.

"No, I didn't intend to tell you, but seeing you encounter such things and become like this, I just stimulate you. If you can handle things, don't think that a stable life is the norm. My entrepreneurial style is like this , the company is on the verge of bankruptcy at any time, and this is the path we chose.”

Lu Feng looked around and said, "Let's prepare for a meeting in the conference room. I will fly to Xiangjiang to deal with it tomorrow. Today I mainly explain the reorganization of the R&D company and the direction of product development."

"Okay!" Liu Cheng was ready to give instructions to the people next to him.

Lu Feng saw that the faces of several executives were still worried. He was very familiar with this state. These people may have been secretly thinking about finding a new home after the Chinese New Year.

"Let me say one more thing. Every company has its own culture and spirit. Some companies are united and hard-working, some companies are harmonious, and some companies are wolf competition. Our company has two words: life , Mr. Liu posted these two words for me in the company, and wrote a sentence at the door."

"Let life bloom once and make life worthwhile!"

Liu Cheng tasted this sentence, nodded and agreed.

In the conference room, when everyone was seated, Lu Feng said straight to the point: "The research and development company has one goal next year, to expand and recruit talents extensively. It can choose suitable talents from the talent reserve center, or go overseas to recruit talents, and establish overseas research base."

"Cooperate in various fields. As long as people are willing to cooperate with us, we will cooperate, and we can also suffer a little loss. We buy some instruments and let them try them for free, but let our people go in and observe."

"There are no rules in technology competition, and we will use methods when we need to, and we will use different methods for each talent. My idea is that within three years, the technology field will be among the first-class in China."

"Mr. Lu, can we sell patent licenses? Now we are Panda Technology. In fact, companies like Sharp are also licensed to outsiders, but they are just some outdated technology patents." A senior executive suggested.

"Slow start, buying other people's technology patents is a normal thing, and I don't reject it, but when using it, a red line must be drawn. The core technology must not be less than [-]% of the company's internal research and development. Forty percent, and other technical patents, not less than [-] percent.”

"The purpose of drawing this red line is to keep the road of research and development from going astray. Of course it is comfortable to use someone else's. You can design a shell at will, change a few jacks, and you can apply for a patent. I took a look at the company's patent this year. Most of it is concentrated in these."

"The reorganization of the R&D company is very simple. It will be changed to a business group unit, and special business groups will be set up. For example, the radio business group, each business group should have no less than two teams. group, from screen technology, motherboard technology, material technology, digital information technology, etc.”

"A large group of products is formed, each performing its duties, but each product has no less than two teams to do internal competition. If the two teams cannot compete internally, market trials can be carried out, and our sales network will pave the way. It is getting bigger and bigger, and you will know whether the product is good or not when it goes on the market.”

"Don't tell me so many professional things, if the market acceptance is not good, it just won't work!"

"Of course, there will be exceptions. Some forward-looking investment in technology will be planned for long-term technology development." Lu Feng subconsciously wanted to touch cigarettes from his pocket, but suddenly remembered that Jiang Xiaoyan confiscated all his cigarettes.

"Everyone performs their own duties. You don't need to worry about money. You don't control the market. The company has no money. It must be my responsibility. I can't get the money back. I am incompetent. But I gave you the money. If you can’t make something, I won’t agree!”

The scene was silent, everyone lowered their heads, feeling the pressure on their bodies, Liu Cheng sat aside and didn't speak, even if he was given [-] million, this kind of leapfrog development made him feel a lot of pressure.

But thinking about it again, the pressure on Lu Feng was even greater. After all, what he had to face was how to get money from outside.

"The overall direction is in this direction. Mr. Liu has come up with a feasible reorganization plan during this period of time. I don't know much about the various departments of the R&D company, so I won't get involved." Lu Feng said to Liucheng: "The other thing is The direction of product development."

"What the product needs is to solve people's convenience. Don't do fancy R&D anymore. Don't take two steps if you can do it in one step. It's better to make it 'fool-style'. Remember one sentence, high technology is to make people lazy. , no matter how good the technology is, if it needs to make users worry about it, it's rubbish!"

"According to this idea, let's simplify the three products yesterday and simulate the daily use of the products more. Don't the buttons of the tape drive feel small? Don't they hurt your hand?"

"When I was in Jiamei Foods, I did research and development by myself, making beverage cans. When any product is made, let everyone in the factory eat it for three days. If you don't eat it, you can't do it. This is to find out the shortcomings of the product, improve it, and design it. The gap between the ideal of the user and the reality of the user may be bigger than the sky and the earth, understand?"

Liu Cheng said from the side: "We have conducted a lot of tests, but they are all technical tests. We will send out the tape machines and radios in stock in a while. I will be the first to use them!"

"Is there anything else?" Lu Feng asked.

"One thing, didn't you participate in an electronic summit last year? This year, you sent an invitation card. The organizer called you, but no one answered. Called me yesterday. I hope you will be there. Last year's event was very exciting. success."

Lu Feng sneered, the organizer was really interesting, last year he stood on the stage and scolded those people bloody, the controversy over technology, industry and trade or trade, industry and technology is still arguing.

As long as I go, the entire electronics industry has to go. The organizer's favorite thing is to make things happen. It is best for these entrepreneurs to use their brains on the spot.

(End of this chapter)