Back to 1988

Chapter 479 God Level Marketing
Lu Feng went back to the prepared temporary dormitory to sleep, Xie Heng trotted over and said, "Brother-in-law, sister asked you to call back, she is a little worried about you."

"Are you still asleep at this point?" Lu Feng walked towards the office while talking.

When they arrived at the office, they called home. Lu Feng's father answered the phone first, said a few words, and called Jiang Xiaoyan over.

"When will you come back? It's not too late for the New Year's Eve." Jiang Xiaoyan said, "Come back when the arrangements are made. Many people want to come and see you. I heard from your dad that your classmates are going to hold a party this year. Yes, at dinner time, a classmate of yours came."

"It's okay, let's celebrate the New Year. I will definitely finish my work before the New Year's Eve. As for the class reunion, push it for me. Also, if my parents ask your children or something, just ignore it. If you live If you feel uncomfortable, go back to your home with your mother." Lu Feng instructed.

"How can this work? I'm fine." Jiang Xiaoyan glanced at Lu Feng's parents next to her, and said, "Remember to eat and rest well."

"Understood, hang up!" Lu Feng said and hung up the phone.

On the other end of the phone, Lu Feng's mother said anxiously: "Let me just say a few words, no one is so busy, even those who celebrate Chinese New Year don't stop."

"The phone is already hung up." Jiang Xiaoyan put down the phone and said.

"Everyone in the family is worried about this child, but he is unrestrained." Lu Feng's mother looked at Jiang Xiaoyan and sighed, "There is no one to take care of him there. There are so many people under his command, so he can just give orders?"

"How about I take care of it." Jiang Xiaoyan said proactively.

"You can go, after all, that's your man, he's so busy outside, you have to feel sorry for your man..."

"Oh, that's fine, it's Chinese New Year, Lu Feng is the boss there, and he's not working hard, so go back to sleep." Lu Feng's father pulled Lu Feng's mother out of the house.

How could Jiang Xiaoyan not be able to tell that she was worried about her son, and her son was enjoying himself at home, but Jiang Xiaoyan just felt wronged.

Song Xuemei said something about her, it was her own mother, if you get angry, you will be angry, and it will be fine after a while, mother-in-law is a mother-in-law after all, even if she uses words to point her out, she will feel very wronged.

Taking a deep breath and wiping away her tears, Jiang Xiaoyan covered the phone with a cloth and went back to her room.

It was already late at night, in the bedroom, Lu Feng's parents were lying there unable to sleep, muttering softly in the dark.

"I have to tell Lu Feng, if it doesn't work, just get a divorce. It's not that there is a lack of women. It's like not having children. It makes people laugh."

"Say a few words less, and restrain yourself in front of Fengfeng. He is the big boss now. Didn't you realize that he doesn't want to stay at home? He already has so many people under his control, so you don't need to teach him."

"I just think that if she doesn't do anything all day, Song Xuemei will brag to me in the afternoon, saying that her family Xiaoyan is now a pillar and earns money."

"He already opened a factory and made money!"

"It's all my son's money. She's a shit, she can't even have a child, what will she do?"

"You can't say these words in front of Fengfeng. People have other people's ideas. Just be a loving mother. I am also anxious, but it is useful for me to be anxious?"

"It's not that I said, the last time I went to the bazaar to buy clothes, I met Liu Er's family, and they spoke sourly, and told me, no matter how much money you earn, isn't there no future? I'm so angry. Now that I think about it, I should arrest rot her mouth."

The two murmured, in their hearts, Lu Feng already possessed indomitable abilities, and while being proud of his son, he naturally thought that there should be better women around his son.

They have never been rich, and they have spent their entire lives throwing food in the mounds of dirt. They have imagined how to live with money, but they really don't know how to build other than eating and drinking, living in a big house, and buying a small car.

When money has exceeded a person's cognition, he will undergo a huge change, and even his personality will change overnight.

It can be said that except for Lu Feng who is not inflated, everyone around him is inflated!
The next day, at seven o'clock in the morning, Lu Feng woke up in bed, washed up briefly, and went to the canteen. Today's workers are still not on holiday, and many people are complaining. The only thing that is gratifying is that Mr. Lu sent a message A hundred dollar red envelope.

The voices of greetings in the cafeteria kept coming and going, and one hundred yuan was enough to buy a lot of passers-by.

At [-]:[-], the conference room was cleared, and around [-]:[-], people entered the venue one after another. Vice President Ding sat there and yawned, and Director Li next to him asked in a low voice, "President Ding, what do you think of this product? Can it really succeed immediately?"

"Don't listen to his nonsense, this is nonsense. That product doesn't need a few months of process. He did it by himself. Why do you need so many departments in the company?" Vice President Ding said angrily.

"Then here we are"

"Toss it, I want to see how he will explain to other shareholders after the toss." Vice President Ding folded his hands on his chest and narrowed his eyes.

Gao Zhiwei came in with two folders, sat down, glanced at the scene, and found that almost everyone was there, sitting there motionless.

After Lu Feng finished his meal, a clerk led him down to the meeting room. As soon as he entered, Gao Zhiwei stood up.

Everyone else at the scene looked at each other, standing up slightly suspiciously.

"Okay!" Lu Feng pressed his hand and said: "There is no need for messy things, but Mr. Gao still abides by the rules."

"I'm used to it!" Gao Zhiwei showed a smile. These days when he was with Lu Feng, he was free to spend other time at will. During the meeting, as long as Lu Feng came in, he had to stand up. This was a respect for the boss.

There are no rules, and Lu Feng doesn't care about these imaginary things. It's just that standing up represents an attitude. After a long time, it will automatically transform into a kind of obedience. Only when the obedience is high enough can it be maximized into execution. force.

Lu Feng sat down and said, "For last night's product, I'm here to set a tone, and at the same time, tell me what problems you have in terms of product positioning and marketing."

"First of all, 80 grams, [-] cents, is too expensive. Price wars are always the most direct and effective means. If you want to surpass your opponent, my suggestion is to increase the quantity without increasing the price. At the same time, this should be written directly on the packaging. When choosing a product, as long as you look at you more, you will be successful."

"Secondly, don't think about buying high-end things, especially in terms of unit price. The purchase threshold must not be high. We are making children's food. How much money can children have in their hands?"

"You have to understand children. They have poor self-control. They just want to spend a dime or two in their hands. Can you earn this money? So the price can't be high, and there can't be many things. For example, a delicious food, a child's Once he enjoys eating it once, he will not eat it, because he is satisfied in his heart."

"What you have to do is to make it comfortable to eat, and it's gone, so that he will continue to spend money to buy it, so that he can't get tired of eating it. The simplest one is the fruit skin, tear it into strips, and four or five children take a bite each. It's delicious."

"If you buy ten copies, you will eat him up at once. Do you think he will eat again in the future? This is the simplest psychological problem, and it will always keep your users between satisfied and dissatisfied."

Gao Zhiwei quickly wrote in his notebook. It was the first time he heard Lu Feng say these words. Vice President Ding opened his eyes and looked at Lu Feng with a little surprise.

He suddenly felt that this young man seemed to have something.

"Have you calculated the product cost yesterday?" Lu Feng asked Gao Zhiwei.

"Calculated, the cost per [-] grams is about [-] cents."

"Is it just the noodles, or are there packaging and distributors?" Lu Feng asked again.

"It's just counting the noodles. If you add packaging, transportation, and dealers, the cost should be around [-] cents. Our cost and these are half and half, because the raw materials are more expensive, and the frying time is long. At the same time, there are Chocolate," Gao Zhiwei replied.

"Then set the terminal retail price of [-] cents, and the size of the noodle cake is [-] grams. This product is mainly aimed at attacking the market, so combined with marketing methods, instant noodle bags are used as exchange items to squeeze the remaining value of consumers. and user viscosities.”

"Instant noodle bag?" Vice President Ding couldn't help opening his mouth, and said, "The profit of this product is already very low, and there is still a need for marketing to give up the profit. Is it possible to write in the bag and get another bag?"

"No, in that case, the company will not be able to bear the counterfeiting in the market. Let me tell you first, what is the squeeze of surplus value."

Lu Feng cleared his throat and said: "If you go to buy something, you only want to buy one, but the boss tells you that there is an event now, and you only need to pay another [-]% of the price to exchange for the same thing. You think it’s a good deal, you buy it, and the last bit of money left in your pocket is squeezed out.”

"Just buy two pieces for [-]% off!" Vice President Ding sneered and said, "This kind of method is very common!"

"Not only is it a [-]% discount, but it can also lock in users. After eating instant noodles, you can buy three packs of instant noodles with a bag and [-] cents. In this way, users will continue to take advantage of it, and you will also attack. The price range of fifty cents."

"Because users have [-] cents, they don't necessarily consider your product at this price. Because of this discount, they will pay more attention to it. You have successfully entered the high-priced market and squeezed other people's market space."

"This product, first, can squeeze [-] cents from the hands of children at a low price, and quickly plunder the market. Second, it uses instant noodle bags to increase user stickiness. The more they eat, the tighter the user will be. Products have cost value, and third, capture the opponent's market and grab users like crazy!" Lu Feng said in a deep voice.

Vice President Ding had already woken up completely. He sat there dumbfounded and looked at Lu Feng in disbelief. This is simply a god-level planning and marketing!
(End of this chapter)