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Chapter 768 Signing You for Ten Years
"That's the feeling of style. I've seen high-quality commercials. I don't ask you to highlight product features. You just need to highlight the gray and white style and have an international sense. You can add some piano music or something later. , it just looks more cheerful!" Lu Feng asked Director Wang: "Do you understand now?"

Director Wang seemed to understand something, so he could only bite the bullet and say, "I just want that feeling, right?"

"That's right!"

"Let's start shooting then."

The dancers at the scene all put on fashionable clothes, their faces were thickly made up, and their eyeshadows were getting longer than one another. Lu Feng said to the crowd, "Spread out a little, make your expressions look awesome, put on a pose, just the ones you practiced just now , gestures with fingers to tidy up on the phone, gestures to ride a horse, do you understand?"

They are also old actors, and they have never filmed such a weird commercial. They all stood up and walked out after Hua Tsai changed his clothes. They were shocked when they saw the scene, as if they were a group of demons dancing wildly state.

"Boss Lu, aren't we filming a pager advertisement?" Hua Zai looked at Lu Feng a little puzzled, what the hell is going on at the scene?

"It is indeed a pager advertisement, but our pager is relatively high-end. After a while, you can just hold the pager and pose." Lu Feng took him to stand and said: "You just go forward, the other People walk against you, and you walk slowly. The overall meaning is that in a particularly empty place, there are all kinds of bright backgrounds behind, and the characters appear black and gray, from dark to bright. Make a look, and then you come out without talking, just put one hand in your pocket and hold our product in the other.”

Hua Tsai was dumbfounded when he heard this, he didn't know what the purpose of this advertisement was, he held the Jiaxun pager in his hand and asked, "Should I put it on my chest, or somewhere conspicuous?"

"No need, just hold it with you!" Lu Feng looked at the pager in his hand, feeling a bit old-fashioned, and shouted towards the props: "Find a thinner iron chain, and tie the pager to his wrist stand up."

The props found a thin chain, Director Wang sat next to the monitor, watching all this in the camera, he has already imagined what the film will be like, this kind of "advertisement" is broadcast on the TV station, even if the user After reading it, I don't even know what the ad is.

Hua Tsai looked at the time, took a deep breath and said, "Let's shoot! Let's shoot!"

"Come on! The first shot!" Director Wang yelled with a trumpet in his hand, and a young man took a shot in front of the camera with a 'board'.

There was no music at the scene, and four or five girls and boys walked around, doing all kinds of cool moves, gesturing to make a phone call from time to time, and the boy was riding a horse, looking like a psychopath.

Du Guoying looked at the scene in front of him, with a wrinkled face, and whispered to Kevin next to him: "It's not like ordinary advertisements. A star stood in front of the camera and said directly, what products are produced by what factory, and the quality is reliable and guaranteed. , and then talk about the advantages.”

Du Guoying was talking about regular advertisements. There are indeed more such advertisements on TV now. Last year, Kevin was in charge of the advertisement placement of the Volkswagen Group in mainland China. The star he invited was Tu Honggang. The advertisement was also very simple. To buy a car, you need Santana, air-conditioning, and music.

This is a template for domestic advertisements, and no one can break the laws of advertisements. The one Lu Feng is shooting now is completely irregular, which is why Director Wang thinks he is messing around.

"Can Boss Lu shoot that kind of commercial?" Kevin said in a strange way: "He is a genius, but we mortals cannot understand the subversion of the existence of the domestic advertising industry."

The shooting over there is still in progress, and the shots are more complicated. Long shots, medium shots, close shots, and close-ups must be shot, and the sense of the lens should be good. It is normal to shoot four or five times with one shot.

In addition, they also had to shoot posters, publicity photos, commercial photos, etc. They were busy all morning, and it was noon in a blink of an eye. Because of the tight time, everyone just had a box lunch in a hurry, and Andy was leaving at two o'clock in the afternoon.

"Time is too tight, otherwise I will definitely treat you well." Lu Feng said politely to Hua Tsai: "I dare not say that the banquet is full of Han and Chinese, at least there must be dishes from all over the world. You are definitely giving me face by coming, and we are also considered We've made friends, if there's anything to do in the future, talk."

Hua Tsai never offends others when he speaks, and said to Lu Feng: "To develop in the mainland, you still have to rely on Mr. Lu. When I first met him this morning, I thought Mr. Lu was young and only made achievements in business. I didn't expect him to be successful in advertising art Very thoughtful too!"

Lu Feng laughed, and said, "It's just average, you're over the top. Mr. Mei, did Hua Tsai sign with our company for his concert in the Mainland?"

"We are now adopting a quotation system." The agent said: "If there is an event, several companies will bid among themselves, and the one with the highest price will get the full package. As for how many tickets can be sold, it is up to your companies. gone."

"Well, you guys can keep your capital. I think it's better to sign with a company. Everyone is familiar with it. Andy Lau and I are good brothers. Let's sign with Jiafeng Media. We will help you in the mainland market. Reason." Lu Feng said to Hua Tsai: "You can't trust others, can you still trust me? I am a good person to those around me. If you don't believe me, ask that Du Guoying, come here."

Du Guoying walked over, and Lu Feng waved to him: "Sit down!"

"This is the person in charge of the marketing department of our newly established Jiaxun Communications. He didn't work a month ago. He is now an executive. I have nothing to say to my brother." Lu Feng boasted: "Who loses money?" , can’t lose my friend.”

"President Lu's words are especially deep to me. When I first met him a month ago, I still didn't believe it! Let's be honest, even if you have that ability, they wouldn't trust you to give it to you. After all, it's such a big company. "Du Guoying said seriously: "But Mr. Lu believed in me, and told me at that time, Xiao Du, just go ahead and do it, and I will give you the bottom line. To tell the truth, it is true that brothers can achieve this. The only thing left is to be moved.”

Hua Tsai could still hold on, with a smile on his face, his manager couldn't hold it anymore.

"I think this matter can be considered. If you cooperate with other companies, you may be cheated. You should also know that how many years can a star be popular? What if it doesn't become popular after a few years? Brother, I suffer a little bit, it doesn't matter, mainland China In terms of marketing, concerts, advertising agencies, etc., I will sign you for ten years, even if you are not popular next year, the next nine years!" Lu Feng patted his chest and said very generously: "I will support you!"

I have to say that the contract offered by Lu Feng is very attractive. The manager was afraid that Andy would be tempted, so he said, "Mr. Lu, who are you? We know that Jiamei Foods is also your company. Back in 1990 , we have filed a lawsuit."

"Ah? Is that so? Oh, I don't remember this, maybe I remembered it wrong." Lu Feng let out a haha ​​and passed out.

In 1990, Lu Feng used the photos of the four kings to advertise Jiamei Foods, and hung the posters everywhere. After losing the lawsuit, he lost more than [-] yuan. However, Jiamei Foods also developed thoroughly because of the celebrity endorsement. grew stronger.

After eating, they started filming again. Two hours later, Hua Tsai had finished filming. Lu Feng took a photo with him and sent him downstairs. He wanted to sign him to perform in mainland China. ten years.

"Let's go first. Mr. Lu will take care of anything. If you go to Xiangjiang, you can also say hello. The boss of our company really wants to see you." The manager said politely.

"Okay, slow down on the road!" Lu Feng said politely.

After getting into the business car, the car sped away, and Hua Tsai was a little tired leaning on the seat. The manager was afraid that he was still thinking about the olive branch that Lu Feng threw out, and reminded: "Who is Mr. Lu, you can find out after a little inquiry. If you don't make money for him, he will not recognize you in the second year. Don't think about it. You must be the one who suffers. A group as big as Chen's capital has collapsed now. ?”

"I know!"

The main shot has been shot. Director Wang sat in front of the monitor and watched the sample replay. The more he looked at it, the more he felt that what was shot was not a thing. Such a handsome star made Lu Feng toss like this, especially under various bright backgrounds. The dancers walked by like ghosts cramping.

Lu Feng walked over and asked, "How is it? Can it be cut out? Do you need to make up shots?"

"It would be nice to take a few more close-up shots of the dancers, but this one, how do you cut it?" Director Wang looked at Lu Feng with helplessness in his voice.

"It's simple, you first set up an empty big scene, show everyone, and present the bright colors of the big background, giving people a sense of emptiness, then get close to the scene, find a tall, foreign-looking girl, and ask her to make gestures Walking forward with the gesture of making a phone call, when the camera turned around, Hua Tsai was photographed, he walked forward with the gesture of making a phone call, and cut to the middle scene, the people behind him were riding horses and dancing the exact opposite of his dance steps, And then Hua Tsai turned around, didn't he take a close-up of the pager hanging on his hand, and added that close-up."

"The camera then switched to the dancers, with five or six girls standing scattered around, giving a big scene, switching back and forth to the close-up of the model's face, and finally cut to the close-up of Andy Hua Tsai's face, keep moving forward, remember, quickly When you cut the dancer’s face, you have to stick to the point of the background music, understand?”

"The last shot is Hua Tsai's half-length mirror, standing in front of him with one hand in his pocket, Baiku, all the actors behind him are completely still, and then a white screen is shown, with a slogan written on it, don't wait, right now, Jia It is a pager, and the dubbing must be male, with a more international voice."

After Lu Feng finished speaking in one breath, he patted Director Wang's shoulder with one hand and said, "No problem, I've already taught you this way, if you still don't know how, then find someone else!"

(End of this chapter)