Back to 1988

Chapter 770 Begins!

Although people say that Jiafeng Electronics will go bankrupt every year, whether it is from the market or its own financial situation, Jiafeng Electronics is strengthening every year.

Now it is impossible for Jiafeng Electronics to collapse overnight. Even if the communication company is not going well, bank debts are drawn on a large scale, relying on the market share of VCD and TV, Jiafeng Electronics is also a company that cannot be underestimated.

In the past, when there was such news, Zhu Lidong always came to Lu Feng with a face full of panic, but now he is not panic at all, instead he was replaced by Du Guoying.

"Don't panic!" Lu Feng calmly lit a cigarette, and said to Du Guoying: "This is a small scene, since you are already the person in charge of an important subsidiary company of the company, don't be surprised and join our company You have to meet the exciting life, not to mention it's fake, even if it's really bankrupt, how big of a deal can it be?"

"what?"

Du Guoying has never seen such a calm boss, so what if he really went bankrupt?
"Kevin has read this report, and it contains a lot of detailed data. He analyzed it from various aspects and said that we really can't keep going." Du Guoying was still a little scared, because the company legal person of Jiaxun Communication changed a few days ago After becoming him, he is not stupid, and he is very clear about the responsibilities involved.

This report is indeed informative, and some of the data written in it are also true. If you deduce it from the numbers alone, it is indeed easy to draw a conclusion that Jiafeng Electronics is about to go bankrupt.

Kevin was very excited after reading this article seriously. It is better for a company like this to go bankrupt as soon as possible. It's easy to find, because there are gaps in the middle of the resume for a while.

So after reading it, he excitedly found Du Guoying and told him that Jiafeng was going to close down. To put it bluntly, he just wanted Du Guoying to come to Lu Feng to test it out.

No matter how thoughtful Du Guoying was, he couldn't bear being so frightened. He immediately ran over to Lu Feng and asked him. Sit and wear in prison.

Lu Feng persuaded Du Guoying for a long time, telling him not to think too much, and to do his job with peace of mind, and to keep his thinking in line with his own, so that he would not change his face even if the sky fell in the next second.

"But Mr. Lu, I don't quite understand one thing, that is why... let me be a legal person?" Du Guoying whispered.

"Look at you, think about it. In fact, this is a tradition of our company. The legal person of the group company is Mr. Wei, and the subordinate companies are also the heads of the major companies. Zhu Lidong also serves as the secretary of the board of directors!" Lu Feng looked at He softened his tone and said: "Actually, I want you to treat the company as your own business. Who created the company? Who can the company get to today? It is because of you, I count What?"

Du Guoying was shocked when he heard this, and looked at Lu Feng in disbelief. Aren't all private enterprises owned by the boss?

"The enterprise is your enterprise, and you are the ones who create, work hard, and struggle. Why should I decentralize [-]% of the shares and dilute them as incentive equity? That's [-]%. The team, up to [-]%, because I know that I am very small, you have followed me during this time, and you have also seen that I treat the people below me very gently, and I don't have the problem of those bosses cursing, right?" Lu Feng said sincerely looked at him and asked.

Du Guoying had no objection to this, and nodded in agreement.

Just as Lu Feng was about to continue talking, a clerk suddenly opened the door and walked in. Lu Feng yelled at the door: "You can't knock on the door? Get out!"

The female clerk was startled, and hurriedly closed the door, knocked on the door, put a document on the table and hurried out.

"Don't think too much, let me give you an example. Before I set up a food company called Jiamei Foods, the general manager at that time was Gao Zhiwei, and now he has taken full control of the company. In a word, Letting you take responsibility is a kind of experience and expectation for you." Lu Feng turned to him and said, "What do you think?"

Du Guoying thought about it for a while, and felt that what he said was right, she immediately became excited, and nodded repeatedly: "Mr. Lu, don't worry, I will definitely do a good job!"

"Pay more attention to the sales channels, and communicate more with Mr. Liu recently." Lu Feng said as he opened the folder just sent in front of him. This is a trial production plan of the R&D company for the pager, and The Dongguan factory's application for trial production has already been approved by Wei Yandan.

Lu Feng looked through it, and he was sure there was no problem, so he signed his name, and there is still a meeting about the production ratio of the two factories.

"Collect some trends in the market, and give me a simple market analysis for the offline crowd." Lu Feng stood up and said, "I have a meeting, you can do yours first."

"Okay, you go first." Du Guoying felt as if he had been pumped out at the moment, and there was only one thought left in his mind, and that was that I was fighting for myself.

Lu Feng patted him on the shoulder affectionately and walked out of the office.

Bird's expansion is very fast. Franchise stores that don't cost money are essentially a kind of deceit. This era is a blank slate, and all kinds of ghosts and snakes will be put on the stage. Hesitating about the lack of laws and supervision, you can say a lot Talented people can play business rules well.

Since 1990, the myth of getting rich overnight by doing business in the sea has been staged basically every day. Countless people are attracted, not to mention opening factories, but seafood, shoes and hats, air switches, and even some buttons with better textures from the south. Can make money.

When a person's world is surrounded by the myth of getting rich overnight, no one can sit still. This is a very anxious era, even more anxious than the young people more than [-] years later, because it gives people a feeling , that is, as long as you rush to the south with money, as long as you are brave enough, you can make money.

Under this kind of impact, not to mention ordinary people, the leaders of many government agencies and units can't bear to go to sea, and their positions are not low. The whole 90s gives people the feeling that they support the bold and starve the timid.

Now Bird is running to the second-tier cities, calling a bunch of people to promote its own franchise stores, no money, no need to invest much, if you sell it, it’s yours, if you can’t sell it, it’s mine, you will make a steady profit and not lose, at most you will lose It's just a counter fee.

Everyone knows that investment is risky, but if one day the risk is reduced to a very low level and the profit prospect is very rich, then a lot of people will rush forward.

For Bird, things have completely deviated from history until today. They don't have enough time to develop their own offline channels, and the current franchise model is at least better than wholesale.

In a short period of time, Bird's stores have fully blossomed, and each store is equipped with a large billboard, which is the roadside advertising model.

After discussion, they proposed a three-in-one strategy, which is a three-in-one strategy of franchise stores, billboard promotion, and store marketing.Franchise stores do not require money, but purchasing goods requires money. Facing the market impact of Jiafeng Electronics and Motorola in the short term, they will not be crushed in the first wave.

These franchise stores are the buffer zone. When their funds are handed over to the company, a pool of funds will be formed. If the franchise stores close down and return products, they are not afraid, because there are still people rushing in. This will form a capital turnover pool for them. Provide at least a year of leeway for a swingback.

The number plates of the franchise stores must be uniform, and the requirements must be large. These brands are just advertisements, and they save a lot of money.

The third is store marketing. They give stores a large profit margin, and each region can conduct marketing activities independently and flexibly. In this way, even if a certain city market is occupied by Motorola or Jiafeng Electronics, franchise stores will also Can do activities to survive.

Taken together, this is a commercial guerrilla war!

After the reduction of external large-scale wholesale, the number of short-term franchise stores has exceeded [-]. Given a little time, their sales channels will be able to catch up with Jiafeng Electronics.

At the same time, the speed of Motorola's offline store opening has also increased. With the broadcast of advertisements, the market demand has been stimulated again. As the goods arrive at the store, Motorola's pagers have directly doubled from the [-] units a day a year ago. double.

You must know that it is the off-season now, and Bird's pagers are out of stock, and the sales volume is less than [-] units a month. When this data comes out, many people are shocked!
On March [-]th, Liu Run, the general manager of Motorola branch, accepted an interview with reporters, expressing to the outside world that they would have strategic investment in the mainland region. Ninety-nine, reduced to [-] yuan, and Big Brother dropped from the original [-] yuan to [-] yuan.

The headline after it was published in the evening newspaper was: Motorola will push the market horizontally from tomorrow, whether it is Bird or difficult good news, it can be stopped!

As soon as the news came out, Xu Lihua immediately called his three brothers, shared the news, and asked about the progress of the franchise store.

"It's time to see life and death. No one knows whether franchise stores can withstand this wave of shocks. Now we can only hope that the market is not a situation of taking all, but prices differentiate users. We will make a difference with them, or we will There is no need to wait for Jiafeng Electronics' offensive." Xu Lihua's voice did not fluctuate much, but his heart was somewhat sad.

A few of his friends just set up a small company, and killing them with such a big fanfare would really cause a fire at the city gate and cause harm to the fish in the pond. He also knew very well that he was not qualified to do this, and Motorola was here for Jiafeng Electronics.

In the office, Lu Feng looked at the news and said that he was not worried that it was a fake. Then the big brother was overwhelmed by a giant, and no private company in China could withstand it. As long as they face the mainland market a little bit more in the global strategy A little force.

These companies will be crushed to death like ants.

"Boss Lu, they're a bit of a bully. The daily sales volume exceeds [-] units, and they want to lower the price. It's obvious that the supply is in short supply, but it's a little bit like this." Du Guoying couldn't continue.

"What are you panicking about?" Lu Feng stood up and said, "Go out for a walk, there is a saying that without investigation, there is no right to speak!"

(End of this chapter)