Back to 1988

Chapter 918 Forum
The other end of the phone said categorically that this matter must not work, and the matter of sealing up Guangming Electronics was completely forgotten. Zhatai felt that things were starting to go wrong.

After hanging up the phone, his face was a bit ugly, and Vera on the opposite side saw that something was wrong with him, and asked, "What's wrong?"

"There was a small problem, but it didn't have a big impact. Now it's a foregone conclusion, and there can't be any big waves." Zhatai said, feeling as if he was comforting himself.

"That's right, you and I have such a big market oppression, and other companies have started to engage in activities, where is there room for him to live?" Vera smiled confidently; "Relax, even if it is No matter how powerful Monkey Sun is, he can't escape Wuzhishan."

Zhatai nodded slightly, these words were considered a comfort.

Weila is different from Zhatai. His knowledge of Lu Feng is entirely based on some information. He is just a small company that wants to go overseas. He has never understood that the headquarters attaches great importance to such a person.

In his eyes, he could kill him with a little movement of his fingers, but Zhatai, a trash who has been busy for so long, if he didn't join in, he might still have no achievements.

Of course, Vera would not tell Chatai these words.

"In my opinion, it's better to hold a business conference, and don't let Lu Feng hide, call him over directly, squeeze the business, hold a conference, let everyone have a good look!" Vera leaned on the chair Said: "If he dares to come, I promise to let him lose this man in the Thai market."

"This is also a way. After all, the media is in our hands now, and he can't make any waves." Zhatai felt that what he said made sense.

"This matter should be done quickly, how about tomorrow?"

"it is good!"

The two of them finished their meal and went back to the company. Just after arriving at the company, a vice president entered Zhatai's office and said a little nervously: "Guangming Electronics has made efforts. This morning, it started to lay billboards, mobile vehicle publicity, store publicity, etc. means."

"How much has the sales increased?" Zhatai asked in surprise.

"It's estimated to be twice as much as yesterday."

"How many sales did you have yesterday? Even if it doubles, it's not that much." Zhatai said without any panic, "Go and make arrangements, organize some kind of business conference, call Tongpala, Lu Feng and others, and then notify For some media, it should be broadcast live, understand?"

"Okay, I'll do it now!"

It had been two or three days, and there was still no action from Mu Zha. Zhatai felt that this person was a little unreliable in his work, so he picked up the phone and called Mu Zha, but no one answered.

"Hmph, what are you talking about with white gloves, and you have the nerve to come out with this little ability?" Zhatai didn't bother him too much. If he didn't do it, the [-] million baht would be his own.

What's more, in his eyes, Lu Feng is already at the end of the storm. As long as the current blockade is maintained, it is only a matter of time before Guangming Electronics is smothered to death.

A plane took off from Bangkok Airport, and its destination was New York in the United States. Mu Zha changed into casual clothes, sunglasses and a mask. At this moment, he boarded the plane with a name called Muhan.

"I'm afraid it will be difficult to come back in this life." Mu Zha asked the stewardess for a glass of red wine, looked at the bustling Bangkok outside the window, and slowly turned his eyes back. At least he was still alive, which was better than the tall guys. too much.

The promotion is in full swing, but the international community has not paid attention to the promotion of Guangming Electronics in the streets and alleys. Kevin walked in hurriedly with a folder, saw Lu Feng and said: "Sales are starting to pick up."

"Isn't this normal? What we play is human design, and we take the path of tragedy. In addition, people at the bottom have a kind of expectation for the prosperity of the country. Our products and after-sales service are fine. Whoever's turn dies It's not our turn to die." Lu Feng leaned on the chair and said: "After gaining a firm foothold, we must strengthen publicity and open more stores!"

"Should we still follow this route in the future marketing?" Kevin felt that this brand image was not selling enough.

"Marketing has never been a route. The essence of marketing is to be close to people's hearts, so that brands or products can be integrated into consumers' lives. When you have a different feeling for a brand and it is a necessity, then the next time you choose, you I will choose it without hesitation." Lu Feng looked at Kevin and said: "The domestic light is a kind of marketing, the real selling point, whether this light can be turned on, and this kind of thing can't be used for a long time, we must learn to integrate it into the local , rooted in."

"I don't understand." Kevin wondered.

"It's high-profile charity, donating money every year, hiding the knife behind my back, and putting a smile on my face, so the next thing we need to do is donate money!" Lu Feng stared at him and said, "Understood?"

Kevin thought for a moment and said, "I seem to understand."

"Moisturizing and silent marketing is the highest level, just like the second uncle next door to you, if he tells you something good one day, you will definitely try it, instead of resisting and questioning, or even when outsiders attack him, You will also help him, there is no brand that does not make mistakes, so what we have to do is to become the second uncle of consumers."

Kevin understands, Tongpala's simple and honest image, coupled with his personality, coupled with the close relationship of a "second uncle", the product quality is high, the combination of this set can make consumers trust without thinking Own.

In the short term, such a marketing strategy is really slow, but if it gets in for a long time, it will really become a brand that will not fail.

"Then why isn't it used in China?" Kevin thinks this set of strategies is better than the domestic multi-brand and multi-faceted strategy.

Lu Feng didn't speak, just silently lit a cigarette, and after a while he said, "I don't want to lie to them."

"How much is the donation?" Kevin pondered, "Even if we donate, we don't have a publicity window."

Before Kevin finished speaking, someone knocked on the office door, and Lu Feng said, "Come in!"

The deputy general manager from Thailand came in and said to Lu Feng in English; "Mr. Lu, there is an invitation letter initiated by Zhatai. It is scheduled for tomorrow and has just been delivered."

"Let me see, don't let Tongpala participate in some useless external meetings, and try to keep him from showing up." Lu Feng accepted the invitation while talking.

"It's not for Tongpala, but for you." The vice president handed over the invitation letter.

"Give it to me?" Lu Feng was also taken aback when he saw the words on it. It was actually an invitation card in Chinese. Mr. Feng attended the Thailand Electronics Association Global Summit Forum.

The name is quite big, but for something made in such a haste, Lu Feng can't guess what the situation is.

"You want me to come forward, have you sent an invitation to Tongpala?" Lu Feng asked.

"It's posted!" The vice president replied: "I heard that there will be [-] media outlets tomorrow, basically including some domestic media, and there will be a live broadcast."

"Hey, two hundred and seventy media outlets, what a big team, what a great official authority!" Lu Feng raised his eyebrows and said, "This is to hold a criticism meeting for me."

"It's better not to go to this kind of meeting. They are trying their best to pierce this layer of film and show it to ordinary people. We can't give him this chance." Kevin said solemnly.

"No! No, no, no!" Lu Feng shook his head again and again, frowning slightly: "We have to go, if we don't go, then let them talk, and there are so many media present, didn't you just say that there is no publicity channel for donations?" ? They can’t pinch it live, then announce it on the spot!”

Kevin was right when he thought about it. If he didn't go, he wouldn't be able to let them slander him.

"Get ready and go separately with Tongpala tomorrow." Lu Feng told Kevin; "Tell Tongpala to keep his honest and unspoken image. If they dare to besiege and insult tomorrow, let them scold !"

The two discussed it and decided on tomorrow's itinerary. Tomorrow, they will strengthen the publicity of mobile vehicles and officially start the event. Spend over [-] baht at [-]% off, and the price will be reduced.

In the evening, Tongpala received the invitation, and Kevin also conveyed Mr. Lu's thoughts. Sitting there, he couldn't cheer up much. He originally thought that he would become the chairman of the board. Under Lu Feng's promotion, he would become a celebrity. All respect themselves.

But the current Tongpala is simply a punching bag, he doesn't wear good-looking clothes, and he has to cry every day. If it wasn't for Lu Feng's hooking up with money and fame, he would have quit.

"Okay, I see."

"Remember, it's two million baht, donated to poor children and subsidized their education, understand?" Kevin asked again.

"understand!"

For ordinary people, it is the end of another ordinary day, but for the business world, many people feel that the sharpest storm is coming. Guangming Electronics' offline counterattack is very strong, especially the sentence he sees Without seeing the light, I don't know how many people's hearts have been poked.

Chatai and Vera hosted a dinner tonight, and invited a group of celebrities from the Thai business community to attend to prepare for tomorrow's forum.

Although the two are in charge of the branch, they are not top-notch in the business world. After a lot of effort, the biggest person invited is Songpa, a big man in the rubber industry.

"You can come, our place is really full of splendor, I offer you a toast." Zhatai drank the red wine in the glass very boldly.

Sompa didn't think much of it, it was just a trust, and some favors still had to be paid back.

"You guys have been doing a lot lately, aren't you? It's really a formidable young generation." Song Pak said politely.

"It's incomparable to you. I won't work in Motorola in the future, and I still have to rely on you. With you in tomorrow's forum, we can count as ballast stones, so we can rest assured." Vera smiled and said: "You may not I pay too much attention to the electronics industry, and a foreigner came recently, which turned our industry upside down, and I didn’t sleep peacefully for a day.”

"Really? What kind of character?" Songpa asked curiously.

"He came from Huaxia. Tomorrow this event is aimed at him. Then you have to speak more." Zhatai flattered: "We juniors are so bullied that we can't hold our heads up!"

(End of this chapter)