The male god of magic capital

Chapter 278 Chapter 279 Financing 2 Million

For Luo Cheng, those who entered the market this month to buy the bottom, even if they made a small profit, were all leeks in Luo Cheng's view.

A-shares may still rise slightly this month, but next month, hehe, once the Fed’s interest rate hike expectations increase and the global stock market plummets, these investors and institutional traders who enter the market will definitely run away next month, and they may be caught After staying, run in a low position.

It's time for Huaxia Chengtian's mixed vanguard to enter the field.

Luo Cheng doesn't care about other sectors, but the medical and biological sector, as well as the food and beverage sector, are the battlefields of Huaxia Chengtian's mixed pioneers, and here is basically the home field of Huaxia Chengtian's mixed pioneers.

With a cash flow of hundreds of billions, even major institutions!
At this moment, Jiang Manman came over and said, "Boss, Mr. Zeng Guanjun, president of Jialinjie Clothing Company, a textile and clothing company, wants to see you."

"Oh?"

"Zeng Guanjun from Jialinjie Clothing Company?" Luo Cheng looked at Jiang Manman curiously, and asked, "Why does he want to see me?"

Jiang Manman: "I want financing."

Luo Cheng: "Oh? Financing?"

Luo Cheng looked at its information. This Jialinjie clothing company is a listed company in the textile and apparel sector. production, as well as the production and sales of international high-end sports brand garments, with an annual production capacity of tens of millions of meters of fabrics and millions of pieces of garments. The processing and production configuration was once ranked third among the top 08 in the knitting industry competitiveness in 09-10 selected by the Huaxia Textile Industry Association.

Then a year later, this Jialinjie clothing company was successfully listed. At that time, the market value exceeded 120 billion, and it became a very famous clothing giant. Luo Cheng even bought its clothes when he was a child.

Of course, Jialinjie Clothing Company was listed at its peak, and its market value has gradually declined since then, falling below 100 billion in the next year.

The stock price has fallen from its previous high of 16.89 yuan to 3.33 yuan per share in the third year of listing, and the market value has been cut in half. Of course, in 14 and 15, a wave broke out, and the stock price rushed to 9 yuan and 10 yuan per share, but In the end, it fell back. Now the stock price is at 2.1 yuan per share, and the market value is still 17.4 billion. The stock price has created a historical position.

At present, Jialinjie Clothing Company's market share in the industry has reached the ceiling, and it hopes to transform.

"Zeng Guanjun wants to raise money for transformation, right?" Luo Cheng asked, "How much money does he want to raise?"

Jiang Manman: "I don't know yet, now he is anxious to see you."

"At present, the business of Jialinjie Clothing Company has been under the impact of the rival Zhihe Group, and its market share has been robbed a lot over the years."

"The founder of this Zhihe Group is Ye Shouzeng. His personal ability is very strong, making Zhihe Group a giant in the clothing industry. Behind him are Cangshan Group, Wangxiangyuan Group, Tongqinglou Group, Liu Cangshan, Wang Haitong , Shen Dayuan is a shareholder of Zhihe Group."

Luo Cheng had heard Liu Cangshan, Wang Haitong, and Shen Dayuan say that there was a large company in the textile and apparel industry before, and they were talking about Zhihe Group!
Its full name is Modu Zhihe Group. It was established in 1997. With the concept of nature, it is characterized by simplicity, high-end and contemporary. It uses natural fabrics to meet the needs of modern urban people. It is an important part of China's high-end garment industry. a member.

Zhihe Group is also a fashion enterprise with a full business chain of design, manufacturing, logistics, retail and franchising.

According to data from Zhihe Group's official website, the group's total retail sales last year were 18 billion yuan, a year-on-year increase of 23%.

The previous development strategy was very low-key, and it was not listed on the market. It hardly relied on media publicity, but accumulated a good reputation and customer base in the market through products with both design and quality. It opened in major shopping malls across the country. nearly 250 stores.

In recent years, Zhihe Group has been seeking to expand overseas markets. The year before last, Zhihe Group acquired the French brand CARVEN, which was on the verge of bankruptcy, for 420 million euros (about 3319 million yuan). After the acquisition, the company continued to adjust and evaluate the brand New creative direction, while retesting the market response.

Subsequently, in order to adapt to domestic and foreign trends, and to strengthen domestic manufacturing and innovative technology, another factory was acquired. In the second month after the reform and cooperation, the sales business goal was completed. Among them, the production of coats alone was Sold for [-] million.

It has to be said that Ye Shouzeng is very powerful, behind Liu Cangshan, Wang Haitong, Shen Dayuan and others also invested in the right people and invested in Zhihe Group early.

Since Liu Cangshan, Wang Haitong, and Shen Dayuan supported Zhihe Group behind the scenes, Luo Cheng naturally wanted to support Zhihe Group's rival, Jialinjie Garment Company.

We support enterprises in the textile and apparel industry to compete.

Immediately, Luo Cheng said: "Come on, Zeng Guanjun, the president of Jialinjie Clothing Company, and I'll talk to him personally."

"Okay, BOSS." Jiang Manman hurriedly went to inform Zeng Guanjun of Jialinjie Clothing Company.

The next day, Saturday, Zeng Guanjun came to the headquarters of Chengtian Holdings.

"Mr. Luo, hello, I'm Zeng Guanjun from Jialinjie Clothing Company"

Luo Cheng quietly looked at Zeng Guanjun. He was dressed in black casual clothes and looked very fashionable. He was a fashionable middle-aged man.

"Mr. Zeng, haha, you are so fashionable, please sit down." Luo Cheng asked Jiang Manman to serve tea.

Zeng Guanjun sat in front of Luo Cheng a little cautiously.

Luo Cheng asked: "Mr. Zeng, your Jialinjie Clothing Company lost the competition with Zhihe Group, what are your plans next?"

Zeng Guanjun said: "Behind the Zhihe Group are Liu Cangshan, Wang Haitong, Shen Dayuan and others, with strong capital. Although we failed in the competition, we still maintain a considerable market share, but it is impossible to continue to expand in the clothing industry. And Cangshan Garment Company under Cangshan Group wanted to acquire my company, but I didn’t agree, I want Jialinjie Garment Company to transform, and of course the market of the garment industry will not give up.”

Luo Cheng nodded, now he will naturally not let Cangshan Garment Company under Cangshan Group acquire Jialinjie Garment Company, so he said: "Tell me about your views on the Huaxia garment industry. I established a clothing company, and in the future I plan to spend a lot of money to expand the market, and then go international..."

Then Luo Cheng briefly talked about his views on the clothing industry and the internationalization of the supply chain of the clothing industry...

Zeng Guanjun thought for a while and said: "Mr. Luo, in fact, the supply chain of Huaxia's clothing industry has long been experienced in internationalization, and the current fashion industry has entered the era of two-way transmission of values ​​between China and foreign countries."

In fact, through the development trend of the past two years, it is not difficult to see that Huaxia Manufacturing is no longer what we used to mean. We don’t just copy other people’s ideas and are responsible for the processing of raw materials. We can also have our own brands and ideas. "

"Zeng Zhihe Group's Ye Shou once announced the acquisition of the French high-end fashion brand Carven at a price of 420 million euros, hoping to open up European and overseas markets. The opening of stores in Paris and Osaka marked a new milestone in the international expansion plan. .”

Luo Cheng nodded, this Ye Shou once bought a French high-end fashion brand, and after promoting it in China, he has the ability to sell it well.

Zeng Guanjun thought for a while and then continued: "Mr. Luo, in fact, for so many years, international brands have eaten up the biggest benefits of smiling faces, while what is left to China's subcontractor manufacturing industry is meager profits and a polluted environment. My Jialin Jay Clothing is going to change all that."

"So, how to change the embarrassing situation of Huaxia fashion brands is the inner thinking of every clothing maker."

"Before our company also acquired the Kaide factory that originally made double-sided woolen coats for Max Mara, and launched the Jialinjie Paris line, Zhihe was crowned the title of "China Edition Max Mara" by the outside world."

Luo Cheng nodded: "This is very good."

Zeng Guanjun smiled wryly: "However, this move is not recognized by all Chinese people, so this has led to a certain polarization trend in Zhihe and Word of Mouth. Some people think that the price is too high."

"Actually, as a consumer, you don't have too many scruples about these things. You are more concerned about whether the clothes in this store meet your needs, whether they suit your body shape, and whether you like them."

When we design clothes and make ready-made clothes, we will consider the actual needs of consumers and design according to the style trends at home and abroad. "

"For example, the current clothing advocates green and sustainable. How to implement this concept into our own clothing, we all need to settle down and develop well."

···
Luo Cheng nodded: "President Zeng, what you lack is funds!"

Zeng Guanjun nodded: "I actually wanted to transform before, so I spent 2.6 million to acquire an optoelectronic company, Northern Optoelectronics!"

Before that, he purchased 100% of the shares of Northern Optoelectronics held by him in Yongpu, Shenzhen and Hepu, and the target asset is expected to be priced at 2.6 million.

The North Pole Optoelectronics is a high-tech enterprise with optical coating technology as the core, integrating research, development, production and sales. Its main products include optical filters, optical communication devices and modules, etc.

The main business of Jialinjie is the production and sales of high-end knitted fabrics, and it is also engaged in the production and sales of knitted fabrics for garments.

A clothing company wants to acquire a company in the optical communication industry. The acquisition span is a bit large.

After all, from the perspective of the textile industry in which Jialinjie is located, the entire industry has fallen into a continuous downturn in the past few years, which will inevitably affect Jialinjie.

Last year's annual report showed that Jialinjie's annual operating income was 8.79 million yuan, a year-on-year decrease of 0.47%; its net profit was only 0.17 million yuan, a year-on-year decrease of 37.43%, and both revenue and net profit declined.

"The transformation is not successful now, and this investment is still losing money, but I believe that in the future 5G industry, this investment will definitely pay off."

Because of this investment, Jialinjie's funds are in trouble!

Luo Cheng nodded: "I understand this. The next 5G industry will usher in a wave of explosion. Mr. Zeng, in fact, your investment is very correct."

"Look, now your company's market value is 17.4 billion, I'll give you a valuation of 18 billion, financing 2 million, 10% of the equity, what do you think?"

Zeng Guanjun didn't even think about it, so he agreed directly. This is Chengtian Holdings on the list. Are you still worried about Zhihe Group and Cangshan Group?

Previously, Huaxia Chengtian Mixed Pioneer raised 100 billion yuan, collected 2.5 million management fees, and directly allocated 2 million yuan to the strategic investment department.

On the same day, the Strategic Investment Department of Chengtian Holdings announced that it would raise 2 million yuan to Jialinjie Clothing Company and obtain a 10% stake in it.

(End of this chapter)