Huayu, my wife, I support myself

Chapter 304 305. Humanistic atmosphere 【Subscription】

"Sure, then I'll contact Bright Media."

While going out, Zeng Jia thought that she would need to find more helpers in the future.

Jiaxing Media has more and more departments.

Also getting bigger and bigger.

The membership between the various departments is getting more and more substantial, leading to the problem we are facing now.

Lack of leadership.

Many things have to be taken care of by yourself.

Needless to say, Lu Chen.

Basically, he is just a hands-off shopkeeper, and only himself is busy.

With the growing scale of Jiaxing Media,
She was also a little busy.

"Has the production of Lu Chen's new movie been completed?"

Of course, Bright Media would not refuse to be the distributor of Lu Chen's movies.

received the news,

Xu Zheng in the office was stunned for a while.

After becoming famous with his last movie, his new movie has been deliberating over the script for several months before finalizing it.

Now I'm busy with filming.

Lu Chen's new work has already been completed, Xu Zheng wouldn't be so amazed if there was only "Partners".

The issue is.

During the production of "Partners".

Lu Chen also found time to shoot another movie, which made him amazed.

Especially when I heard that Lu Chen's movie invited Master Xing out of the mountain.

One can imagine how beneficial it is.

"It's actually not difficult."

Xu Zheng's agent thinks it is acceptable: "Lu Chen has a large entertainment company serving him. Although Zeng Jia is also the boss of Jiaxing Media, Zeng Jia must also listen to Lu Chen. Besides, Lu Chen doesn't have to be like us. When shooting a new movie, it is also necessary to consider the participation and cooperation of multiple capitals, to wait for a suitable script reviewed by experts from multiple departments, and to coordinate all aspects..."

The broker's words had a lot of meaning.

Although Xu Zheng was not explicitly advised to start anew, it was almost the same.

Xu Zheng has a deep understanding of what the agent said.

"Lost in Thailand" filmed smoothly.

Shichen's studio definitely played a key factor.

But it was also because of the intervention of Shichen's studio.

Now Xu Zheng has not left Guangxian Media, and Shichen Studio has joined, directly directing Guangxian Media, which is extremely generous.

Basically, without much hesitation, Xu Zheng was given the investment he needed.

Therefore, there are no so-called troubles.

Baoqiang and him are still good brothers and good partners.

but.

Although he became famous in the first battle, his status in the light has improved a lot.

but……

If he wants to make a new movie, he has to consider many factors.

It's far from being able to do what Lu Chen did.

Come up with a script.

Just arrange the preparatory crew directly.

He needs to consider multiple investors.

Lu Chen's side is to inform the investors that if they want to invest, they just send the money over.

Also, I have to add a sentence that is out of date.

Notify you, if you hold a meeting and discuss for too long!

Sorry about that.

They come by themselves, anyway, they are not short of money.

Not only that.

Most of the investors who participated in Lu Chen's films only had the right to pay and share the money.

Others, basically none.

Even if there is, it depends on Lu Chen's mood.

This is the difference between Lu Chen and him.

"Indeed."

Xu Zheng smiled wryly: "Although they are all written and directed by themselves, no one dares to review Lu Chen's scripts. He can make a speech, but I can't. I have to refer to the company's opinions to praise newcomers and so on."

This is the constraint of the overlapping of brokerage companies and production companies.

Fertilizer does not flow into outsiders' fields.

Sometimes, the script is obviously inappropriate, but it is for the sake of the company's artists.

They will be asked by the leader to change the script and change the role.

Change and change.

The script also changed.

To put it simply, interests are intertwined.

A movie is often not completely decided by the director.

The one who decides may be someone who doesn't understand movies.

The start of a project needs to take into account all aspects.

When encountering these problems, Xu Zheng would be extremely envious of Lu Chen.

Who let others be their own boss?
And when Lu Chen was unwilling to join a big company, he must have thought of these problems.

"How's the quality of 'Partners'?"

After thinking about it, Xu Zheng asked.

Bright Media, as the distributor, must have seen this movie.

After watching it, you can determine how much potential this film has.

Only then can we discuss the issue of filming with the school.

In addition to watching the director's ability to arrange films in theaters.

It also depends on the lineup and quality of the films.

The factors that determine the film schedule are mainly the influence of the film itself and the estimated potential of the box office.

Imported films will refer to the box office of foreign releases, and series films will consider the box office of previous films.
Non-series films will be considered comprehensively based on the main creative personnel, film production team, and film promotion.

But the most important thing is to consider comprehensively based on the degree of film preference in the market where the studio is located, the previous box office of similar films in the market, and other films in the same period.

Generally, the box office that can be generated nationwide is first estimated, and then broken down to the box office that can be generated by region, and finally converted into the proportion of the lineup.

Of course, Lu Chen's influence lies there.

The basic film arrangement will definitely be very scary, and it is beyond the reach of ordinary directors.

"The specifics are unclear."

The agent shook his head: "But you don't need to think about it, Lu Chen's movie is not that far behind."

Xu Zheng really couldn't answer these words.

Instead of worrying about the quality of Lu Chen's movies, he might as well put more thought into his own movies.

After becoming famous in the first battle.

The audience's expectations for him can be said to be very high.

So, he didn't want to disappoint the audience either.

I'm not on my feet.

Although it is cool to win, the foundation is not stable at all.

He only has one, how could it be comparable to other directors who have made more than double-digit films.

If his next movie is too bad.

The current status will definitely drop sharply.

He has already faintly felt that the newcomers in the circle are rising too fast.

The audience really didn't have to keep their eyes on him for a long time.

"Forget it, why do you think so much? When this movie called "Partner" is released, let's go and see it."

Lu Chen's movie is still worth watching.

Not to mention learning Lu Chen's shooting techniques from school, but it's not a problem to find inspiration.

Well known.

Lu Chen is not limited by the subject matter at all, he can shoot any subject matter.

Xu Zheng's manager also nodded slightly.

Of course he knew Xu Zheng's pressure, and he didn't know whether this so-called pressure would turn into motivation.

……

Jiaxing Media.

Contact the release at the same time.

Jiaxing Media also announced the upcoming release of Lu Chen's movie "Partner" through its official Weibo.

The schedule is officially set on February 2th.

That is the first day of the new year.

The majority of netizens who were discussing about Tang Lei's new album recently cast their attention in an instant.

"Lu Chen's new movie."

"The movie about new dreams?"

"I don't have to talk about Lu's speed. If it were another director, the script might not be finalized yet, and my movie, Lu, is already ready to be released."

"Lu Chen is the boss of Jiaxing Media, and the entire Jiaxing Media revolves around him. The efficiency is definitely not bad. The other big bosses haven't released any news about the new movie yet."

"I'm looking forward to this movie. Although I don't know the specific story, but Director Lu's movie must be unconditionally supported!"

"..."

While netizens lamented Lu Chen's efficiency in making movies, their sense of anticipation was also raised.

In order to create momentum for this new movie, Lu Chen,
A huge sum of 2000 million yuan was directly allocated to the propaganda department to promote the movie.

For Lu Chen, who has always disliked spending a lot of time on publicity.

The decision to use 2000 million to promote the new movie.

It can be said that the sun came out from the west.

The person in charge of the publicity department was terrified: "Boss, are you sure the promotional funds for our movie are 2000 million? Not 200 million?"

"Of course it's 2000 million."

Lu Chen asked strangely: "Do you think it's missing? Why don't you add more?"

"Enough, enough, enough." The person in charge of the propaganda department was frightened again.

Director Lu, what happened.

So generous this time?
Can't figure it out.

Unable to figure it out, the person in charge didn't think much about it, but began to think about how to spend the 2000 million in a reasonable manner.

For some big directors, it is not surprising to spend tens of millions to pave the way for a movie.

If you put it in the previous life.

The cost of publicity for some films even exceeds the production cost of the film itself.

are common.

Some are ruthless, and even have hundreds of millions of publicity funds alone.

Not for anything else, just to earn a wave.

"Director Lu, is it too much?" Zeng Jia was surprised that Lu Chen spent so much money to promote his movie.

If it was someone else, Zeng Jia would definitely not be so surprised.

Just like Jiang Yu before.

That's not all the publicity money for "Sunspot" is.

"This time is different."

Lu Chen smiled and said, "For a film like "Partner", if it wasn't for the explosive word-of-mouth, it would be basically impossible to explode at the box office..."

"So, if you want to accumulate word of mouth, you need more audiences to enter the cinema?"

This is the disadvantage of literary films.

Literary films mainly focus on ideas and guide the audience to think, which are more philosophical things.

In other words, it is a relatively advanced thing.

Then it doesn't pay attention to the production and effects of the film, and rarely uses some incredible special effects.

It focuses on internal things, and its purpose is to let people watch this movie and think about some deeper things.

But people nowadays don't like to think, and there are some movies that tend to use too much force, so that ordinary people don't understand this thing at all.

Not to mention thinking about it, I can't understand it at all, so why think about it?

But commercial films focus on visual effects.Chinese literary films and commercial films are like "The Girl We Chased Together in Those Years" compared with "Fast and Furious".

Because those years are about emotion, it reminds us of our youth.

But The Fast and the Furious is all about excitement, and it impacts our senses visually. They are completely two different styles of movies.

The reason why the box office of commercial films has always been better than that of literary films.

That's because people nowadays are all pursuing visual effects, and they all like to look at superficial things.

It was a feeling at that time.Because they don't want to think deeply.

So of course the box office of literary films is definitely not as good as that of commercial films.

Whether it's "Sunspot" or "Partners."

It's a bit too artistic.

This is why Lu Chen spent so much money on publicity.

If this is a commercial film.

That doesn't work at all.

With Lu Chen's name alone, many movie fans can be attracted to the cinema.

After all, Lu Chen has already proved his commercialization level before.

But as a literary drama.

If you want the audience to enter the cinema, the momentum must be raised.

Otherwise, if it's not good, Lu Chen will also get rejected.

To put it simply, Lu Chen is not artistic enough.

The labels on him are basically commercial.

Including the previous "The Pianist" is also suspected of being a commercial film.

The theme of "Partners" belongs to the current "business success inspirational biopic" that is still relatively mainstream.

This type of movie or book has always had a misunderstanding in China:
In the eyes of celebrities, the nature of autobiography has become a subsidiary product of appreciation promotion.

In the eyes of readers and viewers, these so-called "successful experiences" do not have much universality and commonality.

Therefore, biography is often turned into a celebrity self-admiration.

Therefore, Lu Chen was more worried that "Partner" would be easily misunderstood.

If the core value it conveys is not well grasped, it is easy to be regarded as a babysitter hired by a certain funder for a lot of money.

Say something rude.

At this stage, the big benefactor is not yet qualified to make Lu Chen a dragger.

But the audience may not necessarily understand it that way.

The story of "Partners" tells the story of three university alumni who have gone through ups and downs together, starting a business and working hard until they succeed. In fact, the framework of the main theme has been set.

What Lu Chen did was to turn such a "conventional" biographical story into a work about the feelings of the great era.

I want to create a production that tells the feelings of the big era.

Humanity is needed.

Therefore, partial literature and art is definitely the best way to deal with it.

Director Chen did the same in his previous life.

However, in comparison.

In the previous version of "Partner", on the basis of respecting the facts, the exaggeration of the protagonist's entrepreneurial story has been minimized, focusing on the different eras, the three protagonists' different thinking and choices when facing love, friendship and career.

In other words, it is to use one after another golden songs of the era to connect the fragments of the era, and then use the lyrics to imply the changes in the inner level of the characters.

Such a narrative method seems a bit loose in this grand story.

This is Director Chen's film style.

The reason is that no matter what kind of "do whatever you want" in the front, it will always be pulled back to the real narrative theme in the middle or second half.

But the two are inevitably connected, and it is easy to adjust the audience's emotions at once. The first half of the movie is mainly humorous and romantic. However, as the three showdown at David Tong's wedding banquet, the atmosphere also took a turn for the worse.

At this time, the tear gas really broke out. Although it came late, it also served as a link between the past and the future for the twists and turns of the plot design from "breakup" to "partnership". This kind of tear gas that contains the word "love" everywhere is Director Chen's forte. , like an old fist that cannot be avoided no matter what, it will always hit your heart heavily in the end.

compared to the original.

Lu Chen's version is more nostalgic.

Lu Chen wanted to arouse the collective nostalgia of the group of people at the same time through this movie, and find emotional resonance in the movie.

And it is impossible for this group of people to enter the cinema without spending money.

"Okay, I see."

There was a smile on Zeng Jia's face. The production cost of this "Partner" was close to 8000 million.

Now we have added another 2000 million publicity funds.

Add up to close to one billion.

Among them, the payment of actors' remuneration accounts for a large proportion, and the worth of the three protagonists is not cheap.

Losing should be impossible.

But if you want to make a lot of money through this movie, it is more difficult.

Even if the director of this movie is Lu Chen.

The difficulty is also quite large.

The reason is very simple, that is, there are not many audiences who like this kind of film.

The box office of "Sunspot" before, even if Lu Chen participated in it.

It also failed to break one billion.

Give the money, let's start promoting.

a few days later.

The overwhelming movie promotion started directly, from TV, Internet, and print media to airplane and train videos, and building advertisements.

Photos of the three protagonists can be seen almost everywhere.

Several large theaters also held distribution signing ceremonies.

Such news directly bombarded the vision of the general public.

It can be described as an all-round coverage bombing by sea, land and air.

The 2000 million funds directly exerted its due power.

Now basically the whole country knows the news that Lu Chen's new movie is about to be released.

of course,

There are also other movies in the Spring Festival file that are also being promoted.

The first to bear the brunt is "Journey to the West: Havoc in Heaven".

"Journey to the West: Havoc in Heaven" is an action fantasy film directed by Director Zheng.

Starring Zeng Zidan, God of Gamblers and Guo Tianwang.

In the previous life, he earned 10.44 billion (RMB) at the domestic box office and 1.82 million (ugly dollars) at the global box office.

The story of the film is actually quite simple:
Determined to cultivate to become a fairy, Sun Wukong, instigated by the Bull Demon King, makes a big disturbance in the Heavenly Court, forcing the Three Realms to start a war between gods and demons.

how to say.

Many viewers were basically tricked into going to the cinema by the lineup of the starring team.

After watching it, I realized that this is a bad movie with oriental magic.

During the publicity, it was said that it took three years to complete, and the investment in special effects was more than 4000 million U.S. dollars. There were more than 2400 shots in the whole film, and 98% of the shots were treated with CG special effects. Only a few hundred shots were in charge in China. All 2000 shots were completed abroad.

From the perspective of commercial box office, this movie can be regarded as a success, but in terms of art, this movie that changes oriental fantasy into western fantasy is really a fabrication.

Although Lu Chen also knew that this was a bad movie.

But in his previous life, this year's box office champion was him.

Maybe it was Master Xing's "Conquering the Devil" last year that gave them confidence.

Compared with this one.

Master Xing's film is simply beautiful, and at least it has completed the basic task of comedy.

And this film is a magical action movie.

The magic is not enough, and the action scenes are even third-rate.

The most worth complaining about is that the price of this film has increased after its release.

The reason why Lu Chen remembered this was that he was also one of the victims of the price increase.

Put it in the words of the previous life.

Lu Chen may still be a little worried, as for now.

Definitely came out to scold.

For this, Lu Chen can only sincerely hope that after the movie ends.

Zeng Zidan can still make "Ip Man" well.

After all, Lu Chen also likes this series.

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