Huayu, my wife, I support myself

past life.

Domestic domestic animation is bounded by "The Return of the Great Sage".

now.

Lu Chen wanted to use "Kung Fu Panda" as the boundary.

At this stage, domestic animation has not yet come out of the trough since 1995. Except for the "Pleasant Goat Series" and "Bear Infested Series",
Even the threshold of [-] million box office is still far away.

In the eyes of capital, animation is still just a "happy meal" for children, and the benefits are still icing on the cake, so the investment naturally does not need to be too large.

but it is not the truth.

"The space for cost reduction of animated films is relatively limited. If a certain level of investment cannot be obtained, the project will have to be aborted." These are the original words of senior animation producer Wang Shuang.

To put it simply, animation is an asset-heavy film type, and the manpower and equipment behind any work are equivalent to blockbuster-level live-action movies.

Strictly speaking, the degree of heavy industry in animation is comparable to the sci-fi movies at the top of the pyramid in live-action movies.

There are still many animation practitioners in China who have not given up on animation films.

In fact, since 2010, the film market in Huaguo has entered a new era.

In addition to live-action movies, they have long been aiming at a higher box office.

In this process.

The post-90s generation has quietly become a new generation of consumers. Growing up with cartoons, they have more expectations and expectations for domestic Two-dimensional.

After "The Return of the Great Sage" was released.

The dark clouds hanging over Huaguo Animation's head were finally torn away, and the sun began to shine into this long-abandoned land.

Many animation works such as "Big Fish and Begonia", "The Great Guardian", "The Curse of the Wind", "White Snake: Origin" and "The Return of the Great Sage" have been released one after another.

In 19, "Nezha: The Reincarnation of the Devil Boy" broke the box office record again with a score of 50.35 billion.

The market share of domestic animation surpassed that of imported animation for the first time, reaching 65.9%.

Even some companies and practitioners who had previously sought another way out in order to survive have returned.

This is also the main reason why the technicians in the animation film department are nervous.

This field has not yet been fully opened.

Whether it is successful or not, no one knows.

Even Rozen.

At this moment, he also became nervous, even though he knew that there was a huge market for animated films.

But this market has not been developed after all.

He also doesn't know if "Kung Fu Panda" can be developed successfully.

"Don't think too much, just rest for a while before talking."

Lu Chen said to Luo Zhen with some emotion.

For Rozen.

The production process of "Kung Fu Panda" can be said to be quite difficult.

Compared with live-action movies,

Animated films are not only difficult, but also more expensive.

The lower limit of live-action movies is very low, maybe tens of thousands, the upper limit is unknown, but there must be more than one billion.

The lower limit of animated movies is very high, and it still costs over a million yuan for a film, and the upper limit is also very high. Many games cost tens of millions of dollars just for a dozen seconds of cg.

The production cycle of animated films is three times that of live-action films.

Because it doesn't take much time to shoot a live-action movie, but every scene and every prop in an animated movie is made from scratch by computer.

Moreover, in order to pursue the delicacy and reality of the picture, every detail needs to be carefully polished and adjusted. …

In this way, animated film can be said to be an amazing art of human collaborative behavior.

This is also the reason why Lu Chen spent tens of millions of annual salary to hire Luo Zhen.

Because animated movies are really not something everyone can do.

right now.

In the mainstream 3D animation production, compared with the previous manual shooting, the cost is even higher.

Some animated films cost as much as tens of thousands of yuan per second of production, and this is not yet online.

for example,

Take the excellent domestic film "Jiang Ziya" as an example. It is said that this film is an animation film carefully crafted by a production team of more than 1600 staff members, which took more than 1560 days and nights.

In order to pursue the style of Dunhuang murals, the production staff had to modify each shot 20 times. Such a huge amount of work made the production cost of this movie as high as 5 million yuan, which is no less than a live-action blockbuster.

……

"Okay." Luo Zhen didn't delay, he was really exhausted during this time.

night.

Lu Chen and Luo Zhen organized all the staff in the animation department.

There's a party where you don't get drunk and don't come home.

This kind of gathering is just toasting, there is no so-called politeness and hypocrisy.

Compared to eating with other big bosses.

Lu Chen would rather have dinner with this group of people, at least everyone can exchange cups with each other.

When it comes to emotion, you can wipe away tears.

Groups of three to five.

The entire animation department formed a group to get Lu Chen drunk.

Regarding this, Lu Chen could only express helplessness.

"you……"

Knowing that the other party did it on purpose, but seeing the sincere expression on the other party's face.

Lu Chen couldn't refuse.

"If you can't drink, drink less."

Liu Shishi came with Lu Chen.But because she is a girl, she basically didn't drink.

Looking at most of the staff and his own men who have fallen.

Liu Shishi could only say something silently in his heart: "Limited ability..."

After saying that, he dragged Lu Chen out of the hotel.

the next day.

"Thank Wife."

After waking up slowly, Lu Chen drank the hangover soup brought to him by his wife, and said.

"You're welcome, you will pick me up next time." Liu Shishi said indifferently.

"Why, "Dear Inn" is coming to an end?"

"of course."

"Producer Liu, please tell your Mr. Lu as much as you want." A trace of surprise flashed in Lu Chen's eyes.

"What's the matter, isn't it a bit of a surprise?"

Liu Shishi stared at Lu Chen seriously: "Actually, when I decided to be a producer, I thought about encountering various difficulties."

"In this process, you are also constantly improving."

Although Lu Chen was a little surprised, but not many.

During this process, Liu Shishi is also making continuous progress.

At least not now as it was at the beginning.

When you encounter problems, you will be in a hurry.

……

in the afternoon.

Jiaxing Media's official Weibo account announced the completion of "Kung Fu Panda" on Weibo.

"The animation film "Kung Fu Panda" costing [-] million yuan has been officially produced. The dubbing lineup includes Tang Lei, Liu Shishi, and Zhao Xiaodi..."

The information disclosed by the official Weibo is not too much. …

To put it simply, "Kung Fu Panda" has been produced, and this animated film will be released in theaters.

Stay tuned and whatnot.

The reason why I didn't say too much is because the audience's attitude towards animated films has basically not changed.
Even if this is an animated movie produced by Jiaxing Media.

Same thing.

The audience's heart is at most a little more interested.

It is basically impossible to change the attitude of the audience if the animated film is not released.

Of course, Lu Chen didn't expect to cause any kind of sensation through this official Weibo.

Just tell everyone the news.

As for the others, he didn't force them at all.

"Kung Fu Panda" is destined to follow the tap water route.

What they have to do at this stage.

It is to try to let some of the first audience enter the cinema.

"Fuck, is this for real?"

"Isn't Director Lu afraid that [-] million will be in vain? Why bother?"

"Director Lu thinks he can open the door to this field, right? Can he really do what many people have failed to do?"

"This investment is even higher than "Partners."

"Does Jiaxing Media have too much money and no place to spend it?"

Not just in the industry.

In some ordinary movie forums, movie fans were also discussing why Lu Chen would spend [-] million yuan to make an animated movie.

Is he really optimistic about the future of domestic animation films?

"All I can say is rich and powerful."

Many fans are not optimistic about their animated film.

However, Lu Chen wouldn't ruin his own brand just because of an animated movie.

Therefore, this has caused incomparable entanglement in the hearts of these movie fans.

Is it really good looking.

Are you sure someone watches animated movies?

Two thoughts kept circling in the minds of these movie fans.

As a loyal fan of Lu Chen.

They have long been brainwashed by Lu Chen's works one after another.

Lu Chen will not fail.

Reason: Because Lu Chen has never failed.

It's a bit ridiculous, but it's the strongest reason.

A director who has never failed, how dare you predict that he will fail in advance?
"Why the more I talk about it, the more I want to see it!"

"Never mind him, Director Lu won't lie to us to make money, right? Even if we get caught, I'll admit it."

"It makes sense, but I still won't look at it."

"I have always liked Director Lu's movies, so it's okay to pay for his willfulness occasionally. Who made me a die-hard fan of Director Lu?"

"The question is, he asked us to go to the cinema to watch animation?"

"Just go, I will take my son with me when the time comes, and treat it as playing with my son."

"..."

From the establishment of the animation department of Jiaxing Media, to their large-scale recruitment of animation production technicians.

Although there was a lot of noise, everyone didn't care about Jiaxing Media's animation film.

……

Jiaxing Media.

"How would you like us to arrange a few screenings?"

Hearing Lu Chen's words, Zeng Jia froze for a moment.

On-demand screening refers to the selection of pre-screening in individual places and individual theaters before the film is officially released. …

Usually the movies that are selected for screening are relatively popular movies.

By ordering this form of playback, some people can see the movie in advance to promote the movie and increase the popularity of the movie's official release.

Zeng Jia said with some difficulty: "Director Lu, aren't you afraid that "Kung Fu Panda" will collapse early?"

In fact, Zeng Jia is no stranger to movies.

Screening as a strategy for publicity and distribution.

A strategy that every film considers before its official release.

It's just that many directors choose to ignore it the moment they think about it.

no way.

The most basic function of Dianying is word-of-mouth fermentation.

If you don't have strong confidence in your own film, you can fully guarantee the audience's reputation.

No director dares to play this strategy casually.

Because in the interval between screening and release, the audience will spontaneously spread word of mouth, and this spread will be fulfilled when it is released.

However, although it is a double-edged sword to know that pointing is a double-edged sword.

But there are still many directors who are blindly confident.

Screening was selected.

And this is not an accidental phenomenon at all, but a normal phenomenon.

the reason is simple.

That is, directors don't know enough about their own films, especially some directors are very conceited.

I always think that my films are very distinctive, or that my fame is big enough to influence the audience.

Or the issuer is a relatively layman who only knows that filming can ferment word-of-mouth, and underestimates the seriousness of fermenting bad reviews.

Therefore, none of the benefits were reaped, but it brought a huge disaster to the film.

There are also many videos that are completely cool before they are officially released.

In fact, there are quite a few films that, if they are "not blown up and not black",
It should be barely watchable.

However, after choosing to screen, the word-of-mouth was not controlled, and the shortcomings were seriously magnified.

Then the audience who had planned to go to the cinema to watch this movie stopped abruptly.

in fact.

In today's information age.

Hardly a good film to live up to.

Of course, the speed at which bad movies are seeing light and dying is also accelerating.

This is why Lu Chen dared to hate "Three Houses" and "Detective".

Because as long as these two films are released, word of mouth will quickly feed back on various platforms.

Whether it is good or bad, the audience can clearly see it at a glance.

"It won't collapse." Lu Chen is confident enough in the quality of "Kung Fu Panda".

He has been with this group of people all day, and he knows the quality of "Kung Fu Panda" better than anyone else.

There is an unwritten saying in the industry.

Before the film was released, the more tightly covered it was.Usually the worse the word of mouth.

Therefore, instead of letting the audience and industry professionals speculate about "Kung Fu Panda" for no reason.

It's better to let it out freely.

Maybe there will be unexpected gains after the screening is over.

This is far more cost-effective than their yelling.

……

Of course, at this stage, the outside world definitely doesn't know that Lu Chen already has a plan to screen.

However, although it has not yet been published,

But the publicity about "Kung Fu Panda" is still going on in an orderly manner.

"Kung Fu Panda" release time. …

Lu Chen set the date on June 6.

Not only netizens were stunned when they saw the release time of "Kung Fu Panda".

Even others in the industry.

When I saw this time, I couldn't help but feel a toothache.

Because they are too familiar with this time.

"Sanjutu" and "Detective" were killed by Lu Chen's "Pianist" at this time.

Although a year has passed,
But people in the industry are still very clear about the crushing war,

As if it was just yesterday.

The same thought arose in their hearts at the same time.

Who is Lu Chen planning to crush at this time this year.

Then they quickly found the answer.

"Break Up Master"!
"Yang Mi still offended Lu Chen!"

This is the truest thought in the hearts of Yang Mi fans, otherwise.

Why didn't Lu Chen choose another time, but chose the time when "The Breakup Master" was released.

Said it was not aimed at Yang Mi.

It is estimated that no one really believes it.

……

Jiaxing Media.

"Who is our opponent?" After choosing this time.

Lu Chen still felt the need to care about who his opponent was.

So he asked Zeng Jia.

He really doesn't know.

He didn't bother to check these.

Hearing Lu Chen's words.

Zeng Jia was stunned again, and then showed a rather weird expression: "Yang Mi and Deng Chao!"

""The Breakup Master"?" Lu Chen was stunned.

"Since you know, why do you pretend not to know?" Zeng Jia was speechless.

"What are you thinking? I only know that they collaborated on "The Breakup Master"." Lu Chen explained.

It's over, even jumping into the Yellow River can't clean it up.

moment.

Lu Chen understood what Zeng Jia's weird expression meant.

He also didn't expect Yang Mi to crash into them in the first movie she made after leaving Jiaxing Media.

Such a result is really dumbfounding.

"Surprise or accident?"

"Would you like to let it go?" Lu Chen asked.

"Why give up?" Zeng Jia shrugged and said, "It's they who want to give up. Besides, we set the date first. In a sense, we are their chosen opponents."

"We made it first?" Lu Chen was a little surprised.

"Yeah, they just said it will be released in June, but they didn't say when it will be in June."

"In this case……"

Well, still they bully.

No matter what number the other party chooses.

will hit them.

"Really want to order a screening?"

"Hmm." Lu Chen nodded. Movies are indeed the best way they can choose at this stage.

"Then I'll make a proposal."

Although Zeng Jia has no operational experience in this field, it is no problem to make a plan or something.

Since Lu Chen is so confident in the reputation of "Kung Fu Panda".

Then it will be fine.

Generally speaking, new films are ordered in advance, especially large-scale advance screenings.

They are all very confident in the quality of the film.

I hope that this kind of pre-screening will do a good job in the word-of-mouth field, and ensure that the good word-of-mouth will continue after the release.

"Kung Fu Panda" is destined to follow the word-of-mouth route.

The higher the reputation, the higher its popularity. …

The greater the audience's desire to walk into the cinema.

The beginning of the summer file became Lu Chen vs Yang Mi!

The media loves such topics.

In the end it was Yang Mi who beat her old club.

It was the old club who told Yang Mi that the old club is the old club and not something you can easily shake.

This kind of news from the media directly set up Lu Chen and Yang Mi.

With such a high degree of discussion, Yang Mi and the others couldn't even make room for it.

As for Lu Chen, it is impossible to give in.

After all, Jiaxing Media is Yang Mi's old company, and Yang Mi was also supported by Lu Chen.

But now she is going to have a contest with her nobleman.

Public opinion suddenly turned to Yang Mi's side.

The topics about why Yang Mi chose to leave Jiaxing Media that had subsided were brought up again.

You know, Yang Mi used to be the first sister of Jiaxing Media.

Many people don't understand why Yang Mi chose to leave Jiaxing Media.

In the eyes of many people, Jiaxing Media treats Yang Mi very well.

It can be seen from the resources provided by Jiaxing Media to Yang Mi.

After leaving Jiaxing Media, Yang Mi's resources are incomparable to what Jiaxing Media gave him before.

to be frank.

After learning that Yang Mi was starring in "The Breakup Master" again, Lu Chen was still a little disappointed.

A bit unworthy of her fame.

of course.

Lu Chen also understood that if Yang Mi left Jiaxing Media, the international resources she had before would definitely be lost.

But it won't be reduced to come back to film "The Breakup Master".

It's a bit like playing a good hand of cards to pieces.