Huayu, my wife, I support myself

Chapter 320 321. IP Derivatives 【Subscription】

In addition to discussing on the Internet that the box office of "Kung Fu Panda" will surpass that of "Fast and Furious",
Another point.

That is, all tickets for scenic spots with national treasures are out of stock.

Interestingly.

The people in charge of the major scenic spots also specially thanked Lu Chen on the official Weibo.

They said that Lu Chen can go to their scenic spots for free in the future.

Lu Chen was a little dumbfounded about this.

Two days passed quickly.

With the fermentation of the Internet.

The official release date of "Kung Fu Panda" has arrived.

Lu Chen also got the first-day schedule of "Kung Fu Panda".

Close to 50.00% of film placement rate.

Although this film scheduling rate is not the best, it is also the top one.

However, this filming rate is placed on an animated film.

It can be said that it is already the top.

In fact, if it is replaced by a live-action movie.

It may be even higher.

This film scheduling rate can be said to be on par with powerful directors.

At this stage.

When Lu Chen's movie was released, it was almost at this rate.

It's not even necessarily that many.

This has to be when there are no other powerful directors at the same time.

If so!
Probably around forty at most.

And Luo Zhen's first movie, but achieved 50.00% of the filming.

It's kind of scary.

If the final box office of "Kung Fu Panda" really surpasses "Fast and Furious".

Say without hesitation.

Another powerful director in the entertainment industry was born.

Really powerful.

Not a semi-powerful class like Xu Zheng.

Needless to say, this arrangement.

Properly crushed the same period, by comparison.

Yang Mi and Deng Chao's "The Breakup Master" has less than half of its filming rate.

It's a bit miserable.

Before, many people thought that "The Breakup Master" had a chance to catch up.

who knows.

Now he doesn't even have the qualifications to be the opponent of "Kung Fu Panda".

"The Breakup Master" has been released for two days.

The total box office of the two days was less than half of the pre-sale box office of "Kung Fu Panda".

Not to mention a rival.

Not even qualified to be an opponent.

If it is behind.

"Kung Fu Panda" full of stamina.

Lu Chen believes that the theater will definitely cut off the schedule of "The Breakup Master" and give it to "Kung Fu Panda" without hesitation.

Of course, this is something.

Then.

Does "Kung Fu Panda" have enough stamina?

The market gave the answer.

6 month 20 day.

"Kung Fu Panda" Premiere,
after the premiere.

The even more explosive word-of-mouth swept the country with a shocking box office.

At the same time, this movie called "Kung Fu Panda" will bring the culture of Huaguo to the world.

Released worldwide on the same day.

"Finally it was released, and "Kung Fu Panda" did not disappoint."

"Huaguo's martial arts movies are going to the world again. Lu Chen and Luo Zhen have repackaged the martial arts movies with an animated character, which is not only pleasing but also able to play with the younger age market. The characters that appear in it actually correspond to Huaguo. The name of Kung Fu is innovative and new.”

"I feel that this animation will never get boring no matter how you watch it, regardless of age, it is suitable for all ages. This time is different from the last time I watched it. Maybe it is really regardless of age. No matter how many times you watch it, it will let you happy!"

"The story tells the story of a clumsy panda who became a master of martial arts. The setting of the story is old-fashioned, but the exciting part is also here. The film is full of positive energy, and the characters are also very distinctive. The most surprising thing is the handsome movements. The design, every move and every style is quite Chinese style."

"Lu Chen has undoubtedly grasped the common favorites of Eastern and Western cultures, dreams, talents, opportunities, hard work, and then expressed them with very pure oriental scenery and kung fu. It makes people laugh and move. The image of Can Leopard is also shaped Very successful, the desire for love and love is the reason why many villains are blackened. Excellent work."

"The action design is handsome, the image design is also very cute and moving, and the simple and honest image is deeply rooted in the hearts of the people. The language is humorous and not blunt at all. I feel that animation really needs more manpower and material resources. In this film, I saw the creative staff. Well-intentioned. It is a highly recommended film, which combines Chinese and Western cultures, and it is the first time that I have a good impression of pandas."

"I got what I wanted, I finally saw it, it's wonderful."

……

The entrance to the theater.

A shelf is crowded with people.

Liu Shishi looked over casually, and suddenly exclaimed: "When did you do this? You actually moved the animation models and figures in the movie to the cinema..."

"Ah Bao's doll."

Before Lu Chen could answer, Liu Shishi got excited.

"Mr. Lu, I want a doll."

Lu Chen: "...can you talk about this at home?"

Of course it was his idea to develop the peripherals.

The so-called peripherals are IP derivatives.

The concept of IO derivatives is broad.

It can be divided into IP derivatives in a broad sense and IP derivatives in a narrow sense.

IP derivatives in a broad sense can be understood as the realization of various carriers derived from the original IP;

And narrow IP derivatives.

It is to concretize its image and understand it as a series of service products available for sale, such as film and television novels, games, model figures, clothing accessories, and stationery.

Take film and television IP authorization as an example.

In Hollywood, only 30%-40% of the income of a film and television comes from the film and television box office.

Others come from the income from film and television peripheral derivatives and copyright sales.

In China, box office and advertising account for 90% to 95% of a film's total revenue.

The rapid development of Huaguo's film industry has drawn more and more attention to the domestic film derivatives market.

Compared with the popularity of film IP derivatives such as animation and magic in the foreign film industry, Huaguo film derivatives started late and are still in the development stage, but there are various types of film IP and derivative products, which are quite distinctive.

Especially with the advent of the strong IP era of Guoman, the development of the film derivative market has ushered in the dawn.

However, there are few ideas for developing IP derivatives of live-action film and television.

Compared with live-action film and television IP, it is animation IP, and the development of derivatives of this animation IP is much easier.

If you want to develop animation IP, you can make anything from animation and sell it as animation derivatives.

You can see that the figure of the Country Love Blind Box is actually developed with the idea of ​​developing animation. It turns the real person into a Q-version animation image, and the figure is a model of the character image. You can know which one it is at a glance. Derivatives of IP.

Compared with other derivatives, the significance of trendy play derivatives such as blind boxes is to allow film and television works to mingle with young people and choose to walk side by side with the trend-seeking Generation Z audience. This will undoubtedly bring sales to film and television works and at the same time , so that the original film and television IP will receive greater attention, so as to achieve the effect of killing two birds with one stone.

This kind of thing doesn't need Lu Chen's reminder at all.

Zeng Jia reminded Lu Chen when they were still making "Kung Fu Panda".

As long as the quality can be guaranteed.

There is nothing bad to sell around.

and so.

With Lu Chen's guarantee, Zeng Jia reached cooperation with some production factories early on.

On the day "Kung Fu Panda" was released, that is, today.

The exclusive IP cooperation of "Kung Fu Panda" involves 32 derivative products, covering 12 categories and 32 brands including beauty makeup, clothing, jewelry and stationery.

Available on all major shopping platforms.

"I want it, baby."

"I want a titan."

After watching the movie, the children around looked at the dolls and figures around them.

They were clamoring for adults to buy them for them.

Countless adults felt heartbroken at this moment, because these dolls and figurines are really not cheap.

I didn't expect to support "Kung Fu Panda" after going out.

Also be blackmailed.

Speechless and distressed.

No one expected that the movie theater would produce peripheral products of "Kung Fu Panda".

If you haven't seen this movie.

They will absolutely scoff at these so-called peripheral products.

But just watched the movie.

Not to mention my own children, even they couldn't stand this kind of temptation.

Want to buy one for myself too.

"Buy, buy, buy."

So many viewers who just walked out of the movie theater hesitated for a while.

Very happy to buy these peripherals.

The prices of these peripherals vary, and they can meet almost everyone's needs.

Seeing this scene, Lu Chen could not help but smile.

We must know that [-] to [-]% of the income of a film and television in Hollywood comes from peripherals.

Lu Chen didn't expect to have so many.

As long as there is half of it, he will be satisfied.

"Buy, buy, buy."

His daughter-in-law likes it, so Lu Chen is of course satisfied.

I also bought some beautiful models for Liu Shishi.

……

After watching the movie, Liu Shishi hugged Ah Bao, who was about half the height of a person, and Lu Chen walked on the road like ordinary couples.

On the way, she also attracted the attention of many people because of A Bao in her arms.

Terrified, Lu Chen hurriedly dragged Liu Shishi back home.

If they are recognized.

It is basically impossible to get out quickly.

Originally, the two of them were attractive enough, but who knew that Liu Shishi was still holding Ah Bao, who was half as tall as a person.

The return rate is simply not too high.

……

the next day.

Thinking that the director of "Kung Fu Panda" was not him, Lu Chen didn't turn off his phone immediately.

The early young couple was woken up by several phone calls.

All want to tell him the good news.

The owners of these calls seem to know Lu Chen's temper.

therefore.

There is no trickery.

The premiere box office of "Kung Fu Panda" exceeded 2 million in one fell swoop.

Lu Chen who heard the news.

Wake up instantly.

Even Liu Shishi woke up instantly.

then.

The young couple chose to applaud and celebrate.

"Is this too scary?"

Liu Shishi, who was lying on Lu Chen's body, still couldn't believe it: "Mr. Lu, there is a high probability that you won't be able to keep the No. [-] spot at the box office."

Thinking of Liu Shishi here, he suddenly laughed heartlessly.

"If you can't keep it, you can't keep it."

Lu Chen said angrily.

This result not only dwarfs "The Breakup Master", which only had a box office of 6 million that day.

And let others in the industry.

He took a long breath of cold air.

The glory that belongs to "Kung Fu Panda" has finally come.

And this moment.

Because of the impact of this movie, the industry began to scrutinize the director of this movie, Luo Zhen.

Although this movie has an unclear relationship with Lu Chen.

But anyone with eyes can see it.

The biggest hero of this movie is definitely Luo Zhen, not Lu Chen.

If Lu Chen can make animated movies,

Then he didn't need to spend tens of millions of annual salary to invite Lu Chen.

Everyone in the industry wants to see where the limit of "Kung Fu Panda" is.

"The box office absolutely exploded."

"Judging from the box office shown on the first day, "Kung Fu Panda" has a high possibility of surpassing "Fast and Furious", but I don't know how much it will eventually surpass."

"Another Fight to Fame series."

"It turns out that there are no strong directors in the country. The gap between them and top directors is a good boss."

"Don't think about it, Luo Zhen will definitely occupy a place in the domestic director circle after this battle. Other powerful directors in the industry will have to sit on the wax again."

"Yeah, if this continues, the positions of powerful directors will really have to be replaced again. Adding people or something doesn't exist. Without strong strength to fight against these new directors, they will end up being replaced."

……

Putting aside the rankings of several powerful directors in the entertainment industry.

The level of several people is higher or lower has always been the focus of attention of most people in the industry.

Although they don't want to rank,

But under the attention of these industry insiders, they can only be forced to rank.

After all, outsiders often care more about such rankings than they do themselves.

the first.

Needless to say.

Definitely Lu Chen's.

After "Fast and Furious" was released, professionals and audiences in the industry automatically put Lu Chen in the first place.

the first.

It also represents the strength of Huaguo's strongest director.

It is the face of director Hua Guo.

It is to go to the world.

And it lived up to expectations, and went to the world with the expectations of the audience and people in the industry.

therefore.

Lu Chen became the undisputed number one.

And now.

This first seems to have fluctuated.

the reason is simple.

That is "Kung Fu Panda" also went to the world.

And it caused quite a stir.

2.4 million domestic box office on the first day.

Foreign countries also received 2.1 million box office on the first day.

Add up.

The global first-day box office of "Kung Fu Panda" directly reached 4.5 million.

Nima.

Don't think about it, it's definitely scary.

therefore.

Only then did Lu Chen's number one position fluctuate.

this movie.

Luo Zhen not only shocked the industry, but also shocked the world.

Not only the domestic directors, even the Hollywood staff who are engaged in animated films were terribly frightened: "This director named Luo Zhen is too scary, he actually made such an amazing animation, so His work should appear in our Hollywood, even if it is an island country, why did it appear in China?"

If you don’t see it with your own eyes,
These proud Hollywood animation filmmakers and directors simply don't believe it!
Animated films have always been their monopoly.

Harvest the patent of Huaguo box office.

And now.

Huaguo also owns this patent.

And also use this patent.

In turn harvest their box office.

for a while.

Countless animation film practitioners all over the world have bought movie tickets for "Kung Fu Panda" and entered the cinema.

They also want to see how the movie that breaks their patent is going to be.

Soon, they came to a conclusion.

They will no longer be exclusive to the patent of animated films.

simply put.

The circle of animated films has changed.

And the following days.

The box office of "Kung Fu Panda" is completely expected to continue to rise.

The fourth day of the screening is here.

The single-day box office has directly reached over 3 million achievements.

The potential shown has completely surpassed Lu Chen's previous "Fast and Furious".

You know, "Fast and Furious" is a commercial box office panacea for extreme sensory stimulation.

It looked like it was about to be overthrown by a national treasure.

In this regard.

Everyone wanted to know how Lu Chen felt.

Lu Chen really didn't feel anything about it, but he really wanted to.

That is, they made a fortune this time.

Not to mention the box office!
The surrounding area directly earns a lot of money.

therefore.

After Kung Fu Panda showed an unstoppable trend.

Lu Chen didn't care.

Because no one dares to do anything at this time.

Another signboard will appear in Huaguo.

Whoever dares to do something on purpose will have the people above deal with him.

Definitely.

This is not simply a cultural export.

The significance of it is self-evident.

therefore.

With the escort above, the film's success is already doomed, and Lu Chen doesn't care about it.

What to do.

The crazy Lu Chen took Liu Shishi to travel directly.

Work or something, let's talk about it after playing enough.

Compared to Lu Chen and their comfort.

Bee Tang Media's side is not so comfortable, but more uncomfortable.

Speaking of losses,

This time their loss should be the biggest.

As for the filmmakers of "The Breakup Master", they shouldn't care.

As far as the cost of The Breakup Master goes.

Making money is already a certainty.

It is nothing more than a question of earning more and earning less.

Therefore, the most serious loss this time is definitely Betang Media's side.

Of course, let's talk about making money.

They are also definitely making money.

But what they care about is not the little money they make.

But those lost in invisibility.

What they lost in the invisible was much more than what they earned on the bright side.

"We might be in trouble this time."

"I see,"

Wang Ning, Yang Mi's partner, said with a wry smile: "That side won't listen to my opinion at all, and consider our feelings. In their view, as long as they can make money, it doesn't matter the means."

"Yeah, they told me a truth, I'm not as important as they thought."

Yang Mi also smiled wryly,

The first one to tell her this truth was Lu Chen!

She asked to leave, hoping to get what she wanted from Lu Chen.

But Lu Chen agreed without the slightest hesitation.

She thought that after she left Jiaxing Media, Lu Chen would regret it.

who knows.

She was the first to regret it.

Now, the film crew of "The Breakup Master" told her this truth again.

She finally understood that she did not have any sense of superiority in front of these capitalists.

Wang Ning couldn't help shaking her head when she heard this.

to be frank.

"The Breakup Master" is not a bad project.

The prospects for this movie are also good, and they made it okay.

only.

Because the manager of the film studio didn't understand anything, and directed blindly.

That led to their current ending.

but.

Wang Ning also believes that the film studio has also noticed it.

Although "The Breakup Master" made money, it could obviously make more money.

But only earned this.

Therefore, that manager should also be unlucky.

(End of this chapter)