Huayu, my wife, I support myself

Chapter 389 389. Momentum 【Subscription】

Just when Lu Chen was about to choose the heroine of "Jurassic Park".

Zeng Jia brought a piece of news to Lu Chen.

"Hachiko" did all the post-production work.

The film isn't overly efficient in its completion.

of course,

The efficiency is not too high compared to Lu Chen.

Replace it with Yu Kui and the others.

The completion efficiency of this film is quite high.

It can be said that Yu Kui's movie is the most clean and tidy.

prior to.

Yu Kui called Lu Chen over because she wanted to start a editing dispute.

She couldn't convince Dai Lei and Zhou Ling.

And Dai Lei and Zhou Ling couldn't convince her, so they approached Lu Chen.

After reading it, Lu Chen gave his own opinion.

Regarding her own opinion, Yu Kui adopted part of it, but not all of it.

And when the editing of the movie is officially over.

Those two in the editing room cried like idiots,

This is the power of "The Faithful Dog Hachiko".

It can be said to be an epic tear gas bomb.

Regarding the reaction of the two gentlemen, Yu Kui can be said to be quite satisfied.

What is the theme of the movie "The Tale of Hachiko"?Or what is the most tearful thing about the dog Hachiko in the film?
I believe friends who have watched the movie know that it is loyalty.

Loyalty is actually a very pure quality, but because we are human beings, we tend to complicate these two words.

And the story of Hachiko itself has no twists and turns. After his death, a dog raised by an owner still waited for him until he died.

Although the theme is pure and the story has few waves, this movie is not simple.

Because the film expresses this pure theme and simple story vividly and vividly through a lot of appropriate lens language and unique perspective, which makes the film reach the extreme in terms of emotional rendering.

This is why even audiences with high tear points can't control the tears flowing down when watching this movie.

When evaluating whether a movie is good or not, the theme and story are not the only decisive factors. The expressiveness is actually very important. Therefore, many movies have a very simple reason to tell, but they often score very high, mainly because of the The expressive power of the film is excellent, which can make the audience feel empathy and fully integrate into the emotions of the movie characters.

After reading Yu Kui's version of "The Hachiko of the Faithful Dog".

Lu Chen finally knew where Yu Kui and Wu Ying were.

talent.

Take Yu Kui's version of "Hachiko the Faithful Dog" as an example.

Yu Kui put the expressive power of this movie on Hachiko,
Some small details tailored around Hachiko are presented to the audience through various lens languages ​​and perspectives.

When most pet movies show the bond between pets and owners, they like to completely bind the two.

There are pros and cons to this approach.

The advantage is that it is easy to create a warm atmosphere between the owner and the pet.

The disadvantage is that if it is not handled well, it can easily become forced sensationalism.

The uniqueness of "The Faithful Dog Hachiko"

This factor is deliberately downplayed in the lens. Of course, it still exists, but because the expression method uses an anthropomorphic lens language, the direction is completely placed on Hachiko, the dog, so the bond between the two It seems quite natural, without any intentional feeling.

For example, when Hachiko was waiting for the first time, the professor went to work as usual, but Hachiko was reluctant, so he found a way to get out in the yard by himself, which finally caused the professor to be late.

Previously, the professor didn't have any orders or agreements. Hachiko's digging and running away was purely because he didn't want to part with his master.

After delaying the professor's work time, the camera pans to Hachiko, who hangs his head like a child who knows he's done something wrong.

After the professor went to work, Hachiko was still very restless, but faced with the professor's wife looking back, he sat down obediently.

In just a few shots, a dog's attachment to its owner is directly portrayed in a three-point manner. More importantly, due to the strong appeal of the anthropomorphic lens language, the sense of distance between Hachiko and the audience is greatly reduced. shorten.

Such a dog, it is difficult for people not to like it.

Another example is that after the death of the professor, Hachiko was transferred to the home of the professor's daughter, but he ran back to the station by himself and began to wait indefinitely. In the process, he met another pet dog.

The two dogs looked at each other, and then the pet dog heard the owner's call and left, and Hachiko, who saw everything in his eyes, immediately got down.

At that moment, the audience, as bystanders, will also unconsciously participate in it.

"Hachiko used to be like this when he was with the professor at the train station. It may have remembered this."

That's why Dai Lei and Zhou Ling were crying so hard.

In lens language.

This is called anthropomorphic lens language,

This kind of lens can easily pull the audience into the emotional world of the core character who is not human.

of course.

From Hachiko the Faithful Dog.

Lu Chen also saw Yu Kui imitating himself.

In "King Kong", Lu Chen used this lens language a lot.

Now, Yu Kui has applied this camera language to the movie "The Hachiko".

This is really a learning experience.

In addition, there are quite a few exclusive shots of Hachiko in the movie, most of which also belong to the anthropomorphic lens language.

Because of the many anthropomorphic shots, Hachiko’s behavior in the movie is mostly from his own heart, without any human interference, so the core of his behavior is because of human beings, but the driving factor is his own consciousness .

From this point of view, the expressive force of the theme "loyalty" is further strengthened.

The reason is very simple, because of the owner's order, the dog has been faithfully executing it until it dies. There is no agreement with the owner, but it spontaneously waits loyally until it dies. Compared with the two, the latter is obviously better.

The movie is done.

Before Lu Chen got off work today, Yu Kui found Lu Chen: "Boss, let me defend the schedule of June 6."

What did Lu Chen hear?
defend?

be sick.

Lu Chen nodded and was puzzled at the same time: "Do you really regard this schedule as our exclusive schedule? Why does everyone want this schedule?"

"Is there anyone else who wants this schedule?" Yu Kui was a little puzzled.

Lu Chen nodded: "Chen Hui also wants it."

After a year.

The second life of "Three Lives Three Worlds Ten Miles of Peach Blossoms" is about to be released.

"This……"

Yu Kui asked a little depressed: "This movie of his was completed so quickly."

Lu Chen smiled and nodded.

There is a reason for Chen Hui to be fast here.

He used Lu Chen's team, and the other directors of Jiaxing Media all had their own teams.

He just brought it up.

I haven't had time to form my own team yet.
Therefore,
Lu Chen lent him his team.

Therefore,
"Three Lives Three Worlds Ten Miles of Peach Blossoms" was filmed so quickly.

These people are veterans who have followed Lu Chen for many years, veterans for many years.

Basically, as long as the director makes a request, this group of people can quickly meet it.

That's why Chen Hui shot so fast here.

"Go and discuss with him yourself." In the end, Lu Chen handed over the problem to the two parties involved.

"Sure, then I'll go find Chen Hui."

While going out, Yu Kui wondered why Chen Hui was shooting so fast.

Soon, Yu Kui was at her own conclusion.

of course.

The relationship between her and Chen Hui was also quickly resolved.

For the schedule of June 6th,
Yu Kui came to the top.

……

"Jiaxing Media has a new movie."

When this news was announced, many bosses in the entertainment industry were slightly taken aback.

This speed is too fast.

However, these people soon reacted. The director of "The Faithful Dog Hachiko" is not Lu Chen.

However, although the director is not Lu Chen,
But the screenwriter yeah.

It doesn't matter if the director is Lu Chen or not, as long as the screenwriter is Lu Chen.

This movie couldn't have been worse.

This is the consensus in the industry.

"Yu Kui's movie? The screenwriter is Lu Chen?"

"After Jiang Yu and Wu Ying, are the four directors of Jiaxing Media coming out?"

"It is said that Yu Kui is the assistant director of "King Kong". From the looks of it, the movie "Hachiko" should be no different!"

"It won't be another monster movie, will it?"

"Certainly not!"

"The movie about dogs?"

"Although Director Lu did not make a new film last year, there are still rumors about him in the circle. I am looking forward to this movie. Although I don't know what the movie will be about, Jiaxing Media's movie must be unconditionally supported. "

"Jiaxing Media releases movies so fast!"

"If I remember correctly, the leading actors of this movie are Liu Tianwang and Gao Yuanyuan. I remember that it was not long after their opening ceremony. I didn't expect to finish filming so soon."

……

Netizens lamented the speed of Jiaxing Media's release of the movie, and their sense of anticipation was also raised.

And Jiaxing Media wanted to create momentum for this new movie.

Lu Chen waved his hand.

Directly invest a full 5000 million to promote this movie.

Zeng Jia and the others were terrified by the decision to use 5000 million yuan to promote the film.

Zeng Jia went straight to Lu Chen's office and said, "Boss Lu, are you sure you didn't write an extra zero?"

"No."

Lu Chen asked curiously, "Do you think there are many?"

Zeng Jia nodded slightly and said: "I don't think it will cost so much. As long as we pull "Hachiko" on "King Kong", the audience's curiosity will definitely be filled in an instant."

"That's true!"

Lu Chen smiled and said, "However, I want to make Yu Kui come out through this movie. For a movie like "The Hachiko", it's easy for the whole people to applaud and burst the word of mouth. And such a movie, I want to It is basically impossible for the box office to explode. If we want more people to accumulate word of mouth for us, then more people must enter the cinema.”

Lu Chen wanted to create a scene for Yu Kui to become a god in battle.

As long as it succeeds,

Not to mention spending an extra 5000 million, even an extra 1 million is worth it.

The achievements of "King Kong" are too terrifying.

If Yu Kui didn't show some real skills, she wouldn't be able to handle this IP.

Donkey Kong's achievements are not comparable to "Fast and Furious".

This is the fifth film history.

The fifth IP in film history, if it has no strength.

I can't handle it at all.

"The Faithful Dog Hachiko" is a plot-oriented movie after all.

If it's just a commercial film, then relying on Jiaxing Media's name can attract many movie fans to the cinema.

After all, Yu Kui had proved herself before.

But as a literary drama.I want the audience to walk into the cinema,

Momentum must be raised.

Yu Kui is not Lu Chen.

She didn't have a masterpiece yet, and the small unit of "My Motherland and Me" couldn't attract more audiences for her.

and so.

If you want to help her gain momentum, you can only spend money.

"Okay, I see."

Zeng Jia showed a smile, after knowing that Lu Chen was going to give Yu Kui a boost.

She was not discouraging.

In addition, the investment cost of this "The Faithful Dog Hachiko" is close to [-] million.Among them, only the payment of the actors' remuneration accounted for a large proportion.

Liu Tianwang and Gao Yuanyuan are not cheap.

If the loss is caused by insufficient publicity, it should not be done.

of course.

It is impossible to lose money.

With Jiaxing Media and Lu Chen's name, this movie can't lose money.

This is the truth.

but.

It is impossible to promote Yu Kui without spending money.

Then start throwing money at it.

After Zeng Jia made a decision, the overwhelming Internet publicity began.

From TV, Internet, print media to airplane train station video.

Building advertisement.

Photos of Liu Tianwang, Gao Yuanyuan and dogs can be seen almost everywhere.

The news that several large theaters jointly signed a contract for the release of "The Faithful Dog Hachiko" bombarded the media's field of vision.

It can be described as comprehensive coverage of land, sea and air.

For Lu Chen's waste.

Yu Kui didn't say anything, and could only repay her infinite gratitude.

When the box office of "King Kong" broke through the small three-digit target.

Yu Kui kept silent about the IP of Donkey Kong.

Give it to her now, she really can't handle it.

Unexpectedly, there is another village where the willows are dark and the flowers are bright, and Lu Chen directly builds momentum for her.

Does a movie have to be marketed in order to have a good box office?
The answer is yes.

Because hundreds of movies are released every year, those who don't do any marketing at all have no intention of selling money.

Since he spent money to show him, of course he has to do publicity.

The real question is, is it necessary to do a good job of publicity or make a big splash to make a good box office?

the answer is negative.

Crazy Zoo, is there a lot of publicity?

At the beginning of Avatar, the studios called the release to ask for promotional materials, but China Film didn't want to give them. A large poster was sent to the public mail, and if they wanted to do it, they would spend their own money.

This is an imported film, and there are also domestic films.

Charlotte was worried about what she was promoting, and the box office was not delayed.

The box office on the first day of The Return of the Great Sage is not as high as that on the 15th day. If you say that it has done a good job of publicity, you are sorry to promote this industry.

It's the same when BJ met Seattle, basically he didn't do any publicity.

In the end, word of mouth played an important role in these movies. After the tap water started, the publicity caught up with him and enlarged him.

But this is the case.

Although the movie will be successful, it is basically impossible to have a super high reputation.

and so.

Lu Chen and the others really didn't waste it.

Spending money on publicity works well.

Now many viewers across the country know that Yu Kui's new work "Hachiko" will be released on June 6.

There are also other films being promoted in June.

The opponent is a little stronger.

First up is Now Now You See Me 2.

This is a real rival.

Followed by "Independence Day, Comeback".

As for this movie, online comments say: "This movie has the same facial expressions as BABY's throughout the whole process. This is the facial expression for meeting, the facial expression for flying a plane, and the facial expression for walking. It looks beautiful at first glance, but it's over after a while. "

This sci-fi film that haunts the beauty of many people and children has not escaped the curse of "every two must fail" in the end.

However, such a Hollywood masterpiece, although the story is inevitably flawed, but as a successful front-seat sequel movie, the visual effects are still very shocking.

And then there's the X-Men.

As for domestic.

Also a lot.

June 6 threesome
June 6th so... Marry a black fan.

July 7 Bounty Hunter

July 7 Ultimate Victory

July 7 Teenage Mutant Ninja Turtles 1
July 7 Rock Mastiff

July 7 chill 8
Big Fish Begonia on July 7

A Clockwork City on July 7

July 7 So you are still here
Shocking reversal on July 7
July 7 Jedi Escape
King Baahubali (Part 7) on July 22
Anyway, there are many Hollywood blockbusters, and there are also many domestic films.

of course.

There are very few who can fight.

As for Hollywood movies, although they are menacing, they should be said to be scary.

That is impossible.

Whether it is from the effect of publicity or the funds invested.

There is no better effect than "The Faithful Dog Hachiko".

However, although the country is his own chassis, it doesn't mean that Lu Chen is invincible.

Again,
June this year was not easy.

Of course, the more difficult it is, if they win.

The benefits brought are definitely the addition of several movies.

"With so many opponents, do you think it's a surprise or an accident?" Lu Chen asked.

Yu Kui shrugged: "This is the reason I persuaded Chen Hui, his "Three Lives Three Worlds Ten Miles of Peach Blossoms" will definitely not take much advantage in this schedule, but my "The Faithful Dog Hachiko" If so, it is very likely to stand out.”

"Yes!" Lu Chen nodded slightly.

This is the truth.

Movies like "Hachiko" are too easy to impress.

Those who have seen it will never forget it.

"You feel……"

Lu Chen thought for a while and said, "Do you think we should arrange a few screenings..."

Yu Kui was stunned.

The boss still dislikes that the popularity of "Hachiko" is too low.

The popularity of "The Faithful Dog Hachiko" is really not low.

but!

Not low, not low, can have higher heat, why not use it?
and.

There is an unwritten saying in the industry.

The tighter a film is kept under wraps before it's released, the worse it usually gets.

Of course, there is no such statement in a movie like "The Faithful Dog Hachiko".

But before the show.

Just fill up the heat, it is definitely better than its natural generation.

This is the truth.

Movies like "The Faithful Dog Hachiko" don't come to a few screenings.

It's really a disadvantage.

Properly used spot screenings can go beyond imagination, and also play an important guiding role in the marketing strategy of the film studio.

"Charlotte's Annoyance" in the previous life is a good proof. After the screening, the word-of-mouth continued to ferment, making this film a dark horse in the film industry, earning a lot of money!
(End of this chapter)