Huayu, my wife, I support myself

Chapter 408 408. Century Problem 【Subscription】

To some extent, the fifth generation has gone further than the fourth generation in modernizing film language.

The fourth generation has implemented the ontology of photography and documentary aesthetics, breaking the concept of drama and film in the past creative thinking.

The fifth generation pays more attention to the ontology of the film, making visual elements an indispensable thing in the narrative.

Taking Guoshi as an example, he has gone to extremes in this aspect. No one has ever done this before with the dazzling visual presentation of large color blocks in "Yellow Earth" and "Raise the Red Lantern".

In a nutshell, the Fifth Generation makes cinema cinema.

Cinema is no longer an appendage or expressive tool of literature or drama—film returns to itself.

In this sense, the fifth generation of directors allowed Huaguo films to have an equal dialogue with world films.

The fifth generation in the mainland, together with the new wave of Xiangcheng movies represented by Xu An and Xu Laoguai, and Taiwan's new movies, together constitute the rise of Chinese-language movies in the 80s, making Chinese-language movies an important force in the international film industry. Become a wave in the diverse trend of world movies.

Director Hua Guo seldom starts from his own artistic point of view, but is more driven by the trend of the times.

Most of the works in the 30s were on the theme of saving the nation and saving lives. In the late 40s, the society was dark and the people were in dire straits, so critical realism works such as "A River of Spring Water Flows Eastward" and "The Crow and the Sparrow" became popular for a while.

The fourth generation of directors caught up with the wave of reflective literature and root-seeking literature, and Western documentary theory and photo ontology concepts were also introduced into China, so the fourth generation became the earliest practitioners of new film theories and social mainstream thoughts.

Director Hua Guo must have a certain connection with the society when making a movie, otherwise it will become a monologue and monologue of one person.

Many Western films are independent of social trends, expressing personal understanding of films.

It is difficult for Huaguo culture to accept this kind of self-talking creation.

It has to reverberate and respond to the mainstream—or agree, or question, more like a kind of singing.

In the late 90s, with the diversification of social thinking, the division of generations became less obvious.

Whether to make a commercial film or stick to a personal style, the director has more freedom to choose.

This is why although Lu Chen looked down on these domestic directors, he had to give them a thumbs up.

They started their creative path with heavy national reflection and cultural root-seeking.

But Lu Chen's choice is more self-centered and light.

In the 90s, the sixth generation of directors came to the stage with personal growth experience and cruel youth stories.

Their films are very personal, breaking away from grand narratives and focusing on personal life experiences.

Many early directors had a strong sense of rebellion.

In the past, there were no youth films in Huaguo movies, and they lacked the themes of youth and growing pains, and all of them came out here in the sixth generation.

Let's say that.

In the process of commercialization of Huaguo films, Guoshi and the others played a very important role.

However, after commercialization, it is difficult for them to meet the audience's expectations.

Guoshi and the others have contributed to Chinese films,

There is no doubt about that.

They contributed a lot to the development of Huang Huaguo's film market.

In the early 21st century, no one believed that Chinese films could make money, and no one knew how big the film market in Huaguo really was.

When "Hero" sold [-] million yuan, everyone was amazed that Huaguo movies could sell money, and Huaguo had such a big movie market.

"Hero" is equivalent to a pathfinder. It gave people a preliminary understanding of the potential of the Chinese film market, which led to the great development in the next ten years.

Throughout the 80s and early 90s, on the basis of the planning system, the fifth generation did not have too much pressure. They could try their best to realize their personal artistic pursuits and explore breakthroughs in film language. Therefore, the biggest feature of the early works is their avant-garde nature.

After entering the market, they have been developing the market and trying to adapt to the tastes of the audience. Their avant-garde and avant-garde nature are slowly lost in the process.

In fact, this is also a kind of natural growth. When you are young, you are naturally more pioneering and ostentatious. This is also the law of world art history.

They are like a train, originally going on the established track, but this track has disappeared since the new century, and the only thing they can grasp at this time is the box office.

So whether it is Zhang Yimou or Chen Kaige, they all go to make blockbuster movies by coincidence.

They also shoot some works that focus on human nature in the gaps between filming blockbuster films, but these are relatively small themes and do not have strong ideological strength.

In fact, it can be seen that they still hesitate between art films and commercial blockbusters.

This is a very thought-provoking phenomenon.

After the reform, the so-called "fifth generation directors" who brought Huaguo films to the world suddenly seemed to be a different person after entering the new century, and the creative level of most directors declined dramatically!

Why do you think of this?
Recently, many directors' films have been criticized by professional film critics before they are released. Many films have very low fan ratings on Douban.com.

For example, "The Great Wall" by Guoshi.

"The Taoist Descends the Mountain" by Chen Kaige.

Both professional and private denial.

The two directors are quite famous. The former is the person who made great works such as "To Live", "Raise the Red Lantern", "Qiu Ju's Lawsuit", and was evaluated by a famous film critic in Ugly Country as "Zhang Yimou's work". Every movie is great, even the not-so-great "Shake Ah Shake To Grandma's Bridge" is a masterpiece."

The latter includes "Farewell My Concubine" and "Jing Ke Assassinates the King of Qin", etc. "Farewell My Concubine" almost always ranks No.1 in Chinese-language movies on the major movie rankings.

However, after entering the new century, the National Teacher has handed over works including but not limited to "House of Flying Daggers" and "Curse of the Golden Armor" which are not up to par.
And Chen Kaige even has works like "The Promise" that have almost become a stain on his directorial career.

What is the reason for this phenomenon?
Is it really the so-called exhaustion of talents?
In fact, just compare it with Lu Chen and the new generation of directors.

One is that the rise of Lu Chen and the others has continued to bring good works.

The second is that on the other side of the strait, Taicheng, which belongs to the Chinese film circle, several major directors who were born almost at the same time as the fifth generation directors,

Whether it is before 2000 or after 2000, almost all of them are high-quality goods.For example, press Li.

By comparing with these two frames of reference, it can be found that,

The new generation of directors like Lu Chen and Taicheng directors were less affected by the great commercialization of films after 2000, and insisted on their own creative principles, keeping a certain distance from commercial films.

To give another example, Master Xing, although many people think that the movies of Master Xing after 2000 are also going downhill,
However, Lu Chen personally believes that although the form of Master Xing's films is changing, the theme to be shown is always the same. There is no director in the Chinese film circle who can express such moving "pure love" in a playful way like Master Xing And "childlike".

So Zhou Xingchi is the same as before, except that "Yangtze River No. [-]" is slightly worse, and there are no works below the standard.

On the other hand, the national teachers in the mainland have almost collectively fallen in their creative standards. This has to make people think deeply. One thing they have in common is that after entering 2000, they almost embraced business and capital without hesitation. In the ideological struggle between pursuit and commercial interests, he turned to business in an all-round way and surrendered automatically.

Both professional film critics and ordinary film audiences expressed disappointment with the fifth generation of directors.

Pat drug god.

The main thing is to give these directors one more choice.

Since you can't go out, there is no need to focus on foreign countries, just focus on the domestic film market.

……

Back to topic.

After "Your Name" was defeated.

"Hacksaw Ridge", "Young Babylon", and "The Ferryman" were released next.

Although it also caused a lot of impact on "The God of Medicine", it still failed to bring "The God of Medicine" down.

In the Lunar New Year file, four consecutive championships.

This honor is definitely the best compliment to "I'm Not the God of Medicine".

At this time, the total box office of the film has exceeded 40 billion.

But everyone knows it.

This movie has come to an end.

And Lu Chen and the others have no idea of ​​sending this movie overseas, so this should be the end of "The God of Medicine".

Although they already knew the end of "The God of Medicine", no one could be happy.

no way.

Before "The God of Medicine" was released, the overwhelming publicity of "Kung Fu Panda 2" became popular.

That's right.

"Kung Fu Panda 2" will also be released.

"Kung Fu Panda 2" is different from "I'm Not the God of Medicine".

"Kung Fu Panda 2" is going abroad.

therefore.

Zeng Jia flew abroad early to arrange the release of "Kung Fu Panda 2" overseas.

After finishing all preparations in advance, we will wait for "Kung Fu Panda 2" to be released.

The last "Kung Fu Panda" has attracted a lot of fans overseas.

Under Jiaxing Media's propaganda.

Many audiences abroad know that oriental kung fu movies are coming again.

It is not only foreign audiences who are looking forward to it.

Even domestic audiences are looking forward to it.

of course.

"Kung Fu Panda" is not without opponents, but Lu Chen and Luo Zhen don't care about opponents.

no way,
Now they have such confidence.

The only thing that caught Lu Chen's attention was an animation from the West.

This animation has no image of Lu Chen, it may be the change brought about by his butterfly flapping its wings.

The name of this animated movie is "The King of Adventure".

From Oriental DreamWorks.

It tells the story of the adventures of a few friends, and it looks quite interesting just from the promotional pictures.

But after watching the trailer casually.

Lu Chen was no longer interested.

Proper crushing game.

"Your Name" didn't get any benefits. What benefits can a cartoon that is less interesting than "Your Name" get in front of "Kung Fu Panda 2"?
Without him.

investment gap.

The gap in investment also means the gap in technology.

The technical gap between the two parties is not very large, but the small technical gap does not mean that they all use the same technology.

What technology to use is not decided by someone, but by investment.

The size of the investment determines the gap of the picture.

That's right.

The pictures of the two animated films are not the same.

Although the picture is not everything in an animated film, as long as the story of "Kung Fu Panda 2" is not too bad.

will be able to occupy an absolute advantage.

Not to mention that "Kung Fu Panda 2" is still a sequel, and its previous one has a reputation that is against the sky.

Therefore,
Even if the story of "Adventure King" is well told, the picture alone will lose.

The same is true.

time flies.

When "Kung Fu Panda 2" was released, the word-of-mouth of the movie exploded.

Both at home and abroad are bursting.

Many foreign netizens even left comments on Jiaxing Media's official website from thousands of miles away, expressing that they like this animation movie very much.

"I fell in love with Hua Guo Kung Fu again."

"I like that cute Abao so much."

"Generally speaking, without a predetermined script with a sequel, the second film will not do well. But Kung Fu Panda 2 did not step into that spell.

Cartoons that still make me happy, I like it! "

"Compared to Kung Fu Panda 1, this fat panda has become very strong in martial arts, and is no longer a coward who can only run away. Their team should be the most powerful animal team. I think Po represents Every one of us, even if you were once weak, you will become strong through hard work. Childhood memories!"

"The director of Kung Fu Panda 2, Luo Zhen, is my favorite director, not only because she is a very talented director, but also a very good director. Many plot designs, action designs and editing techniques in Kung Fu Panda 2 are worth watching repeatedly. Studying, Ah Bao practicing Taiji diagram, the part where water drops and past memories are intertwined is simply wonderful, and the part where the wolves enter the village to search for metal and the five heroes fight in the opening part is full of clever jokes combined with music and fighting, it is definitely a movie A well-designed animated film!"

"In this episode, Mr. Ping told Bao that he was adopted. It can be seen that he, as a father, watched his son go out to save the Central Plains with all kinds of reluctance, and this scene was also reflected in episode 3.

The big boss, Lord Shen, is a peacock with a group of subordinates, but he is very selfish.

This episode talks a lot about Abao's life experience, why his parents left Abao, and how Abao met Mr. Ping.

As a foreshadowing for the third part, this episode is not boring at all, but more touching, but the meme of saving Huaguo is too old-fashioned.

Haha, but Po is still cute. Under his leadership, the Furious Five fought more and more bravely, and the master also looked at him with admiration.

At the end of the credits, there is a certain explanation of Po's life experience.This play is great! "

"With the super influence of the first film, watching the second film has become a reasonable necessity. The introduction of [-]D technology has made the film even more powerful than the original high-quality film. The character design is pleasing and the scenes are beautiful. Huan, especially in the performance of the infant baby Abao and his reluctant eyes before his biological mother left him~ I believe that every audience present was deeply moved by this vivid moment, the perfect combination of technology and plot , taking this series of animated films to a new level after the first one."

...

Whether domestic or foreign.

The contrast is extremely strong.

Uncle Long's "Kung Fu Yoga" and Mr. Xu's "Fighting the Demon" were both pressed down on the ground by the panda and rubbed hard.

No resistance at all.

The same goes for foreign countries.

"Adventure King" did not have any ripples.

More than that.

Foreign traditional paper media also gave "Kung Fu Panda 2" a very high evaluation score and published some related film reviews.

"Civilization can be crushed, but feelings will never fade." -London Daily.

"This is a great movie. This is the best cartoon this spring. Just take a look in the crowd and you will fall in love with this national treasure from across the ocean just like me."

—Journal of Paris.

"There will always be some unbelievable movies coming out during the Spring Festival in Huaguo. It is optimistic and thought-provoking. This is what Huaguo means by family carnival."

—Los Angeles Times.

"In the past few years, Eastern movies have reached a terrifying situation. Facing the invasion of Eastern movies, our side seems to have no resistance."

--New York Daily News.

These movie reviews.

Let countless people be proud of "Kung Fu Panda 2".

of course,

The most concerned thing is the box office.

In the first week of strong release, "Kung Fu Panda 2" directly won the global box office of nearly 35 billion.

17 billion at home and 18 billion abroad.

Kind of scary.

The so-called movie-watching boom is here again.

Ah Bao's performance in foreign countries actually surpassed that in China,
This animated film, which not only won the weekly box office champion in China, but also won the box office champion abroad, directly shocked him in many western countries.

Luo Zhen said that he would surpass Jiang Yu's "Fast and Furious 2",
It seems that it is really not just talking.

Three week potential period.

Now I got 35 billion box office in one week, and the remaining two weeks should be similar.

Even if there is a gap.

The difference shouldn't be that big.

However, Lu Chen felt that there would be no gap. Not only would there be no gap, but it might even be higher.

no way.

During "Kung Fu Panda 1", many viewers owed a movie ticket.

These people will definitely have to make up for it this time.

When "Kung Fu Panda 1" was released, many audiences did not correspond to the level of domestic animation films.

Therefore, many people did not go to the cinema to see this movie.

Not only domestic audiences don't believe it, but many foreign audiences don't want to be able to watch Huaguo's animated films, and the promotion overseas was not in place.

Therefore,
Under the influence of these factors, "Kung Fu Panda 1" still has regrets.

If there were no regrets at the beginning.

Lu Chen's "The Truman Show" may not be able to surpass this movie.

and so.

In the case of many viewers paying for movie tickets, this animated film won a box office of 35 billion in the first week.

There is a faint tendency to surpass the previous Donkey Kong.

Can the national treasure defend its status in reality?

This topic became lively in an instant.

Is it the orangutan or the national treasure?

It really has the potential to become a problem of the century.

(End of this chapter)