Huayu, my wife, I support myself

Chapter 432 432. Protection is for better growth 【Subscription】

Not just ugly countries.

The island countries and South Korea on the Asian side have naturally started the promotion of "Jurassic Park". Although discourse films have little influence in Hollywood, they still have a good influence in Asia.

you could put it that way.

Fans in Asia can clearly know the name of Lu Chen's first work.From this point, it can be seen that compared to the western audience, the Asian audience is relatively familiar with Lu Chen.So the heat of the discussion is not comparable to that in Hollywood.

Although Ugly Country is the world's second largest ticket holder, Lu Chen didn't focus on Ugly Country because he didn't know the attitude towards him at all.

Don't look at how friendly they are now, he is really going crazy, it's hard to say whether the other party will continue to be friendly.

Of course, needless to say at this stage, it must be friendly.

domestic.

The news of the upcoming release of "Jurassic Park" also became popular all over the Internet in an instant. There is no way, the pull of "Change 5" has stimulated this market even more.

Domestic box office: 9000 million Chinese dollars.

"Change 5" is not only cold in China, but also cold in their local territory.

The fourth day is coming.

This box office is really scary.

The box office has also dropped by about 2000 million, and the domestic box office of "Change 5" is less than 7 million.

Seeing this score, not to mention other people, including Lu Chen himself was a little confused.

Among them, the box office of Chou Country is only less than 1000 million Chouyuan, which is far inferior to that of Hua Country.

Before I swore that: Being scolded shows that I still have attention.

But these people are a minority after all.

"The first is because our style is not enough to celebrate the new year. The second is that they have nothing to do on the first day of the new year. Since we are going to fight, I will definitely convince them to lose. Of course, it may be because I am convinced, but, Looking at the situation like this, it may be difficult for them to convince me to lose..."

Zhang Wen said, "After watching "Little Times", I feel very anxious. I don't want their pass to become my epitaph."

Now everyone feels that "Change 5" is coming to an end.

Is "Change 5" really that bad?
Certainly not.

In 2011, when "Far Cry", the pioneering fan film, gambled 500 million to 9000 million at the box office, the reporter found out some behind-the-scenes secrets. It turned out that the film had been filmed for more than a year, and Curry was always under pressure. Couldn't find the right time to release it.

From the successful works "Far Cry" and "Tiny Times", to "Gardenia Blossoms", "To Youth 2", and "Grand Trail", in just 5 years, the appeal of fan movies has declined rapidly. It is a form that many film practitioners feel fresh, afraid, and eager to embrace.

Faced with the other party's invitation, Lu Chen really couldn't refuse, not because he couldn't afford to refuse, but because they praised him so much, of course he had to show face.

now.

"I hear you don't like Film Conservation Month."

Everyone is in a state of laziness: what is there to approve.

Lu Chen still accepted the interview.

This time he was interviewed by the Huaguo film column team.

Again, theaters also want to make money.

Afterwards, fans of "The Great Takeshi" and "Mayday Chasing Dream 3DNA" were screened one after another, and many people wanted to get a share of the action.

This is why Paramount dared to shoot "Change 5".

It can almost be said that the movie is bad to another level.

This is why blockbuster movies are released at the same time, and the comparison should not be too obvious.

It is easy to open the box office.

The audience's enthusiasm for it has almost been wiped out by reality, and the audience who haven't watched the movie at this time can be said to be quite rational.

On the show, Lu Chen's main purpose was to advertise: "The failure of "Change 5" once again proved that Hollywood blockbusters are on the decline. You know, the audience in our country's summer vacation is quite enthusiastic, and in the Under such a particularly enthusiastic movie-watching craze, "Change 5" did not show its due box office, and everyone must be very curious to know what's going on..."

At that time, Director Guo could be described as high-spirited, which was completely different from the "Grand Trail" Roadshow, which choked up and said, "Is it because I am dead that you will not scold "Grand Trail"".At that time, he spoke at the "Trend Productivity" forum at the Shanghai Film Festival: "The shooting methods and thinking concepts of the previous generation of filmmakers have been outdated, and the audience has changed from the previous generation to the next generation. If the director still uses the previous generation's If you want to make a movie, there will be problems. More and more new audiences join the market, but the market is still the same, and there will be a hunger. Once there is something suitable for young people, it will be successful."

From "Far Cry" to "Grand Trail", fan movies are "outdated"

Compared with the previous day.

The truth is exactly as Lu Chen said.

"Change 5", which still has a high film schedule, has not exploded in word-of-mouth, nor has it suddenly skyrocketed in the box office.

In the next three years, "Little Times" released three more movies one after another, and the filmmakers who all wanted to get a ride also followed the principle of "whoever is popular will invite who" to provide Yang Mi, Ke Zhen, Han Geng, Wu... , Li Moufeng's fans "tailor-made" many movies of varying quality,
The concepts of "fan movie" and "fan economy" have been hyped by the mass media and the entertainment industry for several years. The capital is enthusiastically concocting "big IP + small fresh meat" formula products, as if this industry is so simple that only mastering addition and subtraction is enough. .

Derivatives include toys, games, pay TV, disc distribution, etc., such as the "Star Wars" series, "Transformers" series, and Disney's cartoons, all have long-term, stable and huge derivative income.

That's what fan movies are.

When they were facing each other in 2015, "Little Times 4" and "Gardenia Blossoms" were crushed by the troika such as "The Return of the Great Sage". Fan movies that simply sell star faces seem to have reached the "end of the soul".

But will fans let you cut it over and over again?

Are you saying scary or not?
If Lu Chen remembers correctly, although the score of "Change 5" in the previous life was not high, it was not so miserable.

Therefore, Lu Chen did not refuse.

These three series.

Only 30% of the final revenue of Hollywood films comes from the movie box office, and the remaining 70% comes from movie derivatives. This is not a joke.

Movie derivatives include not only franchised products such as toys, video games, souvenirs, posters, accessories, etc., but also other forms such as disc distribution, pay TV on demand, games, etc. as mentioned above, which can cover all aspects of the audience's life , Whether it is the strength of communication, diffusion channels, commercial value, or collection value to the audience, it is absolutely huge.

In June 2013, the movie was watched in advance at the Shanghai Film Festival, and Director Guo's "Tiny Times" turned the concept of fan movies upside down.

It's over, it's over.

It means you are outdated.

How much money did the Transformers franchise make?

Simply put, fan movies are "outdated".

Time is the best proof method.

It's not like Jiaxing Media doesn't have derivatives like "Transformers".

What he compares with the opponent is to see who can't hold it first.

Definitely.

This is similar to how the theaters are planning to adjust the film schedule of "Change 5". There is not only one film on the market, this one is not good, and they will definitely change it.

However, now.

Therefore, Hollywood has always attached great importance to the development and maintenance of derivatives, formed this industry chain to maturity, and is now a revenue chain that competes with the film itself.

Because three days have passed.

Under four points.

Many people think that the decline in the age of moviegoers is due to the immature domestic moviegoing market.

"Let's play with them, their movies have derivatives, don't we have them?" Lu Chen said indifferently.

"Of course, no matter who you ask this question, their answer will be the same as mine, unless the person you ask is not the person involved."

It is a bit too much to continue to cut five parts now, which directly led to "Bian 5" being condemned by countless netizens, and the rating of "Bian 5" on Douban almost fell below four.

"Obsolete" is a very distinctive product in the current Huaguo film market.

However, it is just a matter of giving an extra day or two, and this has to be the case that there is no opponent in the same period, otherwise, how to adjust it will have to be adjusted.

"Change 5" has derivatives, but this does not mean that all of them have derivatives.

At that time, Bole Marketing CEO Zhang Wen made a comment that Lu Chen still remembers to this day: "This is a movie that makes all the domestic movies that have been released this year, and those that have not yet been released, look 'outdated'.

2015年全球电影衍生品的销售额是2517亿丑元，而电影票房是380亿丑元；2016年全球电影衍生品销售额是2629亿丑元，而票房是381亿丑元，
From this set of figures, it can be clearly found that the film derivatives market has huge business opportunities and excavability.

Today's box office of "Change 5" is also out,

At this point, it doesn't matter who comes.The theater chain will never give you money to distribute it. Of course, some people's face is quite valuable, and the theater chain will definitely continue to give him some face.

"How do you view the next few opponents?"

Even the viewers who still had certain expectations for "Change 5" were left behind by the overwhelming negative reviews on the Internet at this time.Of course, there must be many viewers who want to see why "Change 5" is so bad.

It was the warm-up period of "Jurassic Park" at this time. More exposure of his director would be beneficial to "Jurassic Park". Of course, the movie column invited him for higher ratings. Because Lu Chen is currently fighting for Hollywood blockbusters, everyone wants to know what he thinks about this client.

This is no longer something Yu Leng can say clearly, it is an absolute blood rush.

The box office has not exploded for three days, which means that it is about to go downhill.Seeing this situation, the major domestic theaters have already started planning to adjust their film schedule.

It has been in theaters for 3 days.

Not to mention anything else, the panda series alone is comparable to it, not to mention the big dinosaur series and the minion series that will debut soon.

"I didn't expect this movie to end like this." Liu Shishi also said with a burst of emotion: "If the last one is closed, this series may become a classic, but now, the money earned before may be like this I went back."

The living space of bad movies in China has been compressed to a very small size, except for some fan movies, the others are basically the same.

It is said that after Yang Mi made a big hit in "Far Cry", her film appointments were lined up until the second half of the following year, and she obviously felt that everyone wanted to take this bus.

"Adversary, if the next two films are like "Change 5", then "Jurassic Park" will have no rivals, and it won't even be able to have any influence on "Jurassic Park."

"Yes, in my opinion, only the weak need protection. Of course, I am not denying this system. I also think that sometimes proper protection is needed. My personal understanding is: protection is for the better. Now, we don’t need protection anymore. I think everyone’s thoughts are the same as mine. There are more and more good domestic movies. Although they have not been able to go abroad, they are resisting foreign movies abroad. The wind has not fallen..."

"So you are very optimistic about yourself?"

Director Guo was once "shocked" and expressed that he had to digest it carefully and forwarded the comment: "The passport of a filmmaker is an invitation letter for the public."

"Why did you choose to release it in the summer file?"

Lu Chen had already been mentally prepared for these.

For the next release of "Jurassic Park", he can be regarded as doing his best.

"Change 5" is cold.

"You think too much." Lu Chen also said helplessly.

Global box office: $4000 million.

The subtext is, "Change 5" won't work, you have to watch "Jurassic Park".

There are many people who refute this statement.

With the popularity of Yang Mi's "Gong Suo Xin Yu", the film studio "mistakenly caught up with the summer vacation" and took advantage of the momentum.

"Change 5" was cold, and the market's attention began to shift from "Change 5" to "Jurassic Park".

"First of all, I would like to thank the column group for the invitation."

After the three parts are cut, the four parts are cut.

Lu Chen checked a data before.

Because no one will really watch bad movies.

To put it simply, it has compressed the century-old experience of other countries to develop rapidly, so the rapid rise and decline of the film industry phenomenon, novel concepts, marketing methods, and hype methods have become a common part of this market.

It can be said that the birth of "Little Times" in 2013 has been controversial.

Everything is in full swing.

All of this seems to confirm what Lu Chen said in the interview.

Lu Chen felt that if he had to achieve at least a three-digit goal, he would definitely lose money just by relying on "Change 5".

Will not.

The upset of "Change 5" also proves this point. Even such a big production, the big cast will be cold, and you can imagine how high the audience's quality requirements for the film have been raised.

As for the effect, it can be seen from the major ticket-buying software that the expectations and the number of people who want to watch "Jurassic Park" have skyrocketed.

The global box office has barely broken through 5 million ugly dollars. Compared with the investment of "Change [-]", this box office has already indicated that the movie has a high probability of losing even underwear.

A good film is full of guests, while a bad film is reserved for two people, such a comparison.

a lot of.

Under the push of Lu Chen and the others.

Jiaxing Media went crazy in an instant, which directly made audiences around the world pay more attention to the movie "Jurassic Park".

Last year, whether it was "To Youth 2", "Bounty Hunter", "Summer Youqiaomu Yawang Paradise" in the summer file, or "Grand Trail" in the National Day file, the fan movie "obviously can't be played anymore", but "Ghost Blowing the Lantern" "Fans of this fusion of genre film elements can also win the market for movies.

If the box office is not good, it is not good, and the surrounding income has not been affected in any way.

"So, how do you play?"

After cutting it several times, the fans realized that they could spend money for their brother, but they would never accept such perfunctory.

It can be said that it is determined by the status and position of the director to arrange such a high film schedule at the beginning, but the film screening rate of subsequent films has nothing to do with the director's status and face, it depends on the quality of the film.

Although the box office is not good, but the neighborhood is good.

Lu Chen is a little crazy, but it's time to be crazy. If he doesn't go crazy for a while, he will pass the crazy stage, and he will feel embarrassed when he becomes crazy.

"The fans are taking revenge." Lu Chen said with a burst of emotion. Only fans can make fan movies collapse.

Therefore,
"Change 5" will lose money, but I really can't lose much.

To put it bluntly, the "Transformers" series is a complete fan movie.

It's just that he cut too hard.

There are even fewer voices of criticism these days.

Including Liu Shishi also asked suspiciously: "You did it?"

This is the capital that Lu Chen dared to fight with the other party for two or three years.

Liu Shishi was a little speechless: "Are you so rich that you have nowhere to spend it? Are you really going to save some for your son and daughter?"

Hearing this, Lu Chen's eyes were slightly stunned, and then he couldn't help looking at Liu Shishi's stomach.

Seeing Lu Chen's embarrassed expression, Liu Shishi couldn't help laughing.

(End of this chapter)