Huayu, my wife, I support myself

Chapter 442 442. Send it on the road 【Subscription】

at the same time.

The West is also praising "Jurassic Park".

Many of the world's top directors have expressed emotion: "The waves behind the Yangtze River push the waves ahead. The waves behind are so strong, and their waves ahead are under great pressure."

This is the emotion expressed by many top directors in interviews with reporters.

Lu Chen's performance in "Jurassic Park" was too good.

Not only at home, but also abroad.

be honest.

The Hollywood Six already regretted coming out to stop Lu Chen.They originally had confidence in the three works on their side, and even once thought that under the attack of these three works, "Jurassic Park" would not be able to make much trouble.

In their view, killing Lu Chen is definitely an easy and enjoyable thing, and by the way, tell other entertainment companies in the world that this is the end of provoking their six majors.

As a result, they never expected that it was not that "Jurassic Park" did not cause storms, but that the storms were too big, so big that they were a little overwhelmed, and three IPs were wiped out all at once.

The loss is too great.

Not to mention the big loss.

Lu Chen directly stepped on them and went straight to the sky. This was the most uncomfortable thing for them.

Lu Chen's record in this wave is indeed too dazzling.

All of a sudden, he jumped directly to one of the directors with the highest box office in the world.

……

Just when "Jurassic Park" became popular at home and abroad.

The emerging industry of Jiaxing Media has also received the attention of major film and television members and practitioners at home and abroad, as well as the toy manufacturing industry, that is, they are also frightened by the popularity of "Jurassic Park" peripheral sales.

All the dinosaurs that appeared in "Jurassic Park" are sold like crazy.

Every group of audiences who come out of the theater after watching "Jurassic Park" will almost pay attention to the dinosaurs on both sides of their only way.

Especially those audiences who are not very old, they have shown an extremely crazy enthusiasm for the surroundings of "Jurassic Park".

Some young couples can even buy hundreds of dollars in one go without blinking their eyes.

This directly led to the fact that during this period of time, it has almost become the most popular trend at the moment to check in at the cinema and post on the circle of friends around the Internet.

see this situation.

Countless professionals sighed again.

Jiaxing Media has made sufficient preparations to attack the West in all directions.

Movies suppressed them so much that they couldn't hold their heads up.

The surrounding area is also pressing them with hammers.

The peripherals of dinosaurs are hot, but the peripherals of Transformers cannot be sold.

Definitely.

People who were still discussing whether "Change 5" would lose money before have all died down at this time, and they don't need to think about it, they will definitely lose money.

Can't sell around?It's hard to think about it.

on the contrary.

The surrounding area can sell well, but it is difficult to lose money.

This is the market today.

Although it is not clear how much Jiaxing Media earned from "Jurassic Park", one can vaguely guess some of it just by looking at the hot sales in the theaters and surrounding areas.

A reporter tried to interview this aspect,
However, he was directly fooled by Zeng Jia,

With the overall situation in the west already settled, Zeng Jia returned to China,
Although Zeng Jia didn't say it clearly, the reporters still got the answer from Zeng Jia's expression, the income must be quite a lot, maybe it's only a lot more than the box office.

In a word, this number may be quite scary.

"Jiaxing Media made a lot of money directly in this wave."

"I took my son to watch "Jurassic Park", and I had to spend hundreds of dollars to buy several dinosaur accessories. This is much more expensive than movie tickets, right?"

"Jiaxing Media is ahead of all entertainment companies in this regard."

"It means that Jiaxing Media has this ability. Although "Jurassic Park" has only been released for a short time, this movie is obviously going to be a series. Maybe "Jurassic Park" will be the most valuable Jiaxing Media in the future. The ip is gone."

"Tch... Where do you put "King Kong", "Fast and Furious", and "Jaws"? By the way, there is also "Kung Fu Panda."

"Damn it, I forgot if you didn't tell me. No wonder the Big Six wants to set up Jiaxing Media. It turns out that the root cause is here. Now these IPs are worth a lot of money."

"That's not true. Hollywood's ip has basically gone downhill, while Jiaxing Media has just started."

……

Someone was trying to figure out how much Jiaxing Media made.But these are in vain.Jiaxing Media is not listed, so it has no obligation to disclose these earnings.

Making a fortune silently is the most correct choice.

Lu Chen wanted to make a high profile, but the conditions really didn't allow it.

If it is really announced, these domestic entertainment companies will definitely go crazy.

To know.

Domestic film derivatives accounted for less than 10% of revenue, compared to [-]% to [-]% in Hollywood.This data is simply too low.

Seventy to eighty percent of the income of domestic producers comes from the box office, while only [-] to [-] percent of the income comes from peripherals.

It is conceivable how huge the domestic market potential is.

As for how much money Jiaxing Media made.

Just look at Hollywood and you will know the general idea.

Lu Chen and the others are not like other producers, they wait for the movie to explode before turning their attention to this aspect.
They are basically laid out in advance.

for example.

In the previous life, "Nezha Conquering the Devil" unexpectedly became a dark horse in the summer, with a burst of word-of-mouth and a box office of over 50 billion.

Even in 2022.It still ranks No.4 in the total box office list of Huaguo movies, but it is in a dilemma in terms of IP derivatives and has been missing for a long time.

Half a month after "Nezha" became popular, the film's official authorized platform, Mana Studio, officially announced the development of crowdfunding peripheral products on Weibo.

Due to the lack of preparatory work in the early stage and the lack of a systematic library of "Nezha", there are limited ways to quickly produce peripheral products. In the early stage, only light peripheral products such as badges, posters, and key chains that are easy to make can be produced, while derivatives such as hand-made models It has to be supervised by the director, which takes a long time to polish.

In this way, the first batch of light peripherals is expected to be shipped after three months, and the hand-made products will have to wait until April of the following year. With such a long waiting period, the daylilies are cold, and the enthusiasm for the buyer's market has long since faded.

In addition to the slow launch of products, fans are not satisfied with the official peripherals themselves. Some products lack creativity, simple appearance and low cost performance. Son" heat cut leeks.

Genuine products have not yet been seen, but many unscrupulous merchants have already heard the news.

On the second day after "Nezha" was released, you can find easy-to-make and cheap pirated peripheral products on e-commerce platforms, such as notebooks, mobile phone cases, water glasses, pillows, T-shirts, etc.

Although the film producer issued a statement for this, claiming that the unauthorized development/investment of "Nezha" derivatives is an infringement, and calling on the audience to resist piracy and protect originality, domestic copyright awareness is still in the awakening stage, and piracy has been banned repeatedly. To this day, related pirated peripheral products can still be found on e-commerce platforms.

Not only "Nezha", but other well-known IP films such as "Journey to the West: The Return of the Great Sage" and "White Snake: Origin" in China will more or less encounter similar situations when developing peripheral products.

The root cause is that the development of the domestic IP peripheral industry chain is immature, and film teams and brand manufacturers do not pay enough attention to peripheral products.

Every time I wait until the movie box office explodes, I don’t think about the surrounding things. I don’t have enough time for designers and brand manufacturers. As a result, there is no clear portrait of the target group, and there is also a lack of thinking about the development of IP products.

compared to the original world.

The world's major entertainment companies are similar to the derivatives of the movie.

Although there are no problems such as piracy in this world, the development of movie peripherals is still not in place.

no way,
Lack of self-confidence.

I can't believe that my movie will explode. If I don't believe it, I don't dare to make these in advance.

Although you can wait until the movie becomes popular to authorize, but even if there are no pirated copies by then, the heat in the market has dissipated, and even if you want to sell it, you can't sell it.

To say that IP has formed an industrial chain, there is no doubt that Disney has done its part.

From the very beginning of the Mickey Mouse animation series, to "Cars" at the beginning of this century, to the acquisition of Lucasfilm in 2012, and the acquisition of the IP of the "Star Wars" series, they have always been the head of the development of film derivatives company.

Disney adheres to an important principle in making movie derivatives, that is, there must be a close relationship between peripheral products and movie works, so as to ensure that the cultural connotation of movie IP can smoothly penetrate into derivatives.

Therefore, at the beginning of preparing for the film, Disney began to plan and design the corresponding derivatives.

There is a kind of brainstorming activity called Gong Show in Disney, which is not limited to the department. All employees gather together to give opinions on the production design of derivative products, and many ideas are generated from it.

The production of peripheral products will generally be carried out simultaneously with film production to ensure that peripheral products can be released synchronously or even before the movie is released, occupying enough market space.

For example, when developing the derivatives of "Cars", Disney's marketing department made a rigorous plan, even taking children aged 3-6 into consideration as a consumer group.

Disney issued 70 authorization letters for film products, selected dozens of powerful partners such as AT&T, McDonald's, and Hertz car rental company, and finally developed more than 280 kinds of products.

According to statistics, since 2006, the annual sales of peripheral products of "Cars" can reach 20 billion US dollars.

As of early 2011, the total global revenue of "Cars" derivatives has exceeded 80 billion US dollars.

With this data,
How do you say domestic entertainment companies catch up with others?

Every time they prepare an IP film, they will adopt the process of "planning the marketing of derivatives first, and then completing the film".

It is also such a rigorous process that greatly increases the success rate of Disney peripheral products.

What is even more critical behind this is that, over the years, the ugly country market has been intensively cultivating IP brand culture, and has gradually formed a large and stable customer base.

And Disney, which has many classic IPs such as Star Wars and Marvel, is undoubtedly a big winner in the IP derivatives market.

In 1977, after the success of the first "Star Wars", the Star Wars series began to develop a huge root system in the fields of comics, novels, animations, games, etc. These peripheral products formed the "derived universe" of Star Wars, increasing fans important role in loyalty.

Especially during the film break, the maturity and systematization of the "Derived Universe" itself makes the Star Wars brand play a unique charm.

It can be said that the meaning of the "Derived Universe" to the Star Wars brand culture has long surpassed the movie itself.

This is also an important reason why Disney is willing to spend more than 40 billion ugly dollars to acquire the parent company of Star Wars.

From 1977 to the present, the global box office of the Star Wars series has totaled more than 180 billion U.S. dollars, while its authorized product revenue has reached 422.17 billion U.S. dollars, four times the box office.

It can be seen that a mature peripheral market can achieve great success outside of movies.

Let’s talk about the difference between Jiaxing Media and other entertainment companies.

The difference is the content.

Jiaxing Media has a lot of high-quality content support.

To put it bluntly, even if they can't develop a new IP in the future, just relying on the IP built by Lu Chen in the past few years, Jiaxing Media can guarantee that Jiaxing Media will not fail for 20 years.

And at least.

……

"Isn't this too crazy?"

Zeng Jia, who had read the statistics, was also shocked by the statistics.

Compared to Zeng Jia's astonishment, Lu Chen is relatively plain and female: "What's so surprising, just think about the popularity of this movie. Nowadays, the whole world is basically discussing this movie. Under the heat, is it really strange that the sales of derivatives around it are not good?"

"Too……"

"By the way, can Ugly Country get more film arrangements?" Lu Chen changed the subject.

"No problem." Zeng Jia said: "They might have waited and watched before. After all, "Alien" must be given face when it is released, but now it seems that "Alien" will definitely disappoint them."

"Then you should get in touch and try to get the "Jurassic Park" opponent's line up as soon as possible."

"Okay." To Lu Chen's request.

Of course Zeng Jia would not object.

Not to mention, the film schedule of "Jurassic Park" in North America is indeed a bit low.

Today's "Jurassic Park" film schedule there is still 20.00%.

Not at all.

"Let the publishers who have maintained close cooperation with us give "Change 5" a ride." After thinking about it, Lu Chen said.

The film schedule of "Change 5" in China has been lowered twice, but in North America, it still occupies nearly 30.00% of the film schedule.

This is a bit of a suspicion of cheating.

Of course, Lu Chen will definitely not be able to control the distribution companies controlled by the six major companies, but other distribution companies are definitely willing to give Lu Chen this face.

The box office of "Change 5" has dropped to freezing point, so I sent it directly to the road.

"Okay, I'll tell Wang Xin later."

Zeng Jia also thinks that this matter is very feasible. Other distribution companies have improved the film schedule of "Jurassic Park". What do you mean by not mentioning it at the top six?
Although it can't change Liu Da's mind, it's okay to disgust the other party.

If the film schedule is improved, Zeng Jia really doesn't think that 5 million a day overseas may not be the limit.

As for domestic!

This is indeed the limit.

The film arrangement has been upgraded twice, what else do you want?
(End of this chapter)