Huayu, my wife, I support myself

Chapter 462 462. The Gap in Hardware 【Subscription】

Since these people are so impatient,

Then plan ahead!

Lu Chen then made a decision.

This plan wasn't something that Lu Chen decided to make in a flash of his head.

Rather, it is well thought out.

After searching around, Lu Chen also felt that Fengshen's IP was the most suitable.

In the selection and creation of IP, Marvel has a unique and sophisticated vision.

Although there is no shortage of IP creations in China, most IP creations are still in the field of "explosive models" that blindly pursue a large fan base.

In contrast, Marvel’s choice of IP is more rational, mainly following the following two basic principles:
The first is to choose an IP suitable for a specific cultural background.

The emotional connection between the user and the brand is mainly maintained by the user's sense of identity with the brand, and the source of this sense of identity is the user's discovery of self-worth.

Marvel's most famous "superhero" series IP is the product of Ugly Country's specific cultural background. In the 20s, the ugly country emerged from the turmoil of the war, which brought a cultural wave that highly respected "individualism" to the ugly country.

People who have been liberated through war awakening yearn for heroism, and aspire to become heroes while worshiping heroes.

In addition, Marvel's strategy is also in line with the specific era background at that time.

At that time, Ugly Country coincided with an economic crisis, unemployment, bankruptcy, and inflation, all of which left people in extreme despair.

At this time, Marvel's "Superhero" series was born, firmly grasping people's hearts.Everyone who is in trouble hopes that a superhero will descend from the sky and save himself from the trouble.

The second is to choose IP content that is easy to expand.

In order to expand the boundaries of the industry chain, it is necessary to choose IP content that is easy to expand. The richer the IP content and the larger the world view, the easier it is to build related sub-brands and industry chains around the same theme, and expand user groups through cross-media narratives. Constantly break the circle to attract fans, so that the IP industry can continue to operate.

Marvel has built an extremely large hero universe. So far, Marvel has launched well-known IP characters such as Captain America, Spider-Man, and Iron Man. There are more than [-] hero settings and more than [-] related parallel universes. indivual.

Under the same theme, the huge world view and complicated character settings have created the core concept of "Marvel Universe", which is also the brand connotation of Marvel.

"Marvel Universe" continuously creates sub-stories and sub-brands for Marvel, effectively extending the possibility of the industrial chain. In the process of continuously expanding new IPs, it is also constantly feeding back the original IPs to achieve sustainable development.

In contrast,

Domestic words.

In other words, Fengshen has this condition, not even the IP of Journey to the West.

The worldview is not grand enough.

The characters that can be created are very limited.

In the "Marvel Universe", all heroes live in the same world view.

Although each hero is relatively independent and has his own social circle, he also socializes and connects with other heroes, as if they are just friends who live far away.

The story lines of different heroes are independent of each other, but they also intersect with each other.

The audience can get to know the corresponding heroes through each independent story, but this is only a drop in the ocean of the "Marvel Universe". If you want to fully understand the "Marvel Universe", you must read other stories in the Marvel series. The Marvel brand has sustained appeal among audiences.

"Director Lu deserves to be Director Lu, and only someone like Director Lu can think of such a plan."

Li Bi looked at Lu Chen with burning eyes, Lu Chen was not very surprised by Li Bi's reaction, not to mention him, even Zeng Jia was quite surprised when she knew about the plan.

The so-called super ip is the younger brother in front of projects like Movie Universe, and Li Zhi never thought that Lu Chen would get such a big brother for them.

"Actually, I didn't propose this plan first."

Lu Chen shook his head and said.

Li Zhi nodded slightly. The No.1 one who proposed this plan was indeed not Lu Chen, but the one who has the strength to realize this plan must be Lu Chen.

If it were someone else, I probably could only think about it.

"Although Director Lu did not propose the plan, Director Lu is the only one who can realize this plan."

Li Zhi said: "Director Lu, Xindu Films strongly requests to participate in this plan! Director Lu, please trust us, Xindu Films is definitely the most suitable partner for Jiaxing Media..."

"Then let's cooperate first."

Lu Chen smiled and said, "Since Boss Li came to the door by himself, I must give Li a face, and Xindu Pictures will be the first movie of Fengshen Universe."

"Okay!" After getting an affirmative answer from Lu Chen.

Li Zhi soon left Jiaxing Media.

Just like what Lu Chen said, many people will definitely maintain a steady state of mind before people see considerable benefits.

therefore.

Apart from Xindu Media, other entertainment companies have not come to their door yet.

therefore.

Lu Chen decided to give Xindu this chance.

As for other entertainment companies, then go to the back row.

After reaching a cooperation with Xindu Films, their plan has to be put on the agenda.

therefore.

After Li Zhi left Jiaxing Media, the scriptwriting department of Jiaxing Media established the Fengshenbang group. Great enthusiasm exploded after joining this group.

Lu Chen continued to work on the storyboard of "Jurassic Park 2".

And when Lu Chen was busy with this matter, the "Megalodon" that had been completed by the National Teacher released the first trailer. In this trailer, Tang Yan showed off her long legs, making people During this period of time, the depression of her fans has decreased a lot.

That's right.

The heroine of the megalodon is Tang Yan.

Lu Chen gave her this opportunity before, and she seized it!

In fact, it was not that she seized this opportunity, but that at that time, no one could compete with her.

At that time, she and Liu Shishi were the most popular.

Liu Shishi looked down on this resource at the time, so there is a high probability that it will fall on her.

As one of the heroines of the "Fast and Furious" series, her fans around the world are still considerable.

therefore.

The probability of this role falling on her is close to 60.00%.

After the trailer was released, it directly sparked heated discussions among netizens.

"Wow, big shark series."

"This should be Jiaxing Media's second shark movie. I have been looking forward to it since "Shark Beach", and "Shark Beach" directly made me like it to the bottom of my heart. I hope this movie will not disappoint. "

"It's produced by Jiaxing, it must be a high-quality product."

"It's a pity, my honey, if she hadn't left Jiaxing Media, this role would definitely belong to him."

"Although the director of this work is the National Teacher, I am still quite willing to trust the National Teacher."

"By the way, sister Mi really doesn't regret it. You know, he can be said to be the originator of the shark series of movies. Although Tang Yan is not bad, I still feel that compared with sister Mi, he feels a little worse."

"Is there a hardware gap?"

"Are you serious about what you say?"

"Don't worry, there's nothing wrong with it. Although "Shark Beach" was filmed by Lu Chen, and the director of "Megalodon" is the national teacher, you have to know that the screenwriter of this movie is Lu Chen. It can be said that Lu Chen The existence of Chen has made up for the shortcomings of the National Teacher."

"Indeed."

"Guoshi's director is not bad, what he lacks is a good screenwriter, and the best screenwriter in China, Lu Chen naturally does his part."

……

Although the audience was very unhappy with Guoshi's previous performance, they have to admit that Guoshi's director skills are quite high.

now.

Guoshi's performance did not disappoint the fans who still supported him, and Oscar directly helped him gather a large number of fans.

He spat back a mouthful of blood.

Even if the appetite of today's audience has been spoiled by Lu Chen, he can still gather a large number of fans. It is conceivable how much the fans recognize him.

From this we can see how many people the national teacher conquered back then.

Back to topic.

"Shark Beach" has been out for so many years.

So many years have passed.

Various remakes of "Shark Beach" have also come out.

such as,

some time ago.

There is a shark movie imported from abroad, which looks quite good, but compared with the original "Shark Beach", the gap is very obvious.

The technical gap is not that great.

you could put it that way.

If it is compared to the technical gap, Hollywood's technology is slightly better.

What's worse is the screenwriter's gap.

To put it simply, there is a big gap in the core of the movie. After watching it, many fans said that Lu Chen's shark series is orthodox.

Foreign monster movies can only make some money when there are no monster movies on Jiaxing Media.

This is indeed a bit too much.

But on this matter, it is definitely a big truth.

The development of foreign monster movies is okay.

But compared with these monster movies made by Lu Chen, it is more than a little worse.
Perhaps the domestic audience was attracted by Lu Chen, and they were a little bored watching this imported monster movie.

The results were not surprising.

It's no surprise that the movie hit the streets.

At least in the domestic market, this is indeed the case. Of course, their domestic box office is still quite good.

Compared with foreign entertainment companies.

These domestic entertainment companies are still self-aware.

At least they know that those subjects cannot be touched.

Monster movies are one of them.

Touch the monster movie.

In front of Jiaxing Media, it is undoubtedly playing big swords in front of Guan Gong.

therefore.

Many domestic entertainment companies will basically not touch this subject.

Of course, this is certainly not the fundamental reason why domestic entertainment companies do not touch this subject.

The root cause is investment constraints.

For a movie of this kind of theme, investment is not a little bit.

But tens of points.

Otherwise, who would watch the special effects for fifty cents!
Obviously he only has the ability to drink soup, yet he chooses to eat meat.

I'm sure I'll bite my teeth off.

therefore.

Under the constraints of this situation, domestic entertainment companies will basically not touch monster movies.

Because there is a high probability that the work will be in vain.

This is also the reason why the Big Five came to cooperate with Lu Chen. They didn't want to drink soup all the time, they had to eat meat.

Actually, for this.

Lu Chen was still quite disappointed.

Because no one participated, the market would not flourish completely, and he felt that Jiaxing Media seemed to have monopolized the market.

actually not.

Lu Chen believed that as long as he spent enough time and money, it would be no problem to surpass them.

Actually.

Today's domestic movie market is more or less influenced by Jiaxing Media.

There is a good side and a bad side.

Let me start with the good side.

For example, Manda Media, one of the top five, followed them to vigorously develop animation films. Lu Chen must affirm this. Their participation will definitely promote the development of the domestic animation film market by leaps and bounds.

Another example is the market around movies.

Nowadays, many production companies are trying to connect the film with the peripheral.

This can be said to be quite good.

If things go on like this, it will definitely change the status quo that the domestic film market only makes a fortune.

Jiaxing Media's peripherals can be said to be quite powerful.

The peripheral profit of "Kung Fu Panda" alone is an extremely terrifying figure, otherwise Jiaxing Media would not be able to develop to where it is today.

Definitely.

Whether it's domestic or foreign, Lu Chen and the others spend a lot of money to buy theaters. If they don't have the surrounding profits to support them, they probably won't be able to handle it long ago.

Other companies want to learn this.

First of all, you have to focus on making movies, that's for sure, the whole garbage movie, but also want to play peripherals.

You are not dreaming.

you could put it that way.

A good movie doesn't necessarily have a terrible surrounding, but a work with a surrounding is definitely an excellent movie.

Therefore,
The premise of getting around is to make a good movie.

Make a good work.

therefore.

Lu Chen doesn't mind that Jiaxing Media's money-making projects are imitated by the top five domestic companies, because this kind of thing is inevitable. Anyway, their purpose of Jiaxing Media's making money is not to block Lu from other companies.

otherwise.

They Jiaxing Media has long dominated the entire film industry, Lu Chen still wants to lead the Chinese film industry to the world, even if he wants to fight, it is to fight with people outside, what's the point of fighting with his own people!
It just adds to the jokes of others.

The current Big Five didn't have that much hostility toward Jiaxing Media, and several other companies including the Big Five had recently kept in touch with Jiaxing Media frequently, wanting to cooperate in depth.

Just because they now understand.

Jiaxing Media has already looked down on their three-acre land, so there is no need to maintain such great hostility. Now there is such a good opportunity to take them out of China.

Of course they are willing to let go of their prejudices.

work together.

As for the future.

The Big Five don't know, but they believe that under the leadership of Jiaxing Media, they will definitely not be worse than they are now.

This is for sure, because now Jiaxing Media has become the biggest variable in the balance between Hollywood and Huaguo Film Company, if their plan is successful.

There is no doubt about that.

In the future, Huaguo will be the so-called "world movie kingdom", even if the plan fails, they will definitely not be worse than they are now.

(End of this chapter)