Huayu, my wife, I support myself

Back to that cliche question.

Why can't China create a "movie universe"?

Very simple.

That is, judging from the current status of the domestic film market, it seems that it is still at the stage of "only a few sequel IPs are created, and there is no universe construction".

Moreover, apart from Jiaxing Media, even if other companies have IP sequels, they will often end up in a state of unfinished sequels and poor reputation.

A large part of the reason for this is that the creation of sequels of most domestic films is often not in the original plan, but because of the popularity of a film, it follows the trend, so there is not much story line or character relationship between the films. Cohesion, and even the situation where the main creators and all staff are replaced, it can be said that there is only the name of IP, but there is no reality of IP.

Of course, it is undeniable that sequel movies are occupying a higher and higher market share.

Not to mention these IPs in the hands of Jiaxing Media.

Take the current top 10 domestic box office in film history as an example, including the sequels of the three series of "Wolf Warrior 2", "Detective Chinatown 2" and "Monster Hunt 2".

In addition, there are also some well-known IP series films with good box office benefits, such as the "Predecessor" series that has already reached the third part, the "Ip Man" series that has reached the fourth part, and the regular visitor "Ip Man" in the Spring Festival file. Journey to the West series, the Hong Kong-produced "Macao Storm" series, and the "Anti-Corruption Storm" series, etc.

Among them, some films have revealed the ambition to create a "movie universe", or there are clues to this.

For example, "Ip Man's Biography: Zhang Tianzhi", which is about to be launched in the "Ip Man" series, can be said to be the most "cosmic" film at present; and the "Detective Chinatown" series, Director Chen also made no secret of his desire to make The idea of ​​"Tang Tan Universe".

Although Lu Chen didn't like it.

But it does not deny that in the minds of the audience, this is already the series that is closest to the universe movie in China.

Of course, these works are still a long way from the real universe movie.

such as.

From the current point of view, the Tang Tan series is mainly in the form of comprehensive development of "movies + web dramas", and there is no plan for independent film development.

In addition, "Left Ear" and "Secret Fruit" produced by Guangxian Media are both adapted from Rao Xue's novel of the same name. Compared with the 1000 million success of "Left Ear", it can be said that the box office performance of "Left Ear" hit the street, and it also made "Rao Xue Universe" die prematurely.

Simply put.

The sequel wasn't in their plan at all, it was something out of the plan.

If the movie blows up, there will be a sequel.

If it didn't explode.

What is a sequel?
do not know?
In fact, there is no shortage of IP seeds to create a movie universe in China. The most classic works are Mr. Jin’s series, but most of them are concentrated in the field of TV dramas; and many web texts themselves have a huge world view, but they have not yet embarked on film and television. the way.

Lu Chen can say without hesitation,

China has the ability to build the IP of the movie universe.

Especially in the field of online literature, but many have not yet been filmed, and some that have the possibility of filming are limited by the dispersion of IP copyrights and cannot make a big difference.

In particular, some domestic authors are inevitably short-sighted in the face of "temptation" and only seek temporary benefits.

Although for the original author, the sale of the copyright can obtain huge profits in the short term, but in the long run, the dispersion of IP copyright has also resulted in a completely different style of the same series of works, and the related characters and events cannot be connected. into a universe.

Regarding this point, in fact, Marvel Pictures is also troubled. For example, the film and television copyrights of superheroes such as Spider-Man, Deadpool, X-Men, and Wolverine are all crossed to varying degrees. Here's why we've seen a true all-hands superhero rally on the Internet.

Secondly, the domestic producer system is far from complete.

Due to historical reasons and the development of the film industry at this stage, our country is still a "director-centered system". In fact, like some film and television projects that belong to the film universe, they especially need experienced producers who can hold the whole audience. It will not be a mess, so as to ensure the operation of the entire series of films.

Such as the establishment of the Marvel Universe, it can be said that there would be no Marvel Universe without the producer Kevin.

Take the four "Avengers" as an example, the first two are directed by Joss, and the last two are the Russo Brothers, so you can see the movies of the Marvel universe. Under the direction of different directors, there will be some differences in style. But the overall style is the same.

In addition, the diversification of investment is also a major reason hindering the formation of the movie universe.

In fact, in China, investment diversification has become quite common.

It can be seen that a film often has multiple producers, especially for some top projects, and there are even as many as ten or twenty joint producers.

Although this can diversify investment risks and share benefits, the same IP is controlled by different companies, which can easily lead to the dispersion of discourse power, and it is impossible to unify the film.

For example, the "Ip Man" series, which is the most promising "movie universe" in China, can be seen that "Ip Man 4" is produced by Bona Pictures, while the previous "Ip Man Side Story: Zhang Tianzhi" is produced by Tianma Films United, Enlight Pictures, etc., behind different producers are different operations for the same IP, which is not conducive to their better construction of a universe.

All kinds of words are explaining a problem.

That's why the Cosmos series needs a lead man!

The kind of leader who can lead the director, lead other people involved.

Be led by the director!
What universe movie are you doing?It's almost as good as art!
This is absolutely true.

The vast majority of directors in China are making films that want to make money (it is not ruled out that there are also some "artists" that no one can understand, including himself), but on the road, they are European directors. All the art seems to be Fellini, but in fact, they don't even have the ability to cut the story smoothly.

Ask such a director to make a universe movie, just ask if you are afraid?
These people want to make money, and the director runs counter to them and wants to make art.

just ask!Who dares to hand over the work to them with confidence?

What Lu Chen needs is a director who is willing to be led, not a director who is unwilling to be led because of various interests.

The national teacher is undoubtedly the latter.

The foreshadowing of the subsequent conflict was laid before the beginning, Lu Chen might as well cut off the source of this conflict in advance!

therefore.

After thinking about it, Lu Chen still rejected Tianyu's idea of ​​cooperation!

no way!
Lu Chen really doesn't want to have a bad relationship with the national teacher!

Although he is No.1 in the country, he is not easy to retaliate when he is pointed at and scolded by the national teacher!

Where is the family's seniority?

For Lu Chen's refusal, Tianyu Media quickly figured out the reason!

Then changed the conditions and asked to join again.

For this.

Lu Chen finally nodded.

However, since he agreed to Tianyu's request, he might as well agree to the requests of the other companies. Anyway, the situation is already like this, and this can also promote the development of the domestic film market!At least the resources are integrated!There will not be so much waste of resources.

In addition, Lu Chen didn't want to eat alone.

It doesn't make much difference to him whether he brings five families or ten families to eat meat together.

of course.

For others.

There is still a big difference between eating meat with five families and eating meat with ten families.

Bring five families to eat meat.

It's kind of like a monopoly.

This kind of situation is not only what the higher-ups don't want to see, it's also what Lu Chen doesn't want to see!

The development of domestic films cannot be achieved by relying on them alone!All practitioners need to work together.

So, Lu Chen pondered for a while and said, "Confirm with these companies. Since we want to cooperate, let them join in. Anyway, the initiative of this project only needs to be in our hands."

Zeng Jia nodded and said it was okay.

Speaking of which, the reactions of these companies are really quick and bold enough. You must know that although Lu Chen and the others have reached a cooperation with the Big Five before, this news is only known to the inside of the Big Five.

Coupled with "The Actors Please Take Their Places", many people think that the project they are cooperating with the Big Five is this!At most, it is adding a project similar to the "Megalodon" series.

Although they are more greedy for such a project, they can only be greedy!It is impossible for Jiaxing Media to cooperate with so many companies at the same time!
Being selected by Jiaxing Media can only be said to be lucky.

Unexpectedly, the cooperation between Jiaxing Media and the Big Five turned out to be a cosmic movie.

Such an item!
While shocking them, they were also a little excited.

The reason for the shock is because Jiaxing Media has really come to this point!There is no doubt that they are still mentally prepared for Jiaxing Media to make movies similar to Marvel in the future!

In terms of accidents, at most, they didn't expect it to happen so soon.

As for excitement!

Of course, I am excited to have the opportunity to cooperate!

For such a big project, Jiaxing Media may not be able to handle it.

It can only be said that it is worthy of the top ten in China.

It is really not easy to get to this day.

Among other things, just because of its boldness, it beats other companies by a few blocks.

While others are still thinking about it.

They have already come to ask for cooperation.

Three days later.

Zeng Jia confirmed the cooperation intentions of several companies. The so-called cooperation intentions are to ask them whether they can accept Jiaxing Media's conditions.

The condition is!

Jiaxing Media has the final say on everything about the movie!

For this condition.

Several entertainment companies didn't even think about it!

After all, Jiaxing Media has always been like this.

Not only now, even before.

Cooperating with TV dramas and movies, they have the final say. Other companies only have the right to invest and audit.At most, it will give you the right to recommend a few characters.

That's right, the right to recommend.

You recommended it.

Jiaxing Media has the final say on whether to use it or not.

Especially Tianyu.

They knew that Lu Chen didn't even give the national teacher face!

of course.

They also thanked Lu Chen for not giving the national teacher face this time.

Lu Chen really wants to give the national teacher face, can they still make so much money?
This is really a problem.

Really let the national teacher develop art on his own!
Losing money is a high probability event!

This is demonstrated by example.

The National Teacher's director's skills are fine, and the big scene is quite awesome, even Lu Chen is willing to bow down to this point!
But Guoshi really can't do big productions.

Precisely!

Big productions really can't make art.

Directors who like to engage in art are only suitable for making small-scale, low-budget films.

This is absolutely true.

The small-budget works of Guoshi are basically all applauded, and the large-scale productions are basically all hit the street.

Therefore,
After Tianyu went back, he quickly figured out the reason, and when he came to ask for cooperation again, he didn't bring the national teacher to him!
"It is estimated that the national teacher himself did not expect that he would be so..."

After sending off the bosses of these companies, Zeng Jia said to Lu Chen with some emotion, so Lu Chen thought of the national teacher in the original world: "It is a good thing for the national teacher to do this."

Zeng Jia nodded!

For so many years.

These veteran directors in China are quite clear about what kind of piss they are, but when they get up, they are tied to a company and tied to others.

In this situation.

They don't have much to say.

Plus the company couldn't find a director to replace them either!So we can only let it go.

"but?"

Zeng Jia took a look at Lu Chen: "Now that "Megalodon" has brought him back as king, it may be a bit difficult for him not to engage in art!"

"is a bit!"

Lu Chen said lightly: "But so what, does it have anything to do with us?"

"I heard from Tianyu that the National Teacher wants to restart "The Great Wall"!"

Hearing this news, Lu Chen was a little dizzy: "So, are they going to spend another few hundred million for the National Teacher?"

"Their first choice is to continue to cooperate with us on "The Megalodon". Maybe they have also seen it. Only you can suppress the national teacher and prevent him from engaging in art."

"Do you think I look sick?"

Lu Chen said: "It's fine if you don't invest, as long as you don't invest in the national teacher, or only give funds for a small-cost work, the national teacher will definitely be able to take them away."

"The problem is that small-budget movies can't make money."

Zeng Jia also had a wry smile: "The income from "Megalodon" is enough for them to work on several small productions. Compared with the two, of course they want to choose big productions."

"They don't seem to make much money from "Megalodon", right? How did they get so inflated? Well, ask the screenwriter department, is there still hope for 345 "Megalodon" movies? If so, just keep it." Now, if you don’t have any, just throw them to them.”

"What are you thinking! Throw it to them and they won't take over." Zeng Jia said speechlessly: "What they want is to continue to cooperate with us. What's the difference between throwing "The Megalodon" to them and restarting the Great Wall?"

"That's right." Lu Chen thought for a while: "If that's the case, forget it, and do whatever you like."

There was nothing Lu Chen could do about it.

His original plan was to write a small-budget movie for the national teacher.

Let the national teacher play to his heart's content!

Unexpectedly, the national teacher didn't like him, and he wanted to make a big production with all his heart.

That can't be helped.

Lu Chen is really powerless here!

There is nothing he can do here.

Tianyu was scratching his head with a headache.

The national teacher is their great hero, and they have earned so much money this time.

It is really unreasonable not to invest in the National Teacher.

Give words!
Again.

It is quite terrifying to let the national teacher free himself.Therefore, they really dare not enter this pit.

into this pit.

If it doesn't work, several small goals will disappear.