Huayu, my wife, I support myself

Chapter 489 489. Unintentionally planting willows 【Subscription】

As the "Film News" said.

Although it seems that Jiaxing Media is the same as other companies, its essence is still different from other companies. The road Jiaxing Media has been walking is the producer-centered system!Under the explanation of this report, countless people understand that Hollywood movies belong to a team, while domestic movies belong to a director.

Theoretically speaking, the producer-centered system must be more conducive to the interests of investors, and it can better ensure that the budget of the film is reasonable and the shooting cycle is not exceeded.

And liberate the director from daily creative affairs and concentrate on creation.

And the producer can also start from the overall situation and formulate a unified overall strategy for project development, production, marketing, distribution, overseas, and brand continuation.

Besides.

Another point that has not been paid much attention to is that the producer-centered system can ensure higher film quality in comparison, which is from the perspective of the audience.

Apparently, the producers pay more attention to commercial returns, so in the development process of the project, they will pay more attention to the certainty of the genre, the market response of the actor combination, the commerciality of the film elements, more emphasis on visual and auditory experience, and more emphasis on the logic of the story and fluent narration.

Everything the producers care about is not from personal aesthetic preferences, but what kind of film the audience wants to see.

Such a film has a better basis for being recognized by the audience, and avoids becoming a self-proclaimed work of a certain person.

in fact.

Since 08, the domestic film market has gradually become divided. The audience's demand for watching movies is no longer to watch a "good movie by a certain director", but to watch "the type of movie they want". Movies have changed from The "mass market" has gradually entered the "segmented market".

As a result, a group of "producer-style directors" with market thinking and more accurate judgments on market demand began to step onto the stage.

In 13, the domestic film market was particularly evident.

Although many people in the industry still believe that it is difficult to establish a producer-centered system in China and faces many challenges.

But judging from the more successful films in recent years, Chinese filmmakers are looking for a balance between the market and art.

For example, Xu Zheng's "Tai囧" and Zhao Zhetian's "To Youth" and other genre films sold well, allowing filmmakers to see signs of market transformation.

These "producer-style directors" are equivalent to Hollywood producers with market thinking and project management capabilities. They have a more rational understanding of the audience and are more familiar with the consumption of contemporary young people. mentality.

They not only apply creativity to production, but also act as the main force to promote the publicity and distribution of the entire film. The starting point of film creation has changed from personal preference to market demand.

Whether it is Hollywood or the domestic film market, trends and trends are changing rapidly, and changes in the system or rules of the film industry are to a certain extent a response to market changes.

be honest.

The "producer-centred system" has been discussed and called for in China for a long time.

But until now it has been formally proposed and started to practice, which also shows that the domestic market is constantly maturing, and the degree of industrialization has reached a very high standard.

of course.

Again.

No system is once and for all, but a good system must grasp the pulse of the industry.

Lu Chen didn't expect either,

The reason why he closed the film will push the Producer Center to officially take to the stage. He just wants to warm up his "Jurassic Park 2" in advance!

Didn't think much of it at all.

This is also considered unintentional.

Ten in the morning.

Lu Chen walked into the cinema with his wife.

"The Iron Fist of Shame" is released.

As the producer of this work, Liu Shishi didn't go to the premiere, but he still wanted to go to the cinema to see it.

Regarding Twist's side, although he has long been the major shareholder of Twist's side, he has no instructions on the development of Twist's side at all.

It's entirely up to you to develop as you like.

He just doesn't care about it!

Regarding Lu Chen's behavior, Twist directly said that such a boss is too kind.

That's right.

A boss like Lu Chen is really nice.

Rare in the world.

in fact.

It's not that Lu Chen doesn't want to take care of it, but he wants Twist to develop on its own.

Domestic lack of comedy!
The Iron Triangle and Xingye have gradually withdrawn from the comedy stage, and the country needs new comedy leaders.

Twist is a good choice.

Their appearance directly filled this gap in the comedy film market.

From Lu Chen's shareholding in Twist to today.

From "Charlotte Annoyance" to "Donkey Gets Water" and then to the upcoming "Shameful Iron Fist", Twist has put three dramas on the screen, and they have received good ratings and reputation.

Their success is honed in the drama market, their grasp of the audience's psychology, and their refinement and reflection on life.

However, it is also because of the number of paths.

It directly leads many people to think that their comedy style is not advanced.

In the eyes of many people, although Twist films have lasting vitality in the Chinese film market, they still have a long way to go.

Same as the original world.

"Steamed buns and steamed buns are hot cakes. If you want to eat twists, twist them for you." Twists have always continued to be close to the masses, bringing joy to everyone.

Back to topic.

"The Shameful Iron Fist" is a typical twist style, and the name reflects a "contrast cuteness".

"What, you don't think it looks good, or do you have a good sense of humor?" Seeing that Mr. Lu didn't smile for several times, Liu Shishi couldn't help asking.

They obviously laughed several times.

"Not bad!" Lu Chen nodded.

"Then why don't you smile?"

"Why am I laughing?" Lu Chen was taken aback.

In the end, Lu Chen still explained: "I have seen the original film."

After hearing Lu Chen's explanation, Liu Shishi let him go.

be honest.

Lu Chen really hasn't seen the original film of this version.

"Then what do you think?"

"It's kind of a joke."

Lu Chen said with a smile: "Addison and Ma Xiao exchanged souls. The difference between male and female identities has an unconventional and interesting nature. The contrast between women's "shyness" in boxing is also very funny. Other than that In addition, the names they choose are very interesting and have the characteristics of characters, such as Ma Xiao's name comes from "spicy crayfish."

The weird names that parents give their children often amuse us, such as "Shen Jingbing", "Wang Fa" and "Xia Ke", these names are close to life but outrageous.At the same time, the names fit the characters' personalities. Whether it is Ma Xiao, a fierce and masculine boxer who has changed his identity, or Ma Xiao, a reporter who originally defended sports fairness and justice, they all have the hot taste of spicy crayfish.

The male protagonist "Addison" is the name of the low-level little person, which has been internationalized, revealing a sense of earthy humor.

The homophony of Addison and Edison corresponds to the opportunity of the exchange of identities between men and women under the electric current and kiss.

Pay tribute to Edison, the little guy Edison slowly changes and grows into a "boxing champion" hero in the film.

The counterattack of the little people has gained self-awareness and social recognition, and it is also in line with the aesthetics of the grassroots. Therefore, the film has good reviews and good reputation.

Hearing this, Liu Shishi rubbed his stomach and nodded with a smile: "Hearing what you said, I kind of want to go to them to learn from them!"

"How much do you dislike the names I chose?" Lu Chen was speechless: "If you want to deprive me of the right to name the two little guys, don't even think about it."

"Then you should choose something nicer!" Liu Shishi curled his lips: "I don't care anyway, I just like this! Think about it for me."

"Don't worry, no problem!" Lu Chen nodded without hesitation.

……

Back to the topic.

Seeing "The Iron Fist of Shame", Lu Chen thought of "Your Name".

"Your Name" tells the story of male and female high school students who met in a dream and began to replace each other's daily life after exchanging their bodies. , which made them very angry and embarrassed.

In order to prevent the other party from exchanging bodies again and disturbing their daily lives, the two parties began to leave messages for themselves, so that even if they exchanged bodies, the other party could receive the messages left by each other as soon as possible.

The two met and developed feelings through this incident, and finally embarked on a journey to find each other.

Same as Iron Fist of Shame.

They all achieve the gender opposition of men and women by exchanging identities between men and women.

In "The Iron Fist of Shame", Ma Xiao, who has the soul of Addison, touches his extra breasts in panic, does not understand the skirts and high heels in a woman's closet and chooses to wear sweater trousers, rough voice and carefree demeanor .

At the same time, Addison, who has a little soul of a horse, wears shorts, curls his orchid fingers, and is coquettishly shy when punching. This awkwardness and absurdity will also make the audience laugh.

Not to mention the confrontation between the two. Xiao Ma stewed himself, Addison hanged himself, and the two destroyed each other. The extreme approach enhanced the sense of comedy of the film.

"To be honest, I quite like their comedic expression." Liu Shishi said again.

"Do you know what the art form of comedy is?" Lu Chen asked.

"I don't know!" Liu Shishi replied confidently.

"Then why do you say you like their expressions?" Lu Chen was speechless.

"I just like them like that." Liu Shishi was unreasonable.

The art form of comedy is "anti-rule, anti-conventional, anti-type."

The MVs of "Good Luck" and "Beating Training Manual" in the trailer of "Shameful Iron Fist" showed its sense of humor.

"Good Luck" is a fusion adaptation of classic songs and rap, which adds a sense of freshness and trend, so as to attract young audiences.

This sense of innovation is also used in the film.

The deputy director in the ambulance was dying, but after Ma Xiao threatened Addison, "If you don't fight for me, I will sleep with him", the deputy director stuck to the point of "Lucky Come" and did push-ups, which is simply a "medical miracle" .

"Good Luck" is a classic song for family carnivals. Through unconventional use, the film is very comical, and it directly pokes the laughter of the audience.

Actually, it wasn't just Liu Shishi.

Even Lu Chen prefers the artistic expression of Mahua.

Twist's movies carry the genes of drama, and its appeal is to make people laugh while making people think, and to convey correct values ​​in a relaxed and ironic way.

For example, the deputy director of Tuya Glass shows his love to Ma Xiao, but Ma Xiao reprimands him as a "cucurbit baby" to retaliate against the deputy director.Reflect the harassment of employees by bosses in society in a funny way;

Another example is in the confrontation between Addison and Ma Xiao, Ma Xiao live-streamed stewing himself, insinuating the phenomenon that some Internet celebrities in the society are seeking attention at all costs to gain attention.

Secondly, he went up to the mountain to study with a teacher, and the deputy head came down with a plop and knelt down, introducing himself solemnly, deliberately making fun of Chinese martial arts, and walking an anti-heroic path.

The Kung Fu people distributed leaflets on the highway, from the beginning to the sky with light steps, and then to the blue sky. Under the contrast, they also expressed their reflections on the martial arts of the Hua Kingdom: one is to inherit the bravery and fearlessness of the martial arts of the Hua Kingdom, and the other is how the martial arts of the Hua Kingdom can be used in the city. survive or transform.

Addison successfully practiced martial arts and defeated the typical comedy ending of boxing champion Wu Liang, and also expressed to the audience the value that justice will eventually defeat evil.

However, Wu Liang and Wu De's father and son could not monopolize the setting of the number one throne in the sports world, conveying the director's support for justice and opposition to the unfairness of the "internal decision".

"But the form of expression you like is not advanced in the eyes of many people." Lu Chen curled his lips and said.

"It must be some people!" Liu Shishi also curled his lips and said, "I think they are jealous."

"I think so too!" Lu Chen also nodded.

The comedy expression of "The Iron Fist of Shame" is indeed not advanced, but it can't hold the audience's liking.

In the eyes of this small group of people, excessive body detail design will be just right on the stage of a drama, but it will appear exaggerated and embarrassing after being enlarged on the screen.

For example, a large number of details in the film show gender conflicts between men and women, such as Ma Xiao’s shaking legs, pointing at his nose and cursing, and walking carelessly; The designs that portray the realism of the characters are pompous and awkward.

And that's it.Ma Xiaosoul's Addison's shy posture when he was drunk and fell to the ground is a definitional expression of female characteristics-weakness, with the limitations and flaws of character portrayal in stage dramas.

Not all modern women are delicate. In addition, when Ma Xiao appeared on the stage at the beginning, she appeared with refined short hair and a suit. Ma Xiao, who is behind the soul, appears weak and shy, which makes the film contradictory and unreal.

but!

These just don't represent everyone's views.

In general, Lu Chen feels that Twist's handling method has already delivered a good answer. However, Twist and other comedy explorers still have a long way to go on the road from drama to movie.

There are definitely disadvantages.

For example, the villains in the movie are very flat. The names of Wu Liang and Wu De's father and son reflect their inferiority, and the image of villains runs through the story.

Although this kind of setting can expose the weakness of human nature and make the values ​​expressed in the film more direct, it is also in line with the general comedy tradition, but there is no absolute good or evil in the world, and the multi-faceted shaping and multi-angle processing of the characters make the characters real and three-dimensional , from which the characters get self-examination and discover their own inferiority, which makes the film close to the reality of life and promotes the advanced expression of comedy.

Advanced comedy lies in leaving reflection and thinking in humor.

The throwing of many burdens and jokes is the usual sketch narrative of Happy Twist, which is in line with the audience's fast-paced fragmented viewing taste, but the film has too many burdens, it seems that there is no point, and it often feels like it ends.

The direction of shaking the burden is the advanced comedy.

Although a large number of plots or popular words can make people laugh, they have no depth and direction. If you only rely on telling jokes and shaking your burden to create a sense of joy, then comedy will become a farce.

Lu Chen thinks.

The core of "The Iron Fist of Shame" is replaced by words that directly point to the importance of sportsmanship, or deeply reflect on the survival of Chinese martial arts.

The theme of the movie will be clearer and clearer.

but!

If they really want to do this, then they are not twisted.

Again.

Things that are too advanced are not liked by everyone, maybe relatively less advanced things are exactly what the audience likes.

This can be seen from the box office of "Shameful Iron Fist".

Box office on the first day: 2.86 million.

This box office is not high, but don't forget, this is a comedy!
Comedy on a low budget!

Pay back on the first day!
It is earned from the next day.

It is enough to explain many problems.

(End of this chapter)