Huayu, my wife, I support myself

the next day.

People outside the industry who are more concerned about animated films have seen the box office of "Despicable Me" on the first day, and the figure of 3.9 million reminds everyone.

Jiaxing Media's animated films are still invincible.

Even the first-day box office of this movie is much higher than that of the previous "Kung Fu Panda 2".This really surprised many people.

There is no way not to be surprised.

How can I say that the freshness of domestic animated films has passed.

but!

It's normal to think about it.

Be it an animated movie or a live-action movie.

The novelty will pass, and the only way to keep winning is to ensure the quality of the work.

Win with the quality of the work!

"The quality of Jiaxing Media's animated films has always been online." This is what Luo Zhen said in an interview with reporters.

This is true.

Whether it is for "Kung Fu Panda 1" or "Kung Fu Panda 2", or now "Despicable Me", Jiaxing Media's animated films have not disappointed the audience.

Luo Zhen did have the confidence to say this.

Huaguo's animated films were undoubtedly brought up by them. After they made the animated films popular, the major entertainment companies extended their hands to this field. After the major entertainment companies extended their hands to this field, the animated films directly welcomed With the rapid development, more and more directors and practitioners joined this field, which led to the saturation of the animation film market.

As for why the animation films of major entertainment companies have lost their competitiveness.

The reason is also very simple, that is, they don't have anyone like Lu Chen.

Jiaxing Media is not best known for its technology.

but a script.

The script is irreplaceable, and other companies can't find someone who can write this kind of story.

What now?
Salad.

Most entertainment companies have started to find another way out.For example, the company's animated film department has been changed into an animation department, focusing on animation adaptations of online novels.

Speaking of anime adaptations of online novels.

Just had to say a word.

Pan entertainment.

Pan-entertainment refers to the multi-field symbiosis based on the Internet and the mobile Internet, creating a star IP (intellectual property, intellectual property) fan economy. The core is IP, which can be a story, a character, or any other thing that a large number of users love .

This concept was first proposed by the vice president of Penguin Group in 11, and developed into the industry's recognized "one of the eight major trends in Internet development" in 2015.

In recent years, the concept of pan-entertainment has been deeply rooted in the hearts of the industry, and the industry's enthusiasm and investment in the development of IP-derived content has become increasingly high. IP-derived content has already become an important part of the development strategies of major platform giants.

Especially online novels!
It is also an important part of its IP derivative content, and it is one of the important ways to extend the industrial chain of online novels and enhance the overall commercial value.

In recent years.

According to relevant statistics, the number of new online original animations in 2015 and 2016 was 26 and 24 respectively.

And last year it reached 42.

Up to now, several online novels have been adapted and animated, and the cumulative broadcast volume has exceeded 400 billion times, setting a new high in the animation broadcast volume in China.

If Lu Chen remembers correctly!
It turned out that the world's first online novel adaptation animation exceeded 400 billion or "Douluo Dalu"!

That's still in 2022.

Including "Fights Break Sphere", "Perfect World", "One Thought Eternal" and other works, the number of broadcasts has exceeded hundreds of millions, and that is only a few years later.

now,

in this world.

Do it now.

same.

Due to the rapid increase in the number of works and the hot market response, the quality of many works has been criticized, and there are not many masterpieces that are both popular and popular.

This paradoxical phenomenon of upside-down clicks and word-of-mouth should also arouse the thinking of practitioners.

With the development of video websites, domestic animation has undergone a media shift from TV animation to network animation.

The continuous emergence of online animation works has gradually broken the situation that the main audience of TV animation is relatively young, and has met the diverse needs of audiences of different ages for animation with a more diversified positioning.

At the beginning, many creators chose the strategy of manga adaptation, and formed the operation model of "manga + animation company + video platform" in the process of exploration, and created works such as "One Hundred Thousand Bad Jokes".

In 2015, the animation "Zhou Tian Ji" adapted from the online novel of the same name was launched, and online animation entered the era of online text adaptation.

Since then, many works have sprung up like mushrooms after rain, and the network animation has turned its creative perspective to the field of network novel adaptation.

Some works are led by the network literature platform, and the original text of the network novel is handed over to the animation production company for visual adaptation, and the finished product is then put on the network audio-visual platform for playback;
Some are directly cooperated by the network literature platform and the network audio-visual platform

For example, the "300 Internet Manga Reform Plan" has created a low-cost, high-efficiency, and assembly-line production and broadcasting industry chain.

same.

The current network animation creation is also facing some unavoidable problems.

One is that the source is not wide.

The texts adapted from web texts and animations are basically works that have already been smash hits on the original web literature platform, and the sources of the texts are mainly concentrated in a small number of top writers.

These writers have a large fan base, and choosing their works can guarantee the number of broadcasts.

The higher the playback volume, the more the producer prefers to choose other works of this writer for adaptation, thus falling into the vicious circle of unidirectional text selection.

There is a serious problem of homogeneity in the works of these writers, dragging the creation of online animation into a world where there is only immortality and fantasy, forming a bad and closed inner loop.

Second, the style is not high.

Some online animations are full of borderline content such as violence, gore, pornography, etc., which can easily distort audiences, especially young people's perception of the real world.

Many online animations tend to be too entertaining, and the plots of confrontation and immortality are too large.

There are also many works that blindly rely on the strength of others when expressing the growth process of the protagonist, and challenge opponents by leapfrogging.

Such a plot also ignores the meaning of personal struggle and conveys negative value concepts such as getting something for nothing.

The third is poor quality.

The quality of animation adapted from web texts is uneven, especially in terms of scenes, character modeling and duration.

For example, in a certain film, the "Fire Python Tiger" described in the original work is a mighty and domineering beast with mang stripes, but in the animation it turns into a small, cartoon cat image, which is not faithful to the original work. , and it is difficult to get the audience's approval.

In terms of duration, some web comics and animations have shrunk significantly.

An episode of an animation is less than 20 minutes long. Excluding the opening and closing credits, the effective content is only more than 10 minutes, and there are a lot of soft advertisements in it, which seriously affects the viewing experience.

Jiaxing Media will definitely participate in this market.

After all, they are one of the shareholders of Singularity.

Where so many works are placed, I will definitely try to compete in the animation market.

Of course, their focus must be on animated movies!

Definitely.

Lu Chen didn't pay much attention to this matter.

The main thing that is more noteworthy at the moment is "Despicable Me".

the following few days.

The box office of "Despicable Me" has not shown any decline, and has maintained a very healthy increase all the way, so that the total box office of "Despicable Me" exceeded 50 billion in one week.

Kind of unbelievable and kind of scary at the same time.

Really scary.

Countless directors were exhausted when the movie was released, but they couldn't get a box office of 50 billion.

And they did it in just a week.

50 million box office.

Among them, the domestic contribution was 28 billion.Overseas markets contributed 22 billion.

Among them, Ugly Country contributed 18 billion.

18 million box office.

The local works of the Ugly country that were hit directly lost their armor and armor.

"Absolutely the top 5 cartoons in history, it's unreasonable not to score 9!"

"In comparison, our domestic animation film companies are a bit weak."

"It was clear that we were in the lead before, okay? Why are they surpassing us now? Now, in the field of animated films, Jiaxing Media in the East is the well-deserved No. [-]."

"I now know the logo of Jiaxing Media."

"It's such a loving movie. The highlight is the minions, which made the minions popular. The innocence and childlikeness of the three babies warmed up the seemingly cold super villain Gru on the outside.

Gru was lonely all his life, and the three girls made important changes in his life. Of course, the film has to mention Minions. This cute creature that is a collection of thousands of pets has already occupied the hearts of most people on the earth. They are capsule-like creatures , wearing a blue suspenders, slurred speech, mixed language, extremely cute. "

"A man's transformation, success in his career and realization of his dreams, is a return to his family. Such an old-fashioned story, under the shell of a sci-fi and thief, looks so different.

Therefore, sometimes the so-called innovation is a false proposition from a certain angle, because there is no absolute innovation, and the perceived innovation is more important than the actual innovation. Those good stories, to put it bluntly, are all a story - called moving people's stories. "

……

Because of the success of "Despicable Me", Luo Zhen and Lu Chen's names were once again recognized. Nowadays, it seems that there are few people in the world who do not know Lu Chen, and the Western "Time" is tirelessly showing Lu Chen The invitation was sent out, but every time Lu Chen refused without hesitation.

The reason for the refusal is also very simple.

Travel too far.

Very strong reason.

Rejecting "Time" is just a trivial thing for Lu Chen.

but.

For others, it's too big to be big!

be honest,

Few people can really refuse an interview with "Time".

In a way.

Lu Chen can be said to be the well-deserved No.1.

Maybe for some people. "Time" means force, as long as you can be on "Time".

The value will definitely go up to a higher level.

But to Lu Chen, this has no meaning at all, because "Time" can't make his worth rise to a higher level.

In addition, with his current achievements, there is no need to use a magazine or media to define his achievements.

but,

Lu Chen can refuse foreign interviews,
However, Lu Chen did not intend to refuse the domestic interview.

In addition to wanting to promote "Despicable Me", he also wants to promote his own "Jurassic Park 2".

The "My Platinum Era" program team once again entered the door of Jiaxing Media!This is already the fifth time that Lu Chen has participated in the same show!choose this program,

The main reason is that Lu Chen feels that the host of this show is more measured in asking questions, and the chat is very easy!

The most important thing is actually more familiar!
The last point is more important.

Lu Chen prefers to chat with acquaintances.

To put it simply, the host of "My Platinum Era" has not changed, and is still the same old friend.

With Lu Chen's relationship,

This talk show has never been cut off!
The ratings are also good.

After all, people like Lu Chen participated!

The thing of force is not mentioned in minutes.

Why is "Time" so awesome?
It's not that the people it interviews are all bigwigs in a certain field. The existence of these characters directly enhances its prestige.

if not.

Why is he?
In fact, there is another reason why Lu Chen accepted the interview of "My Platinum Era".

That is, every time they send out invitations, they will indicate in-person interviews in the invitations!
That's right.

It was the four words of door-to-door interview that made Lu Chen choose them.Although there are many programs that are willing to come to interview, they didn't mention it in the invitation!

In this situation.

Lu Chen was too lazy to talk to them.

Lu Chen really doesn't like running around.
This can be seen from the roadshows of his movies, every time the roadshows are performed by leading actors.

The one who is exhausted is also the leading actor.

Even if he reluctantly participates, he will only run those few more important sites!I don't care about the others.

It's not that Lu Chen is lazy!
It's that he really doesn't want to run away. He might as well stay at home and chat with his daughter-in-law and discuss life with this time!

This time "My Platinum Era" came to Jiaxing Media to have two interviewees,

One is Lu Chen, the other is Luo Zhen,
Luo Zhen's interview has been completed,
Now it was Lu Chen's turn.

The topic of the chat was still around "Despicable Me". When the host asked Lu Chen how he thought "Despicable Me" was more popular than other similar works, Lu Chen smiled: "The story of the film And the artistic expression of the film, in simple terms, is the script."

The core competitiveness of a movie must be the script, there is no doubt about it.

And this is precisely the responsibility of the screenwriter!
Therefore, the good and bad of Huaguo movies, the glory and disgrace are firstly related to the screenwriter.

In view of the hot words such as "big data", "network hits" and "ip" in the current movie market, many people think that a good movie with real power and personality is not clicked out of the Internet clicks, not created by network IP .

The imbalance in the development of domestic films, from the market presentation, can be summed up as light films, small films, and happy films.

Light means that the quality is too light, small means that the ideological structure is too small, and joy means that there are too many entertainment and carnival movies, which are almost excessive.

Who will bind our souls.

Who will wipe the dust on our conscience.

Who will lead the lost souls?
Obviously, for screenwriters, they should create works with depth of life and thought. Only in-depth works can express the essence of life and social development trends, enhance the core competitiveness of films, and ensure the benign and sustainable development of Huaguo films. develop.

simply put.

It's time for Lu Chen to express his opinion again!