Huayu, my wife, I support myself

"what happened?"

Lu Chen is really a little confused, but he feels a little worried in his heart. This situation is either holding back a big move.

Or you have already succumbed!

Lu Chen is more willing to believe the former, they are holding back their big moves.

but,

Zeng Jia thought it was the latter.

Because they are in the position of the National Teacher, no matter whether it is the director-centered system or the producer-centered system, it does not have a great impact on them.

Therefore, they have no reason to stand out.

They have no reason to stand out, so others have no ability to stand out.

The truth is just as Zeng Jia thought.

Whether it is a director-centered system, a producer-centered system, or a screenwriter-centered system.

The binding force on the power level is quite small.

therefore.

These people had no reason to target Lu Chen and the others.

Jiaxing Media is very strong,

This is something that the whole world knows. Even though their joint efforts can have a certain impact on Jiaxing Media, they want to break up with Jiaxing Media.

But it is not so easy.

"so be it."

Lu Chen said to Zeng Jia, after all, if he didn't make a move, it would be too much for them to continue to make a move.

and.

Lu Chen didn't intend to completely change the director-centered system either!Existence is reasonable,

There are reasons for the existence of a system!
Lu Chen will not do otherwise.

He advocates the producer-centered system and the promotion of the status of screenwriters. The most important thing is to let everyone have one more choice.

That's right, one more choice.

That system is suitable for that.

There is no need to go all the way to give.

If you believe in the director, then follow the director-centered system.

If you believe in the producer, then take the producer-centered system.

If you believe in the screenwriter, then take the screenwriter-centered system!

That's the right way to go.

Lu Chen and the others didn't say that they didn't like anyone, they insisted on targeting someone, and they didn't cooperate with the National Teacher. The main reason was that they followed the director-centered system.

This runs counter to Jiaxing Media.

and so.

Do not cooperate.

Not cooperating does not mean that Lu Chen does not agree with their point of view.

Lu Chen still agreed with their point of view.

In a way.

Lu Chenhe was talking about the same kind of people,

The eldest brother is not just the second brother.

I don't know if they have received Lu Chen's intentions, but the relevant people who thought they would stand up against him didn't move, and they didn't rashly clash with Lu Chen and the others.

obviously,
They all accepted this fact.

There is no way not to accept it.

Before breaking through, they could still talk.

Now it's broken.

The audience already understands why their work is getting worse and worse.

In this case,

Definitely won't support them!

therefore!

There's really no point in resisting or something,
Anyway, it won't affect them!
As for the directors and screenwriters under those powerful directors.

Then there will be no objection.

Lu Chen is obviously helping them, if they still object!
That would be a bit unreasonable.

There is no need for Lu Chen to sell it, or it might be given to Shen Jiang by his own people first.

Have absolute rights and be enslaved by others!
Any fool knows how to choose?
It was already the second week of the release of Despicable Me.

the second week.

"Despicable Me" once again harvested nearly 50 billion box office in a single week, including 23 billion overseas box office and nearly 27 billion domestic box office.

Thus.

The box office of "Despicable Me" is about to exceed [-] billion.Once again, people in the industry and outside the industry were shocked.

and,

The word-of-mouth of the film has also remained high, and everyone is quite satisfied with this story of reforming evil and returning to good!

Besides.

The peripherals of "Despicable Me" also set off a sales boom.

Minion T-shirts, schoolbags, dolls, and various decorations emerge in endlessly, and are deeply sought after and loved by the majority of minion "love fans".

Apart from these.

Among the many minion derivatives, a unique and novel "species" - WowWee minion version robot is particularly eye-catching.

Balala~Minions turn into robots!

cute appearance,
Plus a witty head, very pleasing.

In the original world, this thing only came out in "Despicable Me 3".

Now with the blessing of technology.

Came out early.

In order to adapt to the Ugly country market, Lu Chen and Universal Pictures also launched a new promotion method focusing on digital marketing for the film.

Trying to bring consumers a tandem experience from online to offline.

They Jiaxing Media and Universal Pictures have carried out a variety of promotional activities on the ticketing platform, McDonald's, and the most popular shared bicycle "Lime" in Ugland.

The advertising cooperation between the movie and Lime includes a full Minion-style application interface, as well as 50 creative Minion-customized bicycles that haunt the streets and alleys.

This version of the bike features the iconic minion glasses on the handlebars, a yellow basket and minions on the body and wheels. These eye-catching bikes started appearing in first-tier and second-tier cities last week, and then became social media hot topics on .

It's almost the same in China!

The small yellow car of ofo in China also shows the face of the little yellow people.

When the users finished watching the special launch page, the button for scanning the QR code and using the car immediately turned into a little yellow man.

Personal positioning marks and bananas representing the location of ofo bicycles will emerge from every corner of the city map.

On the most popular social media in the country!

Fans can see Lu Chen and Tang Lei each riding a bicycle, proving that Minion bicycles are also fun for young people.

The animation film department of Jiaxing Media also specially created special TV trailers of 15 and 30 seconds for ofo.

The animation of the minion riding a bicycle is everywhere, from LCD screens in office buildings, residential buildings and shopping malls, to movie theaters and other audio-visual media.

There is also an eye-catching and iconic creative element in the promotion, which is the exclusive advertisement in the subway. This eye-opening "minion" and ofo bicycle "riding" magic journey dominates the subway stations of all first-tier cities.

Except ofo!
Jiaxing Media also
Universal Pictures of the United States also launched an unprecedented three-month marketing campaign for "Despicable Me" with Wallace.

Since the end of February, Wallace stores have been packed with Minion fans hungry for limited-edition toys;
Then at the beginning of March, Wallace and Penguin jointly released an innovative AR application, scanning the printed little yellow man on Hamburg, and the little yellow man in the AR camera screen can be summoned.

Another feature besides this is that when the user is enjoying the Wallace Burger, he can take a selfie video with the minions that jump out and share it with friends.

Relying on store-wide exclusive advertising and comprehensive marketing support, Wallace will further in-store promotion to extend the fun of "Despicable Me" until the end of summer.

This time, there are sales around "Despicable Me".

It directly stimulated the entire entertainment circle, or all entertainment offensives.

such as.

The marriage between the minions and ofo!
Covering all first-tier cities with the image of Minions, the two sides centered on in-depth customized content, and released a number of creative big moves one after another.

First, ofo used the image of the little yellow man to transform the body, creating a global limited edition of the little yellow car - ofo big-eyed bike. A total of 50000 specially designed shared bicycles were launched, which were put in first-tier cities such as the capital and Shanghai, and some second-tier cities. .

The "big-eyed car" is bold and innovative in terms of body design combined with the image of minions. There are two big round eyes on the front of the car, which perfectly shows the unique cuteness of minions. The wheels are also decorated with cute patterns of minions , which is very eye-catching among many shared bicycle models.

at the same time!

Jiaxing Media also cooperated closely with ofo online, and the two parties produced exclusive videos of the minions and the minions, allowing the minions to appear vividly on major social platforms.

The two sides have exposed an interesting video before.

A few minions went out together but encountered a traffic jam. They were worrying but suddenly found a little yellow car on the side of the road, so a few minions jumped into the little yellow car one after another, cute and silly.

After the video was released, it attracted widespread attention on the Internet in a short period of time, and the topic of cooperation between the minion and the minion rose to a boiling point for a while.

This time, Jiaxing Media and ofo also carried out online and offline linkage of derivative creative ideas based on the image and characteristics of the minions, truly "playing" the minions thoroughly,

The wonderful combination of "Double Yellow" was quickly fermented on Weibo, WeChat Moments and other social media, making this cross-border cooperation a big event sweeping the entire Internet, and making the Minion a phenomenon-level movie character again. .

Except ofo!

Jiaxing Media is also looking for the most suitable partners around the world, so that minions can appear in every corner of people's lives, such as McDonald's in Ugly Country, and major mobile phone brands are all cross-border marketing of the "Despicable Me" series Partner.

Other cooperative brands include Chow Tai Fook, Fuji, Mega, DELSEY, CHOCOOLATE, etc.

Say without hesitation.

The "yellow storm" directly covered every aspect of people's lives.

Such as Chow Tai Fook.

Chow Tai Fook directly turned the cute and cute minions into fashionable boutique jewelry, which can be called "the emoticon package walking in the jewelry industry", and the novelty and creativity have earned enough attention;

Fuji also produced a new one-time imaging product of the Minions customized version. The image of the Minions wearing classic overalls is perfectly combined with the camera, and the signature big eyes are transformed into big lenses;

Meigao Building Blocks launched the "Movie Character Set", which includes three cute minions at a time. It can not only reproduce the movie scene, but also enjoy the endless fun of free building.

……

As for why the minions are invincible.

The reason is also very simple, that is the unique cultural attributes of the animation image of Minions.

Compared with real-life stars, minions can break through geographical limitations and cultural differences to win users' favor, and their super cute appearance and behavior have long been accepted by people.

From the brand's point of view, inviting minions to join forces with the brand and break the traditional barriers can not only expand its influence, but also increase the audience's favorability, achieving a win-win situation.

As far as the film itself is concerned, through such cooperation, it will also have infinite benefits for the film's box office revenue and the marketing of subsequent Minion movie derivatives.

It is worth mentioning that the image of Minions can be popular all over the world, and it must be inseparable from the blessing of Jiaxing Media, the creator of the "Minions" IP.

now.

Jiaxing Media is one of the world's largest film and TV studios!

Although it is just a new entertainment company.

But it is the company that should not be underestimated, facing Jiaxing Media.

Hollywood's big-name companies with a long history don't get any benefits.

Although Jiaxing Media has a history of less than 12 years.

But they have launched several series.With the support of these series, Jiaxing Media is no longer afraid of any company.

For Despicable Me.

The biggest winner is definitely Jiaxing Media.

Besides Jiaxing Media, the happiest thing is Universal Pictures, which is responsible for the overseas distribution of "Despicable Mom".

And the five majors who just signed a theater cooperation with Jiaxing Media!
Universal Pictures is one of the Big Six in Hollywood.

At this time, they also wanted to understand.

They and Jiaxing Media don't have to be enemies!Fight when it's time to fight, and cooperate when it's not time to fight.

You can cooperate even when fighting.

As long as it doesn't affect the interests and plans of the Big Six in Hollywood.

To this!

What else can Lu Chen say!
Welcome with both hands and feet, of course.

The Big Six in Hollywood are also well aware of the cooperation between Universal Pictures and Jiaxing Media.

Hollywood and Huaguo are originally competing for survival in the form of exchange of interests, including their active cooperation with the five major Huaguo.

Again,
The eldest brother does not say the second brother.

The only thing that may make them unhappy is that the cooperation between Universal and Jiaxing Media makes more money.

However, there was no way to do this, because Jiaxing Media ignored them at all.

and so……

The current situation between Hollywood and Huaguo is probably one of confrontation and cooperation.

no way!
Because they can't kill Jiaxing Media!
None of the six alliances could pose a threat to Jiaxing Media, so one can imagine how upset they were.

no doubt.

If they have a choice.

He will definitely kill Jiaxing Media without hesitation!

Definitely.

They can attack their own people, let alone Lu Chen and the others.

In this regard.

Lu Chen also knew it well,

He just didn't have this chance, otherwise, he wouldn't shake his hands if he fell into a falling stone or something.

There may be such an opportunity in the future,

But now, the pattern is definitely stable.

all in all.

Today's Jiaxing Media is no longer afraid of any company.

What Jiaxing Media lacks now is a sufficient interest chain, so that the interests of more entertainment companies will be involved in Jiaxing Media's projects, so as to ensure that Jiaxing Media's position is as stable as a mountain.

Now, what Lu Chen is doing is to perfect this chain of interests.

For example, with the five major Conferred God Universe projects.

There are also amusement park projects.

Overseas distribution projects.

These are all interest chains, with the existence of these interest chains!

Jiaxing Media is more or less tied to these entertainment companies!When other companies want to deal with Jiaxing Media, or how many goods will also consider the ideas of these companies.

As for more interest chains.

It just affects the whole body. According to Lu Chen's plan, it will be carried out quietly. He believes that when this profit chain is large enough, Jiaxing Media will surpass all entertainment companies.

When the time comes, maybe.

The Big Six in Hollywood can only beg for food behind them.