Huayu, my wife, I support myself

Lu Chen felt it.

In this world, the era of boy groups and girl groups will come.

But it will definitely not go to the original world so quickly.

of course,

The boy groups mentioned here are these crash teams.

Not those boy groups who left their works in this era.

Because no matter how the wind blows, these boy groups are what the times need.

The "lifespan" of these internal entertainment teams will not be too long.

The main reason is that the men’s and women’s groups’ industries are underdeveloped. If the selected members of the men’s and women’s groups do not transform into actors or singers, they basically don’t have much activity.

In this situation.

It is very likely to face the result of being forgotten by the audience.

Because the men's and women's groups first appeared in South Korea.

Compared with domestic entertainment companies.

Korean entertainment companies can be said to be very strong,

They will spend a lot of time and energy on these trainees.

Not only that.They have also produced a series of systems for these idol groups, which will impose strict requirements on these groups and release albums and so on.

And in the country.

This is basically not the case.

Coupled with capital reasons, there is no way to make these men's and women's groups last for a long time.

There is another difference between domestic idol groups and Korean idol groups.

That is, most domestic idol groups are selected through talent shows?

This is the so-called limited group.

The so-called limited group refers to a group that is temporarily formed for a certain purpose, and will be disbanded after a certain period of time or when the goal is completed.

Such groups as Rocket Girls 101 and R1SE are limited groups.

The TF boys consisting of three little ones are also the so-called limited group.

As for why the limited group can't grow.

The reason is also very simple.

Because different companies have different ways of promoting members in their products, including marketing. If traffic is the main focus, it will soon be forgotten, and the popularity will decline after the settlement. Basically, let the members develop on their own. , It also depends on the strength of the company behind the members.

Since 1996, the earliest girl group in mainland China, the beautiful girl group, was established.

Until now because of this girl group show.

"Hua Guo Women's Group" has gone through 23 years of history.

According to statistics, in the past 23 years, there have been more than 200 Huaguo girl groups in the market, and most of them are just short-lived.

among them,

Among the more than 200 "Chinese women's groups", the shortest group formation time is only 3 months, the longest is 18 years, and the average life expectancy is only five years.

Take the beautiful girl group that has been updated for four generations as an example. According to public information, the original members of the first generation group have only existed for two years.

The second-generation girl group is even short-lived, only forming a group for 3 months.

Although most of the "Hua Guo women's groups" are short-lived, there are also representatives of tenacious vitality among them.

Take SN48 as an example.

Since its establishment in 2012, it has been regarded as a group with high popularity and long life expectancy in China.

More than 300 members are divided into different "squads".

Up to now, SN48 has 604.87 fans on its official Weibo account and has released 20 EPs.

According to the report of the last annual idol popularity final, the total number of votes reported in this year's general election has increased by 44% compared with the same period last year.

simply put.

"'Hua Guo Women's Group' has experienced both glory and downturn. Around 2003, it can be said that the 'Hua Guo Women's Group' exploded.

And for a long time after that, the "Hua Guo Girls Group" entered a period of silence, and this is also a normal phenomenon. Pop music is like this. If you don't change with the times and the tastes of the audience, you will naturally Be eliminated.

Lu Chen originally thought so.

With the idol team style brought up by the popular variety show "Idol Trainee" they produced before,

It can make the brokerage company behind and the whole industry win the opportunity to attract money again.

who knows!
They did it so well that other companies didn't dare to follow suit.

The same goes for Penguin Movies and Television!
There are not so many resources available.

Get it out!
It's easy to be ridiculed by the crowd!
Although not afraid, but the investment and income are not directly proportional ah!

That's why other entertainment companies cut the idea.

That's why Lu Chen and the others are posting resources to praise these people.

For example, the benefits that the Jinchan team brought to Jiaxing Media are not directly proportional to their efforts.

Therefore,
This is how these entertainment companies think!
Post money to engage in variety shows.

To them, it means nothing.

As for why the life cycle of these men's and women's groups is so short.

The reason is also very simple.

It can be summed up in two words.

Operations.

In the end, whether to make quick money or to obtain long-term benefits, the key lies in the word "operation".

Talk about the operation of these idol teams.

We have to start with the first girl group in China, the beautiful girl.

Public information shows.

The members of Qingmei Girls were originally students of the Capital Youth Bird Film and Television Art Development Center.

After they form a group.

All members will regularly receive intensive vocal music, dance, performance and cultural training,
It is said that it was because the Korean group HOT was very popular at that time.Also specially invited Korean teachers to train them.

to the late stage.

He also increased his exposure by releasing an album, participating in various performances, and then receiving endorsements to maintain his popularity.

However, they did not persist for a few years and the team disbanded.

For a long time later, compared to South Korea and island countries, those girl groups went from cultivation to packaging and promotion.

The domestic operation mode is obviously not mature enough.

Therefore, it is also difficult to form a market.

With the continuous popularity of overseas nurturing groups, the "Hua Guo Girls Group" has also started its own iterative journey.

In 2012, Tearba Culture launched the large-scale idol group SN48 for the first time, and then successively launched BE48, GN48 and SH48 sister groups. Different from the traditional operation model, SN48's performances, records, peripheral products and artist brokerage are all provided by Tearba. Media unified management and operation, in terms of star-making mechanism.

SN48 is "developing" together with fans, breaking the traditional form of idol groups training first and then debuting, but using exclusive theater performances, handshake meetings, annual general elections and other methods.

In the eyes of many professionals.

The emergence of SN48 once gave birth to the popularity of girl groups in China.

Although this team is born out of AKB48 in the island country, SNH48 cultivates fan groups based on the operating philosophy of face-to-face idols.

But in the final analysis, the fan base is the key to the survival of these idol groups, and this requires a lot of time and energy from the operators.

simply put. The success of SN48 is just an isolated case in the market."

It cannot be popularized.

2014.

For the "Hua Guo Girls Group", an unprecedented thing happened.

That is the female idol group "5", which was established by YY Entertainment, a subsidiary of Times, at a cost of 1931 million yuan.

Appeared in public for the first time.

Different from the traditional star-making mechanism, after the artist is trained to meet the market demand in all aspects, and then in front of potential fans, the income generated by the star effect is nothing more than participating in commercial performances and advertising endorsements.

1931 breaks the existing income model by "cultivating" star-making, and introduces potential fans into the star growth process in advance.

Afterwards, after the members of the 1931 team received rigorous training in the whole system of performing arts, 1931's exclusive webcast room appeared on the YY entertainment platform under Times.

However, three years later.

It was also last year.

After a short period of excitement, this girl group still failed to escape the fate of disbanding.

at the end of last year.

Times issued a notice officially announcing that 1931 would cease operations.

That is the disbandment of this girl group.

It made Kiwi's heart move.

With the idea of ​​wanting to create a girl group.

Then they contacted Jiaxing Media!
no way.

If Jiaxing Media didn't participate, they really wouldn't dare to touch it.

At first, Lu Chen had no idea.

But look at the market situation.Lu Chen finally nodded.

Referring to the operation of the idol team,
From the perspective of practitioners, South Korea is worth learning from. With its mature modeling system and entertainment industry environment, batch after batch of girl groups are popular all over Asia.

Different from the situation in China, there is idol culture in South Korea. Idol is a profession just like singers, hosts, and actors;
In terms of training systems, the training systems in Japan and South Korea are relatively professional, sound, and very market-oriented.

In terms of business models and industrial chains, China is still in the primary and intermediate stages, and there is a gap with mature foreign models.

In addition, there are also gaps in the packaging of artists, including clothing, makeup, and body.

There is also evidence for this!

For example, those idols who came back from South Korea are more popular than those in China.

This phenomenon is really not an exception.

After all.

The entertainment industry is still a place to pursue a person's strength.

Why are these returnees hotter than the native ones.

The reason is actually very simple.

That is strength.

Because the threshold for entering the entertainment circle is getting lower and lower now, as long as you have a certain degree of enthusiasm, you have the opportunity to enter the entertainment circle, but if you want to have a good development, you still need your own strength.

Otherwise, there is only a short-lived heat,
It won't last long, so after entering the entertainment circle, you must constantly improve your own strength.

Otherwise, everything will be in vain. These idols who have returned from Korea are also working hard.

As for why these people want to come back.

The reason is also very simple.

That is, the domestic market is bigger.

but.

Whether in Korea or China, one thing is still the same.

That is, compared with boy groups, girl groups are relatively weak, because they lack the support of strong female fans, so the market value will be relatively low, and the speed of passing out will be relatively faster.

Speaking of the moment.

With the popularity of the members of the Jinchan team, the Jinchan team, as the boy group group with the most attention at present, has undoubtedly become a "popular style" in the market.

There is a saying that goes like this: "There will be certain 'explosive products' in a certain period of time,"

In Lu Chen's opinion.

There is a basis for this sentence.

Just like Li Yuchun in the era of Super Girl, a group needs to represent the vision of the public, which is the result of social development and promotion of ideas.

From the perspective of practitioners,
Although the survival modes of idol groups in different periods are different, there will be a unified law.

The vitality of the group is generally about three to five years, and the metabolism is very fast.

To do the operation of the idol team.

The first is to seize the opportunity, strike while the iron is hot, release as much exposure as possible, and accumulate popularity and fans.

Secondly, the most important thing is to practice internal strength. What the idol team is doing is the fan economy.
However, if you want fans to pay the bill and form consumption habits continuously, you need all members of the girl group to have real skills and produce real things. This is like the four words that are often said in the movie market, 'Content is king'. Content and real skills are the last word.

This is what Lu Chen wanted to remind Hu Quan.

Hu Quan said with a smile: "Don't worry, boss, I had no experience before, but now it's all experience. I will definitely balance the operation and content."

"Do your best."

Of course, Lu Chen understands that it is unrealistic to extend the vitality of these teams too long.

If it is really extended too much, then they are not the so-called limited group.

It can be said.

Idol groups have a short lifespan.

It is the limitation of the limited group.

That's the end of Lu Chen's attention to the second season of "Idol Trainee".

He plans to stay in the company to do the later stage of "Jurassic Park 2".

But what Lu Chen didn't expect was that.

In the process of the first place in the later period of "Jurassic Park 2", there are still many things that need to be checked by him. For example, in the cooperation project with the five majors, because the control of the plot is not accurate, he asked Lu Chen several times to ask if the script should be changed. Go in that direction.

Not just these items.

When Yu Kui and the others were filming the script written by Lu Chen, they would constantly consult with Lu Chen. Lu Chen didn't find it annoying, but after all, he was alone and lacked skills.

but.

These problems really need him to solve.

The company's screenwriting team can only solve the plot and lines.

As for the grasp of the general direction.

He really needs to come and talk.

Lu Chen said: "As for the adjustment of the plot, try to let the company's screenwriting team handle it as much as possible in the future, so don't come to me. It's still the same as before, the works produced by that team, that team is responsible for after-sales."

"clear."

Hearing what Lu Chen said, Zeng Jia agreed without much thought.

Besides.

There are also things about "Jaws" and "Ghost Blowing the Lantern: Longling Miku".

Lu Chen also had to pay attention.

Because Lu Chen planned to see Wu Ying and Zhong Lei's level again.

If the standard is up to standard.

They can also succeed Yu Kui and the others in the future, but if the level is still not enough, then all the major project records of Jiaxing Media will not have any fate with them.

online.

There are also many people who are paying attention to "Jaws" and "Ghost Blowing the Lantern: Longling Misty Cave".

Because it is the low season of movies, there are not many movies worthy of attention.

Both of them have previous bases,

Anyway, it can be regarded as a relatively well-known director in China.

In the industry, many people are staring at this matter.

They also wanted to see the true level of Wu Ying and Zhong Lei.

no way.

Now Lu Chen and their achievements are too impressive.

Among them, Jiang Yi and Luo Zhen also entered the top ten in movie history.

Yu Kui also performed well.

In the just-concluded New Year's Eve battle, he defeated the national division.

The Megalodon and Skull Island.

The theme is the same!

The national teacher who won directly has nothing to say.

just now.

Wu Ying and Zhong Lei stood up, and everyone wanted to see the true level of these two.

Although many people said in the early days that the success of Wu Ying and Zhong Lei was due to luck and scripts, "I'm Not the God of Medicine" and "Looking for the Dragon" can be regarded as proof of their abilities.

Now all we have to do is...

Whether these two films can continue to prove their strength in this regard, if these two films are still successful, perhaps the status of the two should be re-evaluated.