Huayu, my wife, I support myself

Chapter 552 552. The World's Strongest IP 【Subscription】

Ended the premiere of "Kung Fu Panda 3".

Lu Chen went home.

the next day,
He didn't go directly to the company, what company did he go to during the Chinese New Year?
The company is on holiday, okay?

It is business to take my daughter-in-law, son and daughter to the home of my father-in-law and mother-in-law for the New Year.

Liu Shishi has not been home for a long time.

I also want to take this opportunity to go back, and of course Lu Chen will satisfy this request.

Say.

The two elders also wanted to meet their granddaughter and grandson.

amount.

that's it.

Lu Chen and Liu Shishi, who stayed at home for two days, felt a little bored.

no way.

There are only two grandchildren in the eyes of the two elders.

There is no Lu Chen and Liu Shishi at all.

therefore.

After throwing the two oil bottles to the two elders, Liu Shishi and Lu Chen started their sweet and happy two-person world.

……

A week later.

The company officially resumed work.

But Lu Chen didn't go to the company.

Instead, he drove to the construction site of Jiaxing Paradise in his assistant's car.

Because of the availability of funds.

The construction efficiency of the paradise is also quite high.

Wear a hard hat.

Lu Chen started his inspection work.

"boss."

A director of the TV drama department said: "I have seen the plan of Jiaxing Paradise, and I feel that our design is a bit too biased towards movies. Many of our company's TV dramas can also be cultural derivatives..."

"sure."

Lu Chen smiled and said, "While it's still under construction, if you have any ideas, you can directly present them to me in writing, or you can talk to me directly."

Everyone has ideas.

Lu Chen was also willing to listen.

As for why it is biased towards movies here,

It's very simple, that is, compared to movies, most TV series are not widely circulated enough.

Simply put, TV shows rarely have movies that many people will still watch after many years.

Not every TV series is "Journey to the West".

"The strongest ip in China."

If "Journey to the West" is called the second, no one dares to be the first.

A romantic novel about gods and demons, a super pilgrimage to overcome all kinds of difficulties and dangers, a team of white horses with different masters and apprentices... In the Chinese-speaking world, there is no story that has as strong and long vitality as Journey to the West.

Just like Monkey King's wishful golden cudgel, it is ever-changing, unpredictable, and everything in life.

Among the adaptations of film and television dramas, in addition to the most well-known 86 version of "Journey to the West", "Journey to the West" which was complained about "shoddy production" and "ghost animal" has also been mentioned frequently recently.

Although the production is simple, but its bold imagination of the "evil spirit out of control" in the god world after the end of the Western Paradise, the more tasteful it becomes.

In the past few years, the expansion rate of the "Journey to the West" universe has not stopped. According to news reports,

As of the beginning of last year, at least 100 film and television dramas related to "Journey to the West" have been filmed around the world.

As far as Lu Chen knows, there are many more this year.

As for why you always "squeeze" the wool of "Journey to the West"?

The reason is also very simple.

That is, the complete and open world view of "Journey to the West" provides a steady stream of inspiration for later works.

Characters with distinctive personalities and full-bodied relationships between characters have become the material of "Journey to the West". The rich metaphors and complex connotations have continuously produced new understanding and resonance for readers for 500 years.

Especially the great success of the previous national manga "The Return of the Great Sage", Sun Wukong came again as a free, strong and righteous rebellious hero, and after adding the most popular "beautiful, strong and tragic" element, no one is not impressed by him. The charm is overwhelmed.

Indeed, classic texts that can be popular for a long time are like a treasure mine that is difficult to see at a glance, and it has a strong ability to be "reinterpreted" and "reproduced".

Let's not talk about Xingye's "Journey to the West", a series that "subverts the classics and becomes a classic itself".

There are a thousand Journey to the West in the eyes of a thousand people. Some people see the process of overcoming inner demons, some feel the spirit of rebelling against fate, and some study the teamwork and team spirit in it.Some people have found new cute spots for monsters to "love their wives" and "get rich".

but,

There is only one Journey to the West in China.

Besides.

Nothing else.

Although "The Romance of the Three Kingdoms", "Water Margin", "Dream of Red Mansions" and "Journey to the West" are listed as the four major masterpieces.

But in terms of ip development.

The other three films can't keep up with "Journey to the West".

How fierce is Journey to the West.

Let's talk about the data and everyone will know.

One of the criteria for judging the influence of TV dramas,

It is the replay rate and ratings.

Everyone knows the "Monkey King",
It has dominated the screen for 30 years and set a world record for audience ratings of 89%. It is almost possible to apply for the Guinness Book of Records for rebroadcasting dramas.

Classics always attract people's attention, not to mention "the strongest IP in history".

For an IP with great commercial value, the subsequent developable value can exceed its own connotation.

At present, there is still only "Journey to the West" in China that can achieve the ultimate development value.

Not to mention the animated movie "The Return of the Great Sage".

Just say TV series.

There are more stories related to "Journey to the West", and most of the ratings are gratifying.

For example, Monkey King, Monkey King, Brilliant Spring, Pig Bajie, Lucky Stars Shine on Pig Bajie, Lotus Lantern and so on.

And games.

The revenue of the game "Journey to the West" developed by Wangyi exceeded 50 billion Chinese dollars.

In the gaming industry,
There are game developments related to "Journey to the West" every year, generating at least tens of billions in revenue.

The most famous games are "A Chinese Journey to the West", "Fantasy Westward Journey", "Journey to the West: Conquering the Demons" and other game projects.

These games frequently dominate the domestic game market and are loved by young people.

The total annual revenue of Wangyi Games in the previous year was 173.14 billion yuan, and the revenue from the mobile game "Fantasy Westward Journey" alone is expected to exceed 50 billion yuan.

In addition, there is also Journey to the West theme park.

That's right.

Journey to the West also has a theme park.

These aspects all show that "Journey to the West" has unlimited "money power".

Let's talk about the hottest ip in China.

From Lu Chen's point of view, there were only three.

They are Journey to the West, Ji Gong and Di Renjie.

These three IPs have one thing in common,

They are all public IPs.

The so-called "public IP",
It refers to the IP that has expired the copyright protection period.

The general copyright protection period is 50 years after the author's death, and the IP beyond the protection period can be directly used for adaptation without paying any copyright fees.

In the past 2018, on the annual box office split list of Kiwi and Youku,
The works adapted from the public version of IP have achieved outstanding results, directly occupying half of the TOP10.

As you can imagine,

in the next time.

The major film studios will definitely be eyeing the public version of the IP,

As far as Lu Chen knew.

In the two months since this data was released, there have been as many as 51 online movies adapted from public versions of IP.

Including 10 "Journey to the West",
5 "Shan Hai Jing",
3 "Eight Immortals",
3 "Bao Qingtian",
2 "Liaozhai",
And several IPs of well-known figures such as Huang Feihong, Hong Xiguan, Fang Shiyu, Huo Yuanjia, Yang Jiajiang, and Su Qier.

All kinds of public IPs are directly promoted blindly, adapted at will, and repeatedly produced.

In this situation.

It directly caused a series of problems such as bad money driving out good money and arbitrary infringement.

All kinds of extremely similar titles alone can cause a lot of trouble to the audience.

The film studio is eyeing the "public IP".

It should have started in 2017 and flourished last year,
This year's words.

Absolutely flooded.

Definitely.

Before 2017,
The major lists of online movies are still dominated by IP, soft pornography, and ghosts.

In 2017, "Fight Over Buddha" starring Chen Haomin topped the annual championship with a box office of 2655 million.
Officially opened the prelude to the adaptation of "Journey to the West".

Afterwards, all kinds of "Journey to the West" emerged one after another and continued to flourish.

last year,

"Journey to the West" is still the most popular,
But more public version IPs are starting to be activated,
Such as Di Renjie, Jigong, Liaozhai, Huang Feihong and so on.

According to the statistics of major online movies, last year there were 16 "Journey to the West", 7 "Di Renjie",
These public version IP adaptations have a strong ability to attract money. From the perspective of TOP10, they have already accounted for half of the big online movies.

In the top 10 box office list of Kiwi Internet movies last year,
Public version IP adaptations accounted for 5 works, "Jigong", "Journey to the West", "Di Renjie", and "Huang Feihong" were all on the list.

These are what Lu Chen saw from the annual report of Kiwifruit.

As one of the shareholders of Kiwifruit.

Lu Chen knew that these data were also normal.

As for why these public version IPs suddenly became popular,
The reason is also very simple.

Because the public version IP comes with traffic,

The public awareness is high, and no authorization is required, free trial, free to adapt, no one interferes with the creation, so for a while, the public version of IP has become a favorite among major filmmakers.

In particular, the success of last year's adaptation of the public version of IP has obviously stimulated more people's enthusiasm for the adaptation of the public version of IP.

Each public IP is like an inexhaustible well, attracting many filmmakers to dig for gold.

but,

In Lu Chen's opinion.

Doing so is undoubtedly digging its own grave.

The public IP is indeed a public resource, and anyone can use it to adapt it.
but.

The audience's enthusiasm for the public version of the IP is a bit less, and when the audience's enthusiasm is exhausted in the end, these IPs will be useless.

of course.

These filmmakers must have known about it.

also know this,
That's why everyone is scrambling to catch up with popular public IPs while digging for new public IPs that haven't been discovered to fill the gaps in the market, lest they be preempted by others, and even form a competitive situation of blindly scrambling for project approval.

therefore.

In Lu Chen's opinion.

Many TV dramas cannot be derived from culture.

In Lu Chen's view,
The only thing that can be related to the TV series is only one.

That is the film and television city.

If you want to be a cultural derivative of TV series, you can only do a film and television city.

You can buy tickets for tourists to visit.

You can also let the crew come in to shoot.

but,

There is no need for such a project as a film and television city.

There are already enough film and television cities in China, and the competition is too great.

And it doesn't make much sense either.

On the whole, it is more cost-effective to set up a cultural derivative base.

The so-called cultural derivative base is the movie theme park.

Of course, there are still TV dramas.

Not just TV shows.

There are also music, animated movies, and TV animations, all of which must be available, but the proportion is not as large as that of movies.

Including hotels.

That's right, the hotels around the theme park were also bought by them.

Renovate and directly make it into a theme hotel,

did not say.

It's a direct copy of Disney's model.

no way.

Their model itself is the most advanced.

of course.

The establishment of a theme hotel next to the theme park was added by Lu Chen and the others.
Nothing to do with Disney.

Although the film and television city did not get the support of Lu Chen.But it is still possible to change the mode.

I can't handle the film and television city,

It is still possible to engage in themed hotels.

Thinking about it is really tricky.

For example, the name of the hotel is directly called "Su Zhai", the house where Mei Changsu lived.

"Star Your Apartment" is straight to the point.

Doesn't sound like much,
For fans of these dramas, it is quite meaningful to come here to play and stay in such a hotel.

the next day.

Lu Chen was free again.

This is the advantage of not making movies. Lu Chen can turn down many unnecessary things.

of course.

Lu Chen will not feel bored because he is too idle.

I really feel bored to take the baby.

I don't think so anymore.

Or go to other crews for a turn.

The five projects of Fengshen have all been completed, so there is no need for Lu Chen to go.

Now there are only two projects that need him to go.

The first is "Hurricane".

Two-thirds of the filming of "Hurricane" has now been completed, and Lu Chen estimated that it will be finished soon, and this drama is now very popular on the Internet.

no way.

Tang Lei's joining brought considerable popularity.

Properly before broadcasting the fire.

It is worth mentioning that.

This year's "Director Please Take Your Place" will start recording soon.

This made countless fans who like this show excited.

Compared with other programs of "Run" and "Extreme Challenge". "Director Please Take Your Place" also has a wave of crowds.

Compared to fans of other shows.

No kidding, the fans of "Director Please Take Your Place" are more sticky, because "Director Please Take Your Place" is a stage for selecting directors.

That's all.

No other entertainment program can compare.

Nowadays, many new directors in the entertainment industry come from this platform, and many directors who have come out of this program have already gained a firm foothold in the director circle.

Don't think about it,
These people are definitely the mainstay of Chinese-language movies and TV dramas in the future.

of course.

Lu Chen doesn't need to go to this show for the time being, it hasn't started yet after all.

Next.

Lu Chen went to the sets of "Shuimen Bridge" and "Changjin Lake".

Different from other crews.

The atmosphere here in Chen Hui was quite serious, every soldier was wearing the military uniform worn by his predecessors.

Always waiting to play.

That's right.

That's every fighter.

The group performers are basically fighters.

Seeing this scene, Lu Chen couldn't help being awed.

The scenes filmed today are big scenes.

The so-called big scene is the crowd tactics.

There are tens of thousands of people in group performances alone.

Big scenes are a must.

This kind of scene light looks magnificent and can restore some real scenes in a particularly real way.

Only in this way can the audience see a picture that is extremely close to reality when watching the movie.

Then intersperse the small details in the big scene.

This is a characteristic symbol of "Changjin Lake".

From blowing up the U.S. signal tower, to the polar bear regiment that finally encircled the U.S. military, the scene of Lei Gong carrying the marking bombs and sacrificing himself is deeply reflected.

(End of this chapter)