Huayu, my wife, I support myself

Although Lu Chen also wanted to shoot martial arts before.

The results are not bad, but basically useless for the entire industry,
After all, he couldn't guarantee how hot the results would be.

Secondly,

Again.

Wuxia has entered a period of weakness,

Now it's worse than the youth dramas on the bad street, Lu Chen also has to consider the market needs.

but.

Martial arts will be cool, but animated movies will not.

Lu Chen pondered,

In fact, martial arts movies can't be said to be cool, either.
In the past life,
Although martial arts-themed novels and TV dramas have gradually lost their popularity, the emergence of related domestic animations such as "Qin Shi Mingyue"

It shows that martial arts elements are still very popular,

This illustrates a truth,
That means martial arts are not dead,
It's just that it needs to be presented in a different way, and with a little more novelty and variables, it can become——

Ok.

Lu Chen was going to find some time,

Take the plot of Jin Yong Gulong's novel and adapt it into an animation,
Even animated movies can be made in the future,

It can be regarded as showing martial arts in another form, but this project is huge,
Lu Chen can't tell when the specific request will wait...

"I still have to watch Jiaxing Media for animated movies."

"That's right. Although the story of the animated films imported from the West is not bad, it always gives me a feeling that it is too fake. It seems that there are many shortcomings in the picture. Maybe this is a technical gap?"

"Jiaxing Media's animation film technology is the best."

"I heard that Jiaxing Media's "Despicable Me 2" also has an imax plus 3D effect.
Now this technique,
Many movies are using it, but Jiaxing Media seems to be doing the best, so I am still looking forward to it. "

"..."

indeed,

"Despicable Mom 2" made a 3D rendering,

If you use imax, it also has a certain effect.

However, the specific effect is definitely not as good as works such as "Avatar" and "Jurassic Park".

It's not that there's a technical gap.

But Lu Chen felt that it was unnecessary. Today's technology can already make animation movies look great.

There is no need to be so fancy to increase costs.

Simply put,
Compared with other movies with imax plus 3D effect,
They are definitely the best.

others' ones,
In fact, all with bragging from the ingredients,
In terms of real effects, it is almost not as good as "Despicable Me 2",
After all, I want to shoot imax plus 3D effect,
Compared with normal movies, the cost is not a concept,
So many movies also boast about their top-level effects and so on.

It's nothing more than a gimmick.

You won't find out until the audience enters the cinema,

Hey, is this imax?
Are you sure this 3D effect isn't kidding me?

Yes.

Some domestic films in the previous life were particularly good at playing tricks in this respect,

The few shots are indeed magnificent, and the 3D special effects are also very obvious.
It gives people a sense of grandeur, but throwing away those three or two shots, the audience will find that this movie is no different from ordinary 2D movies.

This is flickering.

I made a few shots of imax plus 3D,
under this banner,

Sell ​​some high-priced tickets,

The abacus can be said to jingle,

Of course there are more extreme than this,
some movies,

When shooting, there is only 2D version,
And its 3D effect film is only produced through technology in the later stage.
So the 3D effect is naturally not very good,
As for those 3D movies that are far behind those famous 3D movies in shooting technology, I won’t list them here.
This is also the reason why "Despicable Me 2" did not use 3D and other technical promotions.

Speaking of technology,
There is one thing I have to mention.

Today's light and shadow special effects technology.

In Lu Chen's view, it has far surpassed the movie magician in Lu Chen's memory,
That is Industrial Light and Magic Studios,

in the past.

you could put it that way,
without them,

Many films as we know them may not exist, or in such unexpected ways,
These films include Indiana Jones, Terminator 2, Jurassic Park, Forrest Gump, Jumanji, Pearl Harbor, Pirates of the Caribbean, Iron Man, "Transformers", "Harry Potter" and so on,
And every Pixar movie you've ever seen.

now,

Although light and shadow special effects have not fully replaced Industrial Light and Magic Studio,

But if it is more technical.

They are no worse than each other.

As for whether 2d animation movies will be replaced by 3d animation movies.

From Lu Chen's point of view.

will not.

Although so far,
There are more and more 3D animations, and people's requirements for animation are no longer just plots, but also special effects, appearance and plot content.

I have to say that the characters in the 3D animation are really good-looking.

The so-called 3D animation is three-dimensional animation,
It is not limited by time, space, place, conditions, objects,

Use various forms of expression to express complex and abstract program content, scientific principles, abstract concepts, etc. in concentrated, simplified, vivid, and vivid forms.

[-]D animation technology,
It is the simulation of real objects that makes it a useful tool.

Due to its accuracy, authenticity and operability, it is widely used in many fields such as medicine, education, military affairs, and entertainment;

In terms of film and television advertising production, this new technology can give people a refreshing feeling, so it has been welcomed by many customers.

[-]D animation can be used in the special effects production of advertisements and movies and TV series,
Such as explosions, smoke, rain, light effects, etc.,

And then there are the stunts.

For example, car crashes, deformations, unreal scenes or characters, advertising product displays, opening titles, etc.

3D animation really has many advantages,
But the strength of 2D animation should not be underestimated.

There is such a story.

"An employee of a computer company visited a computer trade fair,
He walked into a manufacturer's booth.

The manufacturer's 2D animation software did a good job, but the computer clerk asked the software maker seriously, "Your software is in 2D, isn't it? Why 3D if I can get it in 2D?"

In the eyes of others,
3D is higher than 2D,

After all, the special effects that 3D can bring are real and amazing.
And it is a new technology. In the eyes of most people, the new technology is definitely much better than the old technology, but in the field of animation, we can't look at it like this.

Actually, there are many answers to this question.

Like video and film,
There are far more 2D animations on the Web than 3D animations;

The richness of 2D animation is the legacy of 80 years of talented artists and talented cartoon characters.

By comparison, 3D animation has only been used by desktop computer users for about 10 years, unit animation has produced hundreds of feature films, and thousands of short films and long-form cartoons.

Yet there is only one full-length 3D animation and a handful of 3D shorts worth mentioning.

but,

Oddly enough, there are only a few professionally good software for 2D animation, but there are many for 3D.

Based on this,

In Lu Chen's opinion, 2D will not be replaced by 3D.

3D can show the reality,
or terribly unreal,

Can only rely on the scenes that exist in fantasy,
But 2D can also show aspects that 3D can't.

To give an example: Maybe everyone has more or less played the dress-up game-Nuan Nuan series.

The Nuan Nuan series has released four games so far.
Leaving aside the first two times,
The third and fourth times are the confrontation between 2D and 3D,
Although many people now play 3D Shining Nuan Nuan,

But 2D Love Nikki-Dress UP Queen still has many people online,

The 3D warmth allows us to experience the real feeling of wearing clothes,
But 2D warmth can show all kinds of complex and beautiful clothes, but 3D can't show clothes.

3D and 2D can be an inclusive mode, but 2G can’t, change to 3D,

3D does not work, change to 2D.

Why do you have to be better than anyone else?
A physics teacher in high school once said that she thinks there really are parallel spaces, maybe there is another planet next to one of our hairs, or at hand,
If you don't understand this, you can go to an anime "Super Beast Armed" a few years ago,
Its setting was very novel in the past few years,

So far, it's pretty novel.

In "Super Beast Armed Forces", the protagonist and his party gather from various parallel spaces.
You will see several people who look exactly like the protagonist group at the beginning,
The setting of "Super Beast Armed Forces" should be taken from the theory of parallel space. On other planets far, far away, there is a person who looks exactly like you, but due to the different birth environment and personality, the survival trajectory is also different. just different.

Why do you say what the teacher said?
Because in a sense, Lu Chen also thinks that the two-dimensional characters are real,
The characters we really liked,

They not only live in our hearts, or on paper,

He is flesh and blood,

Living in another space, and the life in that world, with a medium—anime,
unfold before our eyes.

The reality we think may be in another medium,
Similar to TV dramas, anime, novels, etc., appear in front of others, so what the author writes may be a living world.

An author once said,

It's not that he wants to create such a worldview, but because there is such a world,

It was created just to be in our world.

Maybe our favorite Xiong Da Xiong Er, Bald Qiang, Wu Geng and Tang San Xiao Wu, etc.,

They are all real,
It's just that we got to know them in the form of anime novels.

这样 说 ，
In fact, our Two-dimensional idols really exist, but we cannot see them because of the obstacles of time and space.

Also, to some extent.

Minions are real too.

As for the reason why "Despicable Me 2" didn't use 3D technology to promote it.

the reason is simple,
That is, Jiaxing Media's animation films no longer need to use this kind of gimmick to attract attention.

Regardless of the production lineup,
Or Lu Chen, the spiritual director—although Lu Chen is not the director in name of the film,
But he is the spiritual director.

Even Luo Zhen, who contributed the most, would admit this.

Simply put,
Lu Chen is a mascot,

But even if Lu Chen is a mascot,
The attraction to the audience is also huge,

So with all these gimmicks,
The propaganda effect can be achieved.

There is no need to emphasize the imax and 3d effects of this movie,

As long as Lu Chen speaks up, it will be fine.

Audiences who pursue this effect will naturally spend money on more expensive movie tickets.

This is Lu Chen's confidence.

Similarly, it is also Jiaxing Media's confidence.

On Miaoyan Movie, the pre-sale of movie tickets has been opened.
Almost at the moment the channel was opened,

Movie tickets in many theaters in prosperous areas are sold out, and in some less prosperous areas, there are always a few people who book tickets decisively in the front seven rows of golden seats in nearby theaters.

"Is the National Day file brought forward?"

Seeing this situation, Zeng Jia couldn't help feeling,

However, it is different from previous years.

This time they still have no opponents.

As for why there is no opponent, obviously,
The schedule of September [-]st is not so friendly to other animated films.

Few people choose this schedule?
Unless the competition for the National Day file will be very fierce, there is no need for them to raise the file.

Even if the National Day file competition is fierce,
They will not choose to mention September, and it is more likely to push it to the Spring Festival.

Because since 2014,
The Spring Festival film began to gather crowds,
Last year's Spring Festival file, 10 films were scheduled for the first day of the new year.

The final 8 films were released,
It even pushed the phenomenon of the Spring Festival stalls to a climax.

But also from last year,
For the first time, the box office hit of blockbuster movies caused by the gathering of Spring Festival stalls has been widely discussed.

Under such circumstances, most of the media, and even ordinary movie fans and netizens, will also sigh with emotion, "If I knew this earlier, why bother to do it in the first place".

As to why this happens,
To be precise, why does the phenomenon of gathering Spring Festival stalls continue?
Many filmmakers even knew they would lose money,
But still insist on "sticking to" the Spring Festival stalls.

Many industry media have also called on the film studios to "don't blindly believe in the Spring Festival file and cause the schedule to be too crowded" for many years in a row.
But in the end why still doesn't work?
After paying tuition again and again,

Why do most filmmakers still have a kind of "confident confidence" in the Spring Festival?
The reason is actually very simple.

The schedule capacity is large.

This is the reason why the Spring Festival stalls are the most box-office-dense schedules in the mainland movie market.
In recent years, it has become a rigid demand.

In addition,

The ticket price of the Spring Festival stalls is higher than that of the ordinary ones.
It will also have a stable increase of at least 10%, which also means that under the same number of viewers, the film's box office during the Spring Festival will be higher.

Of course, the Spring Festival stalls are not so easy to enter, and the biggest threshold is the publicity fee.

First of all,

In addition to cartoons,
If you really want to get an effective film schedule and a matching attendance rate on the first day of the new year, the starting price of the publicity fee for entering the Spring Festival stalls is 1 million.

And if you want to have more than 20% of the film schedule or have a box office expectation of 20 billion+,
A publicity fee of 2 million+ is essential.

And this also means that even if a film with a cost of only 5000 million yuan enters the Spring Festival file and wants to make a profit at the box office, it must reach at least 5 million+ box office to really pay back.
In the current era where the cost of head movies is 2 million, 3 million, and the highest can reach 5 million, 6 million,

To make a profit at the box office,

It must reach at least 10 billion + box office.

In the same way, the same is true for National Day files.

It’s just that compared to the Spring Festival file, it’s a little bit weaker, (end of this chapter)