Huayu, my wife, I support myself

In summary it is.

When it comes to business, Jiaxing Media is not bad either.

The reality was just as he imagined.

They have established countless peripheral sales points in this paradise.

As long as you want to buy,
There is no peripheral that cannot be bought.
Posters, toys, models, figures and even themed phone cases, etc.

This can be seen from the reactions of tourists around.

The tourists around were amazed from time to time.

Even if Lu Chen is far away,

You can also hear various sounds,
This gave him a rare look of pride on his face. The reporter captured this moment and seemed to be able to feel the pride in his heart at this moment——

"It's so cool! It's so exciting!"

“It’s simply a blast to any so-called amusement park in the country, okay?
Just like the roller coaster in front,
It’s also a roller coaster,

The roller coaster at Jiaxing Media Park actually involves a huge closed dinosaur mouth.
Being at high altitude is very exciting.

Suddenly we rushed into the dinosaur's mouth, which was just open. The feeling in the darkness was simply numb! "

“The theme of the carousel turned out to be Despicable Me.”

"Can anyone tell me whether this Xiaoba is real or fake? It can even move back and forth and make sounds. Jiaxing Media must have spent a lot of money on such a lifelike robot dog. It is really troublesome."

"If you experience it slowly, you will definitely have more fun in one day, so I decided,

Spending three days here to have fun, who makes me a fan of Jiaxing Media’s movies?
It’s impossible to miss a place like this…”

“It’s so creative here!”

The discussions around him were not only heard by Lu Chen, but also by the reporters following Lu Chen.

So a reporter recorded in the manuscript: “The tourists all made a sound of exclamation.

They were looking at everything in Jiaxing Park with the same eyes they had when they walked into Disneyland.

I only see this look the other day when Disney comes in.

It was as if they had discovered a whole new world. "

"This is the animation area."

Lu Chen didn't know what the reporter was writing with his head down.

But he could guess it.

Since we hope that these reporters can help us promote ourselves,

He definitely has to do a good job as a tour guide.

Not just him.

Many senior executives from Jiaxing Media are here today.

Not just at the top.

All the unemployed artists from Jiaxing Media also came.

their task today.

Just a part-time tour guide.

The first image that comes to mind when entering Jiaxing Paradise is the Kung Fu Panda.

This proposal can be said to be the fastest to pass.

no way.

After all, this dumpling is a national treasure.

In front of this guy, let alone Lu Chen and his gang,
Even Disney's Iron Man and Spider-Man are overshadowed by it.

No kidding!

Pandas are really cute all over the world.

Lu Chen and the others are currently talking with the Giant Panda Breeding Foundation.

I hope we can bring two national treasures together!

Ok,
That's right.

Lu Chen and the others are also planning to open a zoo inside.

In the original world, Lu Chen knew that many big brands were adopting pandas.

Adopt a national treasure.

Of course Lu Chen also had this idea,
Adopt two to help them advertise.

Let's say that.

Even in the online world where flowers are becoming more and more charming,

The giant panda can easily control netizens with just a few emoticons.

Some netizens even went to the dedicated Panda channel to watch the live broadcast.

And there are quite a few.

Their seriousness is as much as their love for the game.

Round milk dumpling shape,
Cute “dark circles” of your own,
Coupled with the background of “all the people love pandas”,

Let the giant panda not only be popular among the people, but also
It has become popular in the industry and has become a favorite partner of many brands.

Lu Chen and the others are not the first ones to cooperate with pandas.
Many brands are already eyeing them.

According to these brands,
It is most cost-effective to ask Panda to represent you.
There are risks in hiring celebrities!

There's no risk at all in inviting these dumplings.

This is the truth.

but!

Although there are such signs, it seems that everyone has not yet found the right bonding point.
now,

Common forms of cooperation between brands and IP include but are not limited to product co-branding, title sponsorship, content co-creation...

In Lu Chen's opinion.

The giant panda, which is cute and healing and possesses Chinese cultural heritage,
It is difficult to show complete charm through a single marketing link.

First, it cannot form a deep bond with the brand itself, which can be described as "ineffective cooperation";
Secondly, it cannot be different from the cookie-cutter Panda campaign.

Not very good at attracting consumers.

Therefore, for brands,

How to find innovation points,
Effectively combining the giant panda with the brand and presenting it in a fun and relaxed manner to attract consumers from different circles has become a major problem at the moment.

Of course Lu Chen didn't have to worry about this.

Oreo from the original world set an example for him.

The other party uses "panda" as a super cultural symbol for marketing in different dimensions.

Through product renewal and upgrading, diversified content output and precise media drainage, marketing content, scenarios and links are opened up, bringing consumers a new brand experience while demonstrating their "love to play" and "playability" The brand characteristics of "knowing how to play" also make its spiritual concept of "playing together" more deeply rooted in the hearts of the people.

Recently, "scalable marketing" has been achieved by finding the right IP that is highly relevant and highly relevant.

Then they found the panda.

As for why panda?

From the appearance point of view,

Their products have a strong connection with the panda itself. The colors are all black and white, and the round image is very cute. The close fit of the black and white biscuits can also be related to the clingy personality of the panda.

So, why two?
As you can see from their names, these are two related giant pandas.

In fact,
The Oreo brand itself is a brand that attaches great importance to parent-child and family relationships.
This time I adopted two blood-related pandas.

It can strengthen Oreo’s emphasis on the closeness of parent-child relationship.

And the beautiful vision of hoping that the panda babies will grow up with loving companionship.

In addition,

There was a lot of thought behind their adoption.

First, it is based on the cultural level.

As a super symbol of Chinese culture, the panda is a unique Chinese style IP. Combined with the panda, it can better empower the brand's cultural genes.

As a foreign-funded enterprise, Oreo’s cooperation with the panda, one of China’s business cards, can also become a hot topic and very eye-catching.

Second, it is based on traffic topics.

The popularity of pandas is getting higher every year.

Whether it is out-of-stock hand-made dolls or emoticons, it can prove the huge traffic potential of giant pandas.

at this point,
This can guarantee the communication effect.

Third, based on social impact.

Adoption filled with love and kindness can convey the values ​​of protecting animals and loving nature. While exuding positive energy of the brand, it can also guide more people to care for animals and help improve the brand's favorability.

Sharp-eyed friends should have noticed,
Pandas also have many faces: there are Pa Pa Bears who like to lie down, there are calligraphers and painters in the bear world who are full of artistic talents, and there are Buddhist bear masters who are obsessed with meditation...

If Lu Chen remembers correctly.

Oreo cookies take advantage of that a bit too.

They performed it through the different expressions of the cake pattern,
The lively image of the national treasure’s cute protagonist is vividly reflected,
It also shows the creative character of the giant panda, and the harmonious integration of various traditional Chinese cultures in the cake pattern, such as chess, calligraphy, meditation, etc., injects a strong cultural temperament into the cookies.

In the eyes of many people.

Each pie pattern picture is actually a mirror of contemporary young people, conveying their pursuit of freedom in life: Pa Pa Pa Bear's "lying flat" state shows a relaxed and leisurely life; Game Bear's "General" state, It reflects the aggressive personality; the artistic bear's painting state can show the side of loving life and actively creating... In addition to playing tricks on the cake pattern, they also launched a blind box roll film.

In addition to saying interactive lines such as "Take you out on the street" and "Tease you", the panda can also speak some representative dialects of Chengdu, such as "Bashi", "Xiongqi", etc.

On the one hand, it can attract the attention of young people and quickly shorten the distance between brands and consumers.

On the other hand, the history and origins of the hometown of giant pandas were also displayed.

Say without hesitation.

It can be said that they have taken product renewal to the extreme. It is not just a simple image integration.

But to capture the "cute" characteristics of pandas,
Through the divergence of form, scene and personality, the brand new products are given new vitality.

Closer to home.

"Where is there?"

Suddenly, a reporter noticed an area covered with cloth.

It is worth mentioning that this area occupies a large area, but it is also extremely mysterious, which kept reporters guessing. Lu Chen looked at that place, his eyes flashed, and he showed a mysterious smile: "That's the Fengshen District. It has not been developed yet, but it will probably be officially launched after the first part of "Fengshen" is released."

The reporter's eyes flashed.

It turns out that this is a gods-themed place.

But look at this area,
It's too exaggerated.

The "Nirvana in Fire" theme place in front only covers an area of ​​less than [-] square meters.
It's like this God-themed field. It can be described as vast.

The entire Jiaxing Paradise,

Basically nothing can compete with it, not even the big dinosaurs.

Is Lu Chen so confident in this project?

Some reporters were lost in thought.

Lu Chen pointed to another place to be developed in the East Film: "That is the area for the four major classics. Now that the Journey to the West and Romance of the Three Kingdoms areas have been developed, some scenes in our "Romance of the Three Kingdoms" are located here. Filming, this is another use of the park, it can provide some crews with filming here..."

Lu Chen introduced in an orderly manner.

for the next few hours,

Lu Chen kept taking reporters around,
Finally, the reporter was invited to have a meal in the canteen of the park: "The food in the park is very expensive, and this is the same in all major scenic spots across the country.
We have nothing to avoid,
But unlike many tourist attractions,
The food we have here
Expensive, of course there is a reason why it is expensive.
Because it tastes better,

The chef we hired was very high quality.
For example, this is something similar to braised pork, which is a typical Subang dish. People in Suzhou call it cherry meat. It is tender and sweet, and it seems to melt in your mouth instantly..."

After a good interview, Lu Chen almost turned it into a gourmet introduction.

However, after the reporters tasted it,

He couldn't help but show a satisfied expression,
I can tell.

They still recognized Lu Chen's introduction.

It can be said.

In the cafeteria, Lu Chen and the others gathered almost all the famous chefs from the eight major cuisines.

Tourists from all over the country come here.

Everyone can eat food from their hometown.

Don't worry about taste.

To put it bluntly, their restaurant is much more conscientious than other attractions.
After all, the characteristics of most domestic tourist attractions’ meals are:

They are all expensive and taste bad.
Lu Chen remembered it very clearly.

When their family went on a trip before, they ate several meals that they might not even bother to use chopsticks on!
"Then everyone eats first."

After Lu Chen greeted him, he went to deal with the matter.

He doesn't have time to hang out with reporters anymore.

Under the protection of several bodyguards and assistants,

He started to go to the paradise office,

As a result, there was a lot of pushing and shoving along the way.
no way.

There are so many people in the paradise.

After they saw Lu Chen,

You have to sit in the back row to play and other things.

this moment.

Even if the national treasure comes, it will be useless.

This is the truth.

To a certain extent, Lu Chen indeed cherished it more than the national treasure.

therefore.

Countless tourists gathered around them frantically, taking photos in various ways.

So much so that the bodyguards were frightened,
It almost didn’t stop the excited tourists.

"Everyone be quiet."

see this scene.

Lu Chen was also stunned for a moment, and then he came to his senses.

This kind of thing is no joke.

It must be stopped immediately.

then.

He immediately picked up the loudspeaker handed over by the assistant and shouted loudly: "Be safe, be safe, be safe... Playing is a happy thing, but don't be so excited...

Also, I can take a shot.

But don't touch me, okay...! "

That's right, Lu Chen was taken advantage of.

Hearing Lu Chen's words.

There was laughter.

Many people extended their hands to Lu Chen.
The purpose is simple.

Just to touch Lu Chen.

Lu Chen couldn't help but feel speechless.

Just touch him, why touch his butt?
Did he think it was fake when he saw news like this on the Internet before?
I didn't expect that one day it would actually happen to me.

moment,

Lu Chen couldn't help but feel a chill.

He doesn't have that hobby.

However, it was too late to think about anything else at this time.

We must quickly maintain order: "If any of you get lost, many of our turning points are actually equipped with simple maps. Follow the direction of the map to get to where you want to go. As for driving, don't even think about it. Because there are really too many people.”

I originally had a car.

But if there are too many tourists, the car cannot be used.

It was hard to calm down the emotions of this group of tourists.
Lu Chen didn't even think about it.

Just run away,
As a result, we soon met another pair of people.
Among this group of people,

There was a girl wearing a hat leading the way and saying something behind her.
When he saw Lu Chen, his eyes immediately straightened.

Among the people behind her, some couldn't help shouting:
"Director Lu!"

"It's Director Lu!"

"It's really him!"

"Sister Feng, come up and say hello!"

See this lineup.

Lu Chen almost wanted to turn around and run away again.

But he was afraid that these people would follow behind him.
That way it will be more fun,
So I could only greet him normally.
approached,
Only then did he discover the girl leading the way.

He seemed to be an anchor, and the camera nearby was filming him.

"Is it live?"

Lu Chen asked.

The girl nodded immediately, her voice a little incoherent: "Yes, Director Lu, can you sign your name for me..."

"no problem."

As he said that, Lu Chen took out his pen and was about to sign something for the other party.

who knows.

The other party turned around directly.

Let him sign it on his back!

Lu Chen was not polite and signed directly on the other party's white sweater.

"Thank you Director Lu!"

"You're welcome." (End of chapter)