Siheyuan starts from the stationmaster

Chapter 177 Fairs

Chen Jianghe tried his best to replace the equipment with new ones, and put all his net worth on it.Fortunately, the market did not fail him.After the equipment was replaced, the socks became very popular in the market, and the profit of the factory also doubled.

It is precisely because of Chen Jianghe's keen business sense and crisis awareness that he led the factory to seize market opportunities and reap huge economic benefits. These are all things that happened later in the TV series.

Bai Zirui was now fortunate to participate in it, and he said with a smile: "Jianghe, Yuzhu, after you took over the socks factory, you used your contacts to open up sales, help the factory come back to life, and the benefits have been very good, there is no doubt about it.

But when you took over the socks factory a year ago, you proposed to produce glass socks. A year later, your factory is still producing glass socks. After the reform and opening up, foreign products entered the country, and Chinese people have more choices.

People in Shanghai no longer wear glass socks, but you have not noticed the market changes. This is very scary. Shanghai is the vane of the national market. Shanghai people don’t wear glass socks now, and then the whole country will stop wearing glass socks. , where will your factory go then? "

Chen Jianghe and Luo Yuzhu were ashamed when they heard Bai Zirui's words. Bai Zirui glanced at the two of them and said warmly: "We need to change our thinking and become a wise person. A wise person should focus on the future and pursue sustainable development." state of ascension.

Only by constantly updating and iterating and breaking through ourselves can we climb higher and go further on the road of life.

The reform and opening up has opened up an unprecedented broad space for the development of the domestic market. Consumer demand is strong, purchases and sales are active, and total consumption continues to expand.Fundamental changes have taken place in the market supply and demand pattern, and the overall supply is in a state of ample supply, with abundant varieties and sufficient quantities of various commodities, and the era of commodity shortage and "unified purchase and unified marketing" supply of vouchers and ticket purchases will be gone forever.

With the integration of the country and the world, Chinese people have begun to be influenced by consumption fashion and culture, and people's consumption has begun to tend to be individualized, diversified, and heterogeneous, so we must pay close attention to the unpredictable market changes.

Fortunately, now is the period of transition from a planned economy to a market economy, and the impact on your factory is not too great. Now that we have found a problem, we must correct the problem in time and make up for it before it is too late.

The Shanghai trade fair this time is an opportunity. Commodity fairs have played an important role in dredging commodity circulation channels and reducing circulation links.Expand the business autonomy of enterprises at the exhibition, provide a platform for industrial enterprises to sell their own products, jump out of the original designated supply area of ​​the commercial sector, and realize cross-exhibition and sales between regions, urban and rural areas, and industries;

Find an effective way for industrial and commercial departments to solve the backlog of goods caused by poor channels, clear inventory, and accelerate product sales; meet production and sales, combine business and industry, and reduce circulation links, which is to solve the disconnection between supply, production, and sales.

Especially this year, the state officially proposed to change the commodity circulation system to the "three more and one less" model, implementing multiple economic components, multiple business models, and multiple circulation channels to reduce circulation links.

The rise of expositions is mainly due to the needs of the commodity economy and the dissemination of science and technology. Scientific and technological inventions, the dissemination of civilization, and the circulation of commodities are all the themes that the organizers of expositions care about. "

He paused here, and Xiao Jiang brought him a cup of tea to moisten his throat with a wink.After he finished drinking the tea, Chen Jianghe asked, "Brother Bai, what should we do at this fair?"

Bai Zirui said loudly: "First of all, we must clarify our goal of participating in the fair. Every company participates in the fair with certain goals, such as to develop new markets and find new customers; to launch new products and Services; are for researching the local market, etc.

Enterprises can set multiple goals at the same time, but there must be a main goal, so that they can formulate specific plans in a targeted manner, and only have the distinction between primary and secondary in work.

If you want to achieve a good exhibition effect, you must first understand the characteristics of the exhibition. There is a difference between the exhibition and other marketing methods. It is a marketing activity that makes full use of all the senses of the human body. The products displayed at the exhibition , will allow people to have the most comprehensive and profound cognition. "

Chen Jianghe replied: "Brother Bai, this time Shanghai is holding an exhibition of imported light industrial commodities."

Bai Zirui immediately recalled in his mind that he had seen the exhibition of imported light industrial commodities held in Shanghai this time, and remembered that there were imported cameras, binoculars, pianos, clocks, umbrellas, and motorcycles at the exhibition. Cars, Fuji rapid printing systems, jacquard stocking machines, dough kneading machines, indoor chandeliers, Taiwanese product booths, electric fans, etc. These light industrial commodities are closely related to people's daily life.

Thinking of this, he said, "Jianghe, since our factory produces socks, let's see the difference between imported socks and our socks at the exhibition, or directly look at the jacquard machines they use to produce socks. Advanced jacquard machines can be considered. Buy a few and we'll make the same socks."

After hearing Bai Zirui's words, Chen Jianghe nodded and said, "Brother Bai, we will listen to you. In addition to selling socks at the fair tomorrow, we will take a good look at the technology of imported jacquard machines on the spot."

The next day, the four of them got up early and rushed to Shanghai Shiliupu Passenger Terminal Building, where the exhibition was held, after several leaders had given speeches.Just finished the opening ceremony of the fair.

After the opening ceremony, the four of them went straight to the exhibition site and came to the booth that Chen Jianghe and the others had set up yesterday.Chen Jianghe and his Puxi state-owned hosiery factory were given a small booth by the organizer because of their small scale and little reputation.

Because people in the country just reformed and opened up are not familiar with these things, and they don’t know how to arrange the booths of trade fairs. It is to lay a piece of red cloth on the booth, and put the products of your own on the red cloth, and you are done.

The booths deployed by Chen Jianghe, Luo Yuzhu and the others were also the same. At most, the name of the Puxi State-owned Socks Factory was printed on the booths. The booth has been empty.

The four discussed the situation and left Luo Yuzhu to take care of the booth, while Bai Zirui and Chen Jianghe took Xiao Jiang to stroll around the exhibition site.

The dazzling array of imported light industrial goods in the venue is dazzling and dizzying; the shouts of manufacturers to attract customers are endless; the scene is full of excitement.

The three of them walked past a booth surrounded by many people who were selling machines. There were two people standing beside the machine. One was a middle-aged man in his 40s, wearing a pair of gold-rimmed glasses and dressed in a suit and leather shoes. But she was a very trendy young girl.


　I am very grateful to: An Yike, <"横极◎鎻ai, maae1218, Feng Qing'er, the four big guys for their precious monthly ticket support!

　　
　
(End of this chapter)