Siheyuan starts from the stationmaster

Chapter 275 Reaction of the Parties
The follow-up works launched by Sega did not sell well, far inferior to Namco's imitation "Little Bee".Sega's original arcade dominance was also shaken by the sudden rise of Taito.It is precisely because of this that David Rosen has the opportunity to buy back the shares he sold from the major shareholders who are not optimistic about the future development of Sega.

David Rosen resumed his position as the leader of Sega, and soon launched two new games "headon" and "Monaco Racing". The response of the two new arcade machines was good, which saved a lot of momentum for Sega.

This is not enough for David Rosen. He wants to re-establish Sega's monopoly in the arcade industry.Therefore, at this Western Electronics Show, he brought a new game developed by the company, which is "Zaxxon" (three-dimensional fighter) that he has high hopes for.

"Zaxxon" (three-dimensional fighter) is a third-person shooting game. Players need to drive a spaceship through the space fortress while shooting at enemies and try to get as high a score as possible. In the end, players have to duel with an evil robot named Zaxxon. Only by defeating it can the universe return to peace.

This setting, which seems to have reached the scum now, was extremely novel at the time.The most interesting thing is that although the entire game screen is not the same as the 3D imagined by the players, it still looks three-dimensional!In addition to being able to control and move the aircraft back and forth, players can also stretch the aircraft over the high walls that block the flight. Such an experience is a first for players.

David Rosen and Hayao Nakayama, who came here specially from Japan, were full of expectations for the new game developed by the company.Because the results of Sega’s engineers’ own evaluations and invitations to players to try it were very good, and they are ready to rely on them to prove the strength of Sega to all arcade players.

However, at the Western Electronics Show in San Francisco, the situation of the game was quite unexpected. Players accustomed to 2D game screens had difficulty adapting to the operation direction at an oblique angle of 45 degrees. The rich information contained in the three-dimensional scene made it difficult to concentrate. Either to avoid the bullet hitting the high wall, or to pass through the high wall and be knocked down by the bullet.

This high difficulty makes many people think that only pilots can operate normally, and the reputation of the game has gradually become mixed.

As the saying goes, people are more popular than others, so if you compare goods, you have to throw them away.Not long after the exhibition started, the number of people gathered at Sega's booth next door has been increasing, but Sega's exhibition hall is deserted.

David Rosen found that several American street machine agents he knew appeared at the booth next to him.So he and Hayao Nakayama went to the booth next door to check the situation.The moment David Rosen saw the game screen of "Tank Battle", his heart was half cold.

What caught David Rosen's eyes was a real full-screen shooting game, not a simple shooting game like Space Invaders that can only move left and right at the bottom of the screen.The picture of this game called "tankbattalion" is very delicate, compared with the rough and poor quality of the arcade game "Zaxxon" (three-dimensional fighter) developed by our company.

In this game, players control a tank to destroy enemy tanks and defend their own bald eagle statue from being breached.David Rosen stood quietly and watched for more than ten minutes. Whether it is the picture, sound, or the control and playability of the game, the new game launched by this unknown company has completely exploded. "Zaxxon" (three-dimensional fighter).

David Rosen came to this conclusion, which made him very shocked and frustrated. The scene of "Space Invaders" crushing the entire market appeared in his mind again, which made him a little scared.We must do everything possible to prevent the next Taidong from appearing.

David Rosen asked Nakayama Hayao to find out the details of this new small Japanese company.David Rosen saw Hayao Nakayama coming back from the booth next door, and he couldn't wait to ask: "Have you talked to the other party? Can you obtain the authorization of two games from their company?"

Hayao Zhongshan said with a gloomy face: "I haven't seen the boss of their company, and the person in charge of the booth has clearly rejected us!"

David Rosen asked curiously: "When did this Japanese company come out? Haven't you heard of this company in Japanese country?"

Hayao Zhongshan replied: "They are not Japanese, but a Xiangjiang company!"

David Rosen said in surprise: "What did you say? They are Xiangjiang Game Company?"

He always thought that group of black-haired, yellow-skinned Asians were Japanese.Are there game companies in other Asian countries?While the two bosses of Sega were in a bad mood, the other one was not in a good mood either.

Raymond Casal is the new CEO of Atari. Unlike Sega, which focuses on the arcade market, Atari's core business is home video game consoles.Like Sega, Atari had a management change.

Atari founder Nolan Bushnell sold the company to Warner for $1976 million in 2600.The conflict between Bushnell and Warner became increasingly acute, and Warner's board of directors finally made up their minds to kick Bushnell out of Atari and appointed Raymond Cassar to take over the job of CEO.

Whether a video game console can sell well depends not only on whether its own design meets the requirements of players, but also whether there are many supporting game cartridges and whether it is fun or not.Compared with the two Sega bosses who cared about "Tank Wars", Raymond Casal took a fancy to another game-Great Wall Cube.

Raymond Casal does not think that the game "Tank War" is bad, on the contrary, he thinks that "Tank War" is a game that can be called a classic, but for Atari's home video game console platform, The Great Wall cube is more suitable.

This is a good game with simple graphics but can make people forget the time unconsciously.More importantly, Raymond Casal, with his precise eye honed in the video game industry, was keenly aware of another detail.

The Great Wall of Cubes is not an attractive game that relies on fighting and shooting to make boys' adrenaline soar.This game isn't just for the console's biggest fanbase - boys, it's equally appealing to girls.

According to the conclusion of Atari market research, the proportion of parents who buy video game consoles as gifts to their sons is far more than that of daughters.If the Great Wall of Cubes, a fun unisex game, can be ported to the Atari 2600, will countless American girls fall in love with Atari's game console?

When Raymond Casal thought of this possibility, his heart was full of excitement. He approached the person in charge of the showroom of Dingtian Technology Company with great interest, and wanted to discuss the authorization of these two games, but he was poured cold water.

Bai Zirui rejected him without hesitation. How could Bai Zirui authorize the Great Wall Cube game to Atari, the biggest competitor? , computer, mobile phone, pda, it can be found anywhere.

(End of this chapter)