Siheyuan starts from the stationmaster

The Walkman produced by Dingtian Electric Co., Ltd. is not very complicated. Only 3 buttons and a switch are reserved, which are respectively pause and restore, play button and back button, and a recording adjustment switch. In order to save costs, no audio is embedded. Play with external headphones.

As a result, the size of the Walkman becomes smaller, less than 15 centimeters in length, 8 centimeters in width, and 2.5 centimeters in thickness. The reduced area makes the function single, only playing and recording functions.The present company management executives saw the exquisite Walkman produced, and they were full of confidence in the Walkman market.

Bai Zirui put down the Walkman and said, "It's been a long time for everyone. The Walkman has been successfully developed, and the next step is mass production. General Manager Peng needs to follow up."

Peng Feng replied: "Please rest assured, Bai Sheng, I will definitely not disappoint your expectations."

John Chambers said: "Boss, it is impossible for our Walkman products to be launched without publicity. We need to advertise on major TV stations and find a young and beautiful actress to endorse our Walkman products."

Bai Zirui said: "John, you arrange someone to be in charge of the marketing plan for the launch of the Walkman, and ask Liyun Deng to be the spokesperson for the Walkman."

Deng Liyun is a famous pop music singer in Wanwan. In the 20s and 70s, she was one of the representative Japanese female singers and an influential music figure on both sides of the Taiwan Strait and in other parts of Asia.

In the early 80s, he was invited to hold concerts in Lincoln Center, Los Angeles Music Center, Caesars Palace in Las Vegas and other places.Elected as one of the "World's Seven Greatest Female Singers" and "The World's Top Ten Most Popular Female Singers" by Time Magazine, the only Asian singer who has won both honors at the same time.

In January 1982, Deng Liyun held 1 solo concerts at Queen Elizabeth Stadium in Hong Kong. She was the first Chinese female singer to hold a concert here. The concert invested 5 million Hong Kong dollars, and the first concert proceeds were used for charity donations. Bai Zirui accompanied Xu Jingli and Yang Xue to her concert.

Teresa Teng has just returned to Wanwan after her concert tour in Southeast Asia and is taking a break.When she got home, the phone rang, and after answering the phone, the voice of her manager Guan Weihua came.

After Chang Junhua saw Deng Liyun's intoxicated expression, he knew that the company's Walkman product would definitely become a product that her fans wanted to buy, and this was a successful step.

Guan Weihua replied: "Dingtian Company didn't ask for anything else, it just asked you to go to Xiangjiang to shoot a promotional video for a new product. I've already booked you the next flight to Xiangjiang, so you shouldn't blame me! After all, the endorsement of such a big company is not available to ordinary people."

Chang Junhua's assistant took out the Walkman that was specially produced and ready to be used in commercial shooting.Looking at the smooth and exquisite Walkman, Deng Liyun immediately fell in love with this technological product.

Deng Liyun asked: "Weihua, Dingtian Company wants me to be the spokesperson, do you have any requirements?"

Sign a contract with your company for five years, $20 in the first year, $40 in the second year, $60 in the third year, $80 in the fourth year, and $5 million in the fifth year. "

Chang Junhua said: "Ms. Deng, as long as you like it! When you become the spokesperson of our company, the company will give you a few limited edition Walkmans. Let's talk about Ms. Deng's endorsement fee next."

Chang Junhua said: "Ms. Deng, hello! I am Chang Junhuayue, vice president of operations of Dingtian Company. Our company would like to invite Ms. Deng to be the image spokesperson for our company's new product, and shoot 2-3 sets of advertisements for this new product." piece."

Deng Liyun was stunned after hearing Guan Weihua's words. She was no stranger to Dingtian Company. The two games developed by Dingtian Company were very popular all over the world. She bought the handheld game console Gameboy of Dingtian Company. I play Great Wall Cubes to relieve stress.

Chang Junhua said confidently: "Please rest assured, Ms. Deng, our company's products have strict quality requirements, so naturally there is no problem.

Guan Weihua said: "Our Radisson is an international superstar popular in Japan and Southeast Asia, and is also very popular in the beautiful country. The appearance fee of a concert is 10 US dollars.

It is our company's secret that new products have not been launched yet. Please sign the non-disclosure agreement before you can see the products.Our company's products will only invite one spokesperson in the next five years, so we will sign a five-year endorsement contract with Ms. Deng. "

It was not the first time that Deng Liyun and Guan Weihua discussed the endorsement contract. They naturally knew the confidentiality process required by the company. After the two signed the confidentiality agreement brought by Chang Junhua.

Guan Weihua happily said on the phone: "Liyun, I have good news for you. Xiangjiang Dingtian Company has asked you to be the spokesperson for a new product. You will become the image spokesperson for the new product that Dingtian Company will release soon."

Guan Weihua said: "Mr. Chang, the endorsement of our Radisson is very popular. The endorsement must not only have a good product, but also have a price that is in line with Radisson's identity."

Deng Liyun replied: "Mr. Chang, your company's Walkman is of very good quality and the sound quality is clear. Compared with your company's products, the Walkman products produced by other companies are completely different."

John Chambers returned to the office and asked his secretary to look for some information about Teresa Teng. After reading it, he felt that Boss had a good eye, with a tall and straight figure, a slender neck, an elegant, dignified, gentle and sweet image, which fit the Walkman very well. endorsement.

Chang Junhua waited patiently for Deng Liyun to finish listening to a song, and he asked with a smile: "Miss Deng, what do you think of this product of our company?"

Chang Junhua contacted Deng Liyun's agent Guan Weihua through his relationship, and asked Deng Liyun to come to Xiangjiang for an interview to discuss the specific Walkman endorsement matters.As agreed, Chang Junhua came to a coffee shop in Central Plaza to meet Deng Liyun and Guan Weihua.

Deng Liyun said: "Let me pack up, let's go to Xiangjiang immediately."

Chang Junhua introduced the function of the Walkman to her, and she put on the earphones and turned on the Walkman to listen to it. Her clear singing "Sweet Honey" came from her ears, making Deng Liyun intoxicated by her singing, closing her eyes and listening to the song carefully .

John Chambers recruited Chang Junhua, the vice president of operations in charge of the planning department and sales department, and handed Bai Zirui the decision to invite Deng Liyun to be the spokesperson for the Walkman.

Guan Weihua didn't open his mouth like a lion. Lily Tang's performance at the Beautiful Country concert this year was paid 10 US dollars, and the endorsement was just a few commercials.

Chang Junhua has also investigated Deng Liyun's performance salary, nodded in agreement and said: "No problem! We can sign the contract now."

Guan Weihua was ready to bargain, and it was useless to say a word. The other party readily agreed. This was the shortest negotiation time in her many years of work.

Chang Junhua agreed so readily because Deng Liyun was the spokesperson appointed by the chairman. If the cooperation was not reached due to his own reasons, it would be difficult to guarantee that he would not have shoes to wear in the future. Bai Zirui approved a budget of 300 million US dollars for the filming and promotion of the endorsement advertisement.

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