Movie: Get Alpha Dog at the start

Chapter 401 Passive Hunger Marketing (Ask for a Monthly Pass!!!)
"Yo, Haojun, what are you doing?"

On this day, Chen Yangzhe returned to Zhengxinzhai from Shunyang Group. As soon as he entered the study, he saw a boxy thing on the original desk. His grandson was with a worker wearing a Samsung communication suit. Playing with this thing.

Seeing Chen Yangzhe, the worker immediately jumped up from his chair, looking at a loss, while Qin Hao poked his head out from behind the computer screen and smiled at Chen Yangzhe.

"Grandpa, I'll give you a gift, see if you like it."

Chen Yangzhe shook his head, looking disinterested: "Isn't it just a computer, it's not like I haven't seen Grandpa before."

"Grandpa, this is not an ordinary computer, it uses Intel's latest generation Pentium CPU586"

The fundamental reason why Qin Hao is so interested in this CPU is not that the performance of this CPU itself is so powerful, but that he is very clear that the "Pentium" processor has ushered in a new era, and an era belonging to the Internet is about to come. advent.

"Grandpa, do you know? In the near future, we can put aside the phone and communicate with strangers on the other side of the ocean in real time. We no longer need fax machines, and we can bargain with European and American merchants just by sending emails. At the same time, we You can also put Sunyang and Samsung products on it for display, so that consumers all over the world can see our products!"

Seeing his grandson's smooth talk, Chen Yangzhe said unconvinced: "Don't think your grandpa and I are old antiques, Internet, grandpa knows."

After the workers who installed the network left, Chen Yangzhe said to Qin Hao: "You kid told me so much, what exactly do you want to do, just tell me."

Qin Hao said solemnly: "Grandpa, your original decision was correct. The semiconductor industry is about to usher in explosive growth. It's time for us to expand the production scale!"

After getting along for so many years, Chen Yangzhe also understands his grandson's character. On such a big matter, his grandson will not joke.

Shunyang Semiconductor, it took a total of 6 years from the initial serious loss to the later slight profit for so many years, and in these six years, other businesses of Shunyang Group have achieved at least tenfold growth, which is also As a result, the shareholders complained about him. A project lasted for six years, and so much money was invested, but they just didn't lose money. For capitalists, it was simply a blood loss.

If it can really do what the grandson said, even if Shunyang Semiconductor has completely turned around, Chen Yangzhe can still show the anger that he has been holding back for many years, and make those guys who make jokes about him look away wide-eyed. Look, what is Chen Yangzhe's vision like!
However, after getting excited, Chen Yangzhe felt something was wrong again. His grandson had never directly intervened in the business of Shunyang Group before, so how could he be so interested this time?
"Is your kid thinking of something bad?"

Qin Hao chuckled, and accompanied the smiling face: "Look at what you said, what bad idea can I have, that is, I plan to split the business of Samsung Group, set up a subsidiary of Samsung Electronics, and integrate the mobile phone with the newly developed computer. Pack the business together."

Chen Yangzhe couldn't help laughing and scolding: "You said you didn't make a bad idea, but you are making structural adjustments. You just casually mentioned such a big thing, and you want grandpa to agree?"

"Why did you just say it casually, isn't the Samsung Group's shareholder meeting being held now?"

Chen Yangzhe was at a loss for words. This is true. Samsung Group currently has only two shareholders, and their grandson is still the major shareholder.

"Well, well, who made you the major shareholder, even if I object, it won't work, right?"

"how could be."

"Little Slicker!"

Chen Yangzhe finally understands that this kid has exactly the same personality as his own. He will be stubborn even if the whole world opposes what he sees. However, Chen Yangzhe has no intention of opposing it, just like Shun Yang Semiconductor. I am afraid that his persistence has been swallowed up by the little days.

"Are you planning to be the second IBM?" Chen Yangzhe's tone became serious, and his eyes also became sharper.

Qin Hao smiled lightly: "IBM? No, IBM's model is too cumbersome. It wants to eat itself like an elephant, but in the end it becomes a domestic pig with no attack power."

Arrogance seems to be a common problem of large European and American companies. Large European and American companies eventually either rely on monopoly to become industry giants, or end up killing themselves because of various showy operations.

IBM is the most typical representative of them. Since the 80s, IBM has entered the fast lane of development. It is almost invincible in the entire field of home computers. Perhaps this illusion of "invincibility" makes IBM feel that it can really dominate the world. .

First broke with Microsoft, and then drew a clear line with software manufacturers, refusing to be compatible with external software, which eventually caused IBM's market sales to plummet.

"Tell me what you plan to do?" Chen Yangzhe asked with great interest.

Qin Hao said unhurriedly: "First of all, after the end of the Cold War, the rise of global trade is an inevitable trend, and the huge transaction data brought along with it will inevitably detonate the huge demand in the computer market, whether it is in the public domain or in the family domain, The market demand will continue to rise.”

"The decline of IBM is inevitable. The main reason why it has not collapsed now is that no computer manufacturer can own its shipments and after-sales quality. What we have to do is to hit the IBM market in a short period of time. Pull it off the altar!"

Chen Yangzhe didn't expect his grandson to have such great ambitions. After thinking for a while, he said solemnly, "It's not easy to achieve this."

"Of course, relying on our own strength is definitely not enough, we need more friends!"

"The enemy of an enemy is a friend."

Chen Yangzhe frowned, and looked at Qin Hao in surprise: "You mean, cooperate with Intel and Microsoft?"

"Not only Intel and Microsoft, but also all hardware and software manufacturers!" Qin Hao added.

Chen Yangzhe heard that his fingers kept tapping on the table: "But, in this way, aren't we just an assembler? All the core things belong to others."

Qin Hao nodded: "In a sense, it is like this."

"But Grandpa, this is the trend of the future. In the future, the division of labor in all industries will become more and more detailed. The cost of capital and time required for a company to fully grasp an industrial chain is too high. Small companies can take the opportunity to break through, as long as they are at the forefront of the market in a single field, they can survive."

"Under the footsteps of global trade, we only need to find our own position and continue to cultivate. After reaching a certain scale, we will have time to penetrate the upstream and downstream industrial chains. And as long as our scale is up, Shunyang Semiconductor's orders There will be more and more orders, and more orders will naturally have money to invest in technology research and development, which is a positive cycle.”

Chen Yangzhe pondered for a long time, patted Qin Hao on the shoulder, and scolded with a smile: "Did you think about this idea when you made a mobile phone?"

Qin Hao spread his hands, and said calmly: "Of course, from making mobile phones to building sales channels by ourselves, it's all part of the plan."

"Well, since you have made your decision, grandpa can only support you with all his strength, come on, brat."

Wait until Qin Hao leaves.

Chen Yangzhe walked slowly to the window.

It was a sunny afternoon, the sky was like a piece of blue silk, dotted with a lot of white clouds, and occasionally there were birds soaring, piercing the sky.

"Perhaps, it's really young people's world now, but grandpa, I'm not old yet, ten years! Ten years later, let's see if my Shunyang Group is better, or your Samsung Group will come from behind!"

"Haha~~~"

With the support of Chen Yangzhe, Qin Hao is naturally full of firepower. He has successively reached cooperation with Intel and Microsoft, and at the same time launched related series such as "Samsung Notebook" and "Samsung Home Computer". user needs.

With the previous sales channels of Samsung mobile phones, coupled with self-built store channels, the Samsung computer series has attracted widespread attention from users once it was released.

Qin Hao has the absolute right to speak about what a computer should look like. Under his instruction, Samsung computers are completely different from IBM, Apple and other manufacturers in terms of appearance.

The first is the display. All Samsung computers, whether it is a notebook or a desktop, use an LCD screen for the display.

In this era when computer monitors are still in the "big back" and a monitor is heavier than a computer host, it simply stands out from the crowd.

In 1993, LCD screen technology had made great progress, and the highest LCD screen size could reach 21 inches. Although there is still a big gap compared with the later ultra-thin and narrow bezels, it is enough to make people's eyes shine. up.

Compared with products at the same price, IBM and Apple are still using large back-mounted displays, while Samsung has already used LCD screens. Although the cost has increased, this does not affect the final choice of users. After all, this era is capable of buying home computers. Customers who don't care about the price difference of one or two hundred dollars.

"Oh, Mom and Dad, look at this, it's so cool, I want to take it home." An American child pestered his parents.

Mom glanced at the price tag and said in a low voice, "However, computers of this brand seem to be uncommon, and the price is about the same as IBM. Why don't we choose IBM? If it doesn't work, Apple can do it."

But the child said with a look of disgust: "I don't want it, those computers are too ugly! This manufacturer is Samsung, and I use their mobile phone. The quality is quite good. Just buy it, please."

Finally, under the entanglement of the child, the mother agreed to buy a Samsung computer.

This scene began to be staged continuously in North America. When IBM and Apple reacted, their market share had been eroded by Samsung. At the same time, Samsung computers also began to leave the "expensive and fashionable" label among consumers.

Apple responded very quickly and released a home computer with an LCD screen in the shortest possible time, but IBM stubbornly felt that the technology of the LCD screen was not perfect at this time, and the imaging effect was not as good as the traditional CRT technology. Affected by the gimmick, it will eventually return to the big family of CRT displays.

However, even Apple, which responded the fastest, released the LCD screen computer one month after the release of Samsung Computer. It is difficult to regain the lost market share, and Samsung Computer is gradually gaining a foothold in the European and American markets.

At the same time, Qin Hao did not forget the Asian market. He invested a lot of publicity expenses in developed regions such as Japan, Korea, and Singapore. A lot of money was spent, and orders came in. This also directly caused Samsung computers to become scarce for a time.

With the blessing of this scarcity attribute, Samsung computers have caused a wave of enthusiasm in Asian countries, and even many distributors have begun to increase the price, and some have directly increased the price by [-] US dollars. The supply is still in short supply, and even many wealthy people Children are complacent about owning a Samsung computer.

In this regard, Qin Hao can only say that he has no intention of starvation marketing, and it is entirely caused by insufficient production.

As for why the output is insufficient, to a large extent it is caused by the insufficient supply of various components.

After all, most component manufacturers did not increase production capacity in advance like Shun Yang Semiconductor did. At the same time, they did not expect that the fledgling "Samsung Computer" would actually grab such a big piece of cake from the two giants of IBM and Apple.

"Boss, last month's sales statistics are available." Wu Shixian took out a document from behind with a happy face.

Qin Hao laughed and scolded before opening it after receiving it: "Looking at your expression, it should sell well, right?"

"It's not just good, it's crazy!" Wu Shixian waved his arms excitedly.

Qin Hao shook his head with a smile: "Okay, don't make trouble, the bonus is indispensable to you."

While speaking, Qin Hao had already opened the file bag and looked directly at the final sales statistics.

Sales in North America alone reached 23 units, of which [-] were laptops.

It seems that the sales volume does not seem to be much. In fact, this sales volume can already be ranked among the top five in the North American market. After all, home computers in this period only occupied a very small market share. The real big ones are in the commercial field. In North America, this The market is basically dominated by IBM and Apple, and Qin Hao doesn't expect to be able to snatch food from the tiger's mouth.

On the contrary, the European market can operate.

Sales in the European market are not easy to count. Only Germany and the United Kingdom are counted in the document. The combined sales are 9 units, which is quite impressive. As for the Asian region, the combined sales reached 12 units.

Overall, last month, the global sales of Samsung computers exceeded 44 units, and the sales exceeded 22 billion US dollars. Such achievements are absolutely dazzling.

"Good job. Everyone has worked hard recently. How about this? The R&D department will pay three times the bonus at the end of the year, and the manufacturing department will double the bonus. For your executives, start with seven times, and you can decide the rest, but follow-up Keep an eye on your sales, Christmas will be in another month, and you should make a Christmas marketing plan as soon as possible."

"Long live the boss, the boss promises to complete the task!"

"Go away, nasty! I'm not interested in men."

After laughing, Qin Hao came out of the office and went all the way to the basement. Just as he was about to get in the car, he suddenly heard the noise of tires rubbing against the ground behind him.

(End of this chapter)