Movie: Get Alpha Dog at the start

At the beginning of 1998, the Indonesian financial turmoil resumed. Facing the worst economic recession in history, on February 2, the Indonesian government announced that it would implement a pegged exchange rate system with a fixed exchange rate between the Indonesian rupiah and the US dollar to stabilize the Indonesian rupiah.This move was unanimously opposed by the International Monetary Fund, the United States and Western Europe.The International Monetary Fund has threatened to withdraw aid to Indonesia.Indonesia is in a political and economic crisis.

On February 2, the exchange rate between the Indonesian rupiah and the US dollar fell below 16:10000.Affected by it, the foreign exchange market in Southeast Asia was in turmoil again. The Singapore dollar, Malaysian ringgit, Thai baht, and Philippine peso all fell one after another. To make matters worse, many Korean companies could not hold on and fell into bankruptcy crisis. Only a small number of chaebols received government financial assistance to breathe.

Among them, Sunyang Group and Samsung Group are relatively special existences. Samsung Group can obtain financing from the US capital market by itself. After Sunyang Group sold Shunyang Automobile and Hando Steel, it also has abundant liquidity. It will definitely be no problem to grit your teeth for a year or two.

Sitting in the office, the old man Chen Yangzhe suddenly had a thought: Could it be that all of this is in this kid's plan?
In mid-March, Samsung Group received a capital injection of US$13 billion from US capital. For this reason, Qin Hao and Chen Yangzhe jointly sold 11% of the shares. Since Samsung Group is not a listed company, they did not conduct this equity transfer According to the report, even many Samsung Group employees don't know about it, so Qin Hao naturally won't publicize it.

After receiving capital injection, Qin Hao also began to flex his muscles. He successively acquired their construction company from the bankrupt Halla Group, and the automobile department of Ssangyong Group. The successive large-scale transactions also made many chaebols marvel at the strong financial resources of the Samsung Group.

The reason why he bought the construction company of the Halla Group was because Qin Hao remembered that after the Asian financial turmoil, Korea's economy began to recover, and a large number of infrastructure projects began. This will be a big cake in the future.

As for the automobile department of Ssangyong Group, it mainly produces high-end brands. Although the sales volume is not as good as that of Daying and Yazhen, the overall brand image is better and the profit margin is also good. The high debt has nothing to do with Ssangyong Motor itself.

Wu Shixian was very curious and asked privately: "Boss, you have acquired three automobile companies successively. What kind of route do you want to take?"

Qin Hao did not answer, but called all the executives of the automobile department to the conference room.

"Mr. Wu asked me a question just now, and I think it is indeed time to hold a meeting to finalize the future plan of our Samsung Sunyang Motors."

After finishing speaking, Qin Hao asked his assistant to turn off the lights in the conference room, and a picture appeared on the screen. This was a picture of a car, but it was different from ordinary cars. The floor of this car was higher, with fastback lines. It looks thicker than a sedan.

"Isn't this the Lion Run that Yazhen launched a few years ago?"

Someone present recognized it immediately.

Qin Hao nodded appreciatively: "That's right, this is the SUV model Sportage of Yazhen Motors in 1993, and this is the first blockbuster product of our Samsung Sunyang Motors."

As soon as the words fell, there was a heated discussion in the conference room. The SUV model has actually been developed a long time ago. The earliest mass-produced SUV was the Chevrolet Suburban, which was born in 1935.

However, at the beginning, the SUV model was not as popular as later generations. For a long time, car consumers felt that the SUV model was not as stable as a car in the city, and it was not as capable of climbing mountains and mountains as an off-road vehicle. Pulling goods is not as practical as pickup trucks.

It was the late 90s that really made SUVs gradually re-accepted by car consumers. With the improvement of urban traffic conditions, SUVs gradually gained favor due to their comprehensive strength.

Qin Hao raised his hand to press down, and waited for the meeting room to become quiet again before speaking.

"Although it is true that many automakers have launched SUV models, so far, no SUV has become a hit, such as Toyota RAV4, Honda CR-V and Ford Escape. The sales of these models are actually not too high. , in fact, SUV models still have a lot of room for development.”

In fact, it was Porsche that really pushed SUV models to the status of mainstream models. In 1998, Porsche, whose performance had been declining year after year, made a decision that went against its ancestors: to develop an SUV model, which attracted countless car fans at that time. The media bad-mouthed it, but with the release of Porsche Cayenne in 2002, the sales volume exceeded 5 in just five years. You must know that the price of Porsche has always been high, and the profit brought by 15 cars even exceeded the original The sales brought by the main sports car business.

While the executives in the meeting room were still thinking about it, Qin Hao had asked his assistant to put on a new picture.

This is also a picture of a car, but unlike the previous Yazhen Sportage, the appearance of this car looks weird, especially the front face, which looks like a lying toad, with two protruding The raised headlights are just like the eyes of Toad.

"Isn't this ugly?"

"Ugly? It's not ugly, but it's quite eye-catching."

"It's quite special, but can consumers accept such a radical design?"

Qin Hao did not stop the executives from discussing, but looked at Wu Shixian.

Wu Shixian's face was already in a mess: "Boss, who designed this appearance? Didn't you escape too?"

Qin Hao said sternly: "Although I bought three car companies, I never expected to live on their laurels. Don't forget that in the global market, Koryo cars can't compete with Japanese, German, and American cars at all. If we don’t innovate, we will be eliminated sooner or later.”

"This car is to show our attitude to the market, so as to get rid of consumers' inherent impression of us, and tell them that we are a brand new car manufacturer! We are not the same!"

"Well, who told you to be the boss, you can always convince me." Wu Shixian said helplessly, spreading his hands.

After the meeting, a model called Samsung Sunyang Cayenne was officially finalized. Half a year has passed since the acquisition of Yazhen Automobile. The entire Samsung Automobile department has also been fully reorganized and officially put into the research and development stage.

At the same time, Samsung Motors also began to recruit workers on TV and newspapers. As soon as the news came out, the recruitment center of Samsung Motors was crowded. Under such a bad economic environment, the job market is naturally full of sorrows. Many of them rely on the severance pay to support their family's life. Looking at the living examples around them, they naturally have a good impression of the Samsung Group , scrambling to apply for the job.

Chen Yangzhe also saw the news of Samsung Group's recruitment on the TV, and called Qin Hao to the study room during the weekend gathering.

"Has the first model been finalized?"

Qin Hao didn't hide anything, and told Chen Yangzhe about the SUV plan.

"SUV? Are you planning to take the mid-to-high-end route?"

As expected of an old Jianghu who has been familiar with car racing tracks for many years, he guessed Qin Hao's thoughts right away.

"That's right, whether it was Yazhen Automobile or Shunyang Automobile, they couldn't compete with Daying Automobile in the low-end field. This is the case in Korea, and it is even more difficult to compete with Japan in the whole world. Automobile companies are competing, so instead of this, it is better to open up another track, take advantage of those luxury brands that have not yet launched SUVs, seize this part of the market as soon as possible, and at the same time establish a high-end brand image in the minds of consumers." Qin Hao explained.

Chen Yangzhe pondered for a long time, then sighed: "You kid, this is another dangerous move!"

Doing so is undoubtedly putting all the treasures on the SUV track. Once the first product does not achieve a sensational market effect, Samsung Motors will face serious losses.

Qin Hao smiled: "Business with low risk also means no profit. Everyone has done it, and the competition is even greater."

"Hey, you kid always has your own ideas. Well, grandpa won't argue with you, so you can follow the path you choose." Chen Yangzhe said seriously after finishing speaking.

"However, it is indeed time for you and Xianmin to have a child. When grandpa was your age, your uncle was already four or five years old."

Qin Hao teased helplessly: "Grandpa, why are you like my grandma now? This is not your style at all."

A trace of loneliness flashed in Chen Yangzhe's eyes. If it was ten years ago, he would never have given up on Yazhen Automobile at the last moment of the auction, let alone sold Shunyang Automobile. But he is already 71 years old, and his body I understand, not to mention that the second grandson is so capable, which really moved him to retire and provide for the elderly.

Of course, as the heir of the Shunyang Group, it is a must to have a successor. Only in this way can he hand over the Shunyang Group to his grandson with peace of mind.

"You kid, don't take it seriously. Hold on tight. Grandpa has prepared all the gifts for you." Chen Yangzhe patted Qin Hao on the shoulder and smiled.

Qin Hao's heart moved: "Grandpa, don't you want to retire?"

"Nonsense, am I very old now? Why do I have to retire!" Chen Yangzhe insisted.

"Then it's over, don't worry, let it take its course, don't worry, I will let you hug your great-grandson before you retire."

"Hmph, if it wasn't for the old lady talking to me all day, who cares."

"Yes, you are not rare."

Qin Hao and Chen Yangzhe came down from the study. Chen Yongji's gloomy face was like a spring breeze in an instant, which also made Qin Hao feel vigilant. The plan will definitely not be such a joke.

After lunch, Qin Hao came to the back garden for a stroll, but not long after he came out, Chen Daojun followed. In this life, because his father received enough severance pay and his mother didn't borrow money to buy stocks to pay for his son's tuition, Therefore, his mother did not commit suicide, and Chen Daojun was still in a good mood.

"I heard that Samsung Motors is recruiting workers, can you do me a favor."

Qin Hao pretended to be curious and asked, "Oh? What's the matter?"

"Hire an auto worker. He was originally an employee of Yazhen Automobile. He is a very skilled and serious person."

Qin Hao interrupted him directly: "What can I get if I help him?"

Chen Daojun smiled wryly: "I thought you would ask, why should I help him?"

"That's your business, it has nothing to do with me, I only care about what benefits I can get."

"How can we say that we are also a family, so we don't need to be so formal, right? And it's just a matter of effort for you." Chen Daojun said depressingly.

Qin Hao turned his face to the front hall sarcastically: "A family? Are you talking about Uncle?"

Chen Daojun was so stunned that he was speechless, instead he sat directly on the recliner next to Qin Hao with a bad look: "Tell me, I owe you a favor anyway, what do you want me to do. "

"I have just acquired the construction division of the Halla Group, and I have reorganized it to form Samsung Real Estate, and I heard that the Seoul New Town Plan is about to start, and I would like to know which land is within the new town limits .”

Seeing that Chen Daojun wanted to refute, Qin Hao sneered and said, "Don't tell me you don't know, I won't ask the source of your news, but you'd better tell me what you know, and it will be considered as repaying my previous favor. "

"Then what about this one this time?" Chen Daojun's face was a little uncertain, he always felt that this cousin seemed to see through him.

Qin Hao smiled and patted Chen Daojun on the shoulder: "How about this, this time I'll treat it as your return, and I'll give it to you as a gift. How about it? It's a good deal, right?"

Chen Daojun's face was full of bitterness: "Can I still say no?"

"Then it's a pleasure to work with."

"I have to confirm the accuracy of the news before I can tell you."

Qin Hao is delighted, this kid may have been traveling for a long time, and he has forgotten a little bit, right?

"It's okay, it's still early, there's still time."

"."

At the same time, in the front hall, the harmonious atmosphere of the family was also destroyed by Chen Huaying's words.

Chen Huaying said that her husband was going to run for the Seoul ministerial election and wanted to get his father's support. However, Chen Yangzhe immediately changed his face when he heard the words. He hated politicians the most in his life.

Chen Yongji was also very dissatisfied with Chen Huaying's behavior of getting closer to Qin Hao, and took the opportunity to sarcastically say: "Actually, it's good for my brother-in-law to stay in the procuratorate honestly, why bother?"

This made Chen Huaying furious, and glared at Chen Yongji.

"Okay, there's no need to discuss this matter for now, let's just maintain the status quo." Chen Yangzhe went back to his room to rest after finishing speaking.

"dad."

Chen Huaying wanted to be rude, but Cui's son-in-law quickly stopped her.

Looking at her father's determined back, Chen Huaying was angry and helpless, but when her eyes fell on Mao Xianmin, she suddenly had an idea.

After dinner, Qin Hao and Mao Xianmin returned home. Just as Qin Hao was about to do something bad, Mao Xianmin stopped him.

"Don't make trouble, in the afternoon, my aunt said she wanted to treat you to dinner."

"Dinner, do you want to ask for something?"

"Well, uncle wants to run for minister in Seoul, and grandpa doesn't seem very happy."

"Okay, you book a place and invite them to have a meal at noon tomorrow."

After Qin Hao finished speaking, he pinched Mao Xianmin's chin in displeasure, and said through gritted teeth, "If you dare to spoil the fun like this in the future, let's see how I deal with you!"

"Come on, I'll wait for you." Mao Xianmin smiled charmingly and got into the bathroom.