Movie: Get Alpha Dog at the start

In fact, for luxury goods, it is very unwise to rush into second- and third-tier cities. After all, luxury goods are all about style. Once the stores are forced to close, it will be a huge blow to the brand's influence.

However, the positioning of "Mainas" is different from traditional luxury goods. The price of "Mainas" products is much lower than that of luxury brands such as LV, unlike those trousers and tops that cost tens of thousands of dollars. For a bag, at the same price, if you buy one at LV, you can buy a set at "Mainas", which is completely affordable for the consumption power of second- and third-tier cities.

Of course, the brand influence of "Mainas" is definitely not comparable to that of luxury brands such as LV. In this regard, more attention should be paid to marketing and publicity.

After the meeting adjourned, Qin Hao left several managers from the marketing department to hold a small meeting alone.

"You have also seen the first two extreme marketing data. Although the influence of Weibo and official accounts are still online, the traffic brought by live broadcasts and short videos is no longer inferior to these two platforms. We need invest more in this area.”

2016 was the year when the live broadcast war started. Douyu, Zhanqi, Huomao, Huya, Dragon Ball, and Panda all joined in this capital chaos. Qin Hao didn't join in the fun, because he knew very well that in the end this There is no winner in a live broadcast war.

Even Douyu and Huya, which stood at the end, finally lost hope of dominating the world because of the anti-monopoly investigation of the superior department.

However, this live broadcast war has brought huge traffic to the live broadcast industry, making the industry that was originally a niche industry become a popular outlet, and cultivated the user habits of many viewers who watch live broadcasts.

With such a large amount of traffic, Qin Hao naturally wanted to make good use of it.

The director of the marketing department showed distress and said: "But, Mr. Qin, our marketing expenses for the next quarter have already been spent."

Qin Hao raised his hand to interrupt: "The budget can be increased, you have finished the plan, and I will approve it."

Hearing what Qin Hao said, several executives in the marketing department let go of their hanging hearts. The subordinates are most afraid of the kind of boss who is stingy and eager for success. He has no idea how much money he has spent. Forced to count, I always think that if the next penny is broken into two halves and spent, the one penny that is broken in half is still two fifty cents?

It's time to save money, Qin Hao doesn't believe in spending a small amount of money to do big things, if the people under him are so powerful, they would have already started their own business, and you still work here?

The final result must be that the people below are fooling around, anyway, as long as the boss can't see it.

"In addition, there are short videos. I plan to separate the entire short video team and re-establish a company. Anyone of you who is interested in being the general manager of this company can talk to me in private."

After the meeting, not long after Qin Hao returned to the office, there was a knock on the door. The two managers of the marketing department wanted to compete for the position of general manager of the new company.

"How about this, after you go back, organize your own development ideas for the new company and write them into reports and send them to me."

The two looked at each other, and they couldn't wait to walk out of Qin Hao's office.

On the other side, "Mainas" Kerry Center store.

After get off work in the evening, the store manager called all the employees together for a meeting.

"I want to tell you a good news. Due to everyone's excellent performance this year, Mr. Qin decided to increase the year-end bonus from 5% of the original profit to 6%. Your new employees can ask about the year-end bonus of the old employees last year. How much did you send?"

As soon as this remark came out, there was a burst of whispering. The new employees were busy inquiring about the year-end bonus with the old employees, and the eyes of the old employees lit up, as if they saw banknotes flying in front of their eyes.

"Sister Manni, I remember that you seemed to be the annual sales champion last year, how many year-end bonuses have you paid? Tell us about it." A new employee asked fawningly.

The corners of Wang Manni's mouth twitched slightly, and her tone was full of pride: "It's not bad, it will be posted in a few months, just feel free to increase the sales, the company will not treat us badly."

The new employee was a little disappointed, but heard a cold snort from behind Wang Manni.

"Hmph, pretending to be afraid that others will envy you? Isn't it just a year's salary, what's there to be proud of?"

This sentence immediately attracted the attention of all the shop assistants, and Wang Manni also half turned and looked over.

"Linda, I know you are not convinced that you won the sales championship last year. The company has been relying on performance, and there are less than four months left. It's weird." Wang Manni replied directly.

Linda sneered for a while: "Okay, let's see who has the last laugh."

The store manager had a headache for a while, Wang Manni was the top seller, and Linda's sales performance was also close behind, and there was not a big gap. She was also in a dilemma for a while. Majestic, he could only scold.

"Okay, what's the noise, with such strength, you two clean up the public area before you get off work!"

Linda gave Wang Manni a hard look, but Wang Manni did not show any weakness and glared at her.

It was not until 10:30 in the evening that Wang Manni dragged her tired body back to the rental house. Since the second half of last year, she has moved out of the dormitory. Although the dormitory environment is good, there is no private space. The roommate often took her boyfriend to her room. At night, it was like a magic sound, so loud that Wang Manni couldn't sleep at all.

In addition, since the second half of last year, Wang Manni's performance has been getting better and better, and she has become a stable sales leader in the store, so she rented this room for 7000 yuan a month as soon as she gritted her teeth. Not only is it close to work, but there is also a On the small balcony, Wang Manni likes to sit on the balcony when she is on vacation, holding a book and watching the bustling crowd under the balcony.

Wang Manni especially likes this feeling, as if she didn't rent this house, but bought it, and she is already a person in Shanghai.

Of course, the monthly rent of 7000 yuan accounted for half of her salary, plus all kinds of messy expenses, Wang Manni didn't really save much money. Fortunately, last year's generous year-end bonus made Wang Manni return A mouthful of blood.

However, Wang Manni did not save the money, but bought some luxury goods that she was reluctant to buy before. Although they were all discounted goods, they also fulfilled her dream of luxury goods. Wang Manni thought it was worth it.

Opening the closet, Wang Manni looked at the luxury goods lying quietly inside, and felt a sense of satisfaction. She would not wear these luxury goods when she usually goes to work. After all, "Mainas" and these big names There is an invisible competitive relationship between luxury goods. Although there is no express regulation in stores that shop assistants are not allowed to wear products of these luxury brands, it is somewhat taboo, especially in stores like the Kerry Center store that are under the nose of the boss.

If the boss sees it, it will be "no bright future".

"Hey, there are still three days until my day off. What kind of clothes will I wear and what kind of bag will I be carrying?"

While Wang Manni was imagining a beautiful holiday life, her phone rang.

"Hey, Mom"

On the other end of the phone, after a few pleasantries with her daughter, Ms. Wang complained, "Nini, what's going on with you and Jiang Chen? When did you break up? Why didn't you tell us? It was embarrassing to meet Jiang Chen and his parents today."

After a year, Wang Manni didn't react when she heard the name Jiang Chen again.

"Oh, what's there to say? Breaking up is breaking up. Jiang Chen's parents didn't say anything bad about me, did they? Don't believe him."

Mother Wang interrupted: "What are you talking about, kid? They didn't say anything bad about you. They just thought that you have been together for a while, and the conditions in all aspects are suitable. It's a pity to separate."

Wang Manni said impatiently: "Where is Jiang Chen and I suitable? At that time, he was only fooled by him because of his youth and ignorance."

Ms. Wang still wanted to persuade, but Wang Manni quickly changed the topic: "By the way, have you received the money I transferred to you, Mom? Don't be so frugal, it's time to spend money. Now I can make money to honor you."

"I got it, I got it, Nini, you don't actually need to send money back. Your dad and I can't spend much at home, but you spend a lot of money in Shanghai, and there are many places to spend money." Mother Wang said with concern. .

Wang Manni said proudly: "I still have the money. My company pays well. Not only is the salary high, but the year-end bonus is also high. Last year my year-end bonus was more than my annual salary."

"That's right, our Nini is excellent."

After chatting for a while, Wang Manni hung up the phone and stood on the balcony, overlooking the night view of Shanghai. Wang Manni opened her hands, as if she wanted to embrace all the beauty in her arms.

In the next few months, the various stores of "Mainas" began to enter the sprint stage. With the marketing and drainage of various platforms, the number of customers from the store to the store was significantly higher than before, which brought Wang Manni these sales results. At the same time, it also brought reception pressure.

When there are too many people, all kinds of strange people come. They can’t afford it and go shopping and say that the product is not good. There are also some little girls who come into the store to take pictures. They try on clothes one after another. , Pick up the phone to cover your face, take a picture in the mirror and there will be no more.

This is pretty good. When you meet those unreasonable customers, you have to apologize with a smile on your face. It is common for some new clerks to be scolded and cry. Even old clerks like Wang Manni are often scolded.

"Hey, Sister Manni, did you come here in the same way?" A new employee cried in the tea room, wiping away tears.

Wang Manni sighed, and comforted: "You see, I'm not getting scolded less now, okay, some guests are like this, they like to belittle others to get pleasure, and when you meet such people in the future, put yourself in the dust Here, set her up, and then recommend that limited edition to her, and kill them severely to make them bleed."

The new employee immediately broke into tears and laughed: "Yes, let them bleed hard."

"Thank you, Miss Manni."

"You're welcome, just touch up your makeup and go back to your seat. There are a lot of customers lately. Let the store manager see it later, but he will punish you."

"Ah."

As soon as Wang Manni returned to her job, she saw Qin Hao bringing a woman into the store. Wang Manni was taken aback. Although she was far away, she was sure that this woman was not the "lady boss".

The Kerry Center store is in the same shopping mall as "Jingyuxuan", and the store manager over there is also from "Maina Si". Women can't escape gossip, so a lot of news naturally spread. Since Zhao Jingyu became pregnant, her identity as the proprietress was basically a certainty in the eyes of these shop assistants.

However, at this moment, Qin Hao came to the store in an intimate manner with another woman. Not only Wang Manni, but many shop assistants were a little dumbfounded.

Not only the clerk, but even the store manager was dumbfounded, thinking, why doesn't this stealer go far away, is he so unscrupulous?
"President Qin."

"Good afternoon, Mr. Qin."

Qin Hao nodded to the store manager, and then said to her, "Help her choose some clothes."

The store manager quickly said to Zhong Xiaoqin with a smiling face: "Miss, please follow me."

Zhong Xiaoqin took Qin Hao's arm and whispered, "Why do I think they don't look right at me?"

Qin Hao was overjoyed, but he didn't explain the real reason to Zhong Xiaoqin, but said with a smile: "Maybe they are jealous that you have such a handsome boyfriend."

"Wang Po sells melons." Zhong Xiaoqin spat.

The store manager scanned around and waved to Wang Manni: "Manni, help this lady choose some clothes."

Qin Hao saw Wang Manni frowned, but he didn't stop him, but said to Zhong Xiaoqin: "You pick first, I'll go up and do something."

"Oh." Zhong Xiaoqin watched Qin Hao reluctantly go to the second floor with the store manager.

"Miss, this way please." Wang Manni brought Zhong Xiaoqin to the women's clothing area.

Compared with those big-name luxury goods of LV, the product design of "Mainas" is younger in style, and it is also very suitable for Zhong Xiaoqin's age group.

Zhong Xiaoqin was dazzled by the dazzling clothes, and suffered from difficulty in choosing for a while.

Seeing that Zhong Xiaoqin hadn't moved for a long time, Wang Manni probably guessed the reason, so she suggested.

"What's your name, Miss?"

"Zhong Xiaoqin, just call me Xiaoqin."

"Miss Zhong, I think that blue-and-white dress and that off-white knit dress are very suitable for you. How about I take them off for you to try?" Wang Manni suggested.

Zhong Xiaoqin nodded suspiciously until she came to the full-length mirror after changing.

"Zhong Xiaoqin's dress is very suitable for your cute and petite temperament. It would be more perfect if you wear such a small satchel."

Linda watched Wang Manni busy up and down and sneered: "Hmph, there's a point in being so attentive, do you still expect the boss to pay you for your performance?"

Most of Zhong Xiaoqin's previous clothes were bought by Zhong's mother, and her clothes are far inferior to Wang Manni's. With Wang Manni's collocation, Zhong Xiaoqin has a new look, and she has a little love for this young lady who serves her carefully. Good impression.

"Well, this suit is also very beautiful, by the way, I don't know your name yet."

"My name is Wang Manni."

"Wang Manni? It's a nice name."