Movie: Get Alpha Dog at the start

Chapter 495 Make the water muddy
"My only request is to seek truth from facts. This matter is no longer within the scope of your personal responsibility. Don't hold the idea of ​​resigning if you really can't do it. If you cause irreparable losses to the company, I guarantee that you will be responsible for the rest of your life." I can only linger on with heavy debts, and there is no chance of turning over!"

Qin Hao's cold warning made Wang Manni and Linda's hearts tremble.

Linda, who was still indifferent before, had no choice but to tell what happened tremblingly.

The executives on the side were speechless after hearing the two's narration. They never thought that such a massive crisis came from the inexplicable jealousy of a bottom salesman.

After Wang Manni finished telling what happened, Qin Hao knocked on the table and said to the executives.

"This incident is obviously someone trying to smear us, please tell us your views."

A young executive raised his hand and said, "Boss Qin, it's not difficult to clarify this clumsy smear. I found the original post of the report. At that time, when our shop assistants were fighting each other, we were obviously wearing uniforms, but in In this photo, it was replaced with a skirt, and the method of P-picture is not clever, as long as we publish an announcement in the name of the company, and then let the legal affairs contact those media to delete the report, it should not be difficult."

The young executive's proposal was approved by most of the people present, and even Wang Manni thought it made sense.

However, Qin Hao is not satisfied with this plan: "Create rumors with one mouth, and refute them quickly. Everyone, now is the era of mobile Internet and self-media. Don't try to silence all the negative effects by shutting up those mainstream media. If this matter cannot be properly resolved, our competitors in the future will take out this 'case' and repeatedly discredit us every once in a while!"

As soon as the voice fell, the meeting room fell into deathly silence again, especially Wang Manni and Linda, thinking of Qin Hao's previous warning, if this incident really caused huge losses to the company, they might really have no chance to turn around up.

Afterwards, Qin Hao knocked on the table again, drawing everyone's attention back, and said word by word.

"So, what we need to do now is not just to simply refute the rumors, but to engage in a public opinion war with the black hand behind this incident!"

In the era of the mobile Internet, any event that can become popular, there will be no lack of promoters behind the scenes, and this incident, it is obvious that the competitors of "Mainas" are behind the fuel, otherwise incidents such as "beating Renshuo" will happen more than once Once, why is it only spread in a small range of hardware circles?
As for the identity of the mastermind behind the scenes, it is actually not hard to guess. The appearance of "Mainas" seems to have had little impact on the sales of luxury goods such as LV, but in fact it is challenging these luxury brands to define exquisite life. right.

In the past hundreds of years, from fashion, shoes to bags, and then to wine, the French aristocrats imitated the whole European aristocrats with their luxurious life. Many luxury brands in France have inherited the historical heritage of the French aristocracy. European and American high-end consumer goods markets are monopolized, thus defining for the world what is called "high society"

However, whether it is fashion, shoes, bags or wine, the cost of production is actually extremely low. The reason why so many people are willing to pay a high premium to buy these products, to put it bluntly, is that luxury brands give their customers compiled a dream.

In this dream, they told customers that as long as you buy our products, you can get a ticket to the upper class. From then on, your status will be different, and those people from the lower class will vote for you. Get rid of envious eyes, and you just need to raise your chin and look down at them proudly.

Once this dream is broken, the brand value of these luxury goods will disappear, and their products will be worthless.

And "Mainas" and some other affordable luxury brands are actually making a dream, but the target group of affordable luxury brands is young people who are newly promoted to the middle class.

The rich cannot always be rich, and the poor will seize the opportunity to soar one day. Those big-name luxury goods are well aware of the rules of the game, and they are also very aware of the threat of "Mainas" to them, so naturally they will not let it go This opportunity to nip it in the bud.

Qin Hao's tone became serious and passionate: "Don't forget how 'Mainas' started its business, and who can be our opponent in the public opinion war?"

"From now on, as long as we do two things well, not only can we reverse this crisis, but we can even use this hot public opinion to lay a solid foundation for us to develop the second and third tier markets in the coming year."

"First, publish the details of the incident in the mainstream media, and second, mobilize all self-media bloggers who can be contacted, and let them guide this public relations crisis to maliciously smear foreign luxury brands and force them to end!"

Qin Hao's unruffled, pointing momentum gave the executives present a reassurance. One by one, they walked out of the meeting room in a hurry and began to implement Qin Hao's strategy.

Wang Manni looked at Qin Hao's sharp side face, and was a little absent-minded for a while.

"As for you."

Qin Hao's words awakened Wang Manni instantly, and made Linda's heart rise to her throat.

"I will ask my assistant to arrange a hotel for you. During this period, you should not contact the outside world, do not surf the Internet, and do not accept any interviews. After the incident heats up, I will make other arrangements for you as appropriate. I still say the same thing, if you Your actions have caused losses to the company, and I will make you regret it!"

Facing Qin Hao's fierce gaze, Wang Manni and Linda didn't dare to say a word, so they could only bow their heads obediently.

Afterwards, Qin Hao asked his assistant to arrange a hotel for the two of them.

"Send someone to watch them, don't let them mess up any more!"

"Understood, Mr. Qin."

Qin Hao's crisis public relations strategy was strictly implemented. At first, netizens didn't believe what the mainstream media said, thinking that "Mainas" used "money power" to buy the mainstream media.

However, as more and more self-media began to lead the topic to foreign luxury brands, the direction of the wind gradually began to change.

At first, the reason why netizens paid special attention to this incident was that they had some grievances. After all, whether it is light luxury or luxury goods, they are all increasing the burden of everyone's life, especially for men. A piece of women's clothing is only 200 yuan at most, but once it is labeled as light luxury or luxury, it will skyrocket dozens or even hundreds of times. Most women cannot afford such consumption. It's all paid by men.

It would not be an exaggeration to say that the grievances have been accumulated for a long time. It is good that nothing happened before, and finally came across an opportunity to vent, so naturally I cherish it all the time, and the heat suddenly rose.

Qin Hao used the self-media to lead the topic to business competition, which undoubtedly poured a basin of cold water on the heads of these excited netizens to calm them down again. Once people calm down and start thinking, it will be difficult for people to take advantage of them. .

During this period, those big-name luxury brands and some domestic brands did not fail to try to continue to smear, but on the one hand, Qin Hao spent all his money and invested 1.5 million in publicity fees, and suppressed several successive waves of offensives.

On the one hand, those big-name luxury goods are all foreign companies after all, but all foreign companies in China have a common problem, that is, mainland companies have little authority, but all matters involving spending money must be reported to senior executives in the Asia-Pacific region, and then Senior executives in the Asia-Pacific region report to the headquarters, and the approval can only be given after a meeting at the headquarters for discussion. This is passed down layer by layer. By the time the mainland company receives the order, the day lily will be cold.

As for those domestic light luxury brands, they are still at this stage, and they are fighting on their own. They have not given full play to their resource advantages, and when they see that things cannot be done, they will die. Instead of spending money to discredit their opponents, it is better to invest this money in publicity. Among them, increase your sales.

Of course, this incident also left "Mainas" with the nickname of "Hitting Mai". It has become a climate.

Regarding this, Qin Hao also breathed a sigh of relief. Regardless of how calm he behaved in front of those executives, he actually had no idea. After all, the market value of any big-name luxury goods is a behemoth of hundreds of billions of dollars. He really can't compare to others when it comes to spending money.

Fortunately, these big-name luxury goods are as arrogant and inefficient as ever, giving Qin Hao a chance to breathe.

The whole incident lasted almost a month, and Wang Manni and Linda also lived in the hotel for a month, and they were still in the same room.

Two people who looked at each other and hated each other suddenly started to get along day and night. Wang Manni and Linda were very disgusted. Unfortunately, Qin Hao's assistant arranged a standard room for them. If they wanted to open an extra room, they had to pay for it themselves. Wang Manni Manni really has no money. Half of her money is paid for rent and half for luxury goods. She has almost no savings, and even has no performance commission this month. She may have to live on instant noodles for a long time.

But Linda is reluctant. The conditions in her family are not good, even worse than Wang Manni's family. A rural girl came to a big city to work hard. She also does not want to return to the countryside. It is different from Wang Manni. Yes, she saved all her money and wanted to buy a house in Shanghai as soon as possible.

From the beginning, the two were unwilling to talk to each other, until they slowly started to quarrel and even fight, and then they were able to sit on the balcony and bask in the sun.

Although it was still the same as usual, speaking with guns and sticks, but there was obviously some sympathy in it.

Finally, after a long month passed, Qin Hao's assistant pushed away from the hotel room.

"Come with me, Mr. Qin wants to see you."

Wang Manni and Linda looked at each other, and came to the headquarters of "Maina Si" with a feeling of anxiety about going to the guillotine.

"President Qin, someone brought it here."

"Well, you go to work first."

Qin Hao continued to bury his head in signing the documents, ignoring Wang Manni and Linda.

The two didn't dare to sit down, they could only stand there and wait for the trial, they didn't even dare to breathe loudly, for fear of making Qin Hao unhappy.

Finally, almost half an hour later, Qin Hao signed all the documents on the table, then raised his head and stared at the two with stern eyes.

"What, are you impatient?"

Wang Manni and Linda shook their heads subconsciously.

Qin Hao snorted coldly, and patted the documents on the table: "Do you know what these are?"

The two shook their heads again.

"This is all the publicity expenses for this crisis public relations output. In one month, the company spent a total of 3.5 million yuan in order to restore its image. Tell me, what should I do with you?"

Hearing the figure of 3.5 million yuan, both Wang Manni and Linda were taken aback. They never thought that they could still communicate with such a large sum of money in their life.

Linda raised her head with the feeling of seeing death as home: "Boss Qin, at this point, it's up to you to kill or kill me. I just want to know who dismissed me from the list of reserve store managers."

Wang Manni also peeked curiously out of the corner of her eye. Anyway, she couldn't afford such an astronomical figure of 3.5 million, which seemed to mean that a dead pig is not afraid of boiling water.

"it's me."

Both Linda and Wang Manni looked at Qin Hao with unbelievable eyes.

"Why?" Linda's eyes were flushed, and she asked in disbelief.

Qin Hao folded his arms and pointed at Wang Manni: "That day, Wang Manni didn't help me when I was serving my girlfriend, but you came to grab the credit when I swiped my card at the end. I can tolerate ordinary sales using some means to improve performance, but we will never allow an unscrupulous person to become the store manager, thereby ruining the ethos of the entire management team!"

As soon as the words fell, Linda collapsed on the ground. She didn't expect to ruin her bright future just because of her own greed.

A trace of reluctance flashed in Wang Manni's eyes, and she wanted to help Linda get up.

However, Linda shook off her hand, and said to Wang Manni with a sneer that was almost self-deprecating: "It seems that I did not hit the wrong person, and the root of this matter still lies with you."

At this moment, there was a knock on the door, and the assistant opened the door and handed two A4 papers to Qin Hao.

Qin Hao looked at it, and casually gave one to his assistant.

"Take her to go through the resignation procedures, and pay her last month's salary."

Linda didn't resist, and was taken out by the assistant like a wooden man.

Wang Manni stared anxiously at the other A4 paper in Qin Hao's hand, which brought such a big loss to the company. Although she was a victim, would the boss care about it?

"Wang Manni"

Wang Manni's nerves tensed up, she couldn't lose this job, especially after going through this incident, once she was fired, it would be almost impossible to find a similar job in the future, who would want one? The company lost 3.5 million employees?

"This year's year-end award rating has been reduced to the lowest level, and the position has been reduced to a junior sales consultant."

After more than ten seconds, Wang Manni realized that Qin Hao had finished speaking.

Wang Manni suddenly had a sense of seeing the rest of her life after the catastrophe. Although the year-end award rating was dropped to the lowest level and her position was also downgraded, which caused her a lot of losses, she managed to keep her job anyway.

"Thank you, President Qin."

"You don't need to thank me. I'm just doing things according to the company's rules and regulations. What's more, you cost me 3.5 million yuan. Wouldn't it be too cheap for you to fire you all? You are here to let you work part-time to pay off your debts, understand?"

"Understood, Mr. Qin, I will definitely work hard."

Looking at the back of Wang Manni leaving happily, Qin Hao shook his head. The reason why he kept Wang Manni was because Wang Manni did not take the initiative to pick things up. It conveys an attitude to the company: the boss must abide by the company's rules and regulations when doing things.

(End of this chapter)