Movie: Get Alpha Dog at the start

Chapter 54 Selling Products as Luxury Goods (Ask for a Monthly Pass!!!)
Turning around Tianguan, Ju'er took Andy's car to go to work as usual. Just before the intersection of Financial Street, Guan Ju'er suddenly pointed to the rearview mirror.

"Sister Andy, have you noticed that there seems to be a car following us all the time?"

Andy took a look and frowned slightly: "It seems to be behind from the entrance of the community."

But Andy didn't think too much about it: "Maybe he just happens to be in the same neighborhood as us, and also works in Financial Street."

Guan Ju'er thought so too, and it just happened that the green light ahead, the car started slowly, and Guan Ju'er forgot about it when he got downstairs to the company.

Andy came to the company's underground garage, parked the car, and suddenly felt something was wrong, but when he looked back, he found nothing.

Shaking his head, Andy thought he was too sensitive, so he went straight to the elevator and went to work in the company.

On the other side, Qin Hao is also having a meeting to discuss the promotion of electric toothbrushes and electronic beauty instruments.

"Mr. Qiu, is the price of 159 electric toothbrushes a bit high? After all, the price of an ordinary toothbrush on the market is only a dozen yuan, and the prices of some other electric toothbrush brands are also in this range. As a Is it too bad for a new product to compete with some established manufacturers at the same price?" The manager in charge of sales asked a question.

The people in the sales department nodded one after another.

Qin Hao said unhurriedly: "First of all, the price of 159 is to create more profit margins for our later sales operations. Everyone should know that there is an anchoring effect in consumer psychology. If we set the price at the beginning Set at the price of 99, what should we do in the future when we do activities?"

"We are not doing charity, and we are not selling products to make friends with customers. Making money is our purpose."

At this point, everyone in the conference room agreed.

The sales manager explained with some embarrassment: "I'm just afraid that the product sales will be frustrated due to the high price."

Qin Hao waved his hand: "We did a lot of market research in the early stage, and the audience groups of electric toothbrushes and traditional toothbrushes are different. Even if we set the price of electric toothbrushes at 99, customers who use traditional toothbrushes will not buy them. For an electric toothbrush, a toothbrush worth more than ten yuan is enough.”

"The users who are willing to spend 99 to buy an electric toothbrush are generally younger, have a strong ability to accept new things, and have a strong spending power. For them, the price of 159 is not expensive, and the product is not as cheap as possible. , many times the cheaper you are, the more people think your stuff is not good.”

There is a classic case in business. A gem merchant in the United States initially wanted to take the route of small profits and high sales, but what he didn't expect was that no one cared about the store after it opened.

At first, the gem merchant thought that his price was not attractive enough, so he lowered the price again and sold it at the cost price. However, the sales volume did not improve, which made the gem merchant very depressed.

One day the gem merchant was going to attend a church meeting, so he handed over the gem shop to his son to take care of it. As a result, due to his carelessness, the son wrote the wrong price tag for the new batch of gems, and directly wrote an extra zero behind.

After the gem merchant came back from the party, he found that many customers had come to his store, and the new batch of gems had been looted, but the previous gems were still unattended.

Although electric toothbrushes are not a luxury like gemstones, the business logic is actually interlinked.

Seeing this scene, Wang Baichuan was even more convinced by Qin Hao. No wonder the other party was able to establish such a company with an annual revenue of several billion in such a short period of time at such a young age. He was determined to learn more from him.

After the price is fixed, it is necessary to formulate a marketing plan.

Qin Hao continued: "First of all, we must have a unified thinking. Our electric toothbrush, from appearance design to core accessories, is comparable to the first-line electric toothbrush brands on the market."

"So, I hope everyone will not have: We are a new brand, this kind of inherent concept, we are a first-line brand, if even we don't recognize our products, how can we convince customers that our products are good?"

Everyone in the meeting room couldn't help but see their eyes light up. Chicken soup for the soul was in 2015, when Qin Hao's bowl of chicken soup was served, all the employees were full of energy.

Qin Hao had a panoramic view of this scene and nodded secretly. If the thinking cannot be unified, the execution will be impossible. The main reason why many companies have no vitality is that they treat employees as screws, and employees do not understand what they are doing at all. , just repetitively obeying orders.

For a large company, it is okay to pursue efficiency, but for a small company like Qin Hao with only 200 people, it is actually necessary for employees to know why they do what they do.

"Of course, it's useless for us to know the product is good. We need to let customers know, so marketing is the most important thing."

Qin Hao glanced at the sales manager and began to assign tasks: "First of all, we need to formulate a complete brand promotion plan, which is also our company's strength. Manager Jiang, I will leave this matter to you."

Manager Jiang immediately patted his chest and said, "No problem."

Qin Hao looked at Wang Baichuan again: "Let's leave it to Manager Wang to link procurement with the factory. Quality must be strictly controlled. Marketing is just icing on the cake. If you want to sell well, the product itself must be strong."

Wang Bochuan straightened his chest and said: "Don't worry, Mr. Qiu, I will personally watch during this time. Even if I live in the factory, I will definitely ensure the quality of the products."

Qin Hao nodded in satisfaction, Wang Baichuan's work is still reliable.

"Don't let the progress of the electronic beauty device fall behind. We can first cooperate with some Weibo beauty makeup Vs and Xiaohongshu bloggers. In addition, we should also make use of our advantages in the field of short videos. Douyin, Kuaishou, and Bilibili can Let’s start with a wave of pre-heating publicity.”

The audience of electronic beauty instruments is not as wide as that of electric toothbrushes, but fortunately, the users of such products are impulsive consumers. As long as the publicity is in place, they will not worry about sales.

The boss moved his mouth, the employee broke his leg, and the company's employees began to get busy visibly.

Qiu Yingying is no exception. In order not to hold back the team, she also began to work overtime all day until eleven or twelve o'clock, which gave Qin Hao and Guan Juer a lot of opportunities to be alone.

Qin Hao even thought unkindly whether he should give Qiu Yingying's team more tasks in the future.

Finally, when the weekend came, Qiu Yingying finally looked forward to having a rest. Of course, what made her look forward even more was Ying Qin, a fellow from the village, who invited her to watch a movie.

Early in the morning, Qiu Yingying excitedly asked Fan Shengmei to help her choose clothes, and she was busy until about ten o'clock before going out.

(End of this chapter)