Movie: Get Alpha Dog at the start

Chapter 66 Touching Porcelain
"Yurun" is the brand registered by Qin Hao for this electric toothbrush. As a product that is not well-known in the market, how can it stand out quickly?
Qin Hao summed it up in two words: "Pengci!"

"Although this method sounds a bit low-end, it is very practical. We can sort out the electric toothbrushes of various brands on the market, and then make a recommendation list. The list is full of well-known brands, and then in a relatively moderate Add our brand to the location, imagine if customers will think that Yurun is also a well-known electric toothbrush when they see it?"

The relatively low-end method of publicity is to belittle others and promote yourself. This will not only easily attract lawsuits for yourself, but users will also be suspicious.

The really clever publicity is to praise others, and at the same time, to make the cake bigger together. This kind of publicity makes it easier for customers to believe that what they see is not an advertisement, but a conscience recommendation from a blogger.

Everyone in the conference room showed expressions of: Got it.

Wang Baichuan was even more inspired. It turned out that publicity can still be done in this way. I feel that what I have learned during this period is longer than what I have learned in the previous ten years.

Qin Hao continued to analyze: "Being friendly to the people is the attribute we give to this product of Yurun. Why should we give it such an attribute? Electric toothbrushes are emerging products, so their positioning is for customers in the age group above 12 years old and below 50 years old. .”

"Let's imagine the use of electric toothbrushes. When we get up from bed every day and brush our teeth with our closest people, will an inadvertent eye contact make people feel very happy? Let's extend it. This intimate person It can be boyfriend and girlfriend, husband and wife, or parents.”

"When we present this picture to customers, we want to guide them to put these happy scenes into our products, so that customers will think of our products when they think of similar scenes."

In Wang Baichuan's mind, he couldn't help but imagine the image of him getting up from his room in a residential area in Shanghai, and Fan Shengmei had already got up to squeeze toothpaste for him, and the two stood in front of the sink, looking at each other and smiling in the mirror.

"If I saw such a promotion, I'm afraid I would buy it right away?" Wang Baichuan couldn't help but secretly admire it.

Qin Hao continued: "The sense of technology is also another attribute we give this electric toothbrush. Why should we give it such an attribute? It also has something to do with its audience. As a young consumer group, the demand for products is no longer : As long as it can be used, a more fashionable appearance, more powerful performance, and a more technological user experience are what young consumers are pursuing."

As he spoke, Qin Hao picked up the sample of Yurun electric toothbrush on the conference table.

"This is also the reason why when designing, we will abandon the traditional plug and choose this kind of charger. At the same time, why design the bottom of the electric toothbrush to be slightly rounded?"

Qin Hao directly put the electric toothbrush on the conference table: "In this way, it can be placed on the dressing table independently, and customers don't need to equip it with a shelf or put it in a cup like a traditional toothbrush. Details may seem insignificant, but they are the key to making our products stand out."

The reason why Qin Hao broke it up and told the employees is to ensure that the promotional plan he formulated can be restored and implemented to the greatest extent.

Even in the era of mobile Internet, the cost of communication between people is still very high, limited by personal IQ and understanding ability, not everyone can follow the established plan.

Just like when painting, at first we wanted to draw a cat, but we turned into a duck, and then a guinea pig, and finally the whole painting was scrapped, even with the brush , Easels were all smashed.

Qin Hao is not the kind of boss who likes to hide things, and he is not afraid that his employees will learn something from him and change jobs. Those who are truly capable and ambitious to start a business can still learn things no matter how they cover up others. On the contrary, those with average understanding It may be because of your vague words that the implementation is not in place.

"If you have anything you don't understand, you can bring it up, or you can ask me at any time, but when it comes to the implementation level, no one is allowed to make their own decisions. Everything will be done according to the established implementation plan, understand?"

"Understood the boss!"

"If you still don't understand this, then you don't have to go out to work, just go home and bring your baby."

Qin Hao nodded: "Okay, then follow this plan."

Unifying the thinking, the work efficiency will naturally be high. Soon the whole company began to promote the "Yurun" electric toothbrush. Some are looking for commercial copywriters to write promotional soft articles.

Qin Hao called Wang Baichuan to the office.

"How's it going, have you been doing well recently?"

Wang Baichuan replied solemnly: "It's easy, it's very easy."

With ten years of experience in dealing with processing factories, Wang Baichuan jumped out of parts processing and went directly to the terminal link. Instead, he was able to see through the routines of those OEM factory bosses at a glance. After canceling the orders of several factories, he knew After Wang Baichuan learned how to do it, the factory boss no longer dared to play tricks.

In the past, because Wang Baichuan received small orders and high requirements, he would often meet some factory bosses who would show him embarrassment, but now they all wish that he could be their ancestor.

Coupled with the growing relationship with Fan Shengmei, Wang Baichuan only regrets not meeting Qin Hao sooner.

Qin Hao smiled secretly, nodded and said: "That's good, your task will be very heavy next, not only to manage factory orders, but also to handle warehousing, delivery and subsequent after-sales."

"Remember, after-sales is the most important thing. The word-of-mouth of a product often collapses from after-sales. No matter how good the marketing is in the front, once the after-sales is bad, the gods will not be able to save it!"

Wang Baichuan patted his chest and said, "Mr. Qiu, don't worry, I will do my best and will never hold back the company!"

"Well, how about this, the company's business will definitely expand in the future, and the number of people in your purchasing department will also increase, so you don't have to do everything yourself, just pick a few who are serious and responsible, bring it up, and hand over the specific things to them Do it, as long as you make overall arrangements and checks." Qin Hao reminded.

Wang Baichuan was overjoyed when he heard the words, which was quite a way of delegating power to him.

"Well, I see what to do."

Soon, according to the publicity direction formulated by Qin Hao, a large number of soft articles about electric toothbrushes began to appear on the market. Among these soft articles, there were popular science electric toothbrush advantages over traditional toothbrushes, and some recommended electric toothbrush brands.

Unknowingly, an electric toothbrush called "Yurun" began to appear frequently in the eyes of netizens.

(End of this chapter)