Fake girlfriend is a big star

Chapter 185 Gu Qinghan: I Don't Give It For Free

"I saw it on Weibo."

"Go to Weibo."

"Such a long commercial should be difficult to get on TV."

Students, you say something to me, and the advertising teacher also found "Werewolf's Mid-Autumn Trouble" from Weibo.

After a night of fermenting, this ad was on the hot search. Unlike other advertisements, the hot words in the previous ad were "who's so-and-so's peerless beauty", or "who-so-and-so's career line" and so on. .

And "Werewolf's Mid-Autumn Troubles", the hot word that followed was actually [moving].

The teacher felt that something was wrong. He told these students about the current marketing method. It is no longer important to put a name on it and cooperate with the hype of the navy. The quality is no longer important.

He has repeatedly reminded that in the current Internet, you must have your own thinking, instead of listening to the wind and the rain.

But now, these students have the same caliber, saying that this ad is beautiful.

A bit food for thought.

"Is this advertisement really touching?" The teacher glanced at all the students.

"The touching level is medium." A student came out to explain, "It has some comedy elements, and the emotional expression is more reserved. I personally think it echoes the preferences of Chinese people."

Other students also echoed, "That's right, that's right", "This kind of implicit thing is what we like", "In this era of rottenness, it is also worthy of touching".
"The quality is very good?" the teacher asked.

The students nodded and gave their answers.

"So... in one night, with so many people present, no one sent me a private chat with the advertisement?" The teacher pretended to be angry and said, "You want to see me make a fool of yourself in class, right?"

Laugh out loud.

The advertisement video was turned on, and the teacher on the podium turned his head to watch it. The students had watched it many times. Now the main purpose is to observe the change of the teacher's attitude.

From the perspective of the students, this 35-year-old Mediterranean teacher with an appearance of 55, his expression changed from indifferent to frowning, then his brows gradually stretched, and finally turned into ecstasy, as if he had discovered a treasure that had been buried for thousands of years .

"It's a great ad."

After reading it once, the teacher clapped his hands gently on the podium.

"In the name of a public service advertisement, the gimmick of werewolf troubles is used to attract the audience to watch. The product is hidden in the depths, and the question is asked at the end."

The teacher explained the details of the advertisement, "There is the shadow of the Taiguo advertisement but it is not magical. It has content and depth. After a little thought, you will find that the product has changed life and implicitly stated the function of the product."

"Who wrote the commercial?" he asked. "Any other works?"

"Lu Yang!"

"godfather!"

"Godfather Lu!"

The students in the audience answered.

Listening to the different titles in the mouths of different students, the teacher couldn't tell whether it was the result of independent creation or collaborative creation.

until
A thoughtful guy said: "Teacher, there is a square dance in the nearby square at night. Basically, he wrote those songs."

Good guy.

The teacher was a good guy on the spot.

Co-authored a good music creator, crossed over to write commercials, and still write so well?
He was supposed to be a person worthy of admiration, why did he write more square dance songs?
"Ahem." The teacher coughed lightly to cover up his embarrassment, "Forget about the songs he wrote, let's continue to study his commercials."

"Teacher, the songs he wrote are also good, like your cell phone ringtone "Legend" is also written by him."

teacher:"."

He raised his forehead, and had a good advertising class, but he became a student who asked him to be an Amway star. With the idea of ​​not wanting to waste class time, he said:

"It's a pity that this script method cannot be put on the TV station, otherwise everyone can have a new advertising method in the future."

"The teacher is on." A student stood up.

"What did you get on?"

"Television." The student said with his mobile phone, "My father wanted me to go home for the Mid-Autumn Festival, but I refused. He sent me a video just now, which was shot by himself. Jiangnan Satellite TV, this advertisement has gone up."

Co-author, you guys are just like Lu Yang, you are against me, right?

"Chen Tu!" The teacher pointed at the student, "I caught you playing with your phone in class! Hand it in."

Fishing player in class -1.

The teacher weighed the phone contentedly, and said: "The last sentence of this advertisement is still very reasonable. If you can go home during the Mid-Autumn Festival, you should go home and reunite with your family."

"Okay!" The students said in unison, repeating the last line of "The Werewolf's Mid-Autumn Festival Troubles": "This place is like a hole for two people to live in. When you come back, he is like a home."

"That's right, continue with the class." The teacher replayed the ad, "Since it's on TV, this ad will be the focus of our research this semester."

There was a lot of wailing, and I sighed that not only the life of college is good, but the life of college teachers is too good.
It's also pretty good.

"Werewolf's Mid-Autumn Festival Troubles" was on TV.

The furniture industry, companies big and small are watching its feedback.

Everyone knows that the 2-minute advertising time and intensive placement are behind the sky-high publicity costs.

The Gu family was already one step behind others when it came to publicity. At this time, they paid a lot of money, and they don't know what Gu Yuan was thinking. They thought it was a rush to jump the wall.

"How much did the star who played Kun pay them, or is the Gu family rich and powerful?"

"I don't know, but if the advertising fee is calculated, if the sales of the Gu family do not increase by ten points this year, it may be difficult to make back their money."

"Gods fight mortals and suffer. If the Gu family and the Yi family advertise like this, we may not even be able to drink soup."

Yijia is the foreign furniture giant that entered the domestic market.

These days, Yijia's advertisements are overwhelming, and these small and medium-sized enterprises have already overwhelmed them. Now there is another Gujia who is more willing to invest in publicity funds.

difficult!
"To be honest, Yijia, a foreign company, has begun to localize its advertisements. I don't like Gujia's advertisement."

"Me too."

Home furnishing practitioners are still discussing, and now it is just the stage of advertising. Although the mid-autumn festival is a peak sales season, only a few advertisements can be seen.

But right now.

Many employees of this company have received text messages with similar meanings one after another.

——[Son/Daughter, will you be back home this Mid-Autumn Festival? The family is planning to buy furniture recently. Please help me with reference. What do you think of the Gu family's furniture? 】

Crowd: ?
???

You are a parent, and your children are all engaged in furniture-related work. Now you are thinking about going to Gu’s family to buy furniture.

"I take back what I just said." An employee said.

"I admit, my voice was louder just now." Others agreed, "But it's a bit wrong, why does Gujia's advertisement run during the day and start to work at night?"

"This is not an advertisement, is this a special drug? Everyone who saw the advertisement wanted to go to Gu's house to buy furniture? It's too fake. How is it possible for an advertisement?"

Everyone didn't believe that Gu's family could achieve such an effect just by relying on advertisements. Although the quality of the advertisements was very good, many people had seen the advertisements.

However, under normal circumstances, the conversion rate of an advertisement will not be so high, even if it is doubled, it is not bad, but the current effect of the Gujia advertisement.
Why is it a bit brainwashing and world broadcasting?
"I'm super!" Some employees touched the fish and water at work and found something was wrong.

"what happened?"

"Do you think this is the only advertisement for Gujia?" He shouted, "These guys don't follow the rules!"

"What's this all about? If you have something to say, talk about it, don't keep it up."

"I forwarded the news, you can see for yourself."

After a while.

Several public account messages appeared in the company group.

After that, there was a queue of "Young people don't talk about martial arts, they are careless, I didn't dodge."

Gu Qinghan's house.

Teacher Gu taught Lu Yang yesterday, and Teacher Lu taught Gu Qinghan today.

The switch between student and teacher identities is really a reversal of the form.

"Advertisement, advertise the product widely." Lu Yang held the mobile phone, full of the mighty aura of a general waving the handsome flag.

He said, "Advertisements on TV are aimed at a large group of people, but in the WeChat official account, what kind of group needs what kind of copywriting."

"Just like you?" Gu Qinghan asked.

"Yes, just like me."

Gu Qinghan experienced Lu Yang's lashing out at Fang Qiu, and also thoroughly saw his strategizing. He was very upset, and always felt that this guy's skills were a little bit wrong.

She rolled her eyes.

Early this morning, Lu Yang knocked on the door of her house. Gu Qinghan thought that this elm's head had opened up, and it would bring her some little surprises.
As a result, Lu Yang yelled at her to take out her mobile phone to write a copy, and then posted and reposted it through the official account.

Yes, it is indeed an ambiguous thing for lonely men and widows to write short stories in the room, but what they write is not about love, love, nor lovers' diaries and other short stories.

It is the content of the elderly official account for grandpa and aunt.

There is only one core in all the stories - eliminate the fear of children going home for the holidays, and come to take care of the family to buy furniture.

Gu Qinghan also wanted to ask Lu Yang if this was creating anxiety.

But considering that there may be some people who really don’t want to go home because of their emptiness, buy furniture to take care of their son-in-law or daughter-in-law
It seems quite reasonable.

"The official account you used to push square dance songs before is now in use, and it is used as a media for Gu family positioning and pushing to middle-aged and elderly people." Gu Qinghan said, "So did you do it on purpose, or was it a coincidence?"

"It just so happened." Lu Yang smiled.

"I always feel that your idea is weird, but the effect seems to be really good." Gu Qinghan looked at the data of the official account, "The most popular article has millions of readers."

Although she was doing good things for the Gu family, she still felt guilty.

Although Lu Yang yelled, "Help the Gu family a few more times, and I won't need a bride price when I marry you", but Gu Qinghan knew that this guy just didn't want money.

With millions of readings, even if the conversion rate is only 5.00%, the profits of the Gu family's products will be fed back to the headquarters, which will invisibly increase the sales of the Gu family.

It's all money, it went into his own father's pocket, but Gu Qinghan felt that the money should make room for another place, such as Lu Yang's pocket.

if it is a dowry
Well, in the end it's your own pocket.

"When we go to your house, what kind of gifts do uncles and aunts like?" Lu Yang asked suddenly.

"Mooncakes." Gu Qinghan said, "What else can I bring for Mid-Autumn Festival? It's the best gift when I go back. I have to bring mooncakes. Besides, they don't lack money."

Seeing Lu Yang's disbelief, she added, "Anxin, what you did on the official account today is the best gift for my father."

"What about your mother?" Lu Yang, who felt that he had conquered his father-in-law, wanted to conquer his mother-in-law.

"Hmm..." Gu Qinghan couldn't figure out what his mother liked.

In her memory, my mother didn't seem to have any special hobbies, and the only thing that could be considered a hobby might be writing songs.

""Blue and White Porcelain" should be counted as one." She said, "She is very interested in the way "Blue and White Porcelain" is written."

Killing two birds with one stone belongs to yes.

Gu Qinghan, who sold himself as an undercover agent, began to admire himself for being able to help Lu Yangzhi recruit his own mother, and at the same time get out information about "Chinese style".

Next time Lu Yang opens the vest again, she won't lose in terms of lyrics and music.

"Is one song too short?" Lu Yang asked again, ""Blue and White Porcelain" has nothing to do with the Mid-Autumn Festival."

"Gift-giving is not a proposition composition, you don't need any gift to deduct the problem." Gu Qinghan pointed to his head.

"It's still too late to record songs after working overtime these two days." Lu Yang said, "I wanted you to come up with a Mid-Autumn Festival song before, which fits the festive atmosphere better."

Gu Qinghan: ".?"

You are so fierce?

I wrote one song after another. Two days ago, it was said that there would be a song in the Mid-Autumn Festival commercial. Now that the commercial is out, I want to sing the song?

Can you take care of my throat, she wanted to say.

Now they are just boyfriend and girlfriend, and they will get married later.
Can I still have this voice?

"What song?" Gu Qinghan asked, "It's Mid-Autumn Festival and a festival, it always feels like a square dance song."

"rest assured."

Gu Qinghan pointed to his head, and he also stretched out his hand to touch her face, "It definitely fits your fairy temperament."

He has grown up, and he talks a lot, and he is not as straightforward as before, but his actions will not change.

Gu Qinghan sighed inwardly, but still pretended to be shy.

What fairy?
In myths and legends, fairies are free to see mortals.

She doesn't give it in vain.

On the second day after the advertisement came out, the sales volume increased by 15.00% compared with the day before yesterday!
The moment he got the report, Gu Yuan announced on the spot in the company that he would have dinner tonight and give bonuses to the relevant employees.

"It's not right, the effect of the advertisement cannot be so obvious."

"Even if bonuses are given, they won't be given to so many employees."

"It feels like they won by lying down, purely because Gu Dong is in a good mood."

"The main reason for the increase in sales should be the news from the official account." A sensible person answered his doubts, "I looked at the official account, and the historical information was pushing square dance songs, and the fans were all middle-aged and elderly people, and yesterday The main customers of our stores around the world are also middle-aged and elderly people."

"The official account is so useful?" Some executives wondered, "Then why are you still paying bonuses? Take it here."

"I can't take it."

"why?"

"Those square dance songs were all written by Lu Yang, and only Lu Yang wrote them."

The voice of the understanding person fell, and everyone stopped discussing.

Having said that, everyone is clear about the twists and turns inside.

The owner of the official account is Lu Yang, and the advertisement script is Lu Yang. If the next sales of the Gu family increase significantly compared to the same period last year, then the biggest contributor is also Lu Yang.

Gu Yuan's bonus is to win people's hearts.

What is the purpose of winning over people's hearts?
in order to
Let the future son-in-law take over!
(End of this chapter)