industrial maniac

Chapter 240 Bandai's Strategy

January 1th, the second day of the Chinese New Year.

The Game Boy Advance follow-up improved model 'GBA Power Bank' jointly developed by Bandai, Sony, and Nintendo, was first sold in Wajima.

The hardware configuration of the device is equal to that of the metal charging treasure, and it is equipped with the "Symbian system" jointly developed by Ericsson, Nokia and Motorola.

In the future, game developers can upload carefully crafted new games to the PC-side 'Nintendo Official Website' at any time, and set a reasonable sales price.

Consumers can log in to Nintendo’s official website, buy games, download games, and install the games on the GBA mobile power bank with the virtual currency pre-charged in physical stores, and then they can experience hundreds of epic masterpieces on their palms.

Without the production and manufacturing costs of game cards, and excluding the costs of operation and management, the price of games has been greatly reduced, only one-third of the previous one.

And a unified management platform can not only put an end to rampant "burning cards", avoid the proliferation of pirated games, ensure the interests of game developers, but also integrate channels to attract more consumers.

Moreover, Sony, Ericsson, Nokia, and Motorola announced on the same day that they would introduce the Nintendo Game Store in their next-generation mobile phones, and based on this model, make a music store and video store, including the next-generation GBA mobile power bank, which will also have these functions .

Under the promotion of the world's top software and hardware manufacturers, GBA mobile power bank sold 1175 million units on the first day it was put on the shelves, making history.

On the other hand, the metal charging treasure that landed on Wajima on the same day, and the price was three times higher than the GBA mobile power bank, only sold 55 units, which can be described as terrible.

All of a sudden, discussions arose.

'It never occurred to me that the power bank, which is popular in Europe and the United States, was sniped on Wajima. '

'Director Xu started a new mode, but did not enter the game. '

'Woke up early and caught up with the evening set. '

'I suddenly wanted to be alone. '

'Who? '

'Zhang Chaoyang! '

Bandai President Takasu Takega browsed through the comments on various forums, without any joy or relaxation in his heart.

Ironhide launched the Power Bank, aiming to tap into the video game field by taking advantage of the demand for power from the consumer groups of the electric version of Mechanical Three Kingdoms and RGB Flying Top.

Selling 55 units means that there are 55 electric toy customers who have replaced their own devices with mini super capacitors and purchased tin power banks, which also means that the tin company has 55 reloading mechanic players.

Bandai, together with Sony and Nintendo, launched the GBA mobile power supply in order to keep the market share of video games and win consumers of electric toys.

Selling 1175 million units is equivalent to overdrawing game enthusiasts. They trust the brands of Bandai, Sony, and Nintendo, and hold their positions in advance. However, whether they can retain this group of customers and ensure that the other party does not buy power banks has become a big problem.

Therefore, Takasu Takehe asked the research and development department to crack the T-shaped power cord of the Iron Sheet Company, and then secretly instructed several small-scale electronics factories to produce it on a large scale and sell it as a gift.

This is mainly to let consumers form a consensus in the subconscious: With the GBA mobile power supply and the T-shaped power cord, the charging needs of electric toys can be met, and there is no need to buy a tin power bank at all.

In this way, the family defended the Washima market.

However, the idea is very good, but in reality, some people don't want their own to achieve all this.

One is Takeuchi Rano, who acts as an agent for Mecha Sangoku Toys and operates a TEP directly-operated store.

One is the intermediary Chunyi who created RGB toys and operates RGB directly-operated stores.

The two parties promoted 'fast charging' through multiple channels.

Ironhide and RGB Co., Ltd. launched a built-in power supply replacement plan. Although the volume of the mini super capacitor is larger than that of the button battery, the weight is very light. Thanks to this, the capacity of the mini super capacitor has reached 500mAh, which not only does not affect electric toys. It also increases the battery life to 20 minutes.

According to the design of power bank 1500mAh+500mAh, it only takes 3 seconds to charge the supercapacitor → electric toy for the first time.

Then the lithium polymer battery charges the supercapacitor, it takes about 15~20 minutes.

This charging process is the same as the battery life of electric toys.

When the power of the toy is exhausted, the supercapacitor of the power bank just has enough power again. Repeat the process of charging for the first time. It only takes 3 seconds for the player to continue playing.

Then the LiPo electromagnetic, charges the super capacitor again...

So repeatedly, seamless docking.

Even at home, if you connect the iron sheet power bank to the socket, you can fully charge the supercapacitor module in 3 seconds, and finish the electric toy in 3 seconds.

based on above.

Consumers who buy GBA mobile power, it’s okay not to buy electric toys, once they buy electric toys, they find that the charging speed is dead slow...

The GBA mobile power supply is meaningless, and it is not as good as the ultra-thin GBA with a lower price, which has a market advantage.

At this time, Bandai Vice President hurried into the office.

"President, the agents from all over the country called and said that there was a problem with returning the goods."

"Because of charging?"

"Yes,."

"how many?"

"Two or three hundred."

"Leave it to Nintendo, we are just game developers now."

"Ok."

Nintendo, which has a big family and a big business, will certainly not care about two or three hundred return incidents.

According to the previous operation, once any electronic product is activated, it cannot be returned for wrangling, and the agent is asked to refund the money on the spot, and then return the activated product to the factory.

However, by noon the next day, more and more products were returned, gradually forming a wave of returns.

When Nintendo reacted, there was already a long queue at the storefronts of agents and dealers at all levels.

……

the other side.

Sega headquarters.

After Sega declared bankruptcy, RGB Co., Ltd. came to talk about acquisitions, intending to take over Sega's game development business before liquidation.

The two sides negotiated for a week and decided to sign the contract this afternoon.

However, near noon, Bandai Namco suddenly intervened strongly.

Even Bandai President Takasu Takehe personally came forward to find Sega shareholders.

Bandai President Takasu Takehe is well aware of the horror of 'fast charging'.

But he is not without backhand.

At the beginning of the establishment of the TEP direct-sale store, Takeuchi Rano issued a warrant to hunt down Masayoshi Son, the richest man in Wajima.

Sun Zhengyi couldn't swallow this breath all the time, but he didn't dare to provoke TEP.

Hearing that Bandai and Namco merged to fight against Tinhide, the other party began to contact Bandai Namco, considering that the main business of the Takeuchi family was 'TEP directly-operated stores', acting as an agent for Tin Toys.

After half a year of planning, Bandai President Takehe Takasu felt that the time had come when Iron Sheet Company launched the power bank.

When the power bank came out, Bandai announced the launch of the same model, and then added the function of listening to music and watching videos.

When the power bank realized MP3 and MP4, Bandai announced the addition of shooting and recording functions.

When the charging treasure realizes shooting and recording, Bandai proposes a game platform...

In this way, the charging treasure is gradually introduced to the field of multi-function game consoles.

By this time, Ironhide's main competitors were no longer toy manufacturers, but Nintendo, Sony, and Microsoft.

Takasu Takehe even thought about instigating both parties and adding communication functions, so that Ericsson, Nokia, Motorola, etc., could also become the opponents of Ironhide.

Unfortunately, the problem of 'fast charging' appeared too quickly, and he had to arrange a way out in advance.

According to Takasu Takehe's idea, when the Iron Sheet Company was fighting with game console manufacturers such as Nintendo, Bandai Namco joined forces with large and small toy manufacturers, and with the help of Wajima Softbank, acquired the semi-dead Sega, darkened the old position, and then used the BlackBerry system, launched the 'bandai handheld', and finally achieved a new life.

As for whether RGB Co., Ltd. can acquire Sega...

In terms of the ability to spend money, how can the newly emerging RGB be comparable to Wajima Softbank?

……

Daze, Xiao Xu's house.

"Bandai Namco acquired Sega with the help of Wajima Softbank?"

Xu Fei received the news from the intermediary Ichiro, combined with the return problem faced by the GBA mobile power supply, he immediately understood that Bandai Namco intends to withdraw from the 'Nintendo Alliance'.

Moreover, Bandai Namco had a merger plan with 'Sega' before, but it was blocked by Bandai's employees. In order to survive, it was forced to cooperate with Nintendo.

Now that Bandai has turned its merger with Sega into an acquisition of Sega, shareholders and employees must support it, and it is not surprising to betray Nintendo and Sony.

In particular, the "software platform" launched by Nintendo has a good purpose, but to put it bluntly, it is an evil capital plunder.

When a game developer uploads a game, Nintendo takes a cut of 45%. With the strength of Bandai Namco as the second largest video game manufacturer on Wajima, how can it give Nintendo any money.

Including Sony, it is estimated that they are not willing.

In addition, Ericsson, Nokia, and Motorola, which jointly developed the Symbian system, are not monolithic either.

According to reliable sources, Ericsson intends to withdraw from the Symbian system and form a holding company with Sony, called Sony Ericsson, or Sony Ericsson for short.

Therefore, Sony will soon withdraw from cooperation with Nintendo.

So the question is, should I continue to fight after Bandai, or turn around and attack Nintendo, which has been rebellious?

Xu Fei took the information and thought carefully.

Let RGB Co., Ltd. acquire 'Sega' in order to fill the problem of insufficient game resources in the handheld field.

Normally, RGB Co., Ltd. has exhausted the income of RGB flying gyro and introduced 'mini super capacitor', and now there is not much money.

If Bandai does not intervene, the intermediary Ichiro will negotiate with Sega a few more times, and the acquisition will be settled.

Now that Bandai is involved, RGB Co., Ltd. will definitely not be able to grab the opponent without the help of Iron Sheet Company and TEP's funds.

But if they can't win Sega, they won't be able to get a large amount of handheld game resources. In addition, the independent research and development process is slow, and they will have no advantage against Nintendo in the future.

Therefore, we still have to chase Bandai.

Xu Fei made a decision, and immediately asked the military division to go to Wajima to talk to RGB Co., Ltd. about the plan of the Iron Sheet Company to introduce flying tops.

The purpose of doing this is to send a sum of money to RGB Co., Ltd., so that the other party can raise the price for Sega shareholders, and consume the funds of Bandai and Wajima Softbank.

In addition, he contacted Takeuchi Rano to let the other party also participate in the bidding and continue to help Sega shareholders raise the price.

Next, Leifei Technology, which is an agent of mechanical toys and RGB toys in North America...

Of course, the price has been raised, so I definitely can't have the 'noble Sega'.

After Xu Fei finished his busy work, he walked into the kitchen.

In the afternoon of New Year's Day, after talking with Lou Nannan about the supply and marketing cooperative, the other party returned to the capital in the evening to prevent the old lady from the council from falling asleep because she missed her husband during the holidays. No one at home would take over the affairs of the supply and marketing cooperative.

In the evening of the same day, Lao Xu also went to the northwest to coordinate the tower construction project of "West to East Transmission".

Lao Huang was concerned with the business in the south. Early in the morning of the second day of junior high school, he called seven men and eight women and ran to Xijiang.

Malaysia couldn't stay at home, went to the laboratory to help improve the 'flywheel battery'.

Tang Mo saw that there were only a man and a widow left at home, so he went out in the morning and never came back.

'Cooking a meal, is it that difficult? '

Xu Fei swung his knife and cut a plate of radish balls sent by the village in half.

Then put more chopped green onion in the pot, fry two eggs, wait until they are almost cooked, then pour in the balls, stir fry for 2 minutes, turn the spoon, it feels a bit dry, add half a cup of hot water, and it is a bit sticky, and the bottom of the pot looks sticky, Get out of the pot quickly.

Give half of it to the vicious dog. After waiting for a long time, I found that the other party would not eat.

Xu Fei dumped the rest of the pot into the trash can and walked out of the house.

Daze Industrial Park resumed work on the [-]th day of the first lunar month.

On the afternoon of the third day of the Lunar New Year, the newly repaired main road, including the south gate of Daze Power, looked deserted.

But not without shadows.

For example, the bus station planned years ago.

This is a "corridor" set in the middle of the road, with an overpass at each end, and the whole looks like the word "工".

In the middle of the overpass, a 'step ladder' transformed from a metal conveyor belt is used, and there are conveyor belts on both sides that can mount wheelchairs, electric vehicles, and even agricultural vehicles.

Therefore, there are no traffic lights on the bus station section.

A 'supercapacitor' the size of a well house is installed in the station, and then two charging lines in the form of sliding rails are separated.

Then, a 32-inch bulkhead-style on-board super capacitor is installed behind the bus butt to form a pure electric vehicle.

The bus leaves the starting station, consumes the power stored in the on-board super capacitor, arrives at the bus station, and uses the charging slide rail to realize the extended range and continue to the next bus station. In this way, it can circle around the Daze Industrial Park.

Thanks to the control module of the remote-controlled tank, the bus does not need a driver.

And there are no crossroads in the circular section, all are flyovers, and there is no danger.

So it runs 24 hours.

It's just that all other cities have plans, and the model of Daze Industrial Park cannot be built, and the bus system cannot be introduced.

At present, the unmanned bus has been in trial operation for one month and has received feedback from many passengers.

For example, starting too fast, pushing the back too much.

For example, at two or three o'clock in the morning, if a person rides alone, the interior of the car is too scary.

Xu Fei came to the bus station and boarded an unmanned bus that arrived.

The 10-second countdown ends, and the door is automatically closed when no passenger is detected getting on or off the car.

When the vehicle is started, the push back feeling is really strong.

After all, it is the controller removed from the remote control tank.

And along with the driving, Daze Power South Gate → Daze Iron Sheet Toy Factory → Highway Upper and Lower Entrance → Daze Power West Gate...

The surrounding environment is getting more and more desolate, and the sky is dark, and there is no movement on the bus...

Xu Fei couldn't help looking back, all the seats were empty.

Turning around and looking ahead, from the cab to the front, it was also empty.

If it weren't for leading a vicious dog...

"Have it!"

Xu Fei let the vicious dog sit in the cab, "Coincidentally, military dogs are unemployed from TEP, so it's better to arrange them to be the captain or flight attendant in the car."

"In this way, criminals from other places can be monitored."

The next day.

Early in the morning, Grandma Erya was going to visit her relatives at the east gate of Huangnigang. When she boarded the unmanned bus, she always felt that there was someone in the cockpit.

Go up and see...

A hound wearing a captain's cap, with both hands controlling the emergency steering wheel, turned his head and smiled slightly with the corners of his mouth raised.

Erya's grandma collected herself and was stunned for a long time, then quickly took out the quick-acting heart-rescuing pills that were distributed free of charge by the citizen's hospital.

Seeing this scene through surveillance, Xu Fei deliberately planned to change the look of the military dog, but thinking that the elderly can be exposed to new things, other people should be fine.

"Used to it."

On the fourth day of the Lunar New Year, on January 1, the British and American coalition forces advanced into the suburbs of Baroda in just two days.

The defense line that Iraq Krypton set up along the way was useless under the attack of the informationized combat system.

Even the special 80 and rocket vehicles purchased with huge sums of money were lost due to the invasion of the network-supported command system, resulting in loss of contact, loss of control, and even disappearance.

It is a foregone conclusion that North America will win Iraq Krypton.

However, what gave Xu Fei a headache was.

The "Invincible Battalion" composed of its own SEALs took the lead in infiltrating Baroda and mastered the locations of various bank vaults.

What Morgan meant was to transport it to a hidden place and hide it first.

After the war liquidation is over, it will be shipped to Israel.

'Then what method should I use to get things over. '

'Rooted in transit?Or did it get lost during shipment? '

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