industrial maniac

Chapter 295 Car companies duel, see who has more money

In Xu Fei's view.

General Motors handed over the foundry business in the Asia-Pacific region to the Dasawa Industrial Complex, which is equivalent to its own major customer.

Under the leadership of Smith, more than 30 shareholders of General Motors donated 100 million US dollars to the Youth Corps Foundation every month on time, which is equivalent to their own big benefactors.

Now that the big client has been beaten up and the big benefactor has been killed, if we don't turn the tables, won't people outside think we're easy to bully?
Especially those companies that entrust their own OEM.

Today, when someone beats General Motors, Director Xu is indifferent.

Maybe someone will beat me tomorrow, and Director Xu will not be moved.

Then I might as well find another factory to do it.

Once customers have this kind of mentality, people's hearts will be scattered, and it will be difficult to lead the team.

Therefore, it is necessary to give the Japanese car companies some ruthlessness, let the other party have a long memory, and let the customers see the methods of Director Xu, so as to save one day confrontation with stronger capital. All gone.

Xu Fei walked home while thinking about where to start.

The big secretary and the second sister have already got off work and are curling up on the sofa in the living room to watch TV.

No one is cooking tonight, because the third secretary went to the countryside for inspection.

Xu Fei just ate 20 big meat skewers and drank his first bottle of beer. He wasn't hungry yet, so he ignored the dinner question and yelled at the second floor, "Blind, are you here?"

"Yes." Huang Banzai hurriedly ran downstairs, "What's the matter, uncle?"

"Come to the study for a chat."

For this nephew, Xu Fei was never stingy.

General Manager of Hongqi Division, Sales Director of Tin Hide Company, Marketing Manager of Tin Hide Toys Factory, President of Tin Banner Automotive Products...

Some didn't, all were lost.

And Lao Huang is also very upbeat, and somehow he has become the deputy of Huaxia Religious Affairs, the manager of the Taoist Association, and the Taoist sect of the celestial master lineage.

The business card in his pocket can be said to be better than blue, which is not inferior to his brother-in-law at all.

The only downside is that ever since I heard about the 'eschatology', the tortoise shell and copper coins have never left their hands, and they have been bewildered wherever they go.

Come to the library.

In the room of fifteen or six square meters, there are only one desk and two chairs.

There are no bookshelves for decoration, no messy murals, only a pot of dogtail grass with extremely strong vitality, which is placed on the north balcony.

Xu Fei poured the half-bottle of beer he brought back from the barbecue shop into the flowerpot, and took advantage of the opportunity to sit in the armchair.

"I didn't care about the car, how did you do last year?"

"Last year, in addition to Daze, we added four car assembly bases, respectively in the FAW General Factory, Yancheng Dongyue Automobile, Modu Automobile General Factory, and Guangzhou Automobile General Factory. We rented their factories and then helped them do OEM work. The cost offset each other.

With five automobile assembly bases, the daily output reaches 1.3 vehicles.

As assembly bases have been gradually added, a total of 280 million vehicles were assembled last year.

Of these, 230 million belonged to GM's own brand, as well as the Tin GM-Fuel Efficiency King.

The remaining 30 vehicles belong to TEP, 15 vehicles belong to Xiaohongqi, and the rest are shared equally between Dahongqi and domestic auto OEMs.

Referring to the tax amount, the total revenue is about 45 billion US dollars. "

Huang Ban nonsense, took out a ticket clip from his pocket, and took out a piece of paper, "In the first half of this year, the global industry was greatly upgraded. Our production capacity has increased by 3.2 times, and the daily output has reached 4.16 vehicles. On average, a new car is produced every 3 seconds. line, 590 million vehicles were assembled in the first half of the year alone.

After achieving this goal, the leaders of Dongshan University led a delegation to visit, and the deputy director of Jingcheng also came to express congratulations, but you were overseas at that time and missed it.

The production capacity in the first half of the year is mainly supplied to General Motors to help the other party realize the honor of "No. [-] Automobile Enterprise". "

Xu Fei didn't read the new round of the world's top [-] companies announced by Fortune magazine, and finally understood the reason why Smith was killed after hearing this.

In North America, in the high-end capital game, there is no such thing as 'price war', 'bidding acquisition', or 'industrial espionage'. Some of them are just 'kill shareholders today, force their heirs to agree to transfer shares tomorrow, and then kill their heirs. The company is Mine is legal and compliant'.

That's how JP Morgan's father killed Kennedy and dismembered the oldest Boston consortium in North America.

Kelin, the former general manager of North America, grew up from a poor boy to the No.12 largest family in North America, and he also played in the same way. Just like his death list, there are many rich people worth more than one billion US dollars.

Now there is a company with no background and no backing that suddenly becomes the world's number one car company and can generate considerable profits. No vampire/capitalist will let it go.

Huang Banxia continued: "In the field of foundry, if we consider the production capacity and market share of the enterprise, our biggest competitor is the Nissan Alliance."

"In 99, Renault invested 54 billion US dollars to acquire a 36.8% stake in Nissan Motor and became the latter's major shareholder."

"Last year, Nissan invested 47 billion US dollars to acquire a 34% stake in Mitsubishi Motors and became the latter's major shareholder."

"At the beginning of this year, Renault, Nissan, and Mitsubishi Motors formed the 'Nissan Alliance', which includes 23 brands. It requires technology, capital, funds, factories, and markets."

"Its related production capacity has now surpassed Toyota, the largest car company in the past, and also surpassed us, General Motors, and Ford Motors. I believe it will become the world's number one in three to five years."

"So, our main competitors at present are the Nissan alliance and the well-established Toyota and Honda."

"As for Ford, the pace of de-industrialization in North America is accelerating. They have already approached us, and maybe they can reach an OEM cooperation before October."

"The German companies such as Volkswagen, BMW, Daimler-Benz, etc., are now abducted by Foreman to build chariots, and the OEM orders have been handed over to the Iron Sheet Company."

Xu Fei pondered while listening.

The company owns many car brands, but except for TEP and Tin GM, none of them can be sold.

Because our own camp has not joined the WTO, no matter our own brands or Sino-foreign joint venture brands, all are subject to export restrictions.

Like TEP, it can be exported to the world in unlimited quantities, but it is only because it plans to earn money from General Motors first that it has reduced its production capacity allocation.

However, each brand can export a maximum of 5 vehicles per year for Hongqi and Tieqi automobiles. Otherwise, the taxes and fees of the importing country will be raised by 300% to 500% according to the arrangement mechanism.

Therefore, if you want to start a war in the field of automobile trade, you must make good use of the "German-owned + American-owned" brand of "Iron Sheet General", and then bring in a lot of unsatisfactory car companies. , and also the Nissan alliance with great development potential.

Currently Tinhide has two independent brands.

One is the Fuel Efficiency King series, which is best-selling in the European region and has a production capacity of 110 million vehicles this year.

One is the newly launched Beetle, which is mainly aimed at the European and American markets. This year's production capacity is allocated to 150 million vehicles.

The sum of the two is 260 million, which is not as good as General Motors.

But they can use the power of Germany North to increase the shipments of BMW, Volkswagen, Mercedes-Benz, and Italy-Fiat.

In this way, including GM's 1000 million+, we can get a 35% share of the auto market.

Xu Fei thought about it carefully, took out his power bank, and checked the shipments of other car companies. He felt that 35% was a bit low, and it would be best to reach 45%.

And an increase of 10%, in the context of the price war, production capacity must be increased by at least 20%.

Nissan 1.2 x 3.2 times x 1.2%, 4.6 vehicles.

That is to add a car assembly base with a daily output of 1 vehicles.

"I heard that General Motors reorganized the Daewoo General Factory?"

Huang Banxia stopped the endless work report, nodded, "Yes."

"Go there and increase the production capacity of the Daewoo General Factory to [-] vehicles per day."

"Uncle, this task is a bit difficult, because the equipment of the Daewoo General Factory was emptied by North American soldiers. General Motors announced the reorganization of Daewoo, just to boost the stock, and did not replenish the production equipment at all."

"No problem, I will ask the North American soldiers to send the equipment back."

Huang Banzhu was surprised when he heard the words, "Will they listen to us?"

"It's good for you to know about this. After the North American soldiers send the equipment back, you start production immediately. I will greet you at General Motors. The main products are Fuel Efficiency King and Beetle."

"it is good!"

"Do you know anything about Nissan Alliance cars?"

"Know the enemy and know yourself, and you can win a hundred battles. As a sales director, I must have studied them thoroughly."

"Tell me."

Huang Banyan looked around, went out and brought a stack of A4 papers, and listed:
"This is not only the status quo of the Nissan alliance, but also the status quo of Japanese cars."

"In the increasingly competitive auto market, especially in the context of the sharp rise in crude oil prices, Japanese cars are selling well all over the world due to their fuel efficiency. Toyota's 650 million, Honda's 320 million, and Nissan Alliance's 750 million."

"But the reason for saving fuel is not the engine technology."

"In terms of engines, let alone the German ones, they are even inferior to the American ones."

"The main reason here is that the body is light and the paint is thin."

"The body is light, so it must be made of light materials. However, the price is here, and the materials are definitely not that good. Therefore, the low-end series of Wadao car companies will basically rust on many non-painted parts. "

"Secondly, the paint is thin, resulting in a lackluster appearance. Compared with TEP and General Motors, which use electroplating technology, and Hongqi and Iron Flag, which use nano-spraying, the gap can be seen at a glance."

"Furthermore, due to the limitation of engine technology, Japanese cars are basically 'not aggressive', which means that the same specifications are very fuel-intensive. Taking the 2.0 self-aspirated engine as an example, if you want to control fuel consumption, it should be lower than TEP, GM, Ford, Japanese cars must reduce horsepower, other brands have 210 horsepower, Japanese cars only have 156, in Oriental words: too meaty."

"The poor engine technology has led to the phenomenon of 'burning engine oil'. Generally speaking, self-aspirated engines cannot be related to burning engine oil, but Nissan uses a wonderful engine design to link the two together, and makes Vehicles with this type of engine often make various abnormal noises."

"In addition, in order to reduce the weight of the vehicle, Japanese cars have done a lot of work on the interior, resulting in a very bad smell, especially in summer, people who are smoked can't open their eyes."

When Xu Fei heard this, his eyes lit up, he got up and walked out of the study, "Go, get a mid-range car from the Nissan Alliance, disassemble it for research."

"Let's suppress the Nissan Alliance first?"

"Since it has great potential, it must be killed in the cradle."

"But we have cooperation with Renault, especially Zidane led the junior team to participate in the Japan-Korea United Cup, and will participate in the Japan-Korea World Cup next year."

"It's two different things. Instead of handing over the order to us, Renault got a deal with Nissan and went to Brazil to open a factory. Then the two parties will definitely be competitors in the future."

"How about negotiating with our superiors in Faguo?"

"Are you free? Worry about the things above?"

"I just care about caring."

"You should care about your lifelong events now, and you will be 45 in a few years. Even if Kasar of the Municipal Hospital agrees to give you a test-tube baby, there is a chance. Others 3%, your tadpole quality is not good. Okay, the success rate is at most [-]%, in case my second cousin's husband dies, how should I explain to my second cousin when I go down?"

"It's okay, I will go down before you, and I will explain to my mother myself."

"..."

.........

Daze Power, Automobile R&D Center.

The laboratory that received the instructions contacted the logistics support department and asked them to send a mid-to-low-end Nissan of the Nissan Alliance.

With a price of 12, it is a little behind overall due to the impact of endless new brands.

There is no sunroof, no large-screen display, no radar sensing system, and even additional navigation equipment is required.

In terms of market competitiveness, it is definitely not as good as any brand produced by the Daze Industrial Complex.

But Nissan has done a lot of writing on the interior.

For example, the fit of the seat is very high, and it is very comfortable to sit on. It is soft, not like the hard leather of TEP.

For example, the sound generated by opening and closing the car door. Under the premise that the whole car is closed, the Nissan car is light in weight. You may even feel eardrum pain.

Xu Fei experienced it for a long time, and drove the car for a while, and finally came to the conclusion: brisk.

In other words, it is not unreasonable for people to be able to boost sales.

Then the next step is to magnify the opponent's flaws and weaknesses.

Xu Fei first asked the engineer to move the car seat into the laboratory for testing.

soon.

Benzene is 2.35 mg per cubic meter. If you are active in this environment for about 4 to 8 hours, you will experience benzene poisoning, dizziness, nausea, and suffocation. If you inhale for a long time, it will damage the nervous system within 10 to 21 months.

Remarks: This problem exists in most cars at present, especially long-distance cars.

Acetone value? ? ? , because the seat is filled with activated carbon, the content in the car will not exceed the standard at normal temperature, but as the car is used for a long time, as well as summer heat and summer exposure, the content of combustible gas per cubic meter rises linearly.

Remarks: This problem exists in most cars at present, especially long-distance cars.

Formaldehyde value? ? ? , which is a colorless, odorless, toxic gas that can cause respiratory edema, headaches, skin inflammation and necrosis, and long-term qualitative changes in biological organs, which can lead to gene mutations, induce various cancers, and infertility .

Remarks: This problem exists in most cars at present, especially long-distance cars.

Xu Fei got the test report and looked through his low-end and mid-end cars, such as Fuel-Saving King and Beetle, and found that none of them contained benzene.

Because "no benzene, no lacquer", any paint contains benzene, and the electroplating process is used at home, so there is no paint, so naturally there is no benzene.

Moreover, nano-spraying is a coating process that can suppress harmful substances such as formaldehyde and xylene in the interior.

Therefore, formaldehyde cannot be detected inside the car.

However, "No formaldehyde does not form glue". Anything that is bonded contains formaldehyde. Outside car companies do not have nano-spraying and must use bonding processes. As the temperature rises in the car, the adhesive softens and formaldehyde will definitely be emitted.

"Understood?"

Xu Fei looked at Huang Banyan.

The latter's eyes lit up, "Use your own strengths to compete against the other's weaknesses, and use publicity to let everyone know that Japanese cars are 'poison cars'. If the other party's sales plummet, our sales will naturally increase."

"Blind boy, you've been with me for so long, you still haven't learned your place."

"Listen to my uncle's instruction."

"You should read Pope's business experience, Welch's writings, and Bill Gates' family history."

"I don't have that much time."

"Forget it, I'll teach you directly."

Xu Fei turned his head and looked at the Citizen's Hospital, "If you were to beat up Da Ma, would you do it right away, or would you beat him up?"

"I dare not."

"..."

"Uncle, I understand. Let's enter the village quietly."

"Have you seen our citizen hospital? What a good industry, we should now let the world know the dangers of toxic gases such as benzene, acetone, and formaldehyde, instead of directly attacking Japanese cars, and even let them not know that we have taken action."

"I understand. Let everyone in the world turn pale when they smell benzene, fear acetone like a tiger, and tremble when they hear formaldehyde. At this point, Japanese cars will be finished."

"That's why my uncle thinks highly of you."

Xu Fei patted Huang Banyan on the shoulder, and the latter became more and more respectful.

Then the uncle and nephew walked towards the municipal hospital with a sinister smile.

.........

7 month 20 number.

The world's top medical institution - Debei Municipal Hospital, announced the research results of the medical team headed by 'World Famous Surgeon, Lasker Award Winner, Galen Award Winner - Casal'.

The result contains 9 medical achievements.

For example, the essential function of the appendix is ​​the main source of human immune cells. It is not recommended to remove it if it is not necessary. If you cut it, don’t worry, we can help you reinstall it.

For example, acquired spinal deformity has an 80% chance of causing gene mutations in offspring. The best way to avoid it is to maintain a good sitting posture and avoid crossing your legs.

For example, after 20 years of research, it has been shown that about 98% of laryngeal cancer, nasopharyngeal cancer, lymphoma, thyroid cancer, etc. are induced by formaldehyde. It is recommended that the World Health Organization list 'formaldehyde' as the most carcinogen known to humans.

For example, in the field of heart disease, the KSE genetically engineered tissue plasminogen activator (tPA) developed based on 'Gecko Docked Tail Rebirth' can destroy clots and restore blood flow, even without minimally invasive surgery, it can be used alone' Near-cardiac artery injection' can also achieve 50% effect.

At the same time, the Citizen Hospital will distribute one copy to each heart patient worldwide for life-saving needs. In this way, in the next year, the number of heart disease deaths worldwide may be reduced by 70%.

The medical achievements announced by the Citizen's Hospital became a worldwide sensation in less than half an hour.

Sickness is a big problem no matter where you are these days, including the rich, especially when it comes to heart and cancer.

Some wealthy people who knew about Casal chartered a flight to Berlin on the spot and made an appointment for KSE-tPA injection or minimally invasive surgery.

Many wealthy people who don’t know about Kasar, through the official website of the Citizen’s Hospital, saw Kasar’s personal achievements, such as reconnecting a broken arm, recovering as before, what is blocking surgery, what is a traceless plastic surgery, what is a heart slice revival ...there were gods on the spot.

The huge sensation caused the concern of the World Health Organization.

Three days later, the World Health Organization listed 'formaldehyde' as a primary carcinogen and called for a global 'clear aldehyde' action.

On the same day, TEP directly-operated stores, RGB directly-operated stores, pet hospitals, and Wanjia maintenance stores successively launched 'formaldehyde reagents' priced at US$1.

Soon, more than 50 large-scale furniture manufacturers around the world were reported and claimed by countless buyers.

Immediately afterwards, more than 30 largest sofa and mattress manufacturers in the world were reported and claimed by countless buyers.

Subsequently, many plastic product manufacturers around the world, including the toy manufacturer Lego, were reported and claimed by countless buyers.

By July 7, many latex paint manufacturers, printing manufacturers, and adhesive tape manufacturers around the world were also whipped out by consumers.

"This rhythm is wrong."

Xu Fei made a plan and ordered the operation center to fully implement it, then squatted in the office, watching the news secretly and happily.

But looking around, I found that people are engaged in this and that, but they don't engage in car companies.

Beep, beep, the phone rang.

Xu Fei picked up the personal phone: "Crooked?!"

"Hello, Mr. Xu, I'm from the sales office of Daze Real Estate."

"do not know."

"I'm the real estate consultant who helps you take care of the property."

"Oh, what's the matter?"

"Your wallpaper store is yellow."

"???"

"If there are any good investment projects in the future, I will contact you again, so I won't bother you."

"..."

Xu Fei put down the phone and paced around the office for a few times, feeling that this couldn't go on like this, someone must come out to lead the rhythm and bring the topic to the car.

After thinking for a long time, he contacted his acquaintances scattered all over the place and told them what to do.

The next day.

A sensational news crushed all news.

Old Walker, a super farmer in Texas, sued the world-renowned car company-TEP in a Texas court, saying that the formaldehyde in the car exceeded the standard, which made him feel very uncomfortable.

James, chairman of TEP, learned of this and rushed to Texas in person to have a face-to-face communication with super farmer Old Walker.

At noon of the same day, TEP confirmed the news that TEP cars contained traces of formaldehyde, and compensated Old Walker with 1 million US dollars. At the same time, it announced the recall of all TEP cars in the 01th week of 16, and compensated the owners of the cars in this batch. $50.

People who saw the news started testing their vehicles one after another.

In the afternoon, General Motors announced that it would recall the vehicles of the 01th week of 12 and compensate each user with $20.

In the evening, Tieqi GM, Hongqi Automobile, and Tieqi Automobile successively announced the recall plan and compensation plan.

then.

Car owners who used other brands of vehicles and also detected excessive formaldehyde, and seriously exceeded the standard, expressed their dissatisfaction with the car brands they used.

The problem is, formaldehyde is in any car, and it's impossible to avoid.

TEP cars do not have formaldehyde, but claim to have formaldehyde, and choose to recall and compensate for the plan, and General Motors, Tin GM, etc. have also followed suit.

How should car companies that really have formaldehyde in the outside world choose?

Also recalled?
The Nissan Alliance sold more than 700 million vehicles last year. If the sales before the establishment of the Nissan Alliance were included, at least 3000 million vehicles would have to be recalled.

How much does this cost?
But if there is no recall, when everyone is doing something, you will become the most eye-catching one if you don't do it out of the mainstream.

When this matter involves the interests of the vast majority of people, if you don't do it, it is tantamount to hurting the vast majority of people.

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