Build a gaming empire from scratch

NetDragon PR Department, Zhang Heying was overjoyed!
He was very disappointed yesterday when he saw that the anchors were not doing well, and they went offline for a rest after only a few hours of playing.

Looking at it now, he only felt that if he had a good rest and a good rest, he should all rest!
This is a major benefit!

Needless to say, add money and find more sailors.

Taking advantage of the current chaotic situation, it is suitable for the navy to show its talents.

Of course, the copywriting must be changed!
What about gameplay, what about NetDragon's last VR masterpiece, what about word-of-mouth counterattacks and regrets for missing out...all the proportions were reduced to the minimum.

Give me all the "VR games to strengthen the body and strengthen the people"!

Of course Zhang Heying wasn't the only one who saw the opportunity.

Desert Island Game Company also issued an announcement following the trend——

"The value of VR games lies not only in the content of the game, but also in the interaction between the player, the device and the game.

In the past, our focus was all on the game, until we were defeated by more advanced technology in terms of "immersion", we began to seriously reflect——

Perhaps, the core advantage of VR games lies in real interaction rather than virtual values.

What we should enhance is not only the characters in the game, but also the real players!

New production concept!Brand new interactive gameplay!
The desert island innovation is coming soon!
Experience more scientific, reasonable and interesting sports together!

Take you to another possibility of VR games! "

Not to be outdone, Flying Fox directly announced that "The Last Moment", which has been delayed again and again, will be officially released two weeks later, that is, on November 11.

Both Flying Fox and Desert Island have announced their respective big news while taking advantage of the moment when VR games are the most popular and accepted.

However, they all restrained themselves and just took advantage of this good opportunity to launch their own games.

He didn't intend to step on Yunmeng, and didn't even mention it.

Even if some netizens asked questions in their comment area and tried to get them to express their opinions, none of them spoke.

They all kept a precious silence.

Even so, the three major VR game companies have released big news one after another, which has brought a feeling of "Chinese New Year" to many players.

First came NetDragon's "Flame 3 Red Flame", followed by Desert Island's mysterious "innovative work", and finally Feihu's "The Last Moment", which has repeatedly skipped tickets.

All big moves!

If this was put in half a year ago, it would be a good year for the entire player circle.

It's just that now, it has become a small-scale "New Year's Eve", or in other words, it's still a New Year's Eve, but it doesn't have the taste of the New Year...

The greater impact, on the contrary, has further intensified the online debate on "VR games and virtual reality games".

It was this kind of controversy that caused the assistant lady to keep dissuading An Rongyi from jumping out at this moment and announcing the cooperation with Yunmeng.

"Isn't this blocking the gun for Yunmeng?"

"It's not that I refuse, even if I postpone the announcement for a few days!"

"Sister An, just nod your head, and I'll discuss it with Yunmeng's people."

——This is not difficult, because of An Rongyi's industry status and the princess's face, the cooperation agreement signed by the two parties is quite loose, and the cost of breaching the contract is very small.

Of course, the small price here refers to the small price in money.

But An Rongyi is very clear that the small price in money does not mean that the price is really small.

It is more likely that the real cost of breach of contract is not money, but other intangible things, which may be reputation, opportunities, contacts, etc.

No matter which one is, to An Rongyi, it is more important than money.

Looking at the nervous assistant in front of her, An Rongyi was also a little disappointed. Sister Li, who came all the way with her, was pregnant and had a baby, and the new substitute assistant, Xiao Tong, was obviously not interested.

It was just various things in the industry before, and she did a really good job.

But once she jumped out of the industry and faced a bigger and more complicated situation, she was obviously limited by her previous experience.

And her biggest problem is not the limitation of experience and vision, but——

Too underestimated An Rongyi!
*
12 noon.

Posted by An Rongyi's studio.

Yunmeng Studio issued a document.

Zhang Heying, the media, netizens, players, and countless people who were concerned about the development of the situation and participated in the online melee all noticed the voice of Yunmeng Studio.

Everyone thought that Yunmeng wanted to give an answer to the questions that the media and netizens were concerned about. Whether it was justification or comfort, denial or admission, they all needed to give an attitude.

This is normal public relations behavior.

But they must have never imagined that Yunmeng doesn't have a public relations team at all!

Ding Man, who had a background in public relations before, returned to work in the operation department after solving Chai Fang's matter.

Lin You asked her: Are you interested in the entire PR team?
Ding Man immediately said no, the operation department is very happy to work, the atmosphere is relaxed and the bonus is high, and he doesn't have to be scolded by players and the media every day, and he doesn't want to go back to do public relations at all.

So Lin You didn't mention it again.

After the media and netizens rushed over, they were surprised to see that Yunmeng did not respond to everyone's concerns at all, but announced——

Collaboration with Diva An Rong Yi!
The specific content is very brief:
"Night City Ring Auditorium, the first virtual concert——

An Rongyi 【Sometimes We Meet】

On November 11th, at 8:18, we will meet you! "

The accompanying picture is a poster of the circular concert hall. Under the dim light, the splendid decoration of the concert hall is hidden in the darkness.

In the corner of the poster, An Rongyi was wearing a long skirt and holding a microphone, singing quietly on the stage alone.

Seeing this, everyone was stunned, subconsciously went to An Rongyi's personal account and studio account to verify.

Immediately afterwards, it was discovered that the account of An Rongyi's studio had posted similar news at the same time as Yunmeng——

"An Rongyi's [Meeting Sometimes] Personal Virtual Concert.

Long time no see, An Rongyi is back.

Meet face to face with fans and friends, and explore more possibilities of music!
November 11, 8:18, friends who have time, remember to come to listen to the song. "

The announcement issued by An Rongyi's studio is different from the usual obvious concert announcements, and it is also quite individual.

But now, the copywriting is not important anymore!
This is An Rongyi, the Queen of Heaven!
In the past few years, the media has been saying that An Rongyi has retired, and she has said a lot, but An Rongyi has never stood up to refute - because she really considered doing so.

Gradually, everyone had to accept it.

But now, without warning, suddenly, she jumped out again!
And as soon as it comes out, there will be a concert!Just a week later!

How terrifying is An Rongyi's influence?
As soon as the news was announced, Yunmeng had sold out for four hours, and there were still 2000 million units of [Mirage 2.0], and the inventory figure suddenly began to plummet!
It's not a plummet of hundreds or thousands, but a drop of tens of thousands or 10,000+ in every jump!

At the same time, the sales of the game "Quick Chase" suddenly began to skyrocket, and the growth rate was no less than when the game was just released.

Within 10 minutes, 800 million new orders were added!Follow-up is still growing!

The sales curve that had already stabilized has been pulled out of a steep uphill slope.

Many nail household players who only had play records of "Light Yu" or "Paradise" under their accounts, seemed to have lost their minds collectively, and began to frantically buy "John Wick".

——These people are all hardcore casual players, and they skipped "League of Assassins". If it weren't for An Rongyi, they would never have bought "John Wick".

Previously, many people who watched the fire from the other side, sat and watched the virtual reality game fall into the quagmire of public opinion, watched the media, netizens, and players mess up, and only watched it for fun, immediately realized that they could not stay out of it.

Even a few minutes ago, many netizens who were still heartbroken: "If things go on like this, the country will fail", "Virtual reality games must be restricted and must not be allowed to continue." After seeing the announcement, they immediately forgot what they said before.

While running to Yunmeng's official website to place an order, he deleted his previous posts and posted some posts like "Yunmeng is number one in the world, virtual reality is invincible!".

There are countless similar examples!

Under Yunmeng's announcement, likes and comments soared all the way, and the top comments were very interesting:
"Thank you very much! Pull Sister An out to sing again!"

"As long as An Rongyi can sing, you will be my forever friend!"

"I declare: Lin You is a good man!"