Actors start from the college entrance examination

Chapter 126
Su Ze shook his head. The entertainment industry is already a Vanity Fair, but the fashion industry seems to be more bloody than the entertainment industry?
Even the 85 flowers are still struggling so much, the newest little flower probably can only fight for a chance to show her face.

Kong Xue changed her comfortable posture and said, "Take Chanel's women's fashion show in the castle last year, and only one star, Stewart, was invited to watch. Chanel's love for her, I am afraid that no female star will dare to market the Chanel name in the world from now on."

"Twilight?" Su Ze frowned, not quite understanding why?
"She is a typical example of God's appreciating food. Many audiences will be face-blind to Europeans and Americans. People who have watched "Twilight" should not be face-blind. Stewart has a long face in the non-standard sense, with a lower center of gravity and three-dimensional eyebrows and eyes. Deep, the whole face is delicate and gorgeous from the outline to the direction of the muscles."

"But she didn't follow the route of the heroine Shuangwen. Instead, she cheated on her legs, came out again, cut off her long hair, didn't pay attention to her dressing, and was sloppy."

The more Su Ze heard it, the more strange it became. This kind of thing has long been cool in China. Why does Chanel never leave?

"No way, who made Chanel always love cool girls with "literary art + stories"." Kong Xue said helplessly: "The founder Coco Chanel is such an example, who loves the tenacity of boys and the ultimate sense of feminine elegance."

"Domestic Mr. Zhou and Liu Wen, I think they are the two female stars who interpret Chanel with the most quality. They are both relaxed and free. There is no business, no pretense, and no deliberate creation."

"This thing is a bit like a celebrity public team, with a large number but few elites. It must be a crooked path to go down the road of finding whoever is popular, but choose the right one."

"For example, a listed coffee chooses Zhang Zhen and Tang Wei. The two people are located in the office white-collar crowd. They are influential, very temperamental, and exude a sense of elite. This is to eliminate the strangeness."

Speaking of professionalism, Kong Xue is very confident. After all, she is also an agent who has won seven or eight well-known brands with her own hands.

"Then there is user conversion, which is also the most powerful part of harvesting fans. Fast is fast, but really big brands scoff at it, because killing chickens to get eggs is not conducive to long-term development."

"Finally, when a brand cooperates with a star, it doesn't consider traffic or fame. It only cares about one thing: Is this person's personality and temperament that the brand needs?"

Looking at Su Ze, he said seriously: "Do you know why Brother Hu doesn't participate in variety shows and rarely gets exposed but can be favored by Armani?"

"three words"

"People on the road!"

Su Ze understands that many fans of traffic stars can indeed play. The so-called data is extravagant, and the krypton gold ability is also very strong, but if the popularity is not high enough, the effect may not be good.

Fans will buy it because they like him, but passers-by don’t know him, or they don’t have a feeling for him, so it won’t have a deep-rooted publicity effect, and the audience is too narrow.

Hu Gelu is very popular, even if he is not a true fan, he is not annoying, his acting skills are second, and his low-key and humble character is the main one.

This is also Su Ze's most satisfying advantage to Kong Xue, even higher than his acting skills.Actors who have developed well, Qian Xi, Zhang Yi, Hu Ge, Wang Kai, Huang Xuan...

The common denominator is being humble.

If the level is not enough, it can be improved, and you can spend money to hire professional teachers to make up lessons, but the character?

The country is easy to change, but the nature is hard to change!
The Jinze studio is a family workshop, and everyone present is serving Su Ze alone. Su Minghua and Qin Jinfeng will definitely not let their precious son be wronged, nor will they ruin their reputation just to earn some bad money, there is no doubt about it.

Long line for big fish.

"So if awards are the standard for evaluating works, then brand endorsements are indicators for measuring the popularity and influence of stars."

Kong Xue concluded: "It's still early for this kind of thing, let me give you a vaccination first, we will definitely not accept garbage brands, if you really want to overturn the car, you can't afford to lose people."

"At least it's a second-tier brand starting. It's not bad for a small audience. It can also be considered if it has a good reputation and strength. Specific issues should be analyzed in detail."

Su Ze nodded. There are too many things in the entertainment circle, such as mobile phone endorsements. Now that manufacturers hire spokespersons, it seems to be entering an indescribably embarrassing game?

Spend 3000 to [-] million on a certain star, and then you have to spend [-] to [-] million to tell the public who to speak for?

What's outrageous is that in the end, we have to spend another tens of millions to tell us why we chose this star as our spokesperson?
It is difficult to earn sky-high endorsement fees, especially for top brands.The reason why celebrities have to become image ambassadors or even brand friends is because of the convenience of borrowing clothes.

Today I spent 30 million on shopping for a few photos?
"It's a bit like fighting monsters and leveling up." Seeing Su Ze thinking, Kong Xue said: "Upgrading little by little, the best luxury starts with a good friend."

"In the past two years, there have been no more than ten actresses with the highest commercial value, and Mi Mi, Reba, and BABY have been greatly discounted because of divorce."

"Last month, Da Mi Mi participated in the Met Gala, the highest fashion show in the fashion industry, and became the only Chinese actress invited to the Met Gala. Her identity is a close friend of MICHAEL KOR's brand."

"Desperately bringing goods to MK for this title, I wish I could go to the toilet with a big red envelope on my back."

"The patron of the silly roe deer is Cartier. Male celebrities have the highest commercial value. Even so, Cartier has no spokesperson so far. Even Liu Tianwang is just a close friend of the brand."

"Isn't this the spare tire?" Xiaotong said bluntly: "It's too scumbag!"

Everyone laughed loudly, and the words were not rough, it was really a spare tire.At least before becoming an official spokesperson, celebrities have to go through a long internship and inspection period.

Generally on a yearly basis, all kinds of brand promotions are carried out, and it is a free whoring without pay. The only advantage is that you can borrow the latest products?

Do you even have to make an appointment in advance?

"Maybe it's because I'm afraid that the spokesperson will overturn?" Yu Shishi also wanted to participate in the topic and said, "After all, it seems that the past two years have not been safe."

"One of the reasons." Kong Xue said casually: "Although China is a big consumer of luxury accessories, the main reason is to look good, and the aesthetics are not up to the level."

"Male stars have very few choices. They basically have all kinds of suits, watches, cars, and electronic products. It is rare to have two extravagances on their bodies. One of them can make a smile."

"Female stars can earn a lot of money. They can endorse everything from head to toe. Of course, the competition is also fierce. The fashion industry is also a pyramid. There is a radish and a pit. With you or without me, you will be enemies."

Su Ze touched the bridge of his nose, thankful that he was wearing a handle, otherwise...

Back at the studio, the operation was as fierce as a tiger, and the first set of photos of the actor's Weibo was officially launched at [-] o'clock in the evening.

Su Ze had just finished taking a hot bath, saw Kong Xue's WeChat, opened Weibo, and found a comment of 99+
"Twenty-three thousand followers?" Su Ze shook his head, originally thinking it was a bit exaggerated, but seeing Zhang Zifeng break tens of millions of followers?

"Huh?" Zhang Zifeng received a WeChat message and excitedly said, "Finally opened Weibo?"

(End of this chapter)