Reborn I just want to concentrate on studying

It was already late when we returned from Hope Primary School in Banshan Township, and finally returned to the car in the dark.

The driver didn't care, anyway, he was chartered and charged by the day, although he was boring, but his personality seemed to be a person who could endure boredom, just sleep.

When we went back, everyone was summarizing in the car.

Both Lu Hao and Cai Naizi admired Jiang Lili a little, and praised him constantly along the way.

Yi Yang heard that they spoke highly of Jiang Lili, and the corners of his mouth rose slightly. Sometimes hearing someone he likes be praised is even more gratifying than being praised himself.

Jiang Lili blushed a little, she really thought it was nothing.

However, after being praised by others, it seemed like he was putting on a show, so he said: "Okay, don't praise me anymore, and I will feel embarrassed if you praise me again."

Yi Yang noticed that Huang Shanshan, who was still sitting in the front row, didn't say a word, so he asked, "Shanshan, are you motion sick again?"

Huang Shanshan suddenly turned around from the front row, stared at him, and said, "No!"

Yi Yang saw something unusual in her eyes, he was stunned for a moment, and nodded: "Oh...you have to tell me if you get motion sickness."

"Ah."

Huang Shanshan smiled and turned her head.

Everyone was very tired from today's itinerary, and then they took the night road. The car drove slowly, and they didn't arrive at the hotel until after nine o'clock in the evening.

Jiang Lili had already fallen asleep, and woke up in a daze, only to find that he was suspended in the air, and he was shocked.

It was only when I smelled the familiar and reassuring breath at the same time that I settled down.

It turned out that he was carried out by Yi Yang.

Jiang Lili snorted: "Put me down...you, what are you doing!"

The two legs flicked lightly.

Only then did Yi Yang see that Jiang Lili had woken up, and coughed lightly, "I wanted to wake you up, but I wanted to try hugging my sister like this..."

Yi Yang's words made Jiang Lili even more shy. She looked around and found that she had already arrived at the hotel lobby, and the others were on the sofa in the distance.

Jiang Lili hooked Yi Yang's neck with his wrist, touched the back of his head, and said, "Okay, let me down, I have something to tell you."

When Jiang Lili got off the ground, Yi Yang was still immersed in the sweet and soft touch just now, even if he just hugged Jiang Lili, it was very refreshing.

Yi Yang said, "What's wrong?"

Jiang Lili hesitated for a moment, and said seriously: "This summer vacation, my father wants to meet you, so choose a formal occasion."

Yi Yang was slightly taken aback, then smiled: "Oh, good."

……

After returning to Tunghai University, it was a new round of intense review.

For many college students, the last time at the end of the semester is often the most efficient in learning, and it takes a few days to complete the content of a semester.

Yi Yang also had to devote himself to intense review.

Fortunately, he is not a person who doesn't learn at all, and he doesn't have a particularly hard time.

Tunghai University’s financial professional courses are more inclined to lay the foundation in the freshman year. Various basic theories and tools courses are relatively boring. On the contrary, they will become more interesting after the middle and later stages.

Every day is spent in reviewing day after day.

Of course, besides studying, Yi Yang has nothing to do.

Ma Wenwu's new company completed all the procedures and named it "Xiaofeng Information Technology Co., Ltd."

This time, Ma Wenwu is already very experienced, and he is very familiar with doing things.

According to the agreement, the shareholding ratio of the two is 90% for Ma Wenwu and 10% for Yi Yang. The registered capital of the company is 500 million, and Yi Yang will contribute 50.

But this equity ratio has some additional setting terms.

The equity of Yiyang will not be diluted before the transfer.

Because the "Company Law" does not make relevant arrangements for whether shareholders' rights are diluted or fixed, according to the principle of non-prohibited and self-owned in the field of civil and commercial law, this clause can be realized.

In other words, no matter how the company raises money, as long as Yi Yang's 10% is not sold, he will always account for 10% of the company.

It's just that if he sells his equity in the future to cash out, the person who later owns his equity will no longer enjoy this clause.

At least for now, this clause benefits both parties.

What Ma Wenwu wants is absolute control over the company, and for the convenience of financing in the future, he needs more shares.

Yi Yang, on the other hand, is from the perspective of equity investment. He doesn't want to intervene too much in the company's operations. Such a setup allows him to exchange extremely low costs for higher returns.

Of course, everything is based on the company's development.

Regarding the company's development direction, Ma Wenwu did not make an arbitrary decision this time, but listened carefully to Yi Yang's suggestion.

He is now able to recognize his limitations.

In terms of technology, he is confident that he can definitely be called a master, but in terms of business vision and grasp of the market, he is not as good as Yi Yang... a lot!
Yi Yang was very happy that Ma Wenwu was so humble, but the first sentence he spoke made Ma Wenwu a little suspicious.

"We want to be the Kingdom of Shu."

Ma Wenwu frowned. He instantly understood what Yi Yang meant. Did he mean that the food delivery industry will be a three-legged rivalry in the future?
At present, Ele.me’s food delivery has started, but Meituan, which has been established for less than three years, has not yet started to set foot in the food delivery industry.

Ma Wenwu had done market research and analysis before. He thought that in the future the food delivery industry should be a competition between himself and the Chu and Han of Ele.me, but according to Yi Yang, it seems that this is not the case.

"why?"

Ma Wenwu asked seriously, "Apart from us and Ele.me, who else?"

Yi Yang didn't answer this question right away, but asked instead: "I ask you a question, do you know how Kodak died?"

Ma Wenwu frowned, he didn't quite understand the meaning of Yi Yang's question.

"Well... Kodak is the leading company in film cameras. Its films and cameras are the pinnacle of film cameras. It can be said that in the field of film cameras, Kodak is almost the only one in the business."

"But alas, digital cameras came along."

Yi Yang nodded and said, "That's right, Kodak is not at fault, and it wasn't another film camera company that killed Kodak, it was digital cameras that reduced the dimensionality of film cameras."

"Dimensional reduction strike?"

This word is still a relatively new concept in the past two years. He tasted it and found it quite interesting.

Yi Yang continued: "Back to the topic of the food delivery industry, what we have to think about is not only the traditional food delivery industry, but also the impact of dimensionality reduction on high-latitude enterprises turning to the track."

Ma Wenwu's eyes lit up, and he understood what Yi Yang meant, and asked, "Well... I probably understand, you mean, there will be a company that is easy to change careers, and it will also get involved in the food delivery industry, right?"

Yi Yang nodded.

Ma Wenwu thought for a while, "Then which company do you think it is?"

Yi Yang smiled and said, "In the food delivery industry, which links do you think are the most important?"

Ma Wenwu has worked on campus food delivery applications for so long, so he is naturally familiar with it. He said: "The three elements of food delivery are merchants, delivery staff, and customers."

Yi Yang nodded: "That's right, it's these three links, so if there is a company that has users and a channel for users to communicate with the merchant, then for them, doing food delivery is nothing more than adding a delivery link..."

Ma Wenwu was stunned, lost in thought, and said after a while: "The company you are talking about is..."

"Applications like Meituan and Dianping."

Ma Wenwu frowned, through Yi Yang's words, he immediately thought of a lot, and when he looked at Yi Yang again, his eyes became a little complicated.

At this moment, Ma Wenwu couldn't help admiring the other party from the bottom of his heart. No matter what, he seemed unable to see him so far away.

Ma Wenwu nodded, "Meituan...that is to say, do you think we, Meituan, and Ele.me will compete for supremacy in the future?"

Yi Yang shook his head and said, "No, to be precise, Meituan and Ele.me are competing for supremacy. It is difficult for us to contend with them head-on."

Ma Wenwu was slightly taken aback, "Why?"

Yi Yang said earnestly: "Meituan has formed a scale, has traffic, and has obtained financing from Alibaba, has channels, and has a backing. Ele.me was established in 08. It has been deeply cultivated in management and distribution for a long time, and it has entered mobile applications. , It’s just a transformation, and the advantages of the two are beyond our ability to catch up in the short term.”

"The future structure must be dominated by these two companies, and most of the other food delivery companies will not be able to survive."

After hearing Yi Yang's words, Ma Wenwu frowned, "Then our advantage is..."

Yi Yang smiled, "Our advantage...the campus."

"campus?"

"Whether it's Meituan or Ele.me, they are actually socially oriented, and it's hard to get away with it in colleges and universities."

"If you can order takeout, that is to say, anyone can enter the school, then the school will be very chaotic and complicated."

"In addition, there are generally small shops in schools, especially in universities, where there are all kinds of shops. If students can order takeaways, they will not do business that directly affects them."

Ma Wenwu thought for a while and said, "You mean, we'll just concentrate on doing campus food delivery?"

Yi Yang nodded, "There are many part-time students, and there are also many students who are lazy in the dormitory, and the campus businesses are also happy."

"Currently, the total number of college students across the country exceeds 3000 million. Although the market behind this number is much smaller than the outside market, it still cannot be underestimated."

"Because there are many people in the society, but apart from the large number of rural people, the number of people at the bottom who do not have the tendency to order food delivery is not several times that number that can really form a market."

"As for college students, the consumption level is above the average consumption level of society."

"As long as we can completely capture this market and form private land, we will be able to eat well. Taking a step back, it is not impossible to expand outward in the future."

Ma Wenwu thought about it seriously, "I understand, but there is still a question. If Meituan and Ele.me also enter our campus during this period... After all, they can also let students order food and let students be riders. How to deal with it?" "So in the field of campus, whether Meituan will transform into food delivery in the future, or Ele.me will enter it, compared with us, the advantages are gone."

"Because of the internal management regulations of universities, external battery cars are not allowed to enter at will, and the riders are difficult to fix, and their delivery advantages are gone."

"Although Meituan has stores, they have to face the same problems as Ele.me, and their advantages in merchants and customers are gone. After all, they have not yet segmented them, and students have to pick them out from all the merchants. Campus business itself is a kind of time cost.”

"The initial competition is inevitable. The first point is that we need to be fast, the second point is to be professional, and the third point is to be precise!"

"Quickly, before Ele.me and Meituan have reacted, spread out quickly and form a scale. The key point is to develop the habit of customers. Once the habit is formed, there will be a moat. They can only grab it by burning money in the later stage. Users, the cost is very high, and when they find that the gain is not worth the loss, they will give up."

"Specialization is to cater to the internal environment of the school, the pain points of student riders, students who order takeaway, and school merchants to design UI, delivery process, and rider certification, delivery, etc., to cater to the school's management... ...This is because the seniors are far ahead of them in terms of algorithmic technical ability and experience accumulated in making the curriculum, I believe it will be no problem."

"Then, on the basis of the above two aspects, we will further deepen our service and continuously optimize it. Compared with the other two potential competitors, our target audience is different, so there are many places that they can't think of and can't do. Yes, that's our advantage."

Hearing Yi Yang's words, Ma Wenwu nodded and said: "Before, I thought that I would wait for Tunghai University to push off-campus purchases vertically to the society. After hearing your words, I decided to do as you said. Concentrate limited costs, focus on solving the problem of food delivery within the campus, and focus on spreading it horizontally in colleges and universities!"

Yi Yang smiled: "One of the big reasons why the original campus network failed was blindly expanding, transforming into Renren.com, and abandoning its original base."

After a pause, Yi Yang said: "The tens of millions of college students are the group of people with the highest acceptance of new things in society. You must know that there are not so many people in many countries. As long as they are well served, it will be enough The company has grown to a certain scale!"

Ma Wenwu laughed loudly, "Yes, you are right, you must treat them with a waiter mentality, and the market will reward you!"

Ma Wenwu was in a very good mood at the moment, he would be a senior after this semester, and basically had no classes, so he could let go of his hands and feet and work hard.

And Yi Yang still had some thoughts that he didn't express.

Takeout requires bicycles or battery cars. When Ele.me was promoting internally in many colleges and universities in the early days, students were asked to provide their own bicycles.

And if they can provide vehicles to those students from the very beginning, they will be able to lead the competition by a large margin.

In addition...

Customized bicycles are placed in colleges and universities, but not only riders can use them...

No deposit is required, just ask Ma Wenwu to do a student certification, and you can use the bicycle without deposit...

Bike sharing...

This piece is also a private plot...