Reborn I just want to concentrate on studying

Chapter 420 Such a Budding Bike Sharing

In the early autumn morning, when the sky was pale, Yi Yang sat on the plane, looking at the space outside the cabin, thinking about something.

In fact, many people have some misunderstandings about the food delivery industry, especially for Ele.me.

Many people think that Ele.me gives people the impression that it started on campus, so now Ele.me must have a greater advantage in college. This is obviously completely ignorant of this company.

In the previous life, Yi Yang knew about Ele.me, Meituan Waimai, and even Baidu Waimai, but he didn’t know their family history. But this life is different. They are potential competitors of “school food delivery” As for the opponents, of course Yi Yang has tried to understand them very carefully.

The only threats are Meituan and Ele.me.

These two companies were also companies that started food delivery later, but their development trajectories were quite different.

Meituan is already a huge company. They have an innovation department, which is a department set up to seek new business growth. After half a year of tossing after its establishment, no project has been successful.

About last year, Zhang Yiqun of Meituan heard a call from a merchant in a restaurant. It was said that it was an ordering platform called "Ele.me". Because it could bring orders, the merchant was willing to pay nearly 1 yuan for this platform every year. money.

He felt that there was something to be said for takeaway food. After returning home, Zhang Yiqun reported this possible business growth point upwards. After going through a series of difficulties, he finally set up a special project.

That is, at the beginning of this year.

And has Ele.me, which was a few years earlier than them, made a success in the field of food delivery?
Actually not.

It's 2014 now.

Yi Yang knew about Ele.me as an investor, so he could get more information.

Ele.me currently only has business in 8 cities, not even Donghai City and Hanning City.

The plan is to reach 20 cities by the end of the year.

Although Ele.me started on campus, they were not as systematic and dedicated as Yi Yang and Ma Wenwu planned.

Around 09, Zhang Xuhao of Jiaotong University founded Ele.me on campus, but even at this time, their operating model on campus is still very backward: let part-time students provide brochures of nearby restaurants to students in the dormitory, and then the dormitory thinks Students who want to eat outside call the platform to order meals according to the information in the brochure.

In the end, the so-called platform is sending messages to the restaurant to pass the order and take a cut from the order.

With the popularity of smartphones, Ele.me only started using platform software last year.

And at this point in time, Ma Wenwu has already taken the lead by a lot.

First of all, Ele.me didn’t expand to all colleges and universities all at once, and they never took campus food delivery as a battlefield to keep cultivating.

They are just budding in colleges and universities, and eventually they want to push the business to the whole city.

At present, there are only a few cities in which they really have a firm foothold.

During this time, they are conducting Series C financing, and the purpose is to enter the white-collar market in these cities.

At the same time, Meituan also made up its mind in the first half of the year to enter the food delivery market.

At this time, Meituan was already a large company, but Ele.me was still a small company with only a few hundred employees.

But Yi Yang knew that they were about to start a war of burning money.

It is not difficult for Ele.me to find financing.

However, Ma Wenwu and Yi Yang's plans are different. They did not plan to go deep into the city vertically from the beginning. Their goal was to occupy colleges and universities. When he was working hard, Ma Wenwu had already established service stations in various well-known universities in China.

At this time, the so-called "started on campus" is hungry, and only the alma mater of the founder and a few surrounding cities have food delivery services.

Thanks to Ma Wenwu’s technical accumulation on the curriculum app, the school food delivery platform, which focuses on campus food delivery, quickly occupied the market once it was launched.

Yi Yang is very optimistic about the current situation. If there is no accident, when the national pattern of Meituan and Ele.me is formed, the campus will completely become a private area where they can't get involved.

Since Ma Wenwu started again, it can be said that things have gone smoothly.

With the not-so-successful experience last time, this time the company has done very smoothly whether it is the system construction level, the equity structure, or the financing.

At present, the B round of financing has been completed, and service stations have been established in more than 80 domestic universities.

It's just the news that Ma Wenwu said...

Yi Yang thought about it seriously, he must have a face-to-face chat with Ma Wenwu about this matter.

As soon as Yi Yang got off the plane, Ma Wenwu's call came.

"Talk face to face!"

Yi Yang replied to Ma Wenwu somewhat succinctly.

"Okay, understand, understand!"

Yi Yang took a taxi and stopped in front of a coffee shop half an hour later.

Under the guidance of the waiter, I came to a private room.

In the room besides Ma Wenwu, there was also a mature-looking woman, about 30 years old, with lazy curly hair, full makeup, and a faint scent of perfume on her body.

After Ma Wenwu got up, he took the initiative to introduce: "Let me introduce first, this is our co-founder Yi Yang, um, let's call him... Yi, Mr. Yi."

After thinking about it for a while, he really didn't know how to make others call Yi Yang.

Because Yi Yang is based on the principle of decentralization of investment, and his equity is only 10%, so he simply doesn’t care about anything. Ma Wenwu called him in the previous two rounds of financing, and he heard that he didn’t have any direction problems. , Let Ma Wenwu decide for himself.

"This is our marketing director, Xi Lingling, who graduated from Fudan University." Ma Wenwu introduced with a smile.

Yi Yang couldn't help being a little surprised.

Xi Lingling looks older than both of them, and has a prestigious school background, so she can come here...

Yi Yang couldn't help but look at Ma Wenwu more.

Ok……

As for Ma Wenwu, although he is a typical man of science and engineering and wears glasses, but this year, with the experience of being a president, his temperament is naturally closer to a mature elite.

As for the previous girlfriend, Ma Wenwu dumped him very simply.

Thinking of this, I laughed at myself again...

How should I put it, after I really have a sister, everyone seems to be in love with siblings... I am stunned.

Unlike many traditional companies, the marketing department is very important for companies like Off-campus Shopping. Their business is actually very simple, and the service station is also some highly repetitive tasks. Instead, it is marketing. This kind of traditional company is not very good. Care about things, need to pay a huge cost.

The fact that Ma Wenwu brought the marketing director over was enough to show how important her status was to him.

Of course, what I'm going to talk about today has very little to do with marketing...at least it doesn't look like much.

Xi Lingling stretched out her hand with a smile: "I have heard about Mr. Yi's demeanor for a long time, and it really is a hero born a boy."

After a brief handshake and sitting down, Yi Yang cut to the chase and said, "I didn't make it very clear on the phone, let's talk about it in detail."

Ma Wenwu nodded, but he didn't seem too impatient. He called the waiter, ordered three cups of coffee, and ordered some light snacks.

"Currently, our campus food delivery is progressing very well. We have service stations in more than 80 campuses, and the peak of daily orders has even reached 10 orders, which is basically the same as that of Ele.me. This figure will grow with our Software continues to occupy market share, and develop more campus service stations and continue to grow!"

Ma Wenwu looked very excited: "Following this momentum, I don't think we will be able to completely occupy all the university markets within a year or two!"

Xi Lingling also smiled: "We also encountered competition from other food delivery companies in some universities, but how to put it, neither Ele.me nor new food delivery companies have any advantage when competing with us. "

Yi Yang nodded, of course he knew.

The reasons are multi-layered.

First of all, of course, is the technical advantage.

The app developed by Ma Wenwu has obvious technical advantages. This time, he also hired a senior sister who graduated from the school to design iu. Investors are willing to invest money in projects that are profitable, coupled with previous entrepreneurial experience.

The combination of funds and technology has made his entire service system have a generation gap with other campus food delivery software.

Off-campus shopping has already realized platform ordering, but this process requires the school's service station administrators to sign agreements with the restaurants on campus one by one, but it is not difficult to do.

Because of specialization, it later developed into a business that came to them on its own initiative.

And Ele.me is a social-oriented platform, with no way for outside riders to come in, and part-time students have to order meals by phone, so naturally there is no way to compete with off-campus buyers.

On the other hand, and the most important point, they are not short of money and have purchased enough bicycles!
This is the biggest failure of Ele.me in school. Currently they don't have a car on campus!
To do a part-time job as a takeaway, you first need a bicycle.

In college, there are not many people who are willing to buy a bicycle for commuting.

Students who want to work part-time often come from families with relatively poor conditions. Many people can't even afford a bicycle, and the threshold of needing a bicycle stops this part of the students from the door.

The advantage of buying off-campus is that every campus service station has bicycles that can be provided to part-timers for free.

Of course, such a service station can only be established on a university campus, because on the one hand, many universities do not allow takeaway personnel outside the campus to enter, and on the other hand, restaurants around the campus or even inside the campus are far enough away from the dormitory by pedaling a bicycle used.

"And we have also adjusted the rules for using bicycles," Ma Wenwu said.

"We also purchased a batch of battery cars and set up order delivery points. After completing a certain number of orders, we can unlock the use of electric frequency delivery bicycles for free. In this way, we have increased the number of part-time students who deliver food with very little cost. their enthusiasm."

"But now it has been verified, our model is successful! Next, we just need to keep replicating this model in more colleges and universities."

“So the next round of investment doesn’t need to worry at all.”

After a pause, Ma Wenwu said the news that made him a little puzzled, but also a little excited, "That is to say, under such a background, Minghao Fund has the intention to invest in us."

The Minghao Fund is the endowment fund of Tunghai University.

This is a legendary endowment, with an annualized return of nearly 10% over the past decade.

There is a saying in Tunghai University that Minghao Fund does not invest in garbage projects.

The reverse understanding is that the projects that Minghao Fund can invest in often have huge potential.

But at this point, Ma Wenwu was very hesitant.

The quotation given by Minghao Fund is that the valuation is 3000 million and the investment is [-] million.

Because of Yiyang's 10% anti-dilution equity, plus the previous two rounds of financing, if Minghao Fund's offer is accepted, then subsequent financing will be very difficult.

Thinking back to the last experience, it was because I didn’t handle it properly when accepting financing that I finally had to lose control of the company.

So Ma Wenwu hesitated.

However, the advantages of Minghao fund investment are hard to refuse.

Minghao Fund is not only a fund, but also a channel, and it is also a business card!
On a certain level, it is a bit similar. Do you think the project invested by the stock god can be popular?

Ma Wenwu said: "So, I want to hear your suggestion."

Yi Yang rubbed his chin and thought for a while, then suddenly laughed, "Is there any need to think about it... In the future, the food delivery market in the whole country will be about 2500 billion. On this basis, even if the food delivery on campus accounts for only 2%, there will be 50 billion yuan. [-] million, this is our upper limit, and it seems that this upper limit is not difficult to reach, this quotation...is slightly lower."

Ma Wenwu shook his head: "This is their bottom line, so...you mean to refuse?"

Although he had to give up some advantages from the Minghao Fund, Ma Wenwu didn't feel so distressed.

After all, there are many people who want to invest in off-campus purchases right now.

Yi Yang really shook his head: "The investment of Minghao Fund has a different meaning... It's best to accept it."

"Then you..." Ma Wenwu frowned.

Xi Lingling also looked at Yi Yang strangely.

Yi Yang didn't answer directly, but instead talked about another matter: "Speaking of the mechanism of using battery cars to deliver food with points just now, I have an idea."

"Ok?"

"It can actually be extended to ordinary users."

Ma Wenwu was stunned, looked at Xi Lingling, and said, "What do you mean?"

"For example, buying and ordering food outside the school is also counted as points. When the points reach a certain amount, you can also rent bicycles without a deposit. Even after you have enough points, you can rent battery cars."

"Of course, in this case, the management of bicycles and battery cars will be a little more troublesome. Now it is a registration responsibility system. In the future, smart locks can be installed on bicycles and battery cars, and they can be unlocked online, and placed around the campus..."

Ma Wenwu was stunned for a long time, carefully considered the feasibility of this suggestion, and murmured: "If this form is really feasible, then it can indeed greatly stimulate a large number of students to use our platform to order food... Well, just Is it really possible?"

Yi Yang smiled: "I made a shared bicycle before... oh, this is the model, I call it a shared bicycle, it has a feasibility report and won an award, I can lend it to you next time. "

Xi Lingling couldn't help but ask again: "In that case... well, we need to add a lot of bicycles, and develop the smart lock you mentioned, and the corresponding mobile application... I don't have that much money."

Ma Wenwu was silent, and looked at Yi Yang.

Yi Yang said: "It can be like this, first set up a subsidiary company, um... just call it School Bicycle, of course, you can think about it if it has no name, we are wholly-owned, and then Minghao Fund wants to invest in us. He said the project..."

(End of this chapter)