Entertainment, I only like to make movies

Chapter 165 The Ubiquitous "Four Famous Detectives"

"comfortable!"

On the wide and soft bed, Fang Ziheng stretched and slowly got up from the bed.

After returning from China Film Group yesterday, he went directly back to Hengyu Media to decide the location of the premiere ceremony.

Under the hard work of Director Han and Wang Zhongjun, "Four Famous Catchers" still chose to be released in the whole region of Southeast Asia.

Even if the Song Dynasty offered a high price of 7000 million yuan for the copyright, neither of them would budge.

In Southeast Asia, there are three markets worth looking forward to, Hong Kong Island, Small RB, and Smecta.

In Wang Zhongjun's words, "Red Cliff" is so bad, the upper and lower two have set a record of 100 billion yen in the small RB.

The plot and picture of "Four Famous Catchers" are so wonderful, there is no reason why the box office will be lower than that of "Red Cliff"!
Fang Ziheng didn't speak at that time, he didn't know how to speak.

If you can't make it, it's slapping yourself in the face.

"Red Cliff" is unacceptable in China, but it has indeed set a super high box office in Little RB.

There are reasons for the protagonist of the movie, Jin Chengwu, and the box office appeal of Wu Baige and other leading actors in the RB area.

The most important thing is the theme of the Three Kingdoms, which is very popular with RB audiences.

Song Dynasty's saliva was exhausted, and Han Dong and Wang Zhongjun were not persuaded, so he could only join the publicity team and earn a middle price difference.

In the end, Hong Kong Island Yindu Institution obtained the distribution rights of "Four Famous Catch" in Southeast Asia at 12% of the distribution price.

The contract specifically stated that the publicity fee invested by Yindu institutions should not be less than 2000 million soft sister coins.

On the domestic side, it is still handed over to China Film for distribution, and the distribution price is 5%. Han Dong promised that the promotion amount will be higher than the previous "Detective Chinatown".

The number of copies of the movie released in advance has also increased from 1800 in "Tang Detective" to 2000.

After entering 2010, the construction speed of domestic movie theaters has continued to accelerate. There are more than 2000 movie theaters in cities alone, and the total number of screens has reached 6000.

Two thousand copies of movies cover almost all movie theaters in first-, second-, and third-tier cities and prefecture-level cities.

Fang Ziheng felt a faint excitement from Han Dong, this mountain sculpture really likes blockbusters in ancient costumes!
After sitting on the bed for a while, he walked into the bathroom refreshed.

Liu Qianqian, Deng Chao, Li Lianhua, Huang Jiaozhu, Da Tiantian, Uncle Daoming, Zhang Guoli and other main creators will come to Hengyu Media today.

The promotion of "Four Famous Catchers" has officially started, and it is only half a month before the film's release, so the task is still very heavy.

In Hengyu's large meeting room.

Fang Ziheng stood in front of the conference room, giving orders vigorously.

"In the next half month, the Propaganda Department and the Public Relations Department will mobilize all available resources to let the world know "Four Famous Arrests" with the largest publicity efforts."

"As for the fee, I have to spend the 100 million publicity quota per day!"

Overseas copyrights were sold for 2000 million U.S. dollars, and Hengyu Media has sufficient cash flow, so it is naturally a good production.

Fang Ziheng's thinking is very simple, and he strives to make a bloody way in the summer, to prove that domestic films are not afraid of Hollywood blockbusters, and can be hard steeled!

"Old Fang, I suggest coordinating with China Film Group. They have a complete promotional channel, so there is no need to use it for nothing." Concubine Lin waved her hand and made a suggestion to take advantage of loopholes.

The eyes of the directors of other departments brightened. This method is good. Hengyu spent money to borrow China Film's publicity channels.

After a movie is finished, even if it cannot establish its own publicity and distribution channels, it can still set up a shelf.

After a year or two, after three or five movies, a publicity and distribution company was established smoothly!
Fang Ziheng's heart moved, and he looked at Concubine Lin: "Sister Lin, you have to communicate with Chen Yu about this matter, don't let people think that we have the idea of ​​laying eggs by borrowing chickens."

"OK, I'll have dinner with Chen Yu's wife tonight!" Concubine Lin smiled and gestured, it was a trivial matter.

Next, everyone discussed some promotional details, as well as dealing with the negative marketing of the film in the same period.

Propaganda is war!

20 movies will be released in June, who knows who the investors are behind them, "Four Famous Catch" sweeps all the way, the cliff will offend many people,

As the saying goes, the heart of defense is indispensable!

Instead of looking for the black hand like a headless chicken when the time comes, why don't you take precautions first and make an emergency plan.

The overall strategy of publicity is still the same as the old three, with print advertisements, TV variety shows, and online marketing going hand in hand.

Keep throwing money and win with absolute numbers.

After finishing the promotion, Fang Ziheng looked at the main creative team and said solemnly: "The team is divided into two groups, one group is led by Uncle Daoming, Chaoge, Qianqian, Song Yi, Guo Jingfei, and Lei Datou.

A group led by teacher Guoli, Xiaoming, Sister Lianhua, Mimi, Tiantian, Li Chen, and Zhang Yi. "

As he said that, he glanced at Zeng Li with a calm face, but didn't call her name.

The master of the Luanfeng Pavilion, played by the great beauty Zeng, only appeared for a minute or two in the later part of the movie, and there are not many scenes, so it doesn't matter whether you go or not.

Besides, she still has several films to film this year, and she has to go to the crew of "The Legend of Zhen Huan" in two days. Playing a concubine can't be the 'Queen Empress'!
The TV series "The Legend of Zhen Huan" is not controlled by Hengyu Media, but only one of the investors.

When Fang Ziheng was screening and copying many scripts, he didn't know which tendon was wrong, so he subconsciously skipped Qing palace dramas.

By the time he realized it, it was already too late, and the copyrights of many Qing court dramas had been pre-empted.

"Scary Step By Step", "Gong" and "The Legend of Zhen Huan" are all missed in this way.

"Director, don't worry, we will definitely do our best!"

Uncle Daoming, Teacher Zhang Guoli expressed his opinion with a smile.

The other artists also looked excited, gearing up and preparing for a big fight.

The "Four Famous Catchers", which was produced with [-] million yuan, is worthy of their hard work.

6 month 4 number.

The publicity resources of China Film and Hengyu have been integrated together, and they have exerted tremendous energy at full capacity.

Millions of money are spent every day like running water. In just three to five days, when people leave their homes, they suddenly find advertisements for "Four Famous Catchers" everywhere around them.

On the bus, there are huge posters of several leading actors on the outside of the bus, and the small TV in the car is also playing back and forth with the tidbits of "Four Famous Catchers".

On the roofs of taxis in first- and second-tier cities, the billboards above continuously display the movie's show time.

Commodity buildings, commercial office buildings, elevator rooms, there are LCD TVs showing movie highlights, if not, posters are posted, and studio discount leaflets are posted.

In shopping malls, movie theaters, indoor bustling commercial streets, on the surfaces of iconic buildings in the city, and on the outer walls of movie theaters, thousands of electronic screens are all there.

Even the stores at the entrance of the community, the supermarkets around the major leisure places, and all the drink coolers next to the cash registers have posted appropriate posters.

Intensive publicity offline, even more aggressive online!
This time, Director Han was so ruthless that he helped the main creative team of "Four Famous Catchers" make appointments for more than 20 satellite TV variety shows without Concubine Lin's help.

In addition, there are only one theme in domestic TV and movie reports these days, and that is to talk about "Four Famous Arrests".

The energy used is beyond everyone's imagination, no less than the original promotional lineup of "Chibi 1".

Han Dong opened the way ahead, and Concubine Lin was not idle, calling every day to tell the staff of the propaganda department accompanying the team.

Let them not forget to send some small gifts to the host in addition to a management fee every time they go to a provincial satellite TV.

online.

QQ pushes enthusiastically every day in the morning, afternoon, and evening. As soon as anyone logs in to QQ, a small window will pop up in the lower right corner of the computer.

Anyone who clicks in with an itchy hand will see a ten-second clip of "The Four Famous Catch".

In addition, entertainment media, Weibo, Movie Network, Baidu Tieba, major forums, and even some regional metropolitan morning and evening newspapers are full of advertisements for "Four Famous Arrests".

The unprecedented publicity campaign completely shocked the entire entertainment industry and suppressed all the movies that were released at the same time.

The market coverage rate reached as high as 80%.

Fang Ziheng was in a bad mood, and deliberately made a provocative word.

"Come on, I, "Four Famous Arrests" are everywhere!"

　It's almost the end of the month, and there are no monthly tickets for [-] yuan, so everyone is embarrassed to see it, so hurry up and smash the tickets here, "Four Famous Catchmen" can't wait...

　　
　
(End of this chapter)