Entertainment, I only like to make movies

Chapter 255 Breaking the record again, "Looking for the Dragon" soars to the sky

The next day.

It was high in the sun, and there was soft and melodious music in the living room.

Zeng Li was wearing bodybuilding clothes, lying on the tatami mat in a yoga pose, practicing waist strength.

Ever since the two of them planned to have a baby, the big beauty has taken care of her, actively preparing for pregnancy, trying to hit a hit, and even persuaded Fang Ziheng to quit smoking.

Andy was wearing a professional suit, sitting on the sofa and looking at his mobile phone, and saw him go downstairs and pointed to the kitchen: "Breakfast is in the pot, are you going to the company later?"

"I won't go today, I have to go to two movie theaters in the afternoon."

Fang Ziheng shook his head, took two big meat buns and boiled eggs from the kitchen, and filled a bowl of homemade soy milk, eating happily.

Usually he is at home alone, either eating out or ordering takeaway, only when they come over can he enjoy the treatment of clothes, hands, food, and mouth.

Liu Qianqian, Lin Feifei, Song Yi, and Da Tiantian were still in bed. Last night, they fought on the mahjong table until 3:[-] in the morning, so they had to make up for their beauty sleep.

Speaking of this, Fang Ziheng became angry. Yesterday he wanted to go to bed early, but they dragged him to the table and let a lot of blood flow.

He didn't play a single card for two hours, and he was still trying his best!

He was very puzzled, when did he get so unlucky!
After eating breakfast and swiping his phone, he quickly ate two big meat buns.

In the outside world, the major media have already obtained the zero box office of "Looking for the Dragon", and the Internet is full of touting voices.

"The first fantasy adventure blockbuster, "Looking for the Dragon" officially entered theaters across the country at zero o'clock today.

""Looking for the Dragon" detonated the zero-point field, and regained the opening record of the summer file "Transformers 1220" with a box office of 3 million. The reporter of this editor personally visited several major movie theaters in the imperial capital and found that the attendance rate of the AXMI movie hall of the movie theater was as high as 97. %, the attendance rate of the 2D general hall has reached 90%!"

"1220 million! The best zero box office record in 2011 was born, and director Fang Ziheng broke the record again and created his personal best zero box office score!"

""Looking for the Dragon" is on the mend. It opened its national premiere in the early hours of last night, unveiling the mystery, and successfully defended the zero-stop box office champion in Chinese film history with a box office of 1220 million soft sister coins."

"The world premiere of "Looking for the Dragon", Fang Ziheng pointed his sword at the box office champion of the year!"

News reports are everywhere, and the release of "Looking for the Dragon" added the last fire to the already popular Lunar New Year file.

Hengyu, China Film, and Huayi each took out 2000 million soft sister coins, and a total of 6000 million was poured online and offline one after another, in order to let "Looking for the Dragon" eat the last piece of cake in this year's Chinese New Year film market.

For this matter, Lin Wei, vice president of Hengyu and director of the distribution department, also complained, saying that Fang Ziheng cared too much about China Film and Huayi, and the company was fully capable of swallowing the release of "Looking for the Dragon" at one go, and there was no need to share the profits. to others.

Fang Ziheng didn't see it that way, but he still said that movies are not an industry that can only be eaten by themselves, and there are countless cold knives behind them.

In "Jinling Thirteen Beauties" by Lao Mouzi in the previous life, Bona Yudong fought back when he encountered Waterloo overseas because he was angry with Zhang Weiping in his early years.

The cinemas owned by Bona did not show "Thirteen Hairpins of Jinling", to forcefully attack Zhang Weiping's arrogance.

There is also Feng Pants, such a powerful director, standing behind Huayi, a behemoth in the entertainment industry, was also taught to be a man by Wanda Cinemas.

In 2016, "I'm Not Pan Jinlian" directed by Feng pants was released, and Wanda Cinemas blatantly lowered the number of films scheduled, which was 20% lower than other cinemas!

Although there are reasons for Huayi to poach Wanda Film and Television, it is also a big taboo for Huayi to eat alone. Even if it randomly recruits two partners, Wanda Cinemas will have more scruples.

The production cost of "Looking for the Dragon" is too high. With a big cast and a blockbuster movie, Hengyu Media alone cannot fully promote it all over the country.

With the help of China Film and Huayi, Hengyu's publicity and distribution departments can save countless efforts and resources.

A company investing 6000 million publicity funds is definitely not as good as three companies investing together.

More money spent wisely, the effect is amazing.

"Looking for the Dragon" was released on the first day, and the three companies already spent nearly tens of millions of Ruanmei coins.

Especially Weibo. At the end of October, Sina Weibo launched its third round of investment. Hengyu Media continued to buy at a premium and snatched a 10% share again. The total shares rose to 10%, becoming the third largest shareholder of Weibo.

Fang Ziheng also has a good personal relationship with Cao Wei, the vice chairman of Weibo, and secretly supports him in helping him to take the helm of Sina Weibo.

Cao Wei reciprocated, and every time Hengyu released a movie, he gave the green light, and the hot searches took turns.

It's the same this time, Sina Weibo's homepage, trending searches, search column, and hot words in major film and television dramas are full of promotional videos and advertisements for "Looking for the Dragon".

Maximize the benefits of the money spent, which is not the same as other movie promotions when buying hot searches.

In addition, the business platforms under the three giants of Baidu, Ali, and Fujixun also worked hard to promote "Xunlong Jue".

A large amount of money was spent, and the results were immediate. In just one morning, "Looking for the Dragon" successfully appeared in the field of vision of the Chinese people.

One p.m!
Liu Qianqian, Concubine Lin, Song Yi, and Da Tiantian climbed up from the bed, and went downstairs in their best attire.

"Look at what?"

When Da Tiantian saw Fang Ziheng staring at him, his cheeks flushed slightly annoyed and embarrassed.

I don't know what happened yesterday, when my mind was muddled, Liu Qianqian pulled me to play mahjong, and I just woke up this time, and this guy saw the scene of him being lazy.

Fang Ziheng smiled, did not expose the four beauties, and pointed to the kitchen like Andy: "You are all hungry, the breakfast in the morning is warmed for you in the pot, hurry up and stuff your stomach."

Andy has already gone to the company, Zeng Li has gone out to buy vegetables, and everyone has to wait for the box office on the first day together in the evening.

On the first day of the premiere, he didn't arrange too much publicity for the main creator of the film, so there were only two cinemas in the afternoon, and there was still half a month to go, so there was no rush at all.

After waiting for another half an hour, Liu Qianqian had enough food and drink, and the two put on their boots and drove out to the hotel to meet Liu Ye and others.

As soon as I got in the car, the young lady dug out her bag and grabbed a handful of red boards.

Fang Ziheng was speechless, squinting his eyes: "Why do you bring so much cash?"

"My concubine and I made money last night!"

With a smile on her face, the young lady tore open a pack of wet wipes, dipped her thumb and forefinger, and counted one by one.

Seeing how happy she is, I guess I made a lot of money yesterday!

Last night, he didn't do much to settle the accounts. He just remembered that he went upstairs to get the money three times, and it cost tens of thousands of dollars. In the end, only a red board was left.

If three companies make money and one loses, there is no one left.

Fang Ziheng had no idea that he was slaughtered yesterday.

"Don't be too happy, I will win the money back sooner or later."

"Hee hee, you can't win!"

The young lady raised her head and gave him a meaningful smile.

Their alliance camp is very solid, everyone has agreed, usually when Fang Ziheng is not on the court, they will play their own games, competing for luck and mahjong skills.

As long as Fang Ziheng dared to play, they would play him together. Anyway, each side had a little partner, and they would sign up to pass information casually.

Be sure!

.........

After a day of screenings, Douban.com and the Weibo account of the movie "Looking for the Dragon" also received more and more reviews.

Several major domestic portals and entertainment media are no longer only bragging about the zero box office, but have uploaded a series of positive and objective movie viewing reviews.

Sina Media: The editor and editor-in-chief watched "Looking for the Dragon" three times at different times, and also watched the promotional footage of the entire film!

"This is a blockbuster fantasy treasure-hunting adventure. From the three-party tomb robbers to the six major plot points, the film fully demonstrates Fang Ziheng's screenwriting skills, the special effects mechanism system of the tomb, and the mysterious geomantic omen of searching for dragons and acupuncture points.

The layout of the prince's tomb and Genghis Khan's tomb, as well as the customs and styles of different dynasties, are full of details. It is indeed the most immersive and realistic movie I have ever seen.

Six Princesses Professional Film Critic: Finally Grave Raiding Seriously! ! !
"That's right, that's the smell!"

"The film has three main scene designs, the tomb of the Tang Dynasty prince, the tomb of the ancient city that Hu Bayi trio recalled, and the tomb of the emperor in the underground cave.

The three main scenes are immersive, the 3D real shooting effect is awesome, and the domestic film industry system has made significant progress. Fang Ziheng and Hengyu Media must be praised! "

Tencent Entertainment: It not only respects the original work, but also highly adapts it to be a masterpiece of the gods!
""Looking for the Dragon" is a branch of "Ghost Blowing the Lantern", which is a real tomb robber and has a gold captain. At the beginning, the "tomb robbery" literature that could only be limited to words in the past can be seen in the light and shadow, and the audience is placed in the underground at the beginning In the mysterious world.

Whether it's the plot or the rhythm control, Director Fang Ziheng has done the best. "Looking for the Dragon" is definitely a "stunning work" of a domestic film!
NetEase News: You can always trust Fang Ziheng's movies!

""Looking for the Dragon" entered the high dynasty at the beginning, with wonderful visuals and special effects, a very ceremonial scene, and a realistic tomb.

The Mojin trio cooperated tacitly, with excellent acting skills, coupled with decisive and skilled tomb-opening actions, the style of the movie was established in just a few minutes.

Fang Ziheng deserves to be the top commercial director in China. Whether it is the superficial images of the movie, the exciting plot, or his world-leading medium and long shots, he always whets the appetite of the audience step by step and takes everyone into his heart. In the fantasy world created. "

Douban Movie Column: Demons and ghosts, everything in the world, who can refuse "Looking for the Dragon"!
""Looking for the Dragon" has an investment of [-] million yuan, high investment and high returns, and the production fee of [-] million soft sister coins allows Fang Ziheng to create an ideal world, Tibet, and the beautiful natural scenery of Lake Baikal.

The magnificent and exquisite scenes in the three underground palaces, the retro and restored style design, and the unparalleled wonderful plot all make the movie very enjoyable.

"Looking for the Dragon Tactic"!
A rare Chinese movie suitable for viewing on a giant screen! "

The positive and objective evaluation of the portal website has driven countless viewers who have watched the movie to express their feelings.

As soon as the movie was released, word of mouth was quietly established.

Except for some stubborn critics of the original book who said that the film's plot adaptation is too much, the praise is almost one-sided.

In just one day, Douban's score reached 8.9 points, and it is still rising.

Three in the afternoon.

Fang Ziheng brought a group of film creators to a Yuanhua Cinema in Zhaoyang District.

The person in charge of the theater parked his car underground and waited. Seeing everyone coming, he trotted up to say hello: "Fang Dong, you are welcome to come and inspect!"

"Manager Liu, you have worked hard!"

Fang Ziheng reached out to shake hands with the other party, and walked into the elevator that had already been opened.

All the way to the cinema on the fourth floor, there was a circle of internal staff standing outside, holding up the support poster of "Looking for the Dragon" with a smile, welcoming the arrival of the main creator of the film.

Manager Liu came to the front, and while leading the way, he said respectfully: "Director Fang, there are still 10 minutes until the end of the movie, do you want to take a break first?"

"Does the audience know we're coming?"

"Yes, I told them when I bought the ticket."

"Then there is no rest, we will go there after the movie is over!"

Fang Ziheng waved his hand and asked Manager Liu to lead the way.

Behind them, Liu Qianqian and Liu Jialing walked in the middle.

Liu Ye, Huang Bo, Xia Yu, and Zou Zhaolong followed behind, followed by Jiang Shuying and Di Lieba.

Liu Jialing glanced at the theater staff standing respectfully on both sides, and asked the young lady puzzled: "Qi Qian, have you noticed that the staff in this movie theater are so formal and respect us too much?"

"Sister Jialing, Ziheng has bought this theater, and they are now employees of Hengyu Media!"

Liu Qianqian's beautiful eyes flashed, she glanced at Fang Ziheng in front of her, the corners of her mouth slightly raised, she said with a light smile.

That's it!

Liu Jialing suddenly realized, and took off her sunglasses with a smile, no longer maintaining the restraint she should have.

After the establishment of Hengyu Cinemas, under Fang Ziheng's plan, it began to acquire excellent cinemas all over the country one after another.

The preliminary plan is divided into two steps. On the one hand, it will directly acquire and absorb small cinema chains and independent cinemas scattered all over the country.

The second is to create influential multi-functional entertainment venues in the center and landmark locations of first- and second-tier cities across the country.

With cinema as the main body, it is a light entertainment venue integrating limited high-end karaoke venues, e-sports games, and children's game parks.

The k-song venue does not serve alcohol, it is a separate and open singing platform for young men and women to express their singing voices.

This piece is to match Tian Tian Ting Ting!

E-sports games are not the game halls of the early years, places where fishing and selling game coins, but take the e-sports model and create a new type of e-sports computer room.

Mainly for the promotion of the two games "League of Legends" and "PUBG Mobile", related hardware laying.

The investment in several aspects requires a lot of cash flow, and the benefits are obvious.

Movies, Brother K, e-sports, and indoor children's amusement park can definitely attract countless young men, women, and children on weekends, increasing the stickiness and fun of the entire venue.

In Fang Ziheng's expectation, in three to five years, Hengyu Cinemas will be able to expand from one point to another, forming a nationwide radiance, and take the road of asset-light entertainment listing.

For this reason, he specially set the standard. For the theaters and multi-functional entertainment venues built by Hengyu Media, the real estate rights must be bought, and the road of renting shopping malls cannot be taken.

He didn't expect to be stuck in time, even if the development of Hengyu Cinemas was slower, he still wanted to hold these assets in his own hands.

Light entertainment real assets are a big sunrise industry in the future. When the plague passes, it will definitely be able to rejuvenate the new year.

That's the way Wanda Pharaoh followed later on, and it turns out that this guy was right.

Of course, Hengyu's industry is limited to multi-functional entertainment venues and film and television city bases that will be filled later.

He knows neither real estate nor the Internet. The main business of Hengyu Media has always been entertainment projects such as film and television, variety shows, games, music, and novels.

eight pm.

Fang Ziheng and Liu Qianqian dragged their tired bodies back to the duplex building.

"I'm exhausted!"

As soon as I got home, the young lady didn't take off her coat, and fell down on the sofa with a 'slap'.

Fang Ziheng was also tired. He stood for a long time, signing autographs and posing for photos with smiling faces. He didn't even bother to drink water.

There is no way, it has to be like this every time the film is promoted, and it doesn't work if you don't go.

They are pretty good, with movie fans and fans supporting them. Those actors who are not well-known at the box office are completely spent by the producers to make money and invite people to come and support them.

Andy and Zeng Li came out with the food and said with a smile, "Do you eat first or take a bath first?"

"Eat first, but I'm starving!"

Fang Ziheng dragged the limp young lady to the restaurant, and asked, "Where are the concubines?"

"Tonight on New Year's Day, the concubine went home to accompany her parents, Da Tiantian was also taken away by the family, and Tie Zi took a bath upstairs!"

"With two people missing, wouldn't it be impossible to play mahjong tonight?"

Liu Qianqian slumped down on the stool with a resentful expression and a weak voice.

Fang Ziheng smiled, pinched the tip of her tender nose: "You little gambler, I'm not human!"

"However, we can only play until one o'clock tonight. I will go to bed after the first day's box office comes out. I can't stay up late!"

"Yeah!" The young lady came alive, nodding her head obediently.

Although the beauties love to play mahjong, they only stay up late to play mahjong once or twice a year, and each time is around the release of Fang Ziheng's movie.

Usually when they become addicted to mahjong, they invite them in advance to come to the duplex building for a whole morning or afternoon.

After eating and taking a shower.

The sound of shuffling the mahjong table sounded in the living room.

Several people turned on the TV and entertained themselves while watching the New Year's Day party.

At this time, everyone's mind is not on the box office on the first day, but on enjoying the festive atmosphere brought by the New Year's Day.

During the period, Concubine Lin and Da Tiantian made a video call, and even a fool could see the envious eyes.

These two mahjong fans, none of them are still working together with Liu Qianqian and Andy, muttering about operating in the air, and continuing to spill Fang Ziheng's blood.

Poor Fang Ziheng didn't know anything, and he was fooled for another night in a daze!
There were laughter and laughter in the duplex building, and other places were very busy.

The [-]th, [-]th, and [-]th floors of the main building of Baoli Group are lit with fire and lights, and the distribution department, publicity department, and external relations department of Hengyu Media Group take turns working overtime during this period to ensure that the publicity and distribution of "Looking for the Dragon" will be carried out smoothly. Any surprises.

More than 300 employees participated in the overtime work tonight, and even the film business department, production department, film and television business department, and the administration office all came to help.

Everyone was busy in an orderly manner, handwriting statistics of the box office reported in newspapers from all over the country from time to time, and at the same time watching the New Year's Eve party held by CCTV like Fang Ziheng and others.

In the six or seven office areas, there were people coming and going, and an inexplicable excitement was suppressed in the slightly noisy atmosphere and voices.

Big Boss' latest movie, the box office is coming out on the first day!
All overtime employees are waiting for this moment.

Hengyu Board Secretary: Mo Xiangwan

Film Division Director: Wen Muye
Director of TV Drama Division: Li Xiaoshu
Director of Propaganda Department: Ning You

Director of Outreach Department: Zhang Chong

General Manager of Administration Department: Li Ming
Deputy Director of Production Department: Sang Lin.

The heads and second in command of the seven major departments were all there, sitting in a lounge on the twentieth floor talking and chatting.

The projector on the wall, CCTV's New Year's Day Gala has come to an end, and it is playing the penultimate track.

"Ode to the New Year" sung by the big devil Tan Jing, Dai Yujun and Doudou.

Listening to the melodious music, Mo Xiangwan picked up his refill of coffee and drank it in one gulp. He stood up and said with a smile, "Everyone, it's almost time!"

"Oh!"

As soon as these words came out, everyone was shocked and subconsciously looked at the office areas next door.

Sure enough, within a short while, the busy employees in the three office areas where the box office was counted in front of everyone suddenly raised their heads, jumped up and let out cheers.

The sound is extremely expressive, with excitement in exhaustion and excitement from the heart.

"It exploded, it exploded!"

""Looking for the Dragon" finally exploded, breaking the record of "Transformers 3"!"

"The boss is amazing, I love the boss!"

"Haha, it's not in vain for me to work overtime to count the box office, Director Fang is really awesome!"

Shouts of joy came from the employees' mouths, and the eyes of the seven persons in charge who heard it lit up, they got up and strode over to see what happened.

1.185 billion!
"Looking for the Dragon" really did not disappoint everyone, once again broke the box office record of the first day of Chinese film history!

Not only surpassed the 3 million box office on the first day of "Transformers 1.01", but also suppressed the 1.15 million box office on Saturday, the third day of the film's release, and regained the box office champion on the first day of Huayi Film History with irresistible courage!
The top box office on the first day made Hengyu's seven department heads who worked overtime heave a sigh of relief, and their exhausted spirits who couldn't stop drinking coffee were instantly shocked.

"Looking for the Dragon Jue" is about to soar into the sky!
Everyone smiled and congratulated each other.

Mo Xiangwan was the first to regain his composure, stepped forward two steps on his seven-centimeter white high-heeled shoes, and spoke again with a calm expression.

Her words were three-point excited and seven-point decisive.

"Immediately send the box office data to Fang Dong's mobile phone. In addition to the first day's total box office, send it together with the data of more than 40 theaters across the country!"

"All departments immediately contact the promotion teams in various provinces and cities, and let them cooperate with the teams of China Film and Huayi, and urge local theaters to increase the number of "Looking for the Dragon"!"

"Also, send another message to every promotion team across the country, asking them to supervise the theaters and resolutely crack down on box office stealing and missing box office behavior!"

Immediately afterwards, Wen Muye also stood up, and told everyone not to relax and continue to maintain their enthusiasm for fighting.

"The box office data on the first day will be counted for the second time. I believe that 1.185 million is not the final figure for "Looking for the Dragon". Let's try to get more real and detailed box office data before we get off work!"

Ning You, director of the Propaganda Department, nodded, took out the walkie-talkie in the windbreaker pocket, and notified the Propaganda Department on the [-]th floor downstairs.

"Attention all groups, the first day's box office came out, and now we are fully on the defensive, constantly monitoring the situation of major entertainment websites, Weibo, Douban, Tieba, and forums!"

"Once you find a troll coming out with a rhythm, kill them immediately!"

"Contact the various David TVs that the company cooperates with and tell them that the previously agreed publicity expenses will be doubled.

Requirements: The main creator of "Looking for the Dragon" participated in the recorded variety show and talk show, and logged in to broadcast in advance, and mentioned the time to this weekend! "

"understand!"

"Roger that!"

Excited and determined voices came from the offices of various departments!
Several major departments of Hengyu Media Group worked together and cooperated tacitly, and fired the first shot of victory in the battle of publicity and distribution after the release of "Looking for the Dragon"!
(End of this chapter)