Entertainment, I only like to make movies

Chapter 333 Year-end Inventory

In the new week, the film market can be described as thriving.

With the release of "Zodiac", the potential of "Partners in China" has been exhausted, and 80% of the film schedule in theaters across the country has been piled up for "The Great Wall".

The superb film arrangement combined with the comprehensive publicity of Wanda Films, Hengyu Media, and China Film Group is equivalent to adding a pair of flying wings to "The Great Wall".

It was like adding fuel to the fire, which made the movie's already booming trend even more bursting, and the fire was so popular that there was no limit.

On the morning of February 2013, 2, the box office data for the new week of "The Great Wall" was announced.

Countless people in the industry and movie fans concerned about the box office of the movie squeezed into the distribution association's Weibo at the first time.

With anticipation, everyone clicked on the dazzling data with trembling hands.

Mainland film market, as of January 1 to February 28, weekly box office data table.

No.1: "The Great Wall"

January 1: 28 million box office.

January 1: 29 million box office.

January 1: 30 million box office.

January 1: 31 million box office.

January 2: 1 million box office.

January 2: 2 million box office.

January 2: 3 million box office.

5.58 million in seven days, ranking first in the weekly box office.

"My day, 5.58 million, do you want to be so awesome!"

"It's a blockbuster, "The Great Wall" is in its second week, and it can still maintain a single-day box office of nearly 8000 million every day!"

"Crazy, crazy, looking at the situation, "The Great Wall" is at least 16 billion!"

Many people subconsciously swear and stare at the data sheet on the screen in disbelief.

Soon, the big guy remembered the total box office of the movie, and swiped the phone to pull the page down.

A bold and black handwriting appeared in the eyes of the big guy.

"Great Wall"!
It was released for ten days, with a total box office of 9.6 million!
The sun-like hot data completely blinded everyone's eyes.

boom..
It was like thunder on the flat ground exploding in my ears.

No matter who it is, the moment they saw this data, they all turned up turbulent waves in their hearts.

9.6 million in ten days!

Once again broke last year's "Looking for the Dragon" record of 8.6 million in ten days, creating the box office myth of Chinese movies!

So scary, so scary!
In front of the computer and the screen of the mobile phone, expressions of astonishment, shock, disbelief, and extreme exaggeration appeared.

At this moment, thousands of people who paid attention to the box office of the movie lost their minds collectively.

What's more, the boss who opened his mouth was so shocked that he couldn't speak.

Although everyone knows that "The Great Wall" will explode this week, I also believe that the movie can reach an unattainable height.

but..
Such a powerful and invincible data of 9.6 million in ten days is still unexpected, or it is limited by imagination!

How can it be so strong!
After a while, everyone came back to their senses, and an inexplicable excitement rose in their hearts.

Fang Ziheng's fans were the happiest and proud, and edited news on Weibo as quickly as they were going to a fair.

In just 10 minutes, more than 10 Weibo posts about "The Great Wall" were sent out, and it became the number one in the most popular searches in [-] minutes.

Next, there are people in the entertainment industry who pay attention to "The Great Wall".

Editors, photographers, film critics, celebrities and entertainers, @方子恒 and the main creator of the film, congratulations on the amazing achievement of "The Great Wall".

Finally, the entertainment media, who came late, uploaded the revised soft text and data all at once.

The Internet has completely exploded.

Numerous reports and voices of congratulations have sprung up in every corner of the Internet like mushrooms after rain.

Carnival officially begins!
[9.6 million in ten days, just ask who else is there! 】

Sina Entertainment ""The Great Wall" swept everything, suppressing eight films of the same period!"

[It's so terrifying, Fang Ziheng will create another glories! 】

Netease News: "The legendary blockbuster "The Great Wall" directed by the international director Fang Ziheng once again broke multiple records and created a new box office myth!"

[Climb to the top, "The Great Wall" is invincible! 】

Sohu Entertainment: "Recently, the war blockbuster "The Great Wall" has been released very well, and it has been making great strides all the way. It topped the entire movie market with a terrifying box office of 4 million in three days and 9.6 million in ten days, creating a box office miracle in the history of Chinese-language movies!"

[New year and new atmosphere, Fang Ziheng announced to the world: What does it mean to have no opponent! 】

Modu Urban Entertainment: "On February 2013, 2, the super war movie "The Great Wall" directed by Fang Ziheng, the youngest top Chinese director, was released in ten days. mark.

The film broke the first-day film history record, the first-week film history record, the next-week film history record, and maintained a super-high box office record for a single day in a row, completely igniting the film market in the opening year of 2013, becoming the best contender for the annual box office champion! "

The official Weibo directly posted the box office data of "The Great Wall" and posted a bright red banner.

["The Great Wall" surpasses the limit and creates legends and myths! 】

Under the banner, the Weibo official continued to write a paragraph, sending the warmest wishes to Fang Ziheng, a shareholder of the platform.

"Congratulations to Director Fang Ziheng for surpassing himself once again, making "The Great Wall" such a wonderful masterpiece."

Tengxun Entertainment: "The box office of "The Great Wall" reached 9.6 million in ten days, firmly occupying the championship of the Spring Festival with an absolutely invincible attitude, creating a box office myth that has never been seen in a Chinese film for a century. The Tengxun entertainment platform must praise director Fang Ziheng , It's so awesome, it's a great blessing for Chinese movies to have you.

At the same time, Little Penguin Entertainment weakly asked my friend Tengxun Films: Director, when will we cooperate! "

Southern Metropolis Entertainment: [The journey is still going on, I look forward to "The Great Wall" reaching the top of the world's movies! 】

Imperial Capital Entertainment: [Chinese-language movies, only Fang Ziheng is the only one! 】

Every entertainment platform seems to have been injected with blood and stimulants, and they praised Fang Ziheng and "The Great Wall" in different ways.

At this moment, the media people are highly consistent, and no platform reports other movies.

Even No.2 "007: Skyfall" won 5554 million box office this week.

The big guy said he wouldn't pick it up if he didn't pick it up, and he didn't see it at all.

Speaking of which, "007" was also unlucky, bumping into the sky-swallowing giant "The Great Wall".

The original box office volume of 24 million was crushed without the slightest temper. After 2 days of release, the total box office barely exceeded [-] million.

Compared with the previous life, it is nearly a billion less.

Other films released during the same period were even worse. They were beaten by "The Great Wall" and complained to the sky. Only two films had a weekly box office of more than 2000 million.

A "Cloud Atlas".

A "Locke Kingdom 2 Dragon's Wish".

"The Great Wall" has an arrogant attitude like the autumn wind sweeping fallen leaves, and eats and eats, enjoying the feast of this week's movie market exclusively.

The explosive heat has brought new publicity boosts to "The Great Wall"!
From 5000:[-] am to [-]:[-] am, there are at least [-] million people surfing the Internet across the country, and more than half of them know about the incredible box office achieved by "The Great Wall".

Seven twenty at night.

"The Great Wall" entered Yangma News, occupying a report of 20 minute and [-] seconds.

For the first time, the host used words such as 'rare', 'miracle' and 'magnificent scene' to describe "The Great Wall".

Fang Ziheng's film documentary was also reported. He appeared in a black tunic suit, with a calm expression, and calmly accepted the interview with the sixth princess.

By [-]:[-] p.m., movie theaters across the country ushered in a new movie-watching frenzy, and the number of moviegoers and attendance rates of "The Great Wall" that had declined were once again firm.

The next day.

2 month 5 number.

Before Fang Ziheng went to the crew of "The Founding of an Army", he held the last executive meeting of Hengyu Media Group at the end of the year.

There are four main contents of the meeting.

One: Hengyu Media is going to hold an annual meeting today.

Two: Discuss the announcement of "Journey to the West: Conquering the Demons".

Three: Discuss the matter of increasing support for various businesses under Hengyu.

Four: Inventory the Group's income in 2012.

Exactly eight o'clock in the morning.

There were crowds of people outside the corridor of the large conference room No. [-], and the heads and executives of all departments, subsidiaries, and holding companies of the group came together.

Everyone was chatting and laughing, and before Fang Ziheng, Lin Feifei, and Andy came, they walked into the conference room and chatted about the group's development this year.

"Hey, Director Wen, I heard that you had a happy event recently. Congratulations, you have a good career and love."

"Director Zhang, you are the biggest contributor to the success of "Partners in China". We, Hengyu Interactive Entertainment, will test a few films next year, and then we will ask Director Zhang to help us a lot!"

"Vice President Lin and Director Ning, your distribution and publicity departments have shown their faces this year. All the projects controlled by the group have exploded, and the bonus rewarded by the big boss alone can support you."

"Haha, Mr. Wang's face is full of red, and a happy event will happen at a glance. Let the big guys guess, what kind of happy event did Mr. Wang encounter?"

"Tsk tsk, Tudou Video was personally named by the big boss and supported 10 billion soft sister coins at one time. No wonder Wang Dong is in a good mood."

"I heard that Fang Dong wants to vigorously support the group's theater channels, Manager Wang, you can't leave later, you must treat guests to a big meal."

"Aren't you stupid? If you want to treat guests, you have to invite Fang Dong. "The Great Wall" is a big hit, and Fang Dong's private coffers are going to make money again!"

More than 50 senior executives, each of them had a joyful smile on their faces, and the hearty laughter spread out, which made the employees in the office area outside excited, and their work speed was a little faster.

Hengyu Media is thriving, and its salary and treatment rank among the top in the industry.

There are big bosses flying with big guys. As long as the employees do their jobs well, they don't have to worry about the rest. It's really flattering.

Eight forty-six.

Fang Ziheng, Lin Feifei, Andy, and Mo Xiangwan came down from the 22nd floor, walked through the office area, and came to the conference room amidst respectful greetings.

"Director Fang, Director Lin, Mr. An, Mr. Mo."

The door is pushed open.

The executives suddenly stood up and waved to the four of them.

Fang Ziheng came to the central seat and said with a smile, "It seems that everyone is in a good mood today. To be honest, I am also in a very good mood."

"Ha ha.."

As soon as these words came out, cheerful laughter resounded in the conference hall.

Concubine Lin came to the seat on the left, put down the document in her hand and said in a condensed voice: "Come on, before the meeting starts, let's applaud Fang Dong. Congratulations to "The Great Wall" for being a big hit. Congratulations to Fang Dong once again breaking the barrier created by himself." film record."

clap clap..
clap clap..
"Congratulations to The Great Wall!"

"Congratulations to Fang Dong for setting a new movie record!"

Accompanied by thunderous applause, everyone shouted loudly, and they all praised the movie and Fang Ziheng.

While applauding, everyone looked at Fang Ziheng with reverence in their eyes.

That feeling is really a bit of fanaticism when a fan meets an idol
Fang Ziheng clapped his hands lightly, and solemnly nodded in response to everyone.

There were also waves in his heart, and for the first time he had a new understanding of the word leader and leadership.

After a while, the applause stopped.

Fang Ziheng pressed his hands down, inviting everyone to sit down.

"Dear colleagues, the Group has made remarkable achievements this year. Movies, television, and variety shows have each blossomed and achieved fruitful results. Many businesses and projects have achieved fruitful results. These are all inseparable from everyone's hard work. As the chairman, I have to thank you ,thank you all."

As Fang Ziheng said, he bowed to everyone and took the lead in affirming the achievements of everyone's labor this year.

Afterwards, he sat down slowly and waved to Mo Xiangwan, secretary of the board of directors.

Mo Xiangwan raised his head lightly, stood up and supported his desk, and looked at Lin Wei, the vice president of the group, and Ning You, the publicity department.

"Next, let's enter the topic and officially start the meeting."

"The first topic, "Journey to the West: Conquering the Demons" is about to be released. Vice President Lin and Director Ning, please report on the release of the movie?"

"Okay, I'll go first."

Lin Wei nodded, not engaging in the routine of giving priority to women, and opened the documents in front of him while getting up.

He looked around and said in a slightly high voice: "Colleagues, "Journey to the West: Conquering the Demons" is a project named by Fang Dong himself. At that time, it won a guaranteed release from Alibaba Pictures and Wanda Films for 9 million yuan."

In other words, a film must earn at least 9 million at the box office before the group can make a profit. Our distribution department attaches great importance to it and regards the film as a 5000 billion level to announce and release.

One thing everyone needs to pay attention to. Previously, Hengyu, together with Huayi, Guangxian, and Bona, three film and television giants, launched an attack on theater companies, and won the step-by-step box office distribution model for movies released before March 2013.

If the total box office of "Journey to the West: Conquering the Demons" really exceeds one billion, then the group can earn at least seven more points of profit just by publishing one item.

Calculated on the basis of a one-billion-dollar split, the cinema chain will split the bill 3.75-[-] with the producers and distributors. Before that, the group has paid in advance the guaranteed production income of Stephen Chow's movies, a total of [-] million soft sister coins. "

"Of course, this 3.75 million also deducts the group's issuance profit in advance. The issuance ratio is calculated as 10%, 3750 million, and the group really only pays 3.375 million soft sister coins!"

Following Lin Wei's voice, all the executives in the conference room took out their mobile phones and calculated the income of "Journey to the West: Conquering the Demons".

Also based on the 10 billion box office calculation, after deducting 8.3% of the film fund and taxes, there is still a net box office of 9 million.

With the 4.585-[-] split with the theaters, Hengyu Media can get a box office share of [-] million.

After deducting the 3.375 million paid to Zhou Xingchi and Huayi in advance, there are still 1.21 million soft sister coins left in the final proceeds.

1.21 billion!
It seems a lot, but don't forget that Hengyu is responsible for the promotion of the movie.

There is a question of speed, how much publicity resources are invested in it to ensure that the movie can break through 10 billion box office.

Breakthrough is easy to say, everyone wins.

If there is no breakthrough, then Hengyu will suffer a lot!

Soon, everyone realized something, and turned their attention to Ning You, director of the propaganda department.

Everyone wanted to know what kind of plans this strong woman who never engages in gossip and publicity and has a high reputation within the group has.

Ning You (looks exactly like Yuan Quan), raised his head slightly, stood up and said softly: "Dong Fang, our propaganda department has made calculations on "Journey to the West: Conquering the Demons".

According to the current pre-sale trend, the publicity department believes that the film's final total box office may exceed 10 billion, and it is very likely to exceed 12 billion, or even higher! "

As he said that, Ning Youchao had been waiting at the front of the conference table, and the two conference recorders under the multimedia wall nodded and asked them to find out the pre-sale status of "Journey to the West: Conquering the Demons".

"Hold on."

With the voice of a recorder, the page of Hengyu Maoyan Movie APP suddenly appeared on the multimedia screen.

The recorder clicks on the APP pre-sale column.

Under the red column, a total of three movies are on pre-sale.

No.1, of course, is "The Great Wall", which is being crazily harvested in the film market.

The Hengyu Maoyan Movie APP, with over 3000 million downloads in just two months, has become the life assistance APP with the most investment potential.

The pre-sales of "The Great Wall" reached more than 8000 million, and it is still increasing. The total box office data of the film also exceeded 10 billion, ranking first.

No.2 is "Journey to the West Conquering the Demons", after Hua Yi's early publicity, and Zhou Xingchi led the film's main creator to shout hard.

The pre-sale box office of the movie has reached 3000 million, and the data is still rising, and the pre-sale box office can increase by 200 million to 300 million every day.

The pre-sale data of the two films are presented intuitively in front of everyone, which is extremely clear.

Sitting in the second place from the left of Fang Ziheng, Lao Mouzi, who is the art director of Hengyu Media, had a realization and tapped on the table lightly.

Although the sound of Lao Mouzi's knocking was not loud, it attracted everyone's attention.

Fang Ziheng turned around and smiled slightly: "Director Zhang, what do you think?"

"My opinion is the same as Director Ning's. Director Stephen Chow has honed his skills for five years, and it is a comedy about Journey to the West. It is indeed very likely that it will exceed 10 billion at the box office."

"Everyone, don't forget, Stephen Chow is still the king of Chinese comedy movies!"

Lao Mouzi smiled, pointed to the multimedia and talked eloquently, obviously very optimistic about the pre-sale trend of "Journey to the West: Conquering the Demons".

Fang Ziheng also nodded, agreeing with him and Ning You.

how to say?

"Journey to the West: Conquering the Demons" is still four days away. Due to the reason of "The Great Wall", Hengyu has not promoted it with much fanfare.

The publicity department and external relations department helped to complete more than a dozen variety shows and interviews, and Stephen Chow led the promotion.

Who is Director Zhou? Except for some talk shows, he hardly appears on any variety shows.

This also caused "Journey to the West: Conquering the Demons" to not enter the public's field of vision on a large scale.

Of course.

Fans of Stephen Chow have already known the news of the movie's release, and it can be seen from the pre-sales that there is a huge fan base.

The 3000 million pre-sale seems to be more than 5000 million lower than that of "The Great Wall", but it is the result of no large-scale publicity.

So no matter from which point of view, "Journey to the West: Conquering the Demons" has the potential to explode.

What's more, Fang Ziheng also knows the future trend of movies!
He quickly decided on a strategy, and asked Ning You, "Director Ning, can you tell me about the budget given by the propaganda department?"

"Fang Dong, the budget is 5000 million to 7000 million!"

Ning You spoke in a condensed voice, and waved his hand to ask the recorder to present the budget plan on the multimedia.

"At [-]:[-] tonight, the publicity plan will first start on the Internet, and will cover all parts of the country offline tomorrow, striving to lay the materials in place before the movie is released."

"As long as the box office on the first day exceeds 6000 million, we will further expand the promotion of the movie."

"How to expand?" Fang Ziheng raised his eyebrows and asked in a deep voice.

"Satellite Nightly News!"

"I'm going to use 10 to 15 nightly satellite TV news boosters to make up for the publicity that fell before the movie was released."

Ning You said loudly, and looked at Zhang Chong, the director of the external relations department while talking: "Director Zhang, you will need to take action at that time."

Zhang Chong smiled and nodded: "Director Ning, don't worry, Zhang is obliged."

This guy was a special reporter for the Six Princesses Channel in his early years, and later he was promoted and worked for a few years before being invited by Concubine Lin.

The entire Hengyu Group, except for Concubine Lin, belongs to him, the director of the external relations department, who has a strong relationship with many satellite TVs across the country.

Ning You's publicity plan requires the cooperation of the External Relations Department.

As for the relationship between Concubine Lin and Concubine Lin, if she could not move, she would keep it for the future.

After listening to the detailed publicity plan, Fang Ziheng showed a satisfied smile: "Very well, Director Ning, I will do as you say."

I have only one suggestion, don't be afraid to spend money, "Journey to the West: Conquering the Demons" is the first potential blockbuster film directed by our fellow producers, so we must do a good job in supporting the publicity and distribution.

This is a signal, a signal to show the brand power of Hengyu Publishing to the outside world! "

"Understood, please rest assured, Fang Dong, our publicity department and distribution department will definitely go all out!"

Ning You and Lin Wei looked serious, and nodded heavily in response.

While Hengyu was discussing "Journey to the West: Conquering the Demons", another company was also having a meeting to discuss the movie.

Huayi Headquarters!

In the huge conference room, more than a dozen figures were sitting in a state of tension.

Wang Zhongjun was sitting on the chairman's seat, with a cigar in his hand, his expression was gloomy and gloomy to the extreme.

Everything is not going well!
"[-]" hit the street.

"Zodiac" did not break 10 billion.

The stock price of Huayi stopped moving again, stopping at 575 billion, and it couldn't go up.

Wang Zhongjun felt sorry for him, and in his heart he scolded Feng Trousers and Cheng Long for being weak, and at the same time developed a strong resentment against Fang Ziheng.

He took a deep breath on his cigar, looked at the group of executives and said sharply: "Hengyu Media has not moved yet, it is clear that it is going to give up "Journey to the West: Conquering the Demons" and focus on "The Great Wall"!
People don't care, we can't ignore it!
The propaganda department must act, I ask you to come up with a feasible publicity plan in the shortest possible time to boost "Journey to the West: Conquering the Demons"! "

"Can the group's stock price break through the 600 billion mark, just at the end of the year?"

"Wang Dong, the publicity plan has been prepared, how much publicity budget do you think is appropriate?"

The director of the Propaganda Department of Huayi is also a woman named Zhou Mo, who has a vigorous personality and asks questions directly.

How many?

Wang Zhongjun's eyes narrowed, he slapped his desk suddenly, stood up and said loudly: "At least 8000 million, there is no ceiling!"

"All departments fully cooperate with the propaganda department. I want "Journey to the West: Conquering the Demons" to spread throughout the country within a week. Do you understand?"

"understand!"

"understand!"

Everyone's eyelids twitched, and they responded loudly without thinking.

Everyone is a smart person and knows very well why Wang Zhongjun is so anxious.

If "Journey to the West Conquering the Demons" also has problems, then Huayi's vision for this year will come to nothing again.

The total market value, at least within half a year, don't even try to break through the 600 billion mark.

Everyone knows that after the Chinese New Year, the film market will enter an off-season, and only the next year's summer holidays will be able to recover.

But who can say what will happen in the coming year!

Instead of planning for the coming year, it is better to grasp the present!
After all, the director of "Journey to the West: Conquering the Demons" is Stephen Chow, the king of comedy.

Huayi, he still has the strength to fight!
A group of senior executives agreed, but then fell into bitterness again.

"The Great Wall" stands tall!
Relying on the Huayi family alone, without the help of Hengyu Media, how difficult it would be for "Journey to the West: Conquering the Demons" to fight a bloody road!

At this moment, they were all led astray by Wang Zhongjun!

Everyone thinks that Hengyu Media gave up "Journey to the West: Conquering the Demons" and chose to continue to focus on the popular "The Great Wall".

(End of this chapter)