Entertainment, I only like to make movies

Chapter 359 Happy too early!

China's movie market.

Since 2010, it has become more and more mature, and there are very important movies released in each schedule of summer vacation, National Day, Lunar New Year and Spring Festival.

Up to now, the capacity of the market is even larger, and the four hot schedules have exploded with unparalleled box office potential.

Summer time is the longest, and it is also a holiday time. There are a large number of students and friends spending money, which can be described as a unique advantage!

More and more domestic films are choosing to be released in the summer, hoping to get a share of the students' pockets.

5 month 24 number.

In the first battle of the summer vacation, Zhao Yanzi, one of the four great actresses, will take the lead!

Alibaba Pictures fully supports "To Our Dying Youth". Through the relationship behind Zhao Yanzi and the model of spending money, the film made its premiere in Paris, the French art capital.

[Youth is for nostalgia! 】

The afternoon of the 24st.

The Gaumont-Marian Cinema on the Champs-Elysées in Paris was packed with thousands of people.

The third, the highlight of the French Huaguo Film Festival - the premiere of the movie "To Our Dying Youth" is being held here.

The Chinese special guest of this year's film festival, film director Zhao Yanzi, made a speech on stage.

Zhao Yanzi was high-spirited and high-spirited. In front of many French friends, she declared: I hope that more and more French audiences will love Chinese films, and at the same time, I hope that Chinese audiences will be more and more proud of their films.

Another special guest of the film festival, French film star Vincent Perez was the film platform.

Vincent Perez's speech was very humorous, he said: "I know that today's audience is here for Zhao Yanzi, I just met her yesterday, she is indeed an outstanding woman.

In the theater of the Gaumont Marian Cinema, the premieres of many French films have been shown.

And today, for the first time, a film by a Chinese female director will be premiered here. I am honored to be a special guest. At the same time, it is also an honor for French filmmakers!
Like everyone else, I can't wait to see this movie and learn about her interpretation of youth. "

Imperial Capital, Li Palace.

Fang Ziheng, who finished filming "The Founding of an Army", returned home, holding Xiao Yueyue in his study, and the father and daughter watched the premiere live broadcast of the movie by Youku Video together.

He had expected Zhao Yanzi's speech.

After all, she is also abroad, and with expert guidance, she will definitely pick up the opportunity to express her position.

But that's it!

It's useless to express your opinion with your mouth, and your actions can't keep up with the pills sooner or later!

watched for a while.

Fang Ziheng closed the laptop and pushed it aside, put Xiao Yueyue on the desk, scratched the bridge of her little nose and said with a smile: "Yueyue, tell me, can Dad beat that old aunt just now?"

"Yeah, yeah"

Xiao Yueyue pouted.

next second.

She fell to one side with a slap, and her limp and boneless body was reclined on the desk, which shocked Fang Ziheng.

Fang Ziheng quickly picked her up and used his arms as a railing.

Little Yueyue didn't realize it, she lay on her back and moved her calf, staring at her father with a pair of dark and innocent eyes, grinning happily.

Xiao Yueyue is wearing the clothes Liu Qianqian bought today, a pink thin padded jacket that children can wear in April, May and September.

She wore a small white hat on her head, which was bought by Concubine Lin, and she bought three of them, saying that she wore them on a rotating basis.

As the months passed, Xiao Yueyue's skin gradually swelled, she was small and delicate, rosy and rosy, and she became more and more lovely.

Fang Ziheng teased his daughter for a while, then took out his mobile phone and called Li Xiaoshu, Director of Publicity Department of Hengyu Media.

"Hey, Director Li, can you tell me about the announcement of "To Our Dying Youth"?"

"Okay, Chairman!"

"According to the feedback from Hengyu Cinemas, Xingmei Cinemas, Baoliwanhe Cinemas, Wanda Cinemas, Hengdian Cinemas, and Jinyi Pearl River Cinemas.

Alibaba Pictures has released 10000 digital master tapes for "To Youth", which can cover two-thirds of the screens in the country at the same time.

Fan Luyuan, chairman of Ali Pictures Group, was interviewed by reporters a few days ago, and said that he will do his best to promote the movie "To Youth", and there is no upper limit on the promotion fee! "

On the other end of the phone came Li Xiaoshu's serious voice.

Fang Ziheng smiled slightly, shook little Yueyue gently with his hand, and said with a snort, "Don't listen to Fan Luyuan's bragging, this movie only has a box office of [-] to [-] million.

Besides, Ali's publicity resources are mostly concentrated online. Even if they spend [-] million publicity fees, they will only achieve [-]% of the publicity effect. "

Ha ha!

There is no upper limit yet, what a fool!

After listening to his words, Li Xiaoshu also showed a smile, and said confidently: "I understand, Chairman, I will immediately re-formulate the announcement plan for "Manslaughter 2" with the team."

"Very good, remember, "Manslaughter 2" is the first movie produced and released by Hengyu Interactive Entertainment this year, don't be afraid to spend money.

Which of our allies is not rich! "

Fang Ziheng nodded in satisfaction, and hung up the phone after a few words of advice.

Since they decided to block the films of Ali Pictures, they naturally couldn't let go of their guns, and had to turn their plans into actual actions.

In the "Manslaughter" series, the box office of the first film exceeded [-] million, and the final film effect of the second film was even more shocking.

With the first film as a base, "Manslaughter 2" is not afraid of "To Our Dying Youth".

He called Li Xiaoshu just to reassure this subordinate.

There are so many shareholders in Hengyu Interactive Entertainment, and a family can support hundreds of millions at will, which is enough to make "Manslaughter 2".

The reason for using "Manslaughter 2" to toughen Alibaba Pictures is precisely because of the many allies.

In ancient wars, the side with more people and more power had the highest winning rate!
This afternoon!

Just when Youku webcasted the premiere of "To Our Youth That Will Be Lost in the Group", Hengyu Media once again released the promotion of "Manslaughter 2".

Following Li Xiaoshu's order, the publicity department quickly allocated resources to movie theaters across the country.

At the same time, Li Xiaoshu personally contacted the four allies of Guangxian Media, Wanda Films, Xingmei Cinemas, Baoliwanhe Cinemas.

Let them take action to build momentum for "Manslaughter 2", and ask several theaters to withhold the number of films for "To Our Dying Youth".

"To Our Dying Youth" has a total of 39% of the currently disclosed film schedule.

Li Xiaoshu hoped that several theaters would at least retain 5% to 10% of the film schedule, and with Hengyu Cinemas, at least the national average film schedule could be reduced to 35%!

4 points may not seem like much, but it can severely hit the movie's box office on the first day, making Ali's intensive publicity in the early stage ineffective.

Of course!
This kind of thing can only be understood, not explained in words.

Li Xiaoshu did not say clearly on the phone, but only ordered a few words that "Manslaughter 2" will be released on the 29th, hoping that allies will reserve enough film schedules.

Then he said that Ali Pictures is coming aggressively, and "To Our Dying Youth" is the number one enemy of "Manslaughter 2".

The people in charge of several theaters knew what to do, and patted their chests to say that they knew what to do.

At this time, all fools know what to do!
Hengyu Interactive Entertainment's first movie after Silence was launched, everyone knows that it must be a show of style, win the beauty, and become a beautiful scenery in the summer file!

at the same time!

Ali Pictures, also in a meeting, is busy arranging the announcement of the film "To Our Dying Youth".

The headquarters of Ali Pictures is now upgraded to the headquarters of Ali Entertainment Group.

Group No. [-] Senior Conference Room.

Fan Luyuan was dressed in a neat suit, and sat in the main seat in a restrained manner.

On his left and right sides are sitting CEO Zhang Qiang and Vice President and Chief Financial Officer Zhang Wei.

Under the two of them, there were Yang Weidong, the new president of Youku, and Deng Kangming, who had been stripped of most of his rights, and Li Jie, the president of Alibaba Digital Entertainment.

As for Youku's former president, Gu Yong, he has long since hidden himself in a corner to lick his wounds.

On the multimedia screen in the meeting room, the premiere live broadcast of "To Our Dying Youth" is being played.

After more than half an hour, the premiere ceremony ended.

Fan Luyuan coughed lightly, turned around and looked at everyone with sharp eyes, and said loudly: "Everyone, starting today, our war is coming!"

""To Our Dying Youth" is the first film that Ali Pictures Group is in charge of producing and distributing, so I don't care about its importance.

What I want to emphasize is that this movie will be our flag battle in the film and television industry. Our opponents are watching us somewhere, and then they may send us a fatal blow!
Our opponent is very strong and famous in the entire film and television industry, but so what, will Ali be afraid?

will not!

Alibaba, the perfect combination of courage and adventure!
As Ali people, we must unite and forge ahead bravely until all opponents are defeated! "

Fan Luyuan's words carried a strong momentum, as well as a ruthless determination to never give up.

When he was in charge of Alipay before, he was known for his boldness and boldness. In order to win the battle with the bank for quick payment, he took many risks and even violated the regulations.

In the end, Ali won, and he also got the attention of Hangcheng Ma, who made him the chairman of Ali Pictures Group.

It seems to be demoted, but it is actually preparing to succeed Yu Yongfu.

For at least a year and a half, the position of the chairman of the board of directors of Ali Entertainment Group is in his pocket, Fan Luyuan.

At that time, he will control Ali Entertainment, which is valued at tens of billions, and become a leader in Huaguo's entertainment industry.

This is what Hangcheng Ma values ​​him, and it is also a reward for his hard work!
This year, Fan Luyuan is only 40 years old. He is young and strong, and he is in his prime.

He has confidence, great confidence to lead Ali Entertainment to expand its territory in the film and television industry and plant the banner of Alibaba!
"To Our Dying Youth" is just the first battle!
The "Seven Star Lu King" released on National Day is the second battle, and there will be a third and fourth battle to follow.

He wants to attack the film and television industry and the entertainment circle time and time again, and use the way of overthrowing the banks to overthrow the traditional giants of the entertainment circle.

After turning over the chicken broth.

Fan Luyuan changed the subject and began to delegate power to everyone, looked at Zhang Qiang on his left and said with a smile: "Mr. Zhang, everyone, Alibaba Pictures may lack experience, and the talents, channels, contacts, and resources in film and television are not comparable to traditional film and television companies.

But these are not the most important, our Ali has advantages that other companies do not have, the biggest advantage! "

rich!

We Ali have plenty of money!

"High publicity and distribution costs have never been a problem. Other companies need to worry about everything and calculate slowly. We don't want it. We can give full play to Ali's advantages!
Later, I will issue an order to increase the announcement of "To Our Dying Youth"! "

Speaking of this, Fan Luyuan raised his head slightly, raised a finger and said loudly to several people: "One hundred million, the film promotion fee will increase to one hundred million soft girl coins!"

"Guys, let me know. Don't save me money from various departments. During the film's release, I will spend all [-] million yuan!"

"Understood, Chairman, I will immediately ask the finance minister to make a detailed plan!"

Zhang Wei got up slowly, first quickly glanced at the excited Deng Kangming, and said inexplicably.

One billion!
A last resort.

As early as a few days ago, Zhang Wei approached Fan Luyuan and dragged out the previous conflict between Alibaba Pictures and Hengyu Media.

Worried that "To Our Perishing Youth" will be blocked by Hengyu Media after it is released.

Fan Luyuan thought about it at the time, and decided to let her do it, and he would fully support the film's release.

Zhang Wei believes that with [-] million publicity in hand, even if Hengyu Media will block it, Ali is not afraid.

Even with piles of money, it can also protect "To Our Dying Youth".

In the conference room, Deng Kangming, Yang Weidong, and Li Jie were also very excited, wishing to applaud Fan Luyuan's decision.

One billion!

Apart from Ali, no film and television company has such courage!

Only the corners of Zhang Qiang's mouth twitched slightly, he tried to hold back what he wanted to say, and finally let out a sigh in his heart.

What a big dog, don't take money as money!
"To Our Dying Youth", where does it need so much publicity funds, 3000 million is enough, and 5000 million is the cap.

If Hengyu Media Group really wants to stop us, there are plenty of ways and channels. Do you think that Fang Ziheng will roll up his sleeves and spend money like that idiot Gu Yong!
Ugh..
Zhang Qiang smiled wryly in his heart.

He is so fucking tired of working with a group of unprofessionals!
I thought Fan Luyuan was a master, but I didn't expect that he was also a stick, why spend that wrong money!

This time, it was Zhang Qiang's turn to miscalculate!
Ali Pictures really has to spend money to maintain the popularity of "To Our Dying Youth" and maintain the movie's box office.

In the early morning of May 5th.

Under the massive online publicity of Alibaba Pictures, "To Our Perishing Youth" has entered the national theaters amidst much attention.

This so-called one of the most popular movies in the first half of the year had a total of 1785 screenings, 12 viewers, and a box office of over 400 million.

From the perspective of the average number of viewers at the zero-point screening, nearly 67 people watched each show of "To Youth".

Higher than the 22 people per game of "BJ Meets Seattle", 54.1 people per game of "Special Forces", and 16.58 people per game of "Crazy Primitives".

It set a new record for the average number of viewers of all movies after March this year.

On the Hengyu Maoyan Movie APP, the pre-sale of "To Our Dying Youth" successfully exceeded 4000 million.

The movie is about to explode!

Both the media and industry peers are very optimistic about the potential of the film.

On the Internet, Zhao Yanzi's classmates from Nortel, counting up to three and down to five, stood up immediately to help the senior sister to promote.

The executives of Alibaba Pictures were all relieved after seeing the zero box office.

Deng Kangming and Li Jie personally sat in the company, working overtime to direct the publicity department and the distribution department to send the last tenderness for the film's release.

The director of the movie, Zhao Yanzi, has already boarded the plane to the imperial capital with the main creator of the movie.

They will come back in the early morning of the 26th to witness the movie's first-day box office together with Alibaba Pictures executives.

.........

time flies.

Early morning of the 26th.

After getting off the plane, Zhao Yanzi was picked up by Ali Pictures, and went directly to the hotel near Ali Pictures without taking a rest.

At this time, she looked very tired, her eyes were red, but she couldn't hide the joy in her brows.

Stride meteors, walk with wind!

30 am.

In the luxurious lounge on the top floor of the hotel.

Apart from Fan Luyuan, Zhang Qiang, Zhang Wei, Deng Kangming, Yang Weidong, and Li Jie all came to help Zhao Yanzi.

"Congratulations to Zongqi Zhao for winning the game, and paving the way for Ali Pictures!"

"Mr. Zhao has worked hard. He was exhausted by plane and bus all the way. Let's eat first, and wait for the box office on the first day while eating."

"Yes, yes, Mr. Zhao, come and taste the ginseng soup that the hotel chef specially made for you!"

"Everyone stop standing and sit down. I have notified the publicity department, and they will forward the box office on the first day as soon as possible."

In the lounge and living room, several people smiled and gave Zhao Yanzi the warmest welcome.

As a woman, Zhang Wei stepped forward and pulled Zhao Yanzi, invited her to the specially prepared dining table in the room, and pushed her to sit on the main seat.

"Tonight, Mr. Zhao is the biggest, and we are all supporting!"

"Come on, everyone, let us applaud Mr. Zhao and congratulate "To Our Dying Youth" on its first day of sales!"

"Congratulations Mr. Zhao!"

The corners of Zhao Yanzi's mouth rose, and he said a few words modestly, as if his heart had been wiped with honey.

She finally saw it.

There is indeed a gap between actors and directors. As a director, she has a better status in front of Ali's executives than before.

A group of people sat down around the dining table, chatted happily about the movie while adding food, and waited for the box office of the movie to be released on the first day.

At this moment, even Zhang Qiang has put aside his worries, thinking that the overall situation of "To Our Dying Youth" has been settled, and Hengyu Media may not block the film.

One o'clock!
Drip
Drip
Seven people's mobile phones rang one after another, and there were text messages.

coming!

The seven people each smiled, took out their mobile phones in their pockets at the same time, swiped open the screen, clicked on the text message, and looked confidently.

3660 million!
A set of data that was neither painful nor itchy, neither high nor low, instantly made the seven of them frowned and their hearts skipped a beat.

How could it be so low!

Everyone looked at each other in blank dismay, including Zhao Yanzi himself, who thought the box office was low.

How could this be?
According to the internal big data analysis of Ali Pictures Group, the box office on the first day at least exceeded 5000 million, or even 6000 million.

Even if calculated based on last night's zero-point box office ratio, if the ratio of other popular movies is magnified ten times, it should still have a box office of 4000 million.

Could it be that the calculation is wrong!

The seven looked puzzled and looked at each other.

Zhang Wei immediately called the person in charge of the publicity department of Alibaba Pictures and asked them to recalculate the box office on the first day.

10 minutes later, the text message came again.

It is still 3660 million, and there is no more money.

boom…

The faces of the seven people changed drastically in an instant, and they could no longer keep calm.

(End of this chapter)