Alibaba Pictures office building.

Wearing a suit and leather collar, Lu Chuan stood in front of a conference room, looking through the floor-to-ceiling windows at the endlessly flowing street downstairs, filled with emotion.

Two years of silence!

He is back again.

With his painstaking masterpiece, the magical masterpiece "Seven Star Lu King" is back!

This time, no one can stop his rise!
He wants to announce to the world that Lu Chuan is not a waste, not a director's poison.

He is a genius and an absolute powerhouse in film art!
"Fang Ziheng, just wait!"

"This time, let's see if you are the producer of "囧囧 in Hong Kong" or the "Seven Star Lu Wang" that I spent a year and a half polishing!"

Lu Chuan's eyes were sharp and he murmured softly.

In the past few years, everything went wrong for him. First, "Nanjing Nanjing" was boycotted by the whole people, and he was scolded bloody by the public all over the country.

Then there is "The King's Feast", which was released with full confidence, but it ended dismal, and the box office hit the street.

Even Qin Lan, the great beauty who had always supported him, no longer believed in him and walked away from him.

Misfortune, troubles, suppression, a series of unlucky incidents shrouded his head, making him sleepless, angry and embarrassing.

Thinking of what happened in the past two years!

Lu Chuan's heart was agitated, and he wished that today would be the premiere day of "Seven Star Lu Wang".

He can't wait!
I want to defeat Fang Ziheng as quickly as possible and prove his strength to the world!
dong dong dong..
There was a knock on the door of the conference room.

Lu Chuan withdrew his mind, calmed down, turned around with a bit of director's reserve, and walked towards the door.

Several figures came together.

Fan Luyuan, chairman of Alibaba Pictures Group, and Zhang Qiang, CEO.

Zhang Wei, Chief Financial Officer of Dawen Entertainment Group, Deng Kangming, Chief Operating Officer of Ali Pictures, and Yang Weidong, CEO of Youku Video.

Five people entered the door and greeted Lu Chuan with a smile: "Haha, Director Lu came so early, I have been waiting for a long time."

"Hello everyone, I just arrived for a while."

Lu Chuan smiled politely, stepped forward and shook hands with the five people one by one.

His director, the other party is the investor, and before the movie is sold, he has to be a grandson.

Last time.

On the eve of the release of "Nanjing Nanjing", because he took a table with Wang Zhongjun, which made the Huayi boss unhappy, he has not approved the investment in the follow-up "The King's Feast".

If it wasn't for the mediation of his good friend Wang Zhonglei, "The King's Feast" would have been delayed until when it would start.

But it's all over, "The King's Feast" hit the street, and he also suffered the backlash brought by the movie.

This year, while filming "Seven Star Lu Wang", he cultivated his body and spirit, cultivating the pattern and mind of a great director.

Now he will never be as impulsive as before!

As Lu Chuan thought about it, his expression was slightly calm, and with a confident smile, he was invited by Zhang Wei to sit at the right end of the meeting room.

Fan Luyuan was sitting in the center seat, and when he saw this scene, he raised his head slightly and cast a complimenting look at Zhang Wei.

"Seven Star Lu King"!
The last film that Alibaba Pictures will control this year is also the most important big production of the group.

Before and after the movie is released, we have to rely on director Lu Chuan to lead the team to promote it, and the necessary respect is still needed.

The six people sat down one after another, Zhang Qiang sat on the left, and Youku President Yang Weidong sat next to him.

Zhang Wei and Deng Kang each held a stack of documents in their hands, and sat next to Lu Chuan on the right.

After a few pleasantries, the meeting began.

Firstly, Deng Kangming, the chief operating officer, will give a speech to inform everyone about the film promotion plan of "Seven Star Lu Wang".

"Director Fan, Mr. Zhang, everyone, "Seven Star Lu Wang" is scheduled to premiere on July 7, and to be released nationwide on July 30.

The group decided to invest 8000 million yuan in publicity and distribution expenses for the film, including 15 satellite TV evening news boosters, 50 satellite TV variety shows, 100 entertainment media, 200 regional media, and [-] new media.

In addition, Focus Media is responsible for offline advertisements, promotional materials, large LED screens, office building screens, etc. of the movie.

Focus Media, the absolute giant of domestic offline physical digital media, can guarantee to push movies to all prefecture-level cities, county-level cities, and most prosperous counties in the country.

At the same time, "Seven Star Lu Wang" will be released jointly with Moying, and 15000 digital masters will be released, covering three-quarters of the movie theaters in the country! "

Speaking of this, the corners of Deng Kangming's lips turned up, watching everyone's accentuated tone, he said very confidently: "Here, according to our retrospective investigation, we can proudly say that "Seven Stars Lu Wang" is not weaker than any other in terms of publicity and release." Chinese movies.

Even "The Founding of the Party" produced by China Film, "The Great Earthquake" and "1942" produced by Huayi.

"Edge of Tomorrow" and "Looking for the Dragon" produced by Hengyu, and "The Great Wall" produced by Wanda Film and Television cannot surpass "Seven Star Lu Wang" in terms of publicity and distribution!
We, Alibaba Pictures, have done what we can to the extreme. This time, no matter how aggressive "Lost in Hong Kong" is, we can guarantee that the announcement lineup of "Seven Star Lu Wang" will be absolutely foolproof! "

In the conference room, everyone smiled unconsciously.

Especially for Lu Chuan, every time Deng Kangming said a piece of data, the smile on his face increased by one point.

At the end, the mouth is grinning.

Lu Chuan's confidence also increased greatly, his confidence became stronger, and a sense of pride gradually rose in his heart!
He believes that with the help of Ali Pictures this time, coupled with the shocking production of "Seven Star Lu Wang", he will definitely be able to defeat Hengyu Media, "Hong Kong囧", and Fang Ziheng.

As for Xu Zheng, the film director, he no longer takes him seriously!

It's just good luck for an actor to transform, let's compare with him!
Soon, the publicity plan was finalized.

Lu Chuan didn't stay long, and with the encouragement of Ali and the other five, he left with enthusiasm.

He is going to fight, to fight!
Go get back what belongs to him, what he lost, he must get it back this time!
.........

After Lu Chuan left, Fan Luyuan coughed lightly, indicating that the meeting should continue.

"Everyone, more than half of 2013 has passed. Next, in addition to escorting "Seven Star Lu Wang", we also need to prepare for the New Year's Eve at the end of the year, the Spring Festival, and next year's summer!"

"I read the company's financial report for the first half of the year, and it was not bad. Zhao Yanzi's "To Youth" brought hundreds of millions of profits to the company.

A youth film with a profit of over [-] million is enough to explain to the board of directors of a major entertainment group. It was the first shot before going public and aroused the excitement of the secondary market. "

Fan Luyuan first affirmed the work of several people present and praised them without hesitation.

then.

He changed the subject and directly started the work deployment from the second half of the year to the first half of next year.

"Everyone, at the premiere of "Seven Star Lu King", the group will invite many colleagues in the circle to attend, famous directors, well-known screenwriters, well-known entertainers, and senior executives of film and television companies can be said to be crowded with stars.

Here, I would like to make a request to all of you, you should take advantage of the opportunity of the premiere and the thank-you dinner to communicate more with your peers, and win at least three projects for me.

Remember, there are three blockbuster projects, whether it is production or distribution, it is best to have one for the Lunar New Year file, one for the Spring Festival, and one for next summer! "

"Understood, we will do our best!"

Zhang Qiang, Zhang Wei, Deng Kangming, and Yang Weidong nodded solemnly, and they all had the same meaning in their hearts.

The two films Ali has directed this year have all been completed, and he is only waiting for "Seven Star Lu Wang" to be released. In the second half of the year, he does not have his own master project, so he has no choice but to look for it outside.

The premiere of "Seven Star Lu Wang" happened to be an excellent opportunity.

The four looked at each other, and Zhang Qiang raised his head to Zhang Wei, asking her to make a brief report to Fan Luyuan on the previous discussion.

Zhang Wei slightly pursed his lips, stood up and opened the document in his hand, and said in a concentrated voice: "Director Fan, we have already made a rough decision on the group's projects from the second half of the year to next year, please help us make a reference."

"According to what the group has learned, apart from the heavyweight projects disclosed on the market, apart from a few films controlled by Hengyu Media, there are five films whose producers have not signed distribution contracts."

"Oh, so which five!" Fan Luyuan raised his brows with interest.

Five movies, if you want to come to Alibaba Pictures, you can get a share!

"One Step Away" by Jiang Wen, "Taking Tiger Mountain Out of Wisdom" by Xu Ke, "Warring States" by Zhang Yimou, "Havoc in Heaven" directed by Zheng Baorui and "Macao Storm" by Wang Jing."

Zhang Wei announced the titles of five movies in one breath, and paused for two seconds with a breath.

Then, she revealed the investors of the movie one by one.

""One Step Away" is controlled by Jiang Wen's Bi Yi Le Hu, and China Film and Wanda Film and Television participated in the investment.

"Taking Tiger Mountain Out of Wisdom" is controlled by Hengyu Media, and Bernard, Wanda Investment, and Tengxun participated in the investment.

"Havoc in Heaven" is controlled by Xinghao Group of Hong Kong Island, and China Film Group participated in the investment. It is estimated that it will also win distribution.

"Macao Wind and Cloud" is controlled by Odao Sun Entertainment, and Bernard Films participated in the investment. It is understood that Yu Dong has already aimed at the release of the film.

"Warring States" is controlled by Wanda Film and Television, China Film, Hengyu Media, and Guangguang Media participated in the investment, and it is written by Fang Ziheng! "

Um..
Writer Fang Ziheng!
Fan Luyuan's eyes lit up, and he asked: "What is the theme of "Warring States", is it another series with "The Great Wall"?"

"The specifics are unknown. Judging from the disclosed information, we only know that the movie will intercept a story of the Warring States Period. It is a large-scale costume war movie!"

Zhang Wei shook her head with regret. She had done a lot of work before, and she knew more or less about the other four films quite well.

Only Lao Mouzi's "Warring States" inherits the style of Fang Ziheng's Lao Lu, and no useful information can be found.

Hidden, pinched, scratched people's hearts are itchy!
"Continue to inquire, we must find out the situation, and if possible, let's participate in "Warring States", and the premium is fine!"

Fan Luyuan thought for a while, and instantly finalized a desired project.

In any case, the combination of Lao Mouzi and Fang Ziheng is inherently invincible.

There is a consensus in the industry that even if a movie of the two is shot by a single person, even if the movie suffers from Waterloo, it will not go anywhere, and the box office of [-] to [-] million is guaranteed.

This is the trust of everyone in the film industry in Lao Mouzi and Fang Ziheng!
And the two teamed up, that would be amazing, a movie with at least [-] million box office hits, not to mention a blockbuster costume movie.

You know, "The Great Wall" was written and directed by Fang Ziheng, and Lao Mouzi was the artistic director of the film.

The global box office exceeded 38 billion soft sister coins, and the mainland box office exceeded 16 billion, sweeping last year's Lunar New Year stalls!
"Warring States"!
Perhaps it is another "The Great Wall", which is worth the premium of Ali Pictures!

After finalizing a film to participate in, Fan Luyuan learned more about the situation of several other films.

Investing in production funds, participating in the cast, starting from the details.

The final conclusion is very gratifying. All of these five films have the potential to sell well, which is indeed a great opportunity for Alibaba Pictures.

Fan Luyuan showed a rare expression of joy, and confessed to Zhang Qiang with a smile on his face: "Mr. Zhang, I still need you to come out. You are a veteran filmmaker with a wide network and a big circle. Among us, you are the one who has the most interest in movies." learn.

At the premiere of "Seven Star Lu King", people related to these films will attend. The director will not come, the assistant director will come, the screenwriter will not come, the producer will come, the big boss of the investor will not come, the executives will come Come.

At that time, I will trouble you, Mr. Zhang, to come forward and introduce Zhang Wei and the others to prepare for the follow-up investment of Alibaba Pictures! "

"Chairman Fan is polite, this is my job."

Zhang Qiang wanted to nod his head slightly, but he didn't even want to answer immediately.

Immediately, he expressed his views and concerns.

"Fan Dong, behind these five films, there are one or two powerful publicity and distribution companies, such as Bona, Hengyu, and China Film. With them, it will be difficult for Ali to snatch the distribution rights of the films!"

"Haha, don't worry about this!"

Fan Luyuan spoke out confidently, waved his big hand and said with a smile: "The film's distribution rights can be grabbed if possible, and if you can't get it, don't hurt your peace with other investors. When the film is finished, we can release it with a guarantee!
Isn't it just money? We Ali is not short of money, and the high guarantee fee has never been a problem! "

As soon as these words came out, Zhang Qiang was taken aback for a moment and smiled slightly.

He almost forgot about it, Ali is a big dog, as long as it can be solved with money, it's nothing to worry about!

There is more than one investor in each of the five films, and Alibaba Pictures can completely defeat the internal investors one by one with a high guaranteed release.

After all, the high risk of the film is a headache, and it can recover the cost in advance, and even make a fortune in advance, I believe no one will refuse.

The three of Zhang Wei also showed smiles, full of confidence, as if seeing Ali Pictures ascend to the top.

"Okay, today's meeting is over!"

"Everyone go get busy, starting with "Seven Star Lu Wang", it's time for Alibaba Pictures to show its fangs like the entertainment industry!"

Finally, Fan Luyuan made a concluding speech, once again exhorting the four to fight well in the battle of "Seven Star Lu Wang".

The road ahead is clear and clear. Right now, the most important thing for Ali Pictures Group is always the movie "Seven Star Lu Wang".

Must be successful!
Even if you can't beat "Lost in Hong Kong", you must achieve the results that the movie should have.

At the meeting just now, neither Fan Luyuan nor Lu Chuan, Zhang Qiang, Zhang Wei and others did not take the initiative to mention "囧囧 in Hong Kong"!
It's not that I don't want to mention that the two movies are released at the same time, and they can't get around each other.

But so what!
Their confidence comes from the propaganda strength of Alibaba Pictures.

The support from Alibaba is not from the movie "Seven Star Lu Wang".

They have seen the finished film, except for Zhang Qiang, they all agree that it is an excellent work, a magical work.

But it's still unknown whether "Lost in Hong Kong" can be overturned!
"Hong Kong Joke"!
One of the top-grossing comedy series in the country!

The only ones that can be compared are the "Tang Detective" series, the "Ghost Blowing the Lantern" series, and the "Four Famous Catchers" series.

Of course!
"Seven Star Lu Wang" is based on "Tomb Raider Notes". The IP value and readership of the novel are not bad at all, and it can completely compare with "Ghost Blowing the Lantern".

But what about that?
The director of the movie is Lu Chuan, not Fang Ziheng. They just don't understand, and they won't blindly believe that a PI movie alone can beat the top-grossing domestic comedy series.

Only by relying on publicity and distribution, relying on the strong media power of Alibaba Pictures, can it be possible to overthrow "囧囧 in Hong Kong".

Yes!

Just rely on publicity to win!
Alibaba Pictures' publicity and release plan is detailed and rhythmic, and they are going to catch "囧囧 in Hong Kong" by surprise.

No black, no spray, use a strong publicity lineup to overwhelm Hengyu Media.

The headquarters of Hengyu Media is also holding a publicity meeting for "囧囧 in Hong Kong".

In the meeting room, the atmosphere was a little dignified.

The heads of the fifteen departments all looked serious, as if feeling the pressure from Ali.

That huge wave, wave after wave of unknown momentum hit from the air, made people very uncomfortable.

on the main seat.

Fang Ziheng leaned on the boss's chair, resting his chin with his hands, leisurely and leisurely, completely different from the seriousness of others.

Seeing him so leisurely, everyone was a little speechless, wondering what happened to the big boss today.

When faced with the first master project of Alibaba Pictures, Zhao Yanzi's "To Youth", this attitude was not the same!

This time Ali made a comeback, fully prepared, and made it clear that he would fight our Hengyu.

Coupled with Lu Chuan, who has always had a gap with the big boss, the combination of the two is likely to explode with amazing power.

Opponents are eyeing, the big boss should pay more attention!
Why are you so relaxed?

Puzzled, everyone is very puzzled!

The deputy director of the group and Sister Lin couldn't stand it any longer. They knocked on the table and coughed lightly to remind someone.

This is a meeting, what a desertion!
Sister Lin gave Fang Ziheng a quick look, making him look like a chairman!

Fang Ziheng smiled, and slowly sat up straight.

He waved his hand at Ning You who was reporting, interrupted the other party's speech, and looked at everyone who said quietly: "You guys are all so serious, why are you so nervous?"

"As the saying goes, when soldiers come to block, water comes to cover, Ali has powerful publicity resources, so we Hengyu are not good enough, we are afraid of a woolen thread!"

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