Entertainment, I only like to make movies

Chapter 381
The next day.

Fang Ziheng got up on time, ran, took a shower, had breakfast, watched the news, and entered the life of veteran cadres in advance.

At ten o'clock in the morning, Fang Zhongxin came to pick him up.

Mo Xiangwan was also here to report to him on the first day of "The Founding of an Army".

"Chairman, the movie's pre-sale box office has exceeded 3000 million, and the box office on the first day is approaching [-] million.

According to the latest pre-sale ticket purchase data displayed on the Maoyan Movie APP, the first show at 10 am and the second show at 1 pm, the attendance rate of the two shows was only 10% lower than that of the midnight show last night.

From the 03st session at 30:90 in the afternoon, the attendance rate can be restored to [-]%, and the attendance rate at [-]:[-] and [-]:[-] in the evening will be even higher! "

On the black Maybach, Mo Xiangwan sat in the co-pilot, opened the tablet in his hand, and said with a smile.

"Really, it seems that the attendance rate is quite high. Has the situation of the ground distribution department been reported?"

Fang Ziheng smiled slightly, opened a car window, looked at the red flags hanging on both sides of the street and asked.

"coming!"

"According to the reports from our group and China Film's two terrestrial distribution departments, combined with the data given by the theater chain and third-party statistical agencies, last night at zero o'clock, cinemas all over the country applauded, and the audience applauded!"

Hearing this, Fang Ziheng was slightly relieved.

Just say hello!

With the appeal of his movies, he doesn't worry about the zero box office and the first day box office, it doesn't matter if it is more or less.

On the premise that many movies are sold well, his loyal fans will definitely walk into the movie theater as soon as possible to join him.

What really matters is the word-of-mouth of "The Founding of an Army" and whether the movie can be liked by fans.

Now it seems that the first shot has been fired.

Even if the first-day box office of "The Founding of an Army" did not break the record, it still will not affect the box office trend in the next two days.

Thinking of this, Fang Ziheng was determined, and raised his voice: "Miss Wan, you contact China Film, and start a new promotional step tomorrow!"

"Okay, I will contact General Manager Chen of China Film in the afternoon."

Mo Xiangwan restrained her smile and nodded seriously. The general manager Chen she was talking about was naturally Chen Yu.

In March of this year, Chen Yu was promoted again, and as the vice chairman and deputy general manager of China Film Group, he took charge of the distribution department of China Film Group.

In just two more years, Chen Yu will be able to recuperate and become one of the candidates to succeed Han Dong.

But this matter is uncertain, there are still running-in and collisions!

Chen Yu is too young and has insufficient qualifications. He will only be in his early forties five years later.

Taking out his mobile phone to record what Fang Ziheng explained, Mo Xiangwan suddenly thought of something, and said in a concentrated voice: "Chairman, is the [-] million supplementary ticket too much?"

"I'm worried that China Film Group will not agree!"

"Don't worry, China Film Group agrees, 5000 million is split in half, and the two parties only have 8000 million. Even with other publicity expenses, [-] million is enough for one family!"

Fang Ziheng waved his hand, sure to make a sound.

"Di Renjie: The God of the Dragon King" is coming aggressively, it is not ordinary. If "The Founding of an Army" wants to always overwhelm its opponents, it has to make up for tickets, and it is a big supplement.

Ning You received the latest news that Wang Zhongjun asked Fan Luyuan for help, and Ali Pictures Group will definitely take action.

It is said that Fan Luyuan is also planning to use the method of making up tickets to recover the disadvantage of "Di Renjie: Dragon King".

In the first half of this year, Alibaba established an app called Tao Piao Piao through the Taobao service platform after seeing the help the Hengyu Maoyan APP brought to the movie.

In just half a year, the market share of Tao Piao Piao has come from behind, surpassing Baidu’s Nuomi.com and Tengxun’s Wei Piao Piao, and is second only to Hengyu Maoyan APP.

For the sake of the stock price, Huayi will definitely throw money like crazy to pay for the tickets for "Di Renjie: The Dragon King".

Hengyu Maoyan APP and Tao Piao Piao must also fight head-on!
Even Nuomi.com, Weipiaopiao, and Kvass are all likely to get involved.

In order to snatch the powerful tool of publicity and distribution of the movie APP, whether it is Tengxun or Baidu, it is impossible to watch the other party burn money and remain indifferent at this time.

It is foreseeable that a new round of money-burning battle is coming!

Whoever burns more money can occupy the most users and become the king of this track.

Hengyu Media just launched "The Great Cause of Army Building", Fang Ziheng was naturally happy to fight ahead of time, and called China Film Group to help.

The 1.2 million supplementary ticket is just the funds he initially set, if it is not enough, he can add more!

This is just the National Day file, and the Lunar New Year file and Spring Festival file at the end of the year will definitely burn even crazier.

In the last life, starting from 2014, the four platforms burned for three consecutive years, and spent a total of nearly [-] billion supplementary tickets on APP ticketing.

Three years of supplementary tickets have created the barbaric growth of the film market.

In 2015 alone, the total box office for the whole year exceeded 450 billion, which was extremely terrifying.

In 2016, it was even more powerful. The total box office of the whole year almost reached 500 billion, and the film market was unprecedentedly bursting.

Of course!
It is this kind of non-standard and non-interrupted ticket supplement that paved the way for the subsequent industry bubble.

The industry environment was in a mess, and it didn't take long for the film market to usher in a decline.

Fang Ziheng predicts that this life does not need to burn for so long. At present, the Hengyu Maoyan APP has already taken the lead and has the largest market share.

In at most another two years, the track will come to an end and firmly occupy the first place in market share.

In addition, at the end of this month, the Propaganda Department will hold an expanded film conference to introduce new policies related to the film and television industry.

It is the suggestions put forward by Fang Ziheng and others last time. After several months of deliberation, they are finally freshly released.

This is a great thing!
The policy is introduced in advance, and everyone will have fear in their hearts, and the industry environment in the next few years will not be corrupted.

Eleven o'clock.

The black Maybach stopped at the entrance of the Wanda Realm Hotel. Fang Ziheng got out of the car, straightened his clothes and said to Mo Xiangwan: "These few days, I only have time to check my email at night. Remember to send the real-time situation of "The Founding of an Army" to I!"

"Understood, I will sort out the movie data in advance!"

Mo Xiangwan nodded, sat in the car and waved Fang Ziheng goodbye.

The car drove away in a hurry.

Fang Ziheng walked briskly into the hotel gate, then took a look, and went straight up to a small restaurant on the third floor of the hotel.

In the restaurant, the ten film creators of "The Founding of an Army" are waiting!
"Hello Director!"

"Director, you're here!"

Seeing him appear, everyone stood up to say hello.

Deng Chao stepped forward, winking and bluffing, "Director, if you don't come, we're all in the dark!"

"Fucking has no bottom, the zero box office is out, what are you worried about?"

Fang Ziheng rolled his eyes, looked at Liu Ye at the side, and asked, "Have you ordered?"

"not yet!"

Liu Ye spread his hands and pointed to the menu on the dining table!
"Hurry up, eat and leave!"

Fang Ziheng checked the time, waved to the waiter standing not far away, and said, "Waiter, please come here and help us order!"

In the afternoon, they had to go to nine roadshows. The time was tight and the tasks were heavy, but they had no time to spend on lunch.

Huayi Headquarters!

In the chairman's office, Wang Zhongjun hung up the phone with a smile on his face, looking quite excited.

Just now, he verbally signed two agreements with Alibaba Pictures.

An upsell agreement.

Huayi took the lead in offering 8000 million supplementary tickets, boosting the pre-sale and first-day box office of "Di Renjie: The Dragon King".

A syndication agreement.

If the pre-sale of the film reaches 1 million and the box office exceeds 8000 million on the first day, Ali Pictures will launch no less than 5000 million promotional resources to help "Dragon King of God" compete for the National Day champion.

Huayi will pay Alibaba Pictures Group 6 points for film promotion and distribution costs, and each will provide an investment share of 30 million yuan for a major production next year, and the investment share will not be less than [-]%.

Originally, Fan Luyuan wanted Feng Pants' "Private Customization" and promised to invest at a premium, but Wang Zhongjun, who had already set up a film project to start filming, refused.

patter
The lighter flickered to light a cigar.

Wang Zhongjun took a sip, his spirits were high, and he said to his younger brother: "Zhonglei, Xu Ke will bring the main creator of the film back to the imperial capital this afternoon, you can take it!"

"Don't worry, bro, I'll contact Director Xu Ke later, and I will make him feel the sincerity of our Hua Yi!"

"Well, when it comes to martial arts movies, Xu Ke is definitely a film master, we must completely win him over!"

Wang Zhongjun nodded with a smile, flicked the cigarette ash, and analyzed: "I had a phone call with Xu Ke two days ago, and he said that next year he wanted to put the story of "Taking Tiger Mountain Out of Wisdom" on the big screen. I think this is a good suggestion."

"With "The Founding of an Army" leading the way, next year "Taking Tiger Mountain Outwitted" will just take over the vacated market!"

At this time, Wang Zhongjun was in high spirits, and he had the will to compete with "The Founding of an Army".

He didn't know at all that Fang Ziheng had also made the decision to make up the fare, and he was still singing the autumn wind that followed the main theme.

.........

The road show team for "The Founding of an Army" was divided into two, with Fang Ziheng leading one group and the leading male Liu Ye leading one group.

The two teams ran all over the capital, and their legs were broken. They only finished the eight cinemas before 06:30 in the evening.

At [-] o'clock in the evening, the two teams came to the flagship store of Dongzhimen Hengyu Cinema Line to meet and complete the last road show of the day. .

The imperial capital, the magical capital, Shencheng, Nandu, these cities have always been the focus of film roadshows.

Especially the imperial capital, it can be said to be the top priority!

Not to mention, the box office of a single city in the imperial capital can beat all the box offices of cities in most provinces across the country.

That is to say, starting from this year, Lingnan Province rushed up, and the status of the top box office in the imperial capital was lost.

The flagship store in Dongzhimen covers a radius of two to three kilometers, and has a high-end atmosphere. It has long become the first choice for nearby ordinary people and urban young men and women to watch movies.

Hengyu Media will hold two or three premieres here every year to increase the popularity of the store.

Looking at the entire imperial capital, there are only three comparable stores: UME Huaxing Store, Wanda International Cinemas Flagship Store, and Baoli Cinemas Flagship Store.

08: 30.

In the largest auditorium with 1500 people in the flagship store.

After the first screening of "The Founding of the Army" in the evening, the audience stood up and applauded, looking happily at the top of the stage.

The host who had been waiting for a long time trotted onto the stage, smiling like a flower and waving to the audience: "Tell me, is the movie good or not?"

"nice!"

The uniform voice resounded throughout the auditorium, and the reporter friend in the front row turned on the camera, turned over and snapped the moving scene of the audience.

The feedback from the audience was excellent, and the hostess was very satisfied. She looked at the backstage and shouted excitedly: "Next, let them applaud and invite the director and leading actors of "The Founding of an Army" to come on stage!"

"Welcome Director Fang Ziheng, and welcome all the main creators of "The Founding of an Army"!"

clap clap clap.
clap clap clap.
The mood of the audience exploded in an instant, and they applauded desperately.

They just watched a hearty visual feast, and they were so happy. They didn't expect to see Fang Ziheng, the old 6!

"Haha, Fang Ziheng is really here. It's not in vain that I bought the tickets for Cinema No. [-]."

"Me too. When I was queuing up to buy tickets two days ago, I heard the conductor chatting and said that their flagship store in Dongzhimen will be selected as a road show station. Fang Ziheng, Liu Ye, and Deng Chao will definitely come!"

Accompanied by everyone's exclamation, Fang Ziheng brought Deng Chao and others out of the backstage of the theater.

White T-shirt and jeans, tall and slender, sunny and handsome, full of vigor, no less than any popular niche in the entertainment industry.

He jumped onto the main stage in front of him in a few steps, raised the corners of his mouth, and waved his arms to greet the audience.

"Hi everyone, I'm Fang Ziheng!"

"Ah, Fang Ziheng, Fang Ziheng!"

"Deng Chao, Deng Chao!"

"Liu Ye, Liu Ye!"

The 1500-person hall was packed with spectators. Seeing a group of people come forward, they all stood up and waved their hands.

Just after the baptism of the movie, this will see the real person again, the mood of the audience is far from ordinary, stronger than any visual impact.

Why roadshow!

Movie fans, movie fans, that's how they accumulate little by little.

Appreciating through the screen, and seeing a real person, the meaning and difference are too great.

People kept calling Fang Ziheng and the names of several actors, wave after wave, just like movie fans and fans meeting, the atmosphere was extremely frenzied.

Everyone came to the front of the stage and kept waving to everyone.

The reporters and friends in the audience were also very happy, secretly thinking that the trip was worthwhile, the cameras and cameras in their hands seemed to be free of money, clicking and flashing non-stop.

It took four to five minutes for the screening hall to quiet down.

Dressed in a black professional suit, the beautiful host of Imperial TV Station came forward with two long legs.

The host turned his eyebrows and looked at Fang Ziheng with a smile: "Hello, Director Fang, congratulations on making another top-notch work. Look, the audience is so happy, which shows that they are extremely satisfied with the standard of "The Founding of an Army"!"

"Am I right?"

"Are you satisfied with the movie?"

After finishing speaking, she raised the microphone horizontally and shook it to the audience to interact with the audience.

"exactly!"

“Satisfied satisfied!”

The audience responded positively, giving the beautiful host enough face.

With a smile in his eyes, Fang Ziheng led everyone to bow solemnly, and said with a little emotion: "Thank you, thank you for your love!"

"The success of a film depends not only on our group of creators, but also on the approval of the audience, and on your approval, in order to completely achieve the definition of success!

The premiere last night achieved good results, and our road show today also received good feedback from you.

There are various indications that "The Founding of an Army" is on its way to success. As for how far it can go in the end, it all depends on the support of audience friends!
"I'm a director, and I'm only responsible for filming sincere works one after another, and I'll leave the rest to everyone!"

Fang Ziheng's tone was melodious, the more he spoke, the more sincere he became, the more serious he became, the last sentence almost came out with a low growl.

clap clap clap.
clap clap clap.
Endless applause erupted spontaneously, and what Fang Ziheng said touched the hearts of the audience.

Rarely has a director, a major commercial director, raised the status of movie audiences so high.

So valued, so genuine!
In the past, the directors, which one of the movies were not forced to pretend to be forced, and the box office was a hit was their own credit, and the box office was not good, so they complained about the audience's bad taste.

Only Fang Ziheng regards them as friends and gods.

Every road show treats people sincerely, speaks humbly, and leaves the film to them to evaluate whether it is good or bad.

Never engage in nihilistic art, high and low!
The atmosphere that followed was harmonious and harmonious. Fang Ziheng led the crowd to chat about the movie with the audience.

The chat didn't end until after ten o'clock, and we didn't return to the Wanda Realm Hotel until nearly eleven o'clock!

"Director, will we have supper together later?"

"Look, I'll take a bath first!"

In the corridor, Fang Ziheng waved to everyone, and opened the door of the room staggeringly.

As soon as he entered the door, he was about to insert the card to turn on the light when he saw the lights in the room were brightly lit, and a scent of vegetables wafted from the living room.

What the hell!

There's a thief!
"Who? Come out to me!"

Fang Ziheng shouted loudly, and stepped back unconsciously.

Tender mother, who is it?

It was stolen from him!
A bright figure came into view.

Da Tiantian came out of the bathroom with his head sideways in his bathrobe, and looked at him coquettishly.

"Coward, why are you shouting so loudly!"

(End of this chapter)