Entertainment, I only like to make movies

Chapter 409 Top-level operation, miss is in a hurry
There are only a few days left in the Spring Festival, and the battle is imminent.

Same as what Liu Qianqian said when talking to Fang Ziheng before boarding the plane after her road show.

The advantage is mine, unmatched!
"Tang Detective 2" occupies the top of the popularity list, and the pre-sale box office is the first. In all the forums, post bars, and even Weibo related to the movie, countless viewers are discussing the movie.

For the proportion of topics in the Spring Festival on Weibo, half of "Tang Detective 2" stands alone, 30% of the remaining half belongs to "Havoc in Heaven", and 20% belongs to "Macao Fengyun".

And because only three movies were released on the first day of the Lunar New Year, and the traffic was not dispersed, the popularity of "Tang Detective 2" became more and more popular day by day, suppressing all the hot searches on the Spring Festival Gala.

Also.

This year there is no famous director's work, unlike previous years, since Fang Ziheng used "Four Famous Catchers" to create a Spring Festival file, he has focused on the Spring Festival file every year, sweeping everything during the Spring Festival.

Wen Muye is well-known, and he is considered a high-ranking person among the younger generation of directors, but because there are no works worth hundreds of millions, the popularity of "Tang Detective 2" depends entirely on the first film, Liu Qianqian, Baoqiang, Xiao Yang's three leading actors, as well as Fang Ziheng and Hengyu Media's publicity lead.

The same is true for "Havoc in Heaven". Director Zheng Baorui made mostly thriller and suspense films in Hong Kong Island in his early years, and he is poorly known among the directors on Hong Kong Island.

The popularity of the movie is also due to the promotion of Westward Journey IP and China Film, as well as the blessing of the three leading stars.

Of course.

The investment quota of [-] million soft sister coins in "Brain Heavenly Palace" also adds a bit of mystery and anticipation to the movie.

Only Wang Jing, the director of "Omen", is familiar to the audience.

Coupled with the well-known Fa Ge and the female number one of the newly promoted Four Little Stars, Da Tiantian, the popularity of the movie is not inferior to that of "Havoc in Heaven".

The publicity campaign of the three films has reached its peak at this moment. If there is no external support, it is likely to maintain the current balance and enter the theaters.

But balance is meant to be broken!
This afternoon.

Just when Fang Ziheng went to the Imperial Capital Airport to meet Liu Qianqian and went back to the building together.

China Film Group made a sudden effort and spent 3000 million publicity and distribution fees on "Havoc in Heaven", which won over 15 nightly news on satellite TV for the film.

At the same time, Tao Piao Piao APP, a subsidiary of Alibaba Pictures Group, publicly announced its support for "Havoc in Heaven".

From today to before New Year’s Eve, Tao Piao Piao will hold a box office subsidy activity, with a total of 3000 million.

The movie ticket price of "Havoc in Heaven" is 48 yuan, 3000 million sucks in, and each movie ticket only costs 18 yuan.

A total of 100 million movie tickets were issued.

There are only three days for the pre-order event, first come first served!
In addition, Youku Video and Taobao platforms also made a sudden effort to push news to the users of the two major APPs indiscriminately at the price of 2000 million publicity resources.

In just one afternoon, the popularity of "Havoc in Heaven" skyrocketed, and the number of Weibo topics soared.

The theme of the ticket replenishment activity topped the hot search list, and it turned over the topic of Liu Qianqian's role in "Tang Detective 2".

No, the pre-sale of "Havoc in Tiangong" on the Taopiaopiao APP has increased at a speed visible to the naked eye.

At two o'clock in the afternoon, the pre-sale box office was only 8300 million. At ten o'clock in the evening, the pre-sale box office easily broke through 9000 million, and it is still growing.

100 million movie tickets, 18 yuan a piece, if all of them are pre-sold, the traffic brought can at least increase the pre-sale box office of "Havoc in Heaven" by 4 to 5 million.

This move caught Hengyu Media's publicity department by surprise.

Ning You and Lin Wei rushed to the group overnight to urgently formulate a new publicity plan.

Zhaoyang District, the newly renovated Hengyu headquarters building.

In the office area on the 16th floor, Ning You crossed his arms and looked at the computer page with a cold expression. He said in a cold voice, "It's Alibaba Pictures again, this shit-stirring stick. Why do they do things that don't have an asshole every time!"

"Ali has money, they don't care!"

Next to him, Lin Wei smiled helplessly, and was also very lucky by Ali Pictures.

The popularity of "Havoc in Heaven" is currently catching up with "Tang Detective 2", and the promotional position of "Tang Detective 2" is in jeopardy.

Although the basic market can still be stabilized, if the opponent's enthusiasm rises, it will only become more heated as time goes on.

If the publicity cannot be increased, it is likely to be overtaken by "Havoc in Heaven" before the movie is released.

"Hmph, they can make up the fare, so can we. I'll call the chairman right now!"

Ning You snorted coldly, took out his phone and immediately played Fang Ziheng's call.

Lin Wei looked over and looked expectant. As the director of the distribution department, he was helpless and could only ask the chairman for help.

Now the promotional resources of "Tang Detective 2" are almost consumed, and the rest will be launched after the movie is released.

If you want to maintain the existing popularity of the movie, you have to spend money.

To be more precise, tickets must be replenished, and general publicity methods will not be effective.

This time, the opponent came prepared!

Satellite TV news, ticket replenishment activities, Youku, Taobao push, one trick after another, can be called the top operation in the publicity and distribution industry!

Doodle
Doodle
"Hello, Ning You?"

"Ziheng is taking a shower, just wait a moment."

When the phone was connected, Liu Qianqian's cold voice came.

On the other end of the phone, the young lady is alone in the bedroom.

Wiping her hair with a towel in one hand, holding the phone in the other, her pretty face flushed slightly, as if she was caught and raped on the spot.

This was the first time she answered the phone for Fang Ziheng!
"It's Sissy!"

Ning You was taken aback, then suddenly lowered his voice, then looked at the busy subordinates in the office area, and walked quickly to his office.

Lin Wei blinked in surprise, moved his footsteps, and didn't dare to follow, but the ambiguous expression on his face betrayed his heart.

Ziheng is taking a shower!
Liu Qianqian's voice was low, but he was so close that it was clear.

Haha!

Ning You's call was too timely. With Liu Qianqian by her side, the chairman would agree to pay more promotional expenses for "Tang Detective 2".

The power of the pillow wind is much stronger than the reports of their subordinates.

Alibaba Pictures, right?

Heh.. You are the only ones who have a ticketing app!

Lin Wei smiled, took out his mobile phone and clicked on the Hengyu Maoyan APP ticketing platform, looking at the pre-sale data of "Tang Detective 2", which is still ranked first, no longer worried about the movie being overtaken.

"what?"

"Make up the ticket, no, absolutely not!"

In the complex.

Fang Ziheng came out of the bathroom after taking a shower, and when he heard Ning You's report from the young lady, his head shook like a rattle.

"Ah, why?"

Liu Qianqian was lying on the bed at this time, sitting cross-legged, holding her mobile phone to check the popularity of "Havoc in Heaven", and immediately became anxious after hearing this.

Thinking of Ning You's worries, she hurriedly said: "The opponents are calling, and it's the night TV news, ticket replacement, and Taobao APP push news. If you use three prongs, "Tang Detective 2" will definitely not be able to stand up."

"That doesn't work either, the group has paid more than 2 million publicity fees for "Tang Detective 7000". In order to strive for a higher film schedule, the film is specially placed under the name of Big Dipper Distribution Company.

Do you know how much distribution profit "Tang Detective 2" will have to give up if it is handed over to the Big Dipper for distribution? "

"How much?" The young lady was stunned and asked in a concentrated voice.

"At least 6000 million!"

Fang Ziheng smiled and made a gesture of six.

"Tang Detective 2" was handed over to the Big Dipper for distribution, and the movie had to give away 9% of the distribution profits.
Even if the total box office is 15 billion, after deducting 8.3% of the film fund and taxes, after deducting the theater income, at least 6200 million profits will be made.

This is also because "Tang Detective 2" is full of confidence, the distribution fee is low, and the reason for deducting the theater income first.

The theater chain's income is deducted first, because the theater chain will give the profit to the producer Fang Hengyu in the subsequent account sharing.

Many movies do not have a distribution channel. When signing a contract with the distributor, not only have to give up 15% to 20% of the distribution profit, but also because the box office is not expected to be high, the theaters do not give up profits. In the three-party contract, the distributor must not be relied on. When splitting the account, it will be given priority to the issuer.

That is to say, the distribution profits will be deducted by the theaters first, and then the producers will share the accounts with the theaters.

Among them, it all depends on the strength of the producer, who the director is, and who the leading actor is.

This is the case with many movies shot on Hong Kong Island. Bona got the distribution rights, and a movie charges 15% of the profits, and the account is given priority.

Of course!
Priority distribution has both advantages and disadvantages, and it is impossible for the issuer to take advantage of it all.

There is a premise for preferential account sharing, that is, the cost of publicity and distribution is also included in it, and the cost of publicity and distribution cannot be deducted from the net box office.

The theaters where "Tang Detective 2" went first split the accounts, and opened a 55% agreement with the producer Hengyu, and then Hengyu paid 9% of the distribution profits to Big Dipper.

Several theater chain shareholders of Big Dipper and Bright Media are fully helping "Tang Detective 2" in publicity.

At present, in addition to the bright, several theaters have already sold.

The total publicity cost of "Tang Detective 2" is 1.2 million yuan, which is almost the same as that of "Havoc in Heaven".

In the last life, under the auspices of Kang Yun, "Havoc in Heaven" invested nearly 1.4 million in publicity and distribution costs.

This life will be even higher. With the help of Ali Pictures, the total publicity and distribution expenses of "Havoc in Heaven" is likely to exceed 2 million!
Fang Ziheng saw the feat of Ali Pictures on the Internet in the afternoon, and also expected that Ning You would call to ask for additional payment.

Now that the young lady has received the call, he can't agree easily.

The young lady is the female lead of "Tang Detective 2", so if you want him to spend money for no benefit, that's not acceptable!

Fang Ziheng pretended to be calm, and deliberately did not look into the young lady's eyes. Instead, he came to the dressing table and sat down, picked up the hair dryer on the table and plugged it into the socket.

Liu Qianqian felt a little anxious.

She had just sworn to brag to Ning You that she would help "Tang Detective 2" complete the capital increase plan in front of Fang Ziheng.

Looking at the situation, the cowhide is about to be pierced.

Where is her face going!

Liu Qianqian felt that she had to do something, she climbed out of bed and came behind Fang Ziheng, took the hair dryer from his hand, and gently helped to dry her hair.

The two did not speak, and looked at each other in the mirror.

Soon, Fang Ziheng's hair was blown dry, and before he could speak, his back was attacked by two soft streaks.

"My dear, you can help Ning You and the others. She said that she issued a military order in front of you before, and she must ensure the promotional advantage of "Tang Detective 2". It's in jeopardy."

Liu Qianqian put her arms around her lover's neck, pressing her whole body on his back, and Jiao Didi turned on the coquettish mode.

"No, I didn't issue the military order."

Fang Ziheng moved his shoulders and continued to play the chairman's score.

Baji
Liu Qianqian kissed him on the left cheek, and said pitifully: "Can you help me, I am the female lead in "Tang Detective 2", and I don't want to see the movie being beaten to the ground by "Havoc in Heaven!" "

"Well, I have to think about it."

Fang Ziheng's heart moved, he turned around and pulled the young lady to sit on his lap, put his arms around her slender waist, and deliberately frowned in thought.

Seeing the playfulness of being coquettish, Liu Qianqian showed a smile, took his face with plain hands and rubbed it, and continued to act coquettishly: "Brother Ziheng, are you okay?"

"I've blown your hair for you."

This time, even Yujieyin was used!
Except for Fang Ziheng who has heard this unique song, she has never revealed it to the outside world.

hiss..
Fang Ziheng secretly called the goblin, and under the charming voice of the young lady, he had goose bumps all over his body.

Liu Qianqian also felt the strength under her body, and she was very happy and proud.

The two have been dating for several years, and the lover has never shown any boredom with her, and has always maintained a strong sense of freshness just like when they were in love.

She gently shook her waist twice, and offered a sweet kiss to her lover, ready to have a pillow breeze.

Fang Ziheng saw that it was almost done, and while enjoying it, he groaned: "Sissy, just drying your hair is not enough, you have to increase it!"

"Add what?" Liu Qianqian tightened his neck and asked with her lips.

"what do you say"

Fang Ziheng smiled and touched her shoulder.

The next day, the 28th of the twelfth lunar month.

With the help of the young lady, the Hengyu Publicity Department received a notice from the Group Finance Department early in the morning.

The chairman decided to grant another 2 million publicity quota to "Tang Detective 3000", which will be used to make up tickets for Hengyu Maoyan APP.

The confidence of the two departments increased greatly, and Ning You specially called to thank the young lady.

But the young lady was surfing at the time, so she didn't dare to answer Ning You's call, and replied a message with trembling fingers.

Hengyu once again issued an additional 3000 million publicity quota, pouring a pot of games on the already popular "Tang Detective 2", and the effect was immediate.
Weibo, Baidu Tieba, Douban, Shishi, Bhu, Tianya and other major platforms and forums are full of followers for a while, and countless movie fans are discussing while buying tickets on the Hengyu Maoyan APP.

At the same time, on Weibo, all the artists, directors, screenwriters, and assistant directors of Hengyu Media Group, whoever has some fans on Weibo, all sent Weibo to the public to Amway "Tang Detective 2".

As soon as Hengyu moved, Guangxian Media followed suit.

Not only did its hosts help with the platform, but they also contacted hundreds of TV stations that maintained good cooperative relations with Guangliang, and mobilized one-third of Guangliang's publicity and distribution capabilities.

At this time, not to mention the Internet, even the entire entertainment circle was turned upside down by the two movies.

Yesterday, China Film Group increased its weight, and today Hengyu also increased its weight!

This shit is going crazy!

Actors, singers, celebrities, and people in the film and television industry all cast their attention on the two films.

Everyone knows that this is not a simple competition between two films, but two peaks in Huaguo's film and television industry.

The publicity of the two parties has entered a white-hot stage. The closer the New Year's Eve is, the greater the energy invested by both parties.

At noon, "Tang Detective 2" continued to gain popularity under the ticket replacement operation, accounting for 45% of the publicity market share.

"Havoc in Heaven" followed closely, once occupying 40% of the promotional positions.

"Macao Wind and Cloud" was miserable. The eldest brother fought with the second brother and took away its original share.

Wang Jing, who was running publicity in the Mainland, heard the news, and cursed, even swearing several times on the street.

It is said that mainland investors are really big golden pigs and do not treat money as money.

Hundreds of millions of publicity funds, wouldn't it be good to spend more on making movies? It has to be all invested in one movie.

Fa Ge and Da Tiantian were also a little depressed, and they still wanted to prove themselves again with "The Wind and Cloud of Macau".

Unexpectedly, before the movie was released, they became the foil.

If Da Tiantian is unhappy, someone will suffer.

Fang Ziheng received a call from her on the bed, and in front of the little sister, promised to give the role of the number one female next year, so he coaxed this rich flower.

The phone hung up and was scolded by the young lady.

For this reason, Fang Ziheng spent a lot of time to satisfy the young lady!

Five p.m.

Fang Ziheng and Liu Qianqian appeared at Hengyu Cinemas and the flagship store in Dongzhimen of the Imperial Capital to attend the premiere of "Tang Detective 2".

As soon as they appeared, the two became the focus of the premiere.

Especially the younger sister, with a confident and flying smile, dazzling and unparalleled.

The whole person is like God's cub, blessed by some kind of power, blooming with the charm of a mature fairy.

(End of this chapter)